• Title/Summary/Keyword: Social-Media

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A Study of Convergence Management Strategy using Social Media (소셜 미디어를 이용한 융합경영 전략에 관한 연구)

  • Lee, Jun-Hee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2012.01a
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    • pp.247-249
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    • 2012
  • 급변하는 소셜 미디어 활용 환경에 대응하기 위한 지속적인 혁신과 이를 가능케 하는 요소로서 지식의 중요성에 대한 인식이 증대하고 있다. 이에 따라 기업의 효과적인 경영을 가능케 하는 요소에 대한 많은 연구가 진행되어 왔다. 그러나 이러한 영향 요소에 대한 연구는 기업의 경영 능력을 증대시킬 수 있는 방안을 제시할 뿐 스마트미디어 융합시대에 대비한 융합경영을 위한 해답은 미흡한 점이 있다. 본 연구에서는 융합시대에 기업성과 극대화를 위한 소셜 미디어를 활용한 융합경영 전략 운영 방안을 제안한다.

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Effects of Facebook on Language Learning

  • SUNG, Minkyung;KWON, Sungho
    • Educational Technology International
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    • v.12 no.2
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    • pp.95-116
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    • 2011
  • This study examines effects of Facebook on language learning in terms of facilitating interaction and collaboration by applying Facebook in a Korean language class. Forty one exchange students from seventeen countries who participated in the study used Facebook to exchange information and complete group projects. Results show that Facebook was effective in sharing class materials, engaging in class community and collaborating to complete assignments. Students also comment that socializing with peers was helpful, yet more activities and discussion to draw active participation is needed. This study also points out the important role of instructors who implement social media and manage the class.

A Study on the Condition of Prevention System and Convergence Policy for Smart Media Addiction (스마트미디어중독 예방체계 실태와 융복합 정책 연구)

  • Jang, Seung-Ock;Jeon, Ho-Sun
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.33-41
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    • 2015
  • The purpose of this study is to examine problems and status quo of the smart media addiction prevention system and to develop convergence policies to improve those systems. Based on the literature review, notable results are as following; Since current facilities including Internet Addiction Prevention Center, Korea Youth Counselling and Welfare Institute, and I Will Center, tend to focus on restricting use of smart media, efforts from various ministries have not worked properly. Therefore, there needs to be more specified and customized services based on regions and ages. Following the precedent set by advanced countries, this study suggest alternative policies to help solving the problem including recommending responsible use of social media through education rather than regulations only, encouraging family participation and intervention, expanding harmful environment block system, and establishing a partnership between local government and private organizations under central government's control. Since smart media addiction is emerging concern, further researches will be needed for developing the Korean standard for prevention policy.

정보전달 매체로서의 과학저어널의 문제점과 그 개선책

  • 이영자
    • Journal of Korean Library and Information Science Society
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    • v.6
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    • pp.159-185
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    • 1979
  • The dissemination of scientific information in Society involves interactions among a number of publics and many kinds of information channels. There is a need for examining the the entire process of information dissemination for the solving many problems which scientific many problems which scientific communication is now confronted with, This paper is an attempt to identify the functions of a scientific journal as one of major inf. transfer media, to clarify the problems in performing the functions, and to synthesize various on-going efforts toward the improvement and solution of such problems. Some conclusions derived from this study are as follows; (1) a scientific journal was, is and will be the valuable primary source for the recording and controlling scientific in formation which plays a role as a main energy source in the scientific activities. (2) Traditional built-in delays involved in the communication by a scientific journal should be improved by way of some new methods and techniques such as, of establishing a publishing center, controlling vocabularies in the scientific papers, distributing pre-publication materials, etc. (3) There should be a organized special committe for scientific communication for the assuming the responsibilities of educating, planning and carrying out activities relating to scientific information. (4) To improve the function of a scientific journal as information transfer media, other informal primary media such as report, preprint, etc, and secondary media such as abstracts and indexes should be studied which will result in the clarification of unigue functions, and advantages and disadvantages of each media. as an information dissemination media. (5) Each government should pay attention to the national information system as a changing social system and should recognize the gap in speed between technological development and the change of a social system Technological development should be made a contribution to the improvement of social system.

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The Effect of Social Responsibility Characteristics and Consumer Attitude on Purchasing Intention (사회적 책임 관련 특성과 소비자태도가 구매의도에 미치는 영향)

  • Yu, Jiang Chuan;Lee, Seung Sin
    • Journal of Families and Better Life
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    • v.34 no.1
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    • pp.13-32
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    • 2016
  • The goal of this study was to determine the effect of social responsibility characteristics and consumer attitude on consumer purchasing intention. And we used survey result data from 400 adults (200 males and 200 females) aged between 20 and 50 years for our research sample. Also, this study aims to look at the purchasing intention based on Fishbein's attitude model, in order to predict consumer purchasing behaviors on the products made by corporations that have good social responsibility. By using consumer consciousness of social responsibility and Consumer assessment on corporations' social responsibility, this study also intends to examine the ultimate effects on the intention. The following is a summary of the main results and suggestions. First, less than 30 percent of all consumers have experienced education on social responsibility, which is significantly low. Consumers' education experience had no effects on consumer purchasing intention. Consumers' education experience on social responsibility is surely related to purchasing intention, but gives no meaningful relations from the actual proof analysis, which is because of the problems of current consumer education programs. Government and official institutions, corporations, consumer groups should provide more educational opportunities than broadcast media, internet, school, and printed media. Second, according to the analysis result on Consumer consciousness of social responsibility, the assessment scores on social contribution and environmental protection are relatively lower than on consumer protection and energy resource saving. They tend to focus more on social responsibility related to individual interest rather than broader social responsibility as a member of society. Third, consumers have a positive attitude about corporation and its products made by corporations that have good social responsibility. Fourth, the most contributing factor on consumer purchasing intention is corporate consumer attitude. The next is product consumer attitude, Consumer consciousness of social responsibility, and Consumer assessment on corporations' social responsibility.

Culture and Content Industry: An Analysis on New Korean Wave based on Social Capital Perspective (문화와 콘텐츠 산업: 사회자본 관점에서의 신한류 현상 분석)

  • Kim, InSul;Lee, Jongseok
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.7
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    • pp.127-138
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    • 2012
  • Unlike the first generation of Korean Wave (Hallyu 1.0), which mainly refers to the exports of Korean TV dramas via broadcasting systems, the New Korean Wave (Hallyu 2.0) era has been brought by K-pop (Korean popular music) via the rapid growth of social media. The purpose of this study is to understand the impact of this significant shift in media on global fans and their way of adopting Korean cultural goods from a social capital perspective, in order to draw some implications for the current Korean content industries. Most global fans of K-pop are young and use social media to access digital content and share their opinions spontaneously. SNS providers such as YouTube and Facebook not only act as information providers to usher the fans to online music retailers; but also function as links between these fans and cultural producers by turning bonding social capital into bridging social capital. Telecommunication and advertising companies participate in this market as a third party by providing funds for supporting digital circulation and distribution. In this multi-sided market with the interdependent agents, it is extremely important to secure a platform that leads the evolution of its business ecology. Without owning the platform, there is also a very little chance to produce linking social capital as a means to maximize the impact of New Korean Wave.

Consumers Perceptions on Sodium Saccharin in Social Media (소셜미디어 분석을 통한 삭카린나트륨 소비자 인식 조사)

  • Lee, Sooyeon;Lee, Wonsung;Moon, Il-Chul;Kwon, Hoonjeong
    • Journal of Food Hygiene and Safety
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    • v.30 no.4
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    • pp.329-342
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    • 2015
  • The purpose of this study was to investigate consumers' perceptions of sodium saccharin in social media. Data was collected from Naver blogs and Naver web communities (Korean representative portal web-site), and media reports including comment sections on a Yonhap news website (Korean largest news agency). The results from Naver blogs and Naver web communities showed that it was primarily mentioned 'sodium saccharin-no added' products, properties of sodium saccharin, and methods of reducing sodium saccharin in food. When media reported the expansion of food categories permitted to use sodium saccharin, search volume for sodium saccharin has increased in both PC and mobile search engines. Also, it was mainly commented about distrust of government, criticism of food product price, and distrust of food companies below the news on the news site. The label of sodium saccharin-no added products in market emphasized "no added-sodium saccharin". These results suggest that consumers are interested in sodium saccharin and especially when media reported the expansion of food categories permitted to use it. Consumers were able to search various information on sodium saccharin except safety or acceptable daily intake through social media. Therefore media or competent authority should report item on sodium saccharin with information including safety or acceptable daily intake based on scientific background and reference or experts' interview for consumers to get reliable information.

The Effects of Participation Motivation of Corporate Social Responsibility Using Social Media on Organization-Public Relationship and Brand Loyalty (소셜 미디어를 통한 기업 사회공헌활동의 참여동기가 조직-공중관계성과 브랜드 충성도에 미치는 영향)

  • Yi, Junsub
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.1
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    • pp.139-159
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    • 2017
  • This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.

A Study on Social Perception of Young Children with Disabilities through Social Media Big Data Analysis (소셜 미디어 빅데이터 분석을 통한 장애 유아에 대한 사회적 인식 연구)

  • Kim, Kyoung-Min
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.1-12
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    • 2022
  • The purpose of this study is to identify the social perception characteristics of young children with disabilities over the past decade. For this purpose, Textom, an Internet-based big data analysis system was used to collect data related to young children with disabilities posted on social media. 50 keywords were selected in the order of high frequency through the data cleaning process. For semantic network analysis, centrality analysis and CONCOR analysis were performed with UCINET6, and the analyzed data were visualized using NetDraw. As a result, the keywords such as 'education, needs, parents, and inclusion' ranked high in frequency, degree, and eigenvector centrality. In addition, the keywords of 'parent, teacher, problem, program, and counseling' ranked high in betweenness centrality. In CONCOR analysis, four clusters were formed centered on the keywords of 'disabilities, young child, diagnosis, and programs'. Based on these research results, the topics on social perception of young children with disabilities were investigated, and implications for each topic were discussed.

Chaos-Theoretical Approach to Media Convergence on Internet Media (인터넷미디어 중심의 매체융합 현상에 대한 카오스 이론적 접근)

  • Lee, Keun-Yong
    • Korean journal of communication and information
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    • v.19
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    • pp.185-211
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    • 2002
  • Media convergence is prevalent all over the world, and is expected to change our lives dramatically in near future. Chaos theory is a new emerging theoretical approach to various social phenomena including organization management, economic system, stock market fluctuation, and so on. This thesis is intended to explain media convergence phenomena centered on internet media using basic concepts of chaos theory such as self-organization, co-evolution, and feedback loop. The implications of this tentative study are that we can apply chaos theory to media convergence as other social or natural phenomena, and that maintaining chaos state of media system is useful for accelerating creativities, and that developing media system as an organic system to cooperate with other relevant systems is helpful for promoting life qualities, and that establishing moral order or root value is desirable for implementing communicatopia.

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