• 복식문화연구
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• 제10권2호
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• pp.103-115
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• 2002

The purpose of this study is to investigate the consumers′ cognition and buying behavior on sports brand character. Since the character industries are booming, this study focused on the source and the expression method of sports brand characters that are already known to consumers. Subjects of this study were university students who were interested in sports brand characters, living in Seoul and Kyenggi-do. The questionnaire were developed based on the previous studies. Data were analysed by Frequency analysis, ANOVA, Duncan Test, and Spearman′s Rho. The results were as follows: 1. The most preferred source of sports brands character was "illustrated human figure"(i.e. a famous athlete like Michael Jordan). And the most favorite expression method of character was the combination of letter and symbol as the character of ASICS and NIKE. 2. The important design factors of sports brand character were the symbolism and aesthetics. The consumer recognized NIKE as the most well-designed character design. 3. Consumers′ preference of sports brand was found to be NIKE, REEBOK, ADIDAS, and FILA, in order. The reasons for preference were the design, the brand image, and the quality. On the other hand, the most frequently purchased brand was NIKE, FILA, and ADIDAS in order. Most of the purchase took place in the brand outlet store, and the consumers usually came with their friends for purchase of sports brand. The display of store was the consumers′ major source of information. 4. The preference group of sports brand character recognized more importantly color, design, brand, and especially fashionability than the non-preference group. And the most important criteria for brand selection were design, price, and comfort orderly. 5. Female consumers recognized more importantly color, design, brand, and others′ recommendations than male consumers. The aged consumers recognized importantly durability, comfort, and quality.

• 한국콘텐츠학회논문지
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• 제17권5호
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• pp.90-99
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• 2017

스포츠 클라이밍은 한정된 공간에서의 반복된 동작으로 인해 지속적인 흥미 유발이 어려울 수 있다. 또한 지도자는 시범 동작을 보여줌으로써 학습자를 이해하도록 하는 것이 중요한데, 기존의 스포츠 클라이밍 수업은 지도자가 손과 발의 위치를 일일이 가리키는 방식으로 진행되고 있다. 따라서 이러한 기존 스포츠 클라이밍 수업 방식을 대체하여 학습자가 시범 동작을 실시간으로 관찰하고 그대로 따라서 수행할 수 있는 방안에 대해 꾸준하게 요구되어 왔다. 이러한 문제를 해결하기 위해 공간증강현실 기술을 활용하여 이미지 트레이닝 한다면 학습자의 운동기능 향상 및 수업태도에 긍정적인 영향을 가져올 수 있다. 본 연구에서는 스포츠 클라이밍 학습 도구로서 CCA(Climbing Character Animation)의 효과를 검증하는 데 그 목적이 있다. 따라서 본 연구는 CCA의 유용성을 검증하기 위해 실제 스포츠 클라이밍에 적용했다. 그 결과 공간증강현실 기반 CCA를 이용한 수업이 전통적인 스포츠 클라이밍 수업보다 흥미도, 몰입 및 학습효과에 효과적인 것으로 나타났다.

• 패션비즈니스
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• 제1권2호
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• pp.31-45
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• 1997

The purpose of this study is to examine the state of the character fashion which is worn everyday by people regardless of their sex, class, and age after the 1960's, and to look at its significance. Under the influence of mass media, TV, film, comic and popular music exercised its power over the modern living after the 1960's. Such culture has its character in youth, aspiration of wide spread and overflow of the visual image. While active life style and increase of time spent on sports and leisure created the casual trend in fashion. In addition to Pop Art leads to the usage of sign and symbol on clothes, and this created a trend called 'character fashion'. Character fashion can be divided into 'motive' and 'expression'. Motive then is segmented by the 'person' that includes an impersonated figure and 'symbol' of picture or figure with a special meaning. However, expression can be classified by 'one's belonging' which can be a sports team, school or a group. Also, by the 'message' of the phrase or letter. The meaning contained in character fashion by the various motive and expression can be classified as unisex, ego screaming, and escapism.

• 한국산학기술학회논문지
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• 제12권6호
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• pp.2477-2488
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• 2011

이 연구는 한국인의 월드컵 축구 이벤트 스포츠 캐릭터의 선호요인이 무엇인지를 귀납적으로 분석하고자 하였다. 이를 위해 다음과 같은 연구방법을 사용하였다. 먼저 조사를 위한 대상은 D광역시의 10대, 20대, 30대, 40대 각각 30명을 표집 하였다. 월드컵 축구 이벤트의 12개 스포츠 캐릭터 중 빈도분석으로 선정된 네 개의 캐릭터를 최종대상으로 하였고 질적자료분석을 위한 질문지는 '귀하는 본 캐릭터의 어떤 측면이 좋습니까?'라는 개방형으로 구성하여 설문을 실시하였다. 그 결과 월드컵 축국의 스포츠 캐릭터에 대해 사람들이 가지는 선호요인은 연령별로 다르게 나타났는데, 종합적으로 정리하면, 한국인들은 캐릭터와 관련하여 다섯가지 차원에서 공통적으로 선호하는 요인을 지니고 있는데 이는 외형성, 내면성, 의미성, 다양성, 특이성 있었다. 구체적으로, '외형성'의 경우 귀여운 생김새나 운동(축구)을 잘할 것 같은 모습, 다양하고 화려한 색상, 친근한 소재가 선호요인으로 포함되었고, '내면성'에서는 친근하고, 애국적인 이미지를, '의미성'에선 축구와 관련된 특별한 의미가 함축되어 있는 것을 선호하였다. 마지막 특이성은 한국의 응원음식문화로 인해 선호하는 요인이 분석되었다.

• International Journal of Costume and Fashion
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• 제9권1호
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• pp.44-58
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• 2009

The purpose of this study is to examine the unique differentiation of dance-sports costume design and improve the professionalism of design in this field. for this, the documentary study and practical case study have been executed. the visual data in 'weave' prosperity data and a dance-sports technical book are used. The results of this study are as follows. First, dance-sports costume has the general character of dance costume, and it belongs to the category of stage costume. Second, the physical characteristics peculiar to dance-sports costume come from its specialized usage in dance-sports. Third, the design of dance-sports costume changes accordingly with the situation it is worn: exercise costume, party costume, competition costume. Fourth, arranged dance-sports costume trends since 1998. It had shown biennial changes in shilhouette.

• 복식문화연구
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• 제7권6호
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• pp.98-115
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• 1999

As sports infiltrates each field of modern society and becomes familiar, sports wear was changed functionally and was introduced and enveloped into everyday dress. Modern sports wear has been the settled in everyday life deeply and become the clothes of life which are worn regardless of place, time and age. The aim of this paper was to clarify what kind of fashion of sports style would be given to the modern people. In this study, sports wear which has become everyday dress classified from a gender point of view. It was divided into masculine image, feminine image, and neutral image. Sports wear of masculine image generated a silhouette which emphasized the shoulder with the aspiration for youth and health. Wide shoulder was considered as the symbol of masculine beauty and the expression of healthy beauty. It was reflected well in body conscious look. And owing to the development of up-to-data materials, innovation of design, and the study of human body technology, the functional character was settled in the sports wear which showed masculine image. Sports wear of feminine image was represented fashion of body exposure, body feet with body conscious look, and romantic mode. This image was expressed fashion as comforts, pleasant, active design, materials, color, and romantic feminine beauty. Sports wear of neutral image was expressed into unisex clothes. This cloths have no difference in gender, age, and class. It was used as casual sports wear. In the 1960s, young generation participated in such street sports as street basketball and skate. They usually sore the sports wears of neutral image such as cycling, skating, and ski. In the materials of sports, the development of up-to-data material like lycra made the sayings lifelike, “up-to-data material is the second skin” It show that glamorous feminine image and strong masculine image coexisted. The contemporary concept of sportswear is no longer limited to those clothes for sports found in such places like tennis court or swimming pool. Now, the sports wear become more like casual activity wear all classes of people can enjoy in their life regardless of where they are, when they wear, and even how old they are.

• 한국의류산업학회지
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• 제8권4호
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• pp.433-440
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• 2006

This research was made to suggest a functional and fitted prototype of swallow-tailed coat for sports dance. We established the basic posture of standard dance from literature investigations, and grasped the changes of the body side-surface by motions through the gypsum-experiments with a man in twenty. The unfolded gypsum shells were overlapped on the basic swallow-tailed coats pattern drafted by their size of experimenter. From our results through analysis, our pattern of the swallow-tailed coats for sports dance was designed considering their functional and structural character. In case of upper body with the greatly increased shoulder width of garment and with the decreased front. When moving, owing to the rising of the armpit point, the side-line becomes longer with the shoulder length decreased greatly. In case of sleeves, the length of sleeves back increased greatly by the arm-bending motions while sleeve height becomes lowered.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2003년도 춘계학술대회 논문집
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• pp.134-140
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• 2003

우리나라의 국민표준체위조사는 1979년 1차 조사를 시작으로 약 5∼6년 주기로 실시되고 있으며, 1997년 제4차 조사가 실시되었다. 국민체위조사 결과를 기반으로 의로, 신발, 가구 등 관련산업에 제품설계에 반영되었다. 본 논문에서는 국민표준체위조사 결과 자료를 기본으로 성별, 연령별, 체형별로 사용자를 분류한 수 체현별 분류를 위한 인체측정치를 도출하였다. 도출된 인체측정치의 상관관계를 분석, 대표적인 항목 도출 등의 과정을 통하여 3D캐릭터를 구성하였다. 구성을 위한 과정으로 골프, 테니스 등의 스포츠 동작을 효율적으로 나타낼 수 있는 치수를 제시하여 생성하였다. 스포츠의 자세 및 동작 분석에 대한 이론적 접근에서 가시적인 정보제공 및 자세·동작 분석 프로토콜을 개발함으로서 자세 및 종작에 대한 정략적, 객관적 평가가 가능해졌다.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.273-283
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• 2019

본 연구는 노인전문체육지도자의 리더십이 조직몰입 및 직무만족에 미치는 영향을 알아보기 위하여 2019년 4월 1일부터 4월 30일까지 서울, 경기, 인천 지역 6곳의 스포츠센터 199명의 노인전문체육지도자를 중심으로 연구하였으며, 다음과 같은 결과를 도출하였다. 첫째, 노인전문체육지도자의 리더십은 조직몰입에 유의한 영향을 미치는 것으로 나타났다. 둘째, 노인전문체육지도자의 리더십은 직무만족에 유의한 영향을 미치는 것으로 나타났다. 상기 연구의 결과를 토대로 지도자의 리더십은 구성원들에게 조직에 대한 몰입을 높여주고 직무에 만족감을 높이는 중요한 요인임을 확인 하였다. 따라서 노인들의 생활체육 참여를 향상시키고 즐거움을 높여 건강한 노년기의 삶을 영위하기 위하여 리더십 교육을 통한 지도자의 올바른 인성과 역량의 개발이 필요할 것이며, 이러한 지도자의 역할은 노인들의 삶의 질을 높여줄 것으로 기대된다.

• 한국의류학회지
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• 제32권3호
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• pp.418-430
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• 2008

The purpose of this study were 1) to subdivide sportswear consumers according to consuming desire of sports 2) to identify the differences in lifestyle and sportswear benefits sought. The data were collected via a questionnaire from 312 consumer who have been purchased sportswear and living in Seoul. The results of this study were as follows: 1) Sportswear consumers were divided into four segments: sports mania, attractive body pursuers, passive followers, mind purifiers. 2) Six realms of lifestyle such as clothing, food, home & interior, leisure life, consumption and sense of values were factor-analysed separately, and lifestyle factors which showed significant differences among segments are I) fashion ostentation in the realm of clothing ii) western style, health-oriented in the realm of food, iii) sports life enjoyment, sociable life, hoped-for foreign travel in the realm of leisure life, iv) brand oriented, price comparison, sale goods preference in the realm of consumption, and v) realist, interpersonal skills, strong personality, individualism in the realm of values 3) Five factors of sportswear benefits sought which showed significant differences among segments are comfortability/practicality, ideal body/good-looking, individual character, fashion! ostentation, and brand oriented.