• 한국패션뷰티학회지
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• 제1권1호
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• pp.95-104
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• 2003

Just as costumes reflect the spirit of the time, hair styles echo the social changes and even facilitate them, being used as a means of communication. In short, hair styles reflect the cultural life of the time dynamically. In our modern times, fashion is moving very fast, and such a phenomenon is more conspicuous in hair styles. While individuals are eager to pursue their own individuality, hair styles play a leading role in fashion, excelling the costumes. In this sense, we need to note that hair styles may be related with individual, social and psychological factors. As people are more interested in hair colors, the scope of hair color selection becomes wider. People visit beauty shops to have their hair colors changes rather than have their hairs cut. Selection of a hair color seems to be deeply related with individuals' psychological states. Since hair colors have much effects on their facial images, hair designers need to have an empathy with their customers. Each person has his or her own unique image, and his/her selection of hair colors is affected much by external environment as well as his/her traits. With such basic assumptions in mind, this study was aimed at analyzing the preferences of hair colors by those in their 20's, 30's and 40's who are more interested in their hair colors. To this end, their preferences of or tendencies for hair colors were surveyed by sex, age group and job.

• Asian Pacific Journal of Cancer Prevention
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• 제17권6호
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• pp.2983-2988
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• 2016

Recognizing cancer patients' preferences to obtain health information can help improve and reform the methods of communicating and providing proper services and consequently lead to effective patient education. The present cross-sectional study to prioritize the preferences of cancer patients regarding the acquisition of health informationwas conducted on cancer patients referred to hospitals affiliated to Semnan University of Medical Sciences in 2015. An anonymous self-administered questionnaire was developed. In the field of side effects of medications, 50 (46.7%) reported knowing about weight change, in the area of achieving relative health, 62(57.9%) announced awareness about diet, and 45 (42.1%) reported physical complications as a first regarding information needs. In the area of obtaining information, 50 (46.7%) tended to take their information through means outside of the hospital setting. These results can help with design of clinical information systems, as they inform the most relevant and useful coverage designed for cancer patients. Providing useful information through healthcare providers, the media and clinical information systems can act as a major source of social support for cancer patients.

• 복식
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• 제33권
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• pp.41-54
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• 1997

The objectives of this study were to find out the relationships between clothing style pre-ferences and self-image and to examine the differences in clothing style preferences ac-cording to marital status educational level and social stratification of women. The drawings of clothing style were designed referring to the catalogues for spring/summer of 1996 and printed by computer 6 styles of suit corresponding to clothing image were selected. Style A is a brown suit decorated with scarf style B a grey suit with stripes C a yellow suit with printed pattern D a grey and beige suit E a chanel suit decorated with corsage and F a blue suit with pleated skirt. The self-image was separated to the actual self-image and the ideal self-image. Samples were 226 women(ages 18 to 37) in Seoul Korea. The results of the study were the followings. 1. Clothing images of 6 styles were estimated; Style A was plain conservative formal and gentle image ; B masculine solid actual dark and plain image; C feminine romantic bright and splendid image; D actual ordinary un-fashionable and plain image; E feminine ten-der romantic and non-active image ; F indi-vidual fshionable open casual sprightly and active image. 2. There were significant relationships be-tween clothing style preferences and realistic self-image. The women who considered them-selves as masculine preferred style B mascu-line and plain image. The women feminine and conservative preferred style E feminine and tender image. The women not to follow the fshion preferred style D ordinary and plain image. The women informal and open pre-ferred the style F casual and active image. 3. There were significant relationships be-tween clothing style preferences and ideal self-image. The women who wanted to be-tween clothing style preferences and ideal self-image. The women who wanted to be con-sidered themselves as feminine and conserva-tive preferred style E feminine and tender im-age. The women who wanted gentle and con-servative preferred style D ordinary and plain image. The women who wanted sprightly pre-ferred the style F casual and active image. 4. There were significant differences in clothing style preferences according to marital status educational level and social stratifi-cation. The women with more eduacation pre-ferred the splendid and the plain image at the same time. The upper class preferred feminine image and lower class casual and active image.

• 지역사회간호학회지
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• 제25권1호
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• pp.33-43
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• 2014

Purpose: To evaluate the influence of experiences of witnessing tobacco advertising and preferences of tobacco companies' social responsibility (CSR) on current and future smoking intentions in adolescents. Methods: Data were collected from 700 adolescents living in Korea representing 7 metropolitan cities and 8 provinces in the method of proportional random sampling. The Gallup's data collection system was adopted using 1:1 face to face interviews. The witness of tobacco advertising was determined by 'yes', or 'no' responses to three survey items and to four survey items for preferences of tobacco CSR. For statistical analysis, ${\chi}^2$ test, Fisher's exact test and logistic regression were used. Results: 98.4% of the adolescents had experiences of witnessing tobacco advertising. POP (OR=103.44, 95% CI: 8.22~1301.45) and magazine advertisement (OR=6.07, 95% CI: 1.34~22.58) had a significant effect on their current smoking. Also, POP (${\beta}$=.24, p<.001) and movie advertisement (${\beta}$=.42, p<.001) had a significant effect on their future smoking intentions. As for the preferences of tobacco CSR, cultural-art support activities (${\beta}$=.15, p=.025) and environmental purifying campaigns (${\beta}$=-.15, p=.034) had a significant effect on their future smoking intentions. Conclusion: Witness of tobacco advertising and positive responses to tobacco CSR are associated with current and future smoking intentions in adolescents.

• 한국융합학회논문지
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• 제7권5호
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• pp.181-188
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• 2016

본 연구는 소셜미디어와 건강정보서비스에 대한 소비자들의 융합적 선호를 분석함으로써 다양한 채널과 형태로 제공되고 있는 기존의 건강정보서비스에 대한 소비자들의 선호속성을 도출하고 이에 대한 평가를 객관화시킬 수 있는 분석방법을 발굴하는데 그 목적이 있다. 다속성 효용이론은 개별적 선호속성간의 상대적 선호도를 탐색하고, 이 결과를 바탕으로 대상 분야에 대한 소비자의 전체적 선호도를 파악하는 데 효율적인 방법이다. 우리는 미디어와 건강정보에 관련된 선행연구들로부터 도출된 최신성, 비용성, 유용성, 용이성과 신뢰성 등의 선호속성들이 실제로 건강정보서비스 이용의도에 영향을 미칠 수 있음을 실증하였고 이 속성들을 활용하여 각 소셜미디어들에 대한 효용을 계산함으로써 소비자들의 소셜미디어별 건강정보서비스에 대한 평가도 계량적으로 분석할 수 있었다. 다양한 서비스로 무장한 소셜미디어들이 속속 등장하고 있는 현실을 감안하면 소셜미디어를 활용한 다양한 서비스 시장을 객관적으로 판단하기 힘든 경우 본 연구에서 제안하고 있는 다속성 효용이론의 활용은 시장에 대한 분석에 상당한 도움을 줄 수 있을 것으로 판단된다.

• Journal of Korea Trade
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• 제23권5호
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• pp.66-86
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• 2019

Purpose - This paper describes the use of trade preferences under the EU-Korea free trade agreement (FTA) and empirically examines potential reasons for the less than full use, using data on daily EU imports from Korea at the product level. Design/methodology - We employ a probit model to analyse the relationship between the use of trade preferences on the one hand and variables such as potential duty savings, rules of origin and the characteristics of the good traded (intermediate input or final product) on the other. Findings - The paper finds that EU imports from Korea make good use of trade preferences with an overall preference utilisation rate of close to 90% in 2016, which is up from about 80% in 2012. It further shows that potential duty savings influence preference utilisation positively and that more than one quarter of the observations in our sample made use of preferences under EU-Korea FTA in 2012, despite duty savings standing at €10 or less. Originality/value - The finding that a non-negligible share of observations use preferences even when the duty savings are low has not yet figured in the literature. We further show how preference utilisation rates differ by importing EU Member State and by section of the Harmonised System and estimate the marginal impact of an increase in potential duty savings on the preference utilisation rate by broad product group, which is novel.

• 한국컴퓨터정보학회논문지
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• 제21권3호
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• pp.73-81
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• 2016

With the increasing popularity of social network services (SNSs), there have been many attempts to analyze the users of SNSs. By doing so, the characteristics and preferences of the users can be understood, which can help companies provide personalized information and services that they need or are relevant for them. This study aimed to analyze the usage behavior of Korean Twitter users from various perspectives to deepen the understanding of it. For this research goal, an online survey was conducted for the users of Twitter and the data about their actual usage were collected using the open API of Twitter. Factor analysis of the data revealed five factors that explain about 69.3% of the usage variables. It was also investigated how the factors are related to gender, age, and brand preferences. The results showed that the usage behavior of Twitter is largely affected by age (p<0.001), and also by gender through an interaction effect (p<0.05). Also, the factors showed significant statistical correlations with the brand preferences of the users.

• 한국심리학회지 : 문화 및 사회문제
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• 제23권1호
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• pp.1-24
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• 2017

본 연구의 목적은 사회적 가치와 생명윤리에 관한 의사결정의 관계를 검증하는데 있다. 연구 1에서는 한국 대학생들의 사회적 가치를 조사하였다. 대학생들이 성취의 가치를 선호할수록 배려의 가치를 선호하는 정도가 낮아서, 성취의 가치가 배려의 가치와 부적 상관관계에 있었다. 연구 2에서는 문장완성과제를 통해 성취/배려의 가치를 활성화시킨 조건에 따라 생명윤리에 관한 의사결정에서 차이가 나타나는지를 비교하였다. 그 결과, 성취/배려의 점화에 관계없이 동물실험, 안락사 및 장기이식의 활성화에 대해 전반적으로 동의하는 공리주의적 결정이 나타났다. 이에 비해 태아성감별과 인간복제연구에 관해서는 성취조건과 배려조건에서 모두 동의정도가 상대적으로 낮았다. 연구 3에서는 성취/배려의 가치를 활성화시킨 조건에서 단어완성과제를 통해 참가자들의 암묵적 가치 선호를 측정한 후, 생명윤리에 대한 의사결정이 달라지는지를 분석하였다. 그 결과 배려점화조건에서 배려의 가치를 암묵적으로 더 선호하는 참가자일수록 동물실험 및 장기이식의 활성화에 더 반대하는 경향이 나타났다. 반면, 태아 성감별과 인간복제연구에 대한 의사결정에서는 조건에 관계없이 전반적으로 반대하는 경향이 많이 나타나서. 실험상황에서 유도된 사회적 가치와 참가자 개인이 암묵적으로 선호하는 가치의 영향이 나타나지 않았다. 이 결과는 한 개인이 암묵적으로 선호하는 사회적 가치와 외부상황에서 부각되는 가치가 생명윤리에 관한 의사결정에 차별화된 영향을 줄 가능성을 시사한다. 논의에서는 사회적 가치와 윤리적 의사결정의 관계를 토론하고, 연구의 한계 및 후속연구의 방향을 다루었다.

• 경영정보학연구
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• 제18권3호
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• pp.31-50
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• 2016

아이폰의 판매는 중국 시장에서 특히 탁월한 실적을 보이고 있다. 본 논문에서는 체면민감성이 중국 대학생들의 아이폰 구매에 미치는 영향에 대해 고찰한다. 체면은 타인의식성, 자괴의식성, 사회격식성이라는 세 가지 세부개념으로 구성된다. 218명의 중국 대학생을 대상으로 설문 조사 하였다. 분석 결과, 타인의식성과 사회격식성이 아이폰 선호에 유의한 영향을 미치는 것으로 나타났고, 자괴의식성은 그렇지 않았다. 추가적으로 경제력과 브랜드 민감도라는 두 조절변수의 영향도 유의하게 나타났다. 체면 민감성 중 타인의식성과 사회격식성이 유의한 영향을 미친다는 것은 아이폰이 효용재일 뿐만 아니라 사치재로서의 역할을 하고 있음을 암시한다. 애플사뿐만 아니라 모바일 기기 관련 비즈니스에서는 중국시장을 공략할 때 이러한 관리적 함의를 참고할 수 있을 것이다.

• Environmental Analysis Health and Toxicology
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• 제29권
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• pp.13.1-13.11
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• 2014

Objectives This study examined variations in the perceptions of dioxin risk among social groups defined by geographical living location, environmental education, and occupation. Dioxin risk perceptions were analyzed according to values, risk awareness, knowledge, and behavioral preferences. Methods A quasi-experimental survey was designed and conducted on individuals from seven experimental groups in Jeonju city, South Korea, including: people living near incineration facilities; people living far from incineration facilities; governmental experts; non-governmental organization members; office workers in developmental institutes or banks; students who were enrolled in environmental-related classes; and students who were enrolled in business-related classes. Results The results show variations among groups in values, awareness and behavioral preferences. Particular attention should be given to the result that groups with higher connectedness-to-nature values show higher willingness-to-act (WTA) for risk reduction. Result s can be summarized as follows. First, awareness is associated with one's geographical setting. Second, values and WTA behaviors are related to one's environmental-related education and occupation. Third, values are significantly related to WTA behaviors. Conclusions Different cultures, in terms of values or worldview, among groups influence their perceptions of dioxin risk and choices of risk reduction behaviors. It is important to consider values in communicating complicated long-term risk management involving public participation. Further research should be continuously conducted on the effects of multiple dimensions of values on one's WTA for risk reduction behaviors.