• 한국의류산업학회지
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• 제16권3호
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• pp.421-433
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• 2014

The aim of this study was to provide compression wear manufacture brands with information needed for product development. 8 tops and 7 bottoms from widely recognized compression wear manufacture brands were selected, and their product structural elements were analyzed, too. The results showed that most compression wear designs were applications of cutting lines designed considering muscle movements of the human body. The average number of cutting lines for patterns and designs were 14 for tops and 15 for bottoms. Different colored material was mainly used on the top for areas that require ventilation or high movement during sports for tops, and for areas that require muscle and joint support during sports for bottoms. The functionality of top materials were found to be stretch, muscle support, moisture absorption and high speed drying, warmth and ventilation for tops, in order of frequency, and stretch, muscle support, moisture absorption and high speed drying, and pressure for bottoms, in order of frequency. Tops were cut in the direction of the lengthwise grain, and bottoms were not only cut in the direction of the lengthwise grain, but also in the direction of the crosswise grain and bias for many products. Tops consisted of an average of 13 organically connected panels, and bottoms consisted of an average of 18 organically connected panels, which was analyzed to improve functionality. The average clothing surface area stretch rate was 85.7% for tops and 70.0% for bottoms, indicating that bottoms were designed to have higher strain rates compared to tops.

• 한국콘텐츠학회논문지
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• 제8권7호
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• pp.208-215
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• 2008

본 연구는 최근 타 정책자금 융자제도 현황 및 국민체육진흥기금 융자사업의 운용실태를 좀 더 심도 있게 분석하고, 이를 토대로 스포츠산업 융자제도의 지원효과를 극대화하기 위한 방안을 제시하였다. 본 연구결과를 정리하면 다음과 같다. 첫째, 중소기업청, 산업자원부, 정보통신부 등에서 행해지고 있는 정책자금 현황을 살펴보았다. 둘째, 국민체육진흥기금 융자사업 현황을 살펴보았으며, 이에 기초하여 융자 지원현황을 분석하였다. 또한 지원실태를 융자지원 절차, 기금융자 규모, 융자지원 범위, 융자지원 조건으로 나누어 살펴보았다. 마지막으로 타 정책자금 현황과 융자사업 분석결과를 토대로 융자사업 지원효과 극대화 방안을 제시하였다. 융자사업 지원효과 극대화 방안으로 국민체육진흥기금 융자규모 및 범위 확대, 국민체육진흥기금 융자 시 기술담보대출 병행, 국민체육진흥기금 융자자금의 편중현상 완화, 융자대상 별 금액의 탄력적 적용, 국민체육진흥기금 융자 대상업체 선정기준 및 사후평가시스템 구축이 필요하다.

• International Journal of Costume and Fashion
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• 제4권
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• pp.21-45
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• 2004

The rapid development of science technology during the 20th century has greatly lowered the hours for labour, thus giving members of society extra time for leisure. With the increasement of leisure activities, sports casual wear has become one of the foremost leading items in the fashion industry, and among such sports casual, down wear has become the F/W season's most popular item. Because it generates high profits, many recognize it as a very important factor in lady's wear. Since the 1990's, down wear was widely applied to various sections of lady's, men's, and children's wear, and it has ceased to be limited to sports casual only. The purpose of this study was to fully understand the characteristics of down, and to develop crossover garments design desired not only in the F/W season but also the S/S season. It has been taken into consideration that many restrictions in sewing technique and material selection in manufacturing down as a fashion product exist when choosing a means of manufacture. That was why this study focused on the history and characteristics of down while analysing the works of domestic and foreign designers to concretely applicate them in fashion products. This study has divided the resulting down wear products according to consumer preference： vest, jacket, coat, one-piece, and skirt to applicate design manufacture of lady's wear in general, while designing and making artistically expressed down wear. There were 48 works developed as a result of this study, of which 41 were ready-to-wear, and the remaining 7 works were creative art wear.

• 디지털콘텐츠학회 논문지
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• 제18권1호
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• pp.71-77
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• 2017

가상광고는 컴퓨터 그래픽을 이용하여 스포츠영상과 같은 미디어제작영상에 제품의 이미지, 로고, 선전문구 등을 삽입하는 광고기법이다. 최근 영상처리 기술과 컴퓨터 성능의 상승으로 인해 스포츠영상에 가상광고를 삽입하기 위한 기술적인 요소가 충족되어 영상 내에 가상광고의 삽입이 활발하게 진행되고 있다. 또한 자동적인 가상광고 삽입을 위한 영상 처리 기술이 가상광고 영역에서 중요한 연구 분야로 자리 잡고 있다. 이에 본 논문에서는 스포츠 영상 내에서 자동적으로 가상광고를 삽입하기 위해 영상처리 기법과 기계학습을 활용하여 저정보 영역을 추출하는 방법을 제안한다. 제안 방법은 영상의 밝기 정도를 히스토그램을 통해 분석하고 기계학습 방법을 활용하여 저정보 영역을 추출한다.

• 마케팅과학연구
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• 제19권1호
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• pp.47-58
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• 2009

The marketing environment has become competitive to an extent that requires firms to target their products at markets that span national boundaries. However, competitive clout cannot be achieved in global consumer markets unless firms thoroughly understand and adequately respond to the core values and needs of those consumers. Brand equity is one of the most important assets to a company. Especially in sportswear markets, brand equity is the crucial value added to a product by its brand name. Factors such as country of origin also influence customer's attitude towards brand equity. Therefore, this paper discusses the relationship between country of origin effect and brand equity, and how they influence consumers' loyalty for respective brands. This paper focused on the sports shoes market, because it is an increasing area of opportunity for world manufacturers. The objectives of this study were the following. (1) Test the effect of country of origin on brand equity. (2) Test how brand equity influences consumers' brand loyalty. (3) Find whether there are differences in the effects of country of origin and brand equity among the three countries. (4) Find whether there are differences in the effects of country of origin and brand equity among the different lifestyles. Based on the review of literature results, the hypotheses are concluded as the following: H1-a: Country image has positive influence on country of origin. H1-b: Product perception has positive influence on country of origin. H2-a: Perceived quality has positive effect on brand equity. H2-b: Perceived price has positive effect on brand equity. H3: Country of origin has positive effect on brand equity. H4: Brand equity has a positive impact on brand loyalty. Research model was constructed (see Fig. 1). After data analysis, the following results were concluded: sports shoes purchase behavior showed significant differences among Korean, Chinese, and American consumers for favorite brand, purchased brand, purchased place, information usage, and favorite sports games. The results of this study also extend the research of the relationship among country of origin, brand equity and brand loyalty to the sports shoes market. Brand equity was proven to have a significant relationship with brand loyalty for all countries. The factors which can influence brand equity are different for different countries. The third finding of this paper is that we identified different three lifestyles, adventurer, follower, and laggard, for Korean, Chinese and American consumers. Without the nationality boundary, seeing the emergence of a new group of consumers who have similar preferences and buy similar brands is more important. All of the consumers consider brand equity to keep their brand loyalty. Perceived price is the only factor which can influence brand equity for adventurers; brand is more important for them. The laggards were not influenced by any factor. All of the factors expect perceived price are important for the followers. Marketing managers should consider brand equity when introducing their brand into a new market. Also localization is the basic strategy that all the sports shoes companies should understand. But as a global brand, understanding the same characteristics for each country is more important to build global strategy.

• 디자인학연구
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• 제16권2호
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• pp.385-394
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• 2003

현대 시장의 경향은 '기업은 제품을 팔고 소비자는 브랜드를 산다'라는 브랜드 전략을 나타내고 있다. 브랜드는 소비자의 요구와 경험을 반영하고 연출하는 제품과 소비자를 연결시키는 매개체로 작용한다. 성공적인 브랜드는 경험적인 미학적 전략을 지향하게 되었고, 소비자는 브랜드를 색다른 경험으로 인식하고 하나의 고정된 관념(인식)으로 떠올리게 된다. 많은 기업들은 막대한 홍보와 광고비용을 절감하는 최소의 투자비용으로 최대의 효과를 얻고자 한다. 구매시점에서 소비자와의 직접적 대면을 통해 제품 브랜드에 대한 인상을 각인시키고, 구매를 유도하는 기능을 하며 그 중요성이 날로 커지고 있다. 따라서 브랜드 이미지의 시각표현은 브랜드와 밀접하게 연결되어 소비자의 마음에 고정된 하나의 인상을 형성할 수 있어야 한다. 일단 긍정적인 인상으로 자리잡은 브랜드는 소비자의 기억으로 인출되어 별다른 정보 없이 브랜드만으로 구매에 이를 수 있게 한다. 이를 위한 시각적 표현의 해결은 브랜드 이미지의 핵심적 요소로서 브랜드의 로고 및 마크를 중심으로 한 시각화이며, 이를 뒷받침하는 커뮤니케이션 요인이라 하겠다. 이는 제품과 관련이 깊은 방향으로서의 디자인적 방향성을 가지게 될 뿐 아니라 브랜드의 언어적 특성과 그 연상성에 기반을 둔 시각 언어적인 의미 전이의 방법들로 문제해결을 위한 방법을 제시해 줄 수 있다. 따라서 본 연구에서는 시장경제를 형성하는 스포츠용품의 브랜드 이미지분석과 소비자 제품구매와의 관계를 이론 적 고찰하여 이를 효과적이고 일관성 있는 이미지를 형성하는 방향을 제시하는데 그 목적이 있다.

• 복식문화연구
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• 제25권4호
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• pp.529-542
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• 2017

The purpose of this study is to utilize technology as basic data for smart clothing product research and development. This technology can recognize user's motion according to characteristics types and functions of wearable smart clothing products. In order to analyze the case of motion recognition products, we searched for previous research data and cases referred to as major keywords in leading search engines, Google and Naver. Among the searched cases, information on the characteristics and major functions of the 42 final products selected on the market are examined in detail. Motion recognition for smart clothing products is classified into four body types: head & face, body, arms & hands, and legs & feet. Smart clothing products was developed with various items, such as hats, glasses, bras, shirts, pants, bracelets, rings, socks, shoes, etc., It was divided into four functions health care type for prevention of injuries, health monitor, posture correction, sports type for heartbeat and exercise monitor, exercise coaching, posture correction, convenience for smart controller and security and entertainment type for pleasure. The function of the motion recognition smart clothing product discussed in this study will be a useful reference when designing a motion recognition smart clothing product that is blended with IT technology.

• 패션비즈니스
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• 제10권6호
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• pp.110-121
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• 2006

The purpose of this study is to analyze the various types and areas of recent collaborations in fashion industry and to find the utility value of collaboration. Seventy seven cases of fashion collaboration marketing strategies were selected from officially announced literature survey and enterprises information around the world. Among the seventy seven cases of fashion collaboration surveyed in this study, collaboration with other fields made up 59.7 percent, collaboration between the same fashion categories made up 40.3 percent. Among the areas of other fields, collaboration with IT(Information Technology) or Motor enterprises were included and made up 36.4 percent. Collaborations with Culture and art world that fashion brands collaborate with world-renowned industrial designer or artist and star entertainers were also included and made up 23.3 percent. Among the areas of the same categories, collaboration of fashion designer and sports or casual brand made up 22.1 percent. Collaborations of home shopping mall and fashion designer made up 18.2 percent. Collaboration cases surveyed in this study were classified according to three types; co-product development, co-branding, and co-marketing. Collaboration for co-product development made up 72.7 percent. Collaboration for co-branding made up 27.3 percent. Collaboration for co-marketing made up 37.7 percent. These collaboration marketing strategies are very efficient to upgrade brand image and cut the marketing cost by creating new target, product, brand, and promotion through successful partnerships. Therefore, much more various types and areas of fashion collaborations should be developed to create something new for future consumers.

• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.181-188
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• 2022

The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

• 대한안전경영과학회지
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• 제17권3호
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• pp.149-162
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• 2015

This study was conducted on young children safety helmet to prevent risk of head injuries from external shock. Young children helmet shall be easy to wear and use comfortably. But the young children helmet market in domestic has imported dependently and widely variations in quality because the euro product of high priced and the east asia product of low priced are selling at the same time. Therefore, this study surveyed children under 13 years of age and Married people and studies their actual state of wearing. Furthermore, this study is going to propese the improving wearing of helmet and the major points of quality of helmet and the problem by comparing and reviewing regulations of domestic and foreign.