Market Segmentation by Loyalty and Switching Intentions of Mobile Social Commerce Apps -Differences in Perceived Service Quality and Switching Barriers- (모바일 소셜커머스 앱의 충성의도와 전환의도에 따른 시장세분화 -지각된 서비스 품질과 전환장벽의 차이-)
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- Journal of the Korean Society of Clothing and Textiles
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- v.43 no.1
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- pp.65-80
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- 2019