• 한국콘텐츠학회논문지
• /
• 제11권8호
• /
• pp.409-418
• /
• 2011

본 연구의 목적은 특수 목적관광유형들 간의 대체보완관계 및 총 개인관광수요와 각 유형의 특수목적관광 사이의 인과관계를 조사하기 위한 것이다. 서울에 거주하고 있는 500개의 표본 중에서 349개의 유효표본이 분석에 이용되었다. 통계적 분석방법으로서 상관관계분석은 대체보완관계의 파악을 위해 그리고 인과관계분석을 위해서는 계량경제모델이 적용되었다. 연구결과, 농촌관광과 해양관광은 상호 경쟁적 대체관계에 놓여 있었으며, 해양관광은 다른 어느 유형의 특수 관광보다 총 개인관광수요에 미치는 영향이 강하게 나타났다.

• 동아시아경상학회지
• /
• 제2권4호
• /
• pp.56-64
• /
• 2014

Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

• 동아시아경상학회지
• /
• 제1권2호
• /
• pp.29-41
• /
• 2013

Purpose: Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Research Design, Data and Methodology: Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. Results: The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. Conclusion: This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

• 수산경영론집
• /
• 제50권3호
• /
• pp.59-71
• /
• 2019

In terms of coastal and marine tourism, Busan's Haeundae had the nation's representativeness, and is pushing for many kinds of related policies to revitalize the special tourism zone. Due to a drop in the number of beach users, it is inevitable for the Haeundae Special Tourist Zone to face active responses to new trends emerging in the global tourism market. Therefore, the purpose of this study is to present a tourism strategy for making the Suyeong River as a more competitive ourist resource along the zone. First, a language network analysis is conducted through interviews to understand the ideas of interest groups for the river cruise activation project. Second, the frame structure of stakeholders is used to analyze solutions by comparing the similarities and differences in recognition frames of interest groups. Third, we intend to analyze the detailed frame types of stakeholders and present new alternatives based on the structure of relationships between types.

• 농촌지도와개발
• /
• 제16권3호
• /
• pp.587-614
• /
• 2009

This research focuses on rural interpreter's behaviors and needs in rural tourism village around country. Although it happens that many farm tourism guides are accomplished in rural tourism village, but significant interest on this topic has not been identified yet. Therefore the primary objective of this study lies in identifying rural interpreter's behaviors and needs who is active play in rural tourism village. The study was conducted in a small rural community where tourism is still at its emerging stage. It was found that rural interpreter played active role by studying about rural culture and farm interpret for himself. But they was pointed out multifarious activities with various rural experience guide, and they used reality in the process of the interpret, but not village history. farm tourism guides demanded their expertise or special ability.

• 한국지역지리학회지
• /
• 제11권3호
• /
• pp.410-423
• /
• 2005

본 연구의 목적은 우리나라 남해안 지역의 관광개발 잠재력을 고찰하고, 이를 바탕으로 효율적인 관광개발의 전략을 제시하는 것이다. 한국의 남해안은 온화한 기후조건, 수려한 해상경관, 독특한 도서문화 등을 보유하여 다양한 관광활동에 최적의 여건을 제공하고 있고, 한중일을 연결하는 해상관광항로의 결절적 위치성도 가지고 있다. 그럼에도 불구하고 남해안은 내륙의 국립공원과 제주도 및 강원도 중심의 관광개발정책 등에 의해 효율적인 관광개발이 추진되지 못했다. 그러나 동북아 정제권에서 관광수요의 증가, 해양관광 선호하는 관광객의 급증, 남해안지역에 대한 접근성 개선, 수도권의 대안축으로 남해안에 대한 관심 증대 등으로 최근에는 남해안의 개발이 새롭게 주목을 받고 있다. 그러므로 남해안의 효율적인 관광개발을 위해서는 연안지역 개발을 규제하는 각종 제도의 완화, 남해안 관광을 위한 특별법의 제정, 동북아 해상관광루의 설정, 남해안 연안여객항로의 개설, 2012년 여수 세계박람회의 유치 등의 정책과제가 장단기적으로 시행되어야 할 것이다.

• 유통과학연구
• /
• 제15권7호
• /
• pp.73-83
• /
• 2017

Purpose - The purpose of this paper is to explore the CSR activities of small enterprises in hospitality and tourism industry in South Korea. Since previous research on CSR activities has considerably focused on large enterprises whereas small enterprises have relatively less attention, this study aims to explore the characteristics of small enterprises in hospitality and tourism industry and their CSR activities. Research design, data, and methodology - The population of interest for this study was social enterprises registered in Korea Social Enterprise Promotion Agency (2016), and it was used to verify the social enterprises which has a certification for social enterprises. From 1672 companies in total, the sampling frame was a database with 117 companies in hospitality and tourism industry. This study investigates social enterprises' CSR activities on the company's official websites (e.g., company reports, magazines, the news articles, and interviews). The websites of the selected enterprises in hospitality and tourism industry were analyzed for examining CSR activities by the quantitative content analysis. All of the CSR activities in small social enterprises were classified into six dimensions based on the stakeholder theory. Results - The findings of this study provide the characteristics of the 117 small social enterprises and their specific CSR initiatives. A total of eight main business lines were identified: 1) fair travel, 2) leisure/sports, 3) accommodation/camping, 4) medical tourism, 5) exhibitions/art events/cultural events, 6) leisure activities for vulnerable social groups, 7) Korean traditional culture, and 8) ecotourism/agricultural tourism. The CSR initiatives were classified into six dimensions: 1) environment, 2) employment, 3) multicultural families and vulnerable social groups, 4) local community, 5) economic prosperity, and 6) product. Conclusions - This study revealed the special CSR initiative examples of small enterprises in hospitality and tourism industry. Small social enterprises participate in CSR activities mainly related to their own business lines. Moreover, these enterprises are more closely embedded in their local community development, job creation and education for local residents and vulnerable social groups, and traditional heritage preservation. The findings of this study provide theoretical and practical implications and they can contribute to enrich CSR with literature for small enterprises in hospitality and tourism industry.

• 한국조경학회:학술대회논문집
• /
• 한국조경학회 2007년도 Journal of Landscape Architecture in Asia Vol.3
• /
• pp.171-179
• /
• 2007

Ecotourism has a concept of conservation as a basis, for economic and social values are derived from the sustainable use of natural resources. This study aims to introduce natural landscape of the Cairngorms National Park in Scotland and to describe its conservation and tourism in the Park, in order to provide the implication of landscape conservation of National Parks in Korea. Although the National Parks of Scotland were officially established long after those of England and Wales, their important features had already been internationally recognised and designated as Sites of Special Scientific Interest(SSSI), National Nature Reserve(NNR), or National Scenic Area(NSA). These focus on landscape conservation and are managed by Scottish Natural Heritage(SNH). The Cairngorms National Park focuses on landscape conservation and recreation, and has been the subject of a number of initiatives attempting to assess landscape resource potential and its current and future management. This implies that a carefully preserved landscape has the effect of a tourism resource in which tourists look for novelty embedded in the typicality of the landscape of the National Park. The typical landscape which is conserved in the Cairngorms National Park is understood as both an objective representative and a subjective ideal involving the meaning of the landscape. This is implicit in the tourist booklet that promotes the sightseeing activities of tourists. It is thus important that National Parks should be focused both on managing landscape as well as promoting tourism.

• 서비스연구
• /
• 제6권2호
• /
• pp.1-21
• /
• 2016

본 연구는 한국의 대표적인 문화 체험 관광 상품으로써 정신적 휴식 제공과 다양한 체험활동으로 사회적 관심이 증가하고 있는 템플스테이의 참가동기와 선택요인이 만족 및 재방문의도에 미치는 영향을 실증적으로 규명하기 위해 서울 근교 템플스테이 운영 사찰 두 곳을 대상으로 실시하였다. 2015년 6월부터 8월 사이에 진행하였으며 총 270부의 설문지 중 유효표본 251부를 최종 분석하였다. 통계분석은 SPSS 18.00을 사용하여 빈도분석, 요인분석, 신뢰성 및 타당성 검증, 회귀분석을 실시하였다. 실증분석 결과, 템플스테이 체험관광 참가동기와 선택요인은 만족에 유의한 정(+)영향을 미치는 것으로 나타났으며 참가자의 템플스테이 체험관광 만족은 재방문의도에도 유의한 정(+)영향을 미치는 것으로 나타났다. 본 연구를 통하여 최근 급성장하고 있는 템플스테이 체험관광의 질적 성장과 또한 대한민국을 대표하는 문화 체험 관광 상품으로서의 활성화 방안을 모색하고자 함에 그 목적이 있다.

• International Journal of Advanced Culture Technology
• /
• 제9권3호
• /
• pp.174-180
• /
• 2021

The necessity of this study is as follows. A decrease in the number of newborns, an increase in the youth unemployment rate, and a decrease in the employment rate are having a fatal impact on universities. To help increase the employment rate of universities, we intend to utilize Big Data of university public information. Big data refers to the process of collecting and analyzing data, and includes all business processes of finding data, reprocessing information in an easy-to-understand manner, and selling information to people and institutions. Big data technology can be divided into technologies for storing, refining, analyzing, and predicting big data. The purpose of this study is to find the vision and special department of a university with a high employment rate by using big data technology. As a result of the study, big data was collected from 227 universities on www.academyinfo.go.kr site, We selected 130 meaningful universities and selected 25 universities with high employment rates and 25 universities with low employment rates. In conclusion, the university with a high employment rate can first be said to have a student-centered vision and university specialization. The reason is that, for universities with a high employment rate, the vision was to foster talents and specialize, whereas for universities with a low employment rate, regional bases took precedence. Second, universities with a high employment rate have a high interest in specialized departments. This is because, as a result of checking the presence or absence of a characterization plan, universities with a high employment rate were twice as high (21/7). Third, universities with high employment rates promote social needs and characterization. This is because the characteristic departments of universities with high employment rates are in the order of future technology and nursing and health, while universities with low employment rates promoted school-centered specialization in future technology and culture, tourism and art. In summary, universities with high employment rates showed high interest in student-centered vision and development of special departments for social needs.