• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.4
• /
• pp.145-160
• /
• 2015

The purpose of this study is to develop cultural tourism products of Jeju Free International City, utilizing the images of its blessed natural environment listed on the UNESCO World (Natural) Heritage Site. To do this, the concept of cultural tourism products is defined, and the current situation and features of Jeju cultural tourism products are closely researched and examined, and then through survey study, responded by Jeju residents and tourists, purchasing behaviors, consumer preferences of Jeju tourists, and improvement plans for tourism products are examined in detail. According to the survey, the important elements for cultural tourism products of Jeju are extracted and employed in the development of tourism T-shirts, and the developing process of souvenir shirt designs using the unique images of Jeju are presented. Five textile pattern designs, based on the nature images of Jeju 'gotjawal' forests, are created and employed in 5 souvenir shirt designs, and this led to the development of 10 styles of tourism souvenir shirts. With their trendy design embodying unique images of Jeju, practicality, and functionality, these shirts are not just for tourists visiting Jeju but also for everybody, any age, and anywhere. The suitability and validity of the designs as the cultural tourism products representing Jeju are evaluated by consumer preference survey. Through this study, the infinite possibility of developing cultural tourism products utilizing unique natural environments of Jeju are confirmed. Development of tourism souvenir shirts reflecting the current fashion trends and tourists' tastes can be led to the construction of positive images of Jeju, the success in attracting tourists, and, eventually, market extension for cultural tourism products.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.3 no.2
• /
• pp.121-135
• /
• 2001

Foreign tourists prefer a T-shirts as a souvenir and it can be used practically. The objective of this study is to development T-shirts design using traditional window frame pattern for tourism souvenir. T-shirts design applied traditional window-frame pattern, which is a geometrical figure among traditional shapes. The results are as follows. 1. Window-frame pattern were general shape and complicated shape. 2. Window-frame pattern is visually ordered and stabled because has perfect ratio. 3. Geometrical line of window-frame applied on a T-shirt and match with modern sense.

• Fashion & Textile Research Journal
• /
• v.11 no.4
• /
• pp.614-620
• /
• 2009

This study surveyed Koreans' as well as foreigners' satisfaction about the size and appropriateness of size label for souvenir T-shirts currently selling in domestic and overseas countries. Questionnaire survey was conducted to 205 Koreans who located in overseas and foreigners who located in Korea. The questionnaire was composed with T-shirts purchasing, difficulties in size selection, and satisfaction of fitness and prepared in Korean and english version. The survey revealed that the most dissatisfaction with the size of souvenir T-shirts concerned difficulty in finding appropriate sizes due to discrepancy between size systems different among countries and actual T-shirt size. Particularly, the participants showed relatively low degree of satisfaction with the area of shoulders and necks. When the size satisfaction was compared across countries, there were significant differences in shoulder width, shoulder length, and neck circumference. The satisfaction with shoulder width was also different depending on gender. Female participants' satisfaction was significantly lower than that of male participants.

• Korean Journal of Human Ecology
• /
• v.11 no.4
• /
• pp.367-380
• /
• 2002

This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.