• Korean Institute of Interior Design Journal
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• v.26 no.2
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• pp.45-54
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• 2017

Recently, cosmetic shops play important roles in effectively delivering brand identity to customers. As a most effective mean to deliver brand identity to customers, a shop becomes the space to sell and buy brand image. This study divides brand identity into external identity as a space and internal identity as a brand philosophy with analysis of brand identity structure. To do this, the study proposition that brand awareness is high when there is high conformity between brand identities and survey to five Korean domestic cosmetic manufacturers that have a flagship store has been conducted to prove the proposition. With oneway Analysis of Variance on the survey, the result that the conformity between group's brand identities has significant relationship with brand awareness has been drawn. The findings are as followings; The spatial expression elements that have the strongest effects on the conformity between brand identities are facade, logo and sign, spatial image, fixtures image, symbolic sculpture and programs in order. For spatial elements, colors, shapes and materials have effects on conformity between brand identities in order. With analysis of spatial elements and their colors, shapes and materials, it is shown that all brand colors are used. In addition, brand conformity is emphasized with shapes and materials as well as colors. Futhermore, the brand awareness is improved when emphasis with such spatial elements is repeated in continuous manner. Also, the higher brand identity got, the higher brand awareness went up.

• SUVANNABHUMI
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• v.15 no.2
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• pp.131-152
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• 2023

In analyzing the Chinese diaspora, this paper explores losses that are encountered within the family in the nation. It argues that increased social and spatial mobilities that contribute to losses can be reconfigured through the productive lens of supermobility, as Laurence J. C. Ma conceptualizes it. Supermobile identities are significant avenues to consider the way that losses traditionally associated with migration and assimilation are revisited in view of new flows of migration and identification. In examining K. H. Lim's debut novel Written in Black (2014), this study addresses pathways from debilitating losses to productive losses journeyed by the family from the child's perspective. It offers a critical analysis of the Anglophone Bruneian novel in terms of its exclusive portrayal of an ethnic Chinese family. Departing from a fixed notion of home as cultural and physical rootedness, it explores flexible identities that are tied to shifting concepts of belonging. Rather than a magnification of social and spatial losses, the analysis highlights the way that the literary imagination of ethnic Chinese in Brunei Darussalam accommodates progressive ideas of the agency and advancement of the Chinese diaspora as a supermobile community.

• Korean Institute of Interior Design Journal
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• v.27 no.1
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• pp.21-28
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• 2018

Environmental issues had arisen following industrialization with rapid physical growth of city and its consequences: widened metropolitan areas, uncontrolled reconstructions of new metropolitan areas, many social issues, such as declines of existing metropolitan areas. Due to these issues, new development policies have been made in order to find identities and reconstruct new images of cities. This research aims to remind the meaning of conservation of modern construction and building re-use, and to identify values of modern architectures in the context of a city. Regeneration of cities is not only finding national identities, but also expecting to increase inflow of foreign travellers. However, this regeneration hasn't stayed sustainable, focusing only on short-term curing of the problem in limited areas. This work analyzes cases of modern architecture, historic buildings from various cultures: Western, Japanese, Chinese. The result of the analysis shows that the value of existing buildings and citizen participation is necessary to revitalize cities. Four characteristics have been also identified: historic relationship, spatial identity, spatial presence, and approachable efficiency. For a potential solution, cities need to be viewed from multiple perspectives to find a method to generate new vitality for a city whose values should be recognized as an asset through sustainable re-use, by transforming modern construction as a heritage.

• Journal of the Korean Geographical Society
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• v.37 no.1
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• pp.75-92
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• 2002

The aim of this article is to critically review the PRC's policies related to its minority nationalities with a special emphasis on the identification of minority nationalities(minzuzhibie) and the establishment of minority nationality autonomous regions(minzuzizhiquyu), as a part of national integration Process. In that Process, the intentional application of the criteria on nationality identification, the establishment of minority nationality autonomous regions, the population redistribution policies and the gerrymandering by the government played an important role in the deconstruction of traditional basis of identities and the territorialization of ethnicity. The goals of government have been the redefinition of 'Chinese', the the invention of 'Chinese nationality(zhongguominzu or zhonghuaminzu)'and the unification of its national territory. However, these have led to the unexpected result by creating the new ethnic-territorial identities along with the nationalities identified and the territories defined by the government.

• Journal of English Language & Literature
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• v.56 no.2
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• pp.187-217
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• 2010

By reading the main character, Rene Gallimard, in M. Butterfly as a spatial metaphor of America, this article examines how homogeneous American national identity of heterosexuality and white masculinity has been reinforced since the cold war and has constituted a crisis of hegemony with the decline of imperialism and how its pathological symptom is shown through the melancholic suicide of Gallimard. This article also argues how the feminine attributes implied in race, gender and sexuality in M. Butterfly are designated and allegorized as an impure, contaminated and ahistorical marker of national integrity in pthe social and material status of the heterosexual American white male. To develop my argument, I read M. Butterfly from a psychoanalytic point of view. Therefore I depend on Freud, Lacan, and Bhabha's psychoanalysis as the theoretical basis. In this paper, I also argue that the homogenized and fixed national identity is splitted and collapsed from within as shown in the Gallimard's melancholy and in the process of splitting the "Third Space" of hybrid subjects for the marginal and the emergent like Song Liling, a homosexual Asian man, can be built "from a space in-between." Therefore Hwang calls into questions conventions of fixed, essentialist identities through the shifting gender identities between Song and Gallimard in M. Butterfly and how identities in the plural are constructed variously in throughly historicized, politicized situations, and these constructions can be complicated by relations of power.

• Journal of the Korean housing association
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• v.21 no.5
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• pp.23-33
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• 2010

In the late twentieth century, the multistory housing has become the most preferred housing type. Moreover, in multistory housing design, not only interior design but also exterior design, uniqueness and characteristic have been added as significant factors in design to break simplicity and uniformity. The purpose of this study is to understand the tendency of the elevation design in Europe and to suggest the idea for elevation design for domestic. Also, each elements of elevation were analyzed through classification and schematization which categorized by its own characteristic. Design elements can be classified into three categories. They are corresponding with inner spaces, emphasizing visual expression of exterior material and texture, and presenting aesthetic factors of building shape. Those are named as the Spatial Externalization, the Visual Expression, and the Expression of Building Shape. In this frame nineteen elevations of sixteen different cases were analysed. As a result of case studies, it is clear that elevation designs were not standardized and each cases has its own characteristics. Also it showed how the each design elements can be coordinated as a total design and how they expressed identities of each housing. This study could contribute to motivate diversifying the design of multistory housing.

• Korean Institute of Interior Design Journal
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• v.19 no.6
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• pp.161-168
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• 2010

A city is a type of culture as living styles people have accumulated, In Particular, urban streets are integrated bodies of culture based on regional history and tradition which are easily accessible by people. However, due to insensible expansion policy of current cities, decline of old downtowns which have kept cultural characteristics of each region, hollowing out of the downtowns, expansion of new downtowns which have uniformed characteristics are weakening identities of each region. To overcome such problems, a culture-oriented approach as one of the urban regeneration strategies which have been appeared since 1980s is effective. Life style which has been formed by human activities can be considered as the culture of comprehensive concept and peculiar resources of each region are distinctive culture of each region. Cultural streets in which people can share each other's feeling may influence regional activation through cultural influence while preserving regional tradition and history. Therefore, this study aims to discover spatial characteristics of cultural streets through theoretical examinations on formation of streets in as aspect of urban regeneration and identify their characteristics by analyzed cases of domestic cultural streets.

• Korean Institute of Interior Design Journal
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• v.18 no.2
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• pp.41-49
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• 2009

Contemporary design environment is formed with image-centered trend based on pluralism. In this point of view, enterprises' building lobbies are public places containing the equivocal meaning, actively utilizing light as a design element to express the image of enterprises' identifications. Light is an immaterial entity having unlimited possibilities and potentials on space. It also acts as media to activate spaces and create new images in connection with formative elements of space. This study is to figure out how lightings are expressed and affected the formative characteristics of office lobby spaces and activate the specific characteristics of spaces. As a result, we drew conclusions as follows. First, as state-of-the-art technology and media are introduced, light is expressed on spaces as floating, direction, rhythm, silhouette, metaphor and allusion, sense of depth and volume. Second, expressive aspects of light in lobby space are embodiment of light, substantiation of immateriality, standing of materiality from the perspective of spatial aesthetics, and distortion/transformation of shape, pluralism phenomena of space from the perspective of spatial structure. In this way, light on building lobbies which are greatly required design differentiation strategy, specializes space and also integrates all the designs as not only a functional element but also a mental, psychological, formative element. Consequently, light on lobby spaces induces communication between spaces and users, makes formative value of existence in itself, and presents the characteristics of differentiated enterprises' identities.

• Molecules and Cells
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• v.21 no.3
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• pp.436-442
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• 2006

Different proliferation of neuroblast 6-4 (NB6-4) in the thorax and abdomen produces segmental specific expression pattern of several neuroblast marker genes. NB6-4 is divided to form four medialmost cell body glia (MM-CBG) per segment in thorax and two MM-CBG per segment in abdomen. As homeotic genes determine the identities of embryonic segments along the A/P axis, we investigated if temporal and specific expression of homeotic genes affects MM-CBG patterns in thorax and abdomen. A Ubx loss-of-function mutation was found to hardly affect MM-CBG formation, whereas abd-A and Abd-B caused the transformation of abdominal MM-CBG to their thoracic counterparts. On the other hand, gain-of-function mutants of Ubx, abd-A and Abd-B genes reduced the number of thoracic MM-CBG, indicating that thoracic MM-CBG resembled abdominal MM-CBG. However, mutations in Polycomb group (PcG) genes, which are negative transregulators of homeotic genes, did not cause the thoracic to abdominal MM-CBG pattern transformation although the number of MM-CBG in a few percent of embryos were partially reduced or abnormally patterned. Our results indicate that temporal and spatial expression of the homeotic genes is important to determine segmental-specificity of NB6-4 daughter cells along the anterior-posterior (A/P) axis.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.55-59
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• 2005

The purpose of this study is to make an in-between space considered as an abandoned thing to the central place of commercial area by utilizing it to form the each places' identities. The methodology of the design is not about one complete form but about a continuous process by negotiation. This process is proceeded by holding council between public institution and private owners of the buildings and applied the rules to various cases in similar places in the commercial area. This project has been developed in order to construct a healthy network to connect buildings nearby and programs in a block. This place could provide the ground for public communication between any group to visit this place and make the spatial milieu of the city.