• The Journal of Industrial Distribution & Business
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• v.15 no.5
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• pp.39-46
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• 2024

Purpose: This study seeks to address the following research questions: (1) What are the fundamental principles of sports psychology that can be applied to business leadership? (2) How can these principles enhance business leadership effectiveness? As a result, the study may evaluate the necessity and benefits of incorporating sports psychology principles into business leadership practices. Research design, data and methodology: The data collection process in this study involved a systematic Literature review approach, following the prior literature analysis guidelines by numerous past studies. This methodical approach to selecting articles can be useful in synthesizing existing literature and can be referred to as Literature review and selection. Results: The literature analysis has indicated that there is much support for assumptions underpinning business leadership modules, which can be enhanced by applying sports psychology. This topic discusses the traits of self-positivity and mental toughness, goal perspective and interpersonal relationships within a team, and visualization in a sporting organization that can be implemented in business management to support organizational performance. Conclusions: All in all, it can be concluded that organizations must consider adopting Sports Psychology principles into their Leadership Development Programs. Psychological skills development training that includes mental toughness, goal setting, team cohesion,

• Journal of Distribution Science
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• v.19 no.2
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• pp.45-52
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• 2021

Purpose: Contemporary consumers are increasingly adopting public displays of their loyalty towards brands: consumer dedication surpasses loyalty in that they find various ways to show their devotion to their favorite brands. The purpose of the current study is to utilize sports psychology to improve customer experience in the sports shops. Research design, data and methodology: To investigate the purpose of the study and suggest the solutions, Epistemology methods were used to analyze the nature of knowledge and various forms of attaining knowledge. As such, epistemology asks questions such as "what are constitutes of valid knowledge?". Results: This study figured out five theoretical results to suggest for practitioners in the sports retail shop based on prior research. According to the research, sports psychology can affect consumer buying behavior which builds upon specific demographics and their differentiating behavior. The results also show that males shop with specificity, while female consumers are likely to shop for pleasure. Men are also less frequent shoppers than women. Conclusions: Above all, this study concludes that a consumer decision-making study is vital in the sports retail business, and information about consumer decision-making can be an influential factor for sports retailers to increase their competitive advantage.

• Journal of Distribution Science
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• v.19 no.4
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• pp.5-13
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• 2021

Purpose: The sporting field is one of the most lucrative industries that most producers would want to share and drive-in sales towards its direction. The purpose of the present study is to evaluate how sports psychology has become a useful discipline in enhancing consumer purchase intentions. Research design, data, and methodology: This study employs a qualitative coding method to analyze and interpret the data obtained with a PRISMA declaration for analytical purposes. Using Web QDA (Qualitative Data Analysis) online tools, the current study coded the data obtained. Results: According to the prior studies, marketers should go the extra mile of looking for what sports customers are looking for. They understand that one way to increase the customers' willingness to purchase their products is by looking into the specific things that the customers look for and enjoy in sports. Conclusions: After all, the present study concludes that most marketers need to apply the concepts of sports psychology to understand consumer purchase intentions in particular retail stores. Consumers are likely to be influenced by their peers or groups to make decisions driven towards purchasing given sports apparel and the retail store to purchase a product.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.187-199
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• 2024

Due to the educational ecosystem in South Korea, there is a significant need to explore a new balance for students who pursue sports rehabilitation education based on their academic performance, in order to help them adapt to their majors, find career paths, and foster motivation for employment. There is a lack of related research in this crucial phase. The purpose of this study is to ascertain the impact of sports rehabilitation education on career aspirations and employment motivation through psychological reactions. The research methodology involved conducting an online survey from December 11th to December 28th, 2023, targeting university students undergoing sports rehabilitation education, with a final collection of 212 survey responses used for analysis. The research findings indicate: firstly, that the knowledge of sports rehabilitation educators has a positive influence on voluntary psychology. Secondly, the competence of sports rehabilitation educators has a positive impact on voluntary psychology. Thirdly, the attitude of sports rehabilitation educators negatively affects involuntary psychology. Fourthly, voluntary psychology positively influences career aspirations. Finally, voluntary psychology positively influences employment motivation, while conversely, involuntary psychology negatively affects employment motivation. These research results are expected to contribute to the development of sports rehabilitation education that influences career paths and employment motivation through psychological reactions.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.91-103
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• 2024

This study conducted surveys and in-depth interviews to explore the perception of sports psychology counseling among athletes. The participants included a total of 8 individuals: 307 athletes surveyed, 4 athletes who had received counseling, and 4 who had not. The survey investigated athletes' perceptions and management of psychological training, the perceived necessity of seeking advice for everyday concerns, willingness to use and perceived need for sports psychology counseling, prior experiences, and pre-engagement considerations. According to the survey results, 69.1% of athletes recognized the importance of mental training, but only 33.2% actually underwent psychological training. Furthermore, while 67.8% expressed a desire to receive education on psychological training from professionals, only 19.9% reported having searched for related information. When asked about their willingness to pay for sports psychology counseling services, 55.7% expressed willingness. Reasons for wanting to receive counseling, reasons for not wanting to receive counseling, and preferences or considerations for counseling sessions were listed as well. In the in-depth interviews, participants were classified into those who had received counseling and those who had not, delving deeply into motivations for seeking counseling or reasons for not doing so, perceptions during counseling sessions, considerations, preferred types of counselors, and program preferences. Based on this research, discussions and recommendations were provided with the perspective of utilizing sports psychology counseling as foundational data for providing high-quality services to users.

• International Journal of Contents
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• v.6 no.2
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• pp.53-58
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• 2010

Social capital is regarded as the alternative plan and the index of healthy society for constructing social tie through solving social problems on the basis of causal relationship between sports, social capital, and healthy society, in order to accomplish sound society. The role of sports to construct healthy society and social capital is emphasized here. To accomplish healthy society amid various social deviations nowadays, the value of sports should be newly recognized and highlighted among the general public. To attain this purpose, organizing sports club as a voluntary association and facilitating its activities, securing confidence for the sports organization and policies, developing and popularizing sports program to form community and civil society should be embodied. The research field of sports sociology should inquire into the most suitable condition in constructing healthy society and social capital, and should make efforts to find out realistic solutions to satisfy this that purpose. To examine this aspect, cooperative research on micro scale and macro scale of trust as social capital interdisciplinary research into the field of psychology and sociology, research on the methodology of the social network, and critical research are required.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.4
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• pp.725-733
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• 2019

The study aimed to effect of leisure support and leisure constraints on life satisfaction for extreme sports participants. A total of 179 adults from Seoul, In-chon, Gyeonggi, and Chungcheng-do were recruited. I conducted frequency, reliability, confirmatory factor, correction, and structure equaling modeling analyses using PASW Statistics 18.0 and AMOS 18.0. The results were as follows: (1) leisure attitude of leisure activity participants had a positive influence on leisure satisfaction; (2) leisure attitude of leisure activity participants had no influence on psychology happiness; (3) leisure satisfaction of leisure activity participants had no influence on psychology happiness. Leisure satisfaction has no mediating effect between leisure attitude and psychological well-being. However, leisure attitude has a positive influence on leisure satisfaction, so we need to develop infrastructure which it continue participate in leisure activity.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.2
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• pp.15-19
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• 2022

Purpose: This pilot study aimed to clarify features of motor module during walking in exercise experts who experienced lately repeated training for sports skill. To identify motor modules, autoencoder machine learning algorithm was used, and modules were extracted from muscle activities of lower extremities. Research design, data and methodology: A total of 10 university students were participated. 5 students did not experience any sports training before, and 5 students did experience sports training more than 5 years. Eight muscle activities of dominant lower extremity were measured. After modules were extracted by autoencoder, the numbers of modules and spatial muscle weight values were compared between two groups. Results: There was no significant difference in the minimal number of motor modules that explain more than 90% of original data between groups. However, in similarity analysis, three motor modules were shown high similarity (r>0.8) while one module was shown low similarity (r<0.5). Conclusions: This study found not only common motor modules between exercise novice and expert during walking, but also found that a specific motor module, which would be associated with high motor control ability to distinguish the level of motor performance in the field of sports.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.1-13
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• 2021

In today's media environment, TV programmers and advertisers must strive ever harder to attract the attention of audiences. Yet what may be even more crucial is engaging audiences in conversations on social media and nourishing stronger relationships. To provide insights into how to improve audience experiences through social media television coviewing (STVC) behaviors, this study investigates audience motivations for using social networking sites (SNSs) while watching sports program (i.e., social media television coviewing-STVC) and examines relationships between identified motivations and key audience engagement outcomes. The results reveal four motivations for STVC behaviors: sports-related interaction seeking, information seeking, convenience seeking, and socializing. Further, results reveal that sports-related interaction seeking, information seeking, and socializing motivations are significant predictors of satisfaction, investment, and commitment to the program. Audience engagement outcomes are not predicted, however, by convenience seeking or by variables pertaining to SNS-use regarding STVC behaviors.

• Journal of the Korean Applied Science and Technology
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• v.41 no.1
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• pp.27-35
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• 2024

This study selected 21 domestic prior documents published in domestic KCI sites related to snowboarding after the 2018 Pyeongchang Winter Olympics for about five years from 2018 to 2023 and analyzed the characteristics, participation type, research method, and research division, The results are as follows. First, in terms of gender, papers on only men or men and women accounted for the majority, and the ages were distributed in various ways from 20s to 50s. In the case of the number of subjects, papers with less than 50 subjects accounted for the majority. Second, in the form of participation, registered player and ski resort users accounted for the majority, and papers were formed youth player, instructor, and judges in order. Third, Mostly, there are survey and experimental studies for the research methods, and qualitative and integrated studies were analyzed in order. Fourth, sports sociology and biomechanics were mainly used as research divisions, and sports psychology, physiology, sports measurement and evaluation, sports managment, and sports history were analyzed in order.