• Title/Summary/Keyword: Social matrix

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A Study on the Changes in Consumer Perceptions of the Relationship between Ethical Consumption and Consumption Value: Focusing on Analyzing Ethical Consumption and Consumption Value Keyword Changes Using Big Data (윤리적 소비와 소비가치의 관계에 대한 소비자 인식 변화: 소셜 빅데이터를 활용한 윤리적 소비와 소비가치의 키워드 변화 분석을 중심으로)

  • Shin, Eunjung;Koh, Ae-Ran
    • Human Ecology Research
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    • v.59 no.2
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    • pp.245-259
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    • 2021
  • The purpose of this study was to analyze big data to identify the sub-dimensions of ethical consumption, as well as the consumption value associated with ethical consumption that changes over time. For this study, data were collected from Naver and Daum using the keyword 'ethical consumption' and frequency and matrix data were extracted through Textom, for the period January 1, 2016, to December 31, 2018. In addition, a two-way mode network analysis was conducted using the UCINET 6.0 program and visualized using the NetDraw function. The results of text mining show increasing keyword frequency year-on-year, indicating that interest in ethical consumption has grown. The sub-dimensions derived for 2014 and 2015 are fair trade, ethical consumption, eco-friendly products, and cooperatives and for 2016 are fair trade, ethical consumption, eco-friendly products and animal welfare. The results of deriving consumption value keywords were classified as emotional value, social value, functional value and conditional value. The influence of functional value was found to be growing over time. Through network analysis, the relationship between the sub-dimensions of ethical consumption and consumption values derived each year from 2014 to 2018 showed a significantly strong correlation between eco-friendly product consumption and emotional value, social value, functional value and conditional value.

A Case Study on the Marital Therapy for Newly Wedded Couple in Divorce Crisis (이혼위기에 있는 결혼 초기 부부에 대한 부부치료 사례연구)

  • Park, Tai-Young;Kim, Tae-Han;Kim, Hye-Sun
    • Journal of Families and Better Life
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    • v.27 no.3
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    • pp.93-114
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    • 2009
  • The purposes of the study were to find the characteristics of spousal conflict, the characteristics of the origin of family in couple, the intervention techniques of the family therapist, and the processes of change in couple through family therapy. The total family counseling was 9 sessions, which included individual and couple therapy. The study used constant comparative analysis by using open coding method to find the factors. The study suggested the whole model for the study, which could be shown the processes of family therapy in this case study, by using graphical network display. The results of study showed the personal characteristics of husband and wife, the characteristics of the origin of family in couple, the intervention techniques of the family therapist, and the processes of change in husband through family therapy by using matrix. The results revealed that there were many differences in characteristics to cause spousal conflicts and characteriscts in family of origin to influence the crisis of divorce. The therapeutic intervention to treat the couples in the crisis of divorce were facilitation of communication between husband and wife, husband's differentiation of self from family of origin, and understanding about the perspectives of family members. As results of therapeutic intervention, there were showed the spousal change of recognition to each other, husband's differentiation of self, wife's growth of self, and improvement of communication.

Development of a Smoking and Drinking Prevention Program for Adolescents using Intervention Mapping (Intervention Mapping 설계를 통한 중학생 대상 흡연음주예방 교육프로그램 개발)

  • Kye, Su-Yeon;Choi, Seul-Ki;Park, Kee-Ho
    • The Journal of Korean Society for School & Community Health Education
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    • v.12 no.3
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    • pp.1-15
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    • 2011
  • Objectives: We describe the development of a smoking and drinking prevention program for adolescents, using intervention mapping. Methods: The study sample consisted of 1,000 high school second-grade students from 6 high schools in Seoul. The PRECEDE model was applied for the needs assessment. We carried out a social diagnosis by assessing the factors such as the quality of life, happiness level, and satisfaction with school life; an epidemiological diagnosis on the perceived health status, stress levels, and priority of health issues; a behavioral diagnosis on the smoking and drinking rate and the intention to smoke and drink; and an educational diagnosis on knowledge, beliefs, attitudes, self-efficacy, outcome expectations, social norms and life skills. Results: The development process included a needs assessment, identifying factors that influence smoking and drinking among adolescents. Intention, knowledge, perceived norms, perceived benefit, perceived cost, perceived susceptibility, self-efficacy, and life skills were identified as determinants. Three performance objectives were formulated to describe what an individual needs to do in order to avoid smoking and drinking. Subsequently, we constructed an intervention matrix by crossing the performance objectives with the selected determinants. Each cell describes the learning objectives of the smoking and drinking prevention program. The program used methods from the transtheoretical model, such as consciousness raising, outcome expectations, self-reevaluation, self-liberation, counterconditioning, environmental reevaluation, and stimulus control. The program deals with the effects of smoking and drinking, self-improvement, decision making, understanding advertisements, communication skills, social relationships, and assertiveness. Conclusions: By using the process of intervention mapping, the program developer was able to ensure a systematical incorporation of empirical and new data and theories to guide the intervention design. Programs targeting other health-related behavior and other methods or strategies can also be developed using this intervention mapping process.

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A Social Network Analysis of Tourism Destinations in Package Tourism Products (패키지 관광 상품에 포함된 관광목적지들 간의 사회 네트워크 분석)

  • Park, Deuk-Hee;Lee, Gyehee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.3
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    • pp.1414-1423
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    • 2014
  • This paper aims to analyze destination composition patterns included in package products and to identify the characteristics of the tourism destinations through social network analysis using data collected from tour packages distributed by major Korean travel agencies, targeting Singapore as a key destination. Such tour package data were transcribed into data matrix using Pajek, UCINET, and Cytoscape for analysis. The density and centralization scores derived from the analysis indicated clearly that each destination was almost connected to each other. The centrality scores indicated that the destinations with higher degree of centrality also has higher betweenness centrality within the network. Based on centrality scores, POI(point of interests) of tourism destinations showed concentration in southern area of the target region. Finally, through component analysis, subgroups of tourism destination networks are isolated. Practical implications were also presented for industry practitioners.

A study on frame transition of personal information leakage, 1984-2014: social network analysis approach (사회연결망 분석을 활용한 개인정보 유출 프레임 변화에 관한 연구: 1984년-2014년을 중심으로)

  • Jeong, Seo Hwa;Cho, Hyun Suk
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.57-68
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    • 2014
  • This article analyses frame transition of personal information leakage in Korea from 1984 to 2014. In order to investigate the transition, we have collected newspaper article's titles. This study adopts classification, text network analysis(by co-occurrence symmetric matrix), and clustering techniques as part of social network analysis. Moreover, we apply definition of centrality in network in order to reveal the main frame formed in each of four periods. As a result, accessibility of personal information is extended from public sector to private sector. The boundary of personal information leakage is expanded to overseas. Therefore it is urgent to institutionalize the protection of personal information from a global perspective.

An Investigation of a Sensibility Evaluation Method Using Big Data in the Field of Design -Focusing on Hanbok Related Design Factors, Sensibility Responses, and Evaluation Terms- (디자인 분야에서 빅데이터를 활용한 감성평가방법 모색 -한복 연관 디자인 요소, 감성적 반응, 평가어휘를 중심으로-)

  • An, Hyosun;Lee, Inseong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.1034-1044
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    • 2016
  • This study seeks a method to objectively evaluate sensibility based on Big Data in the field of design. In order to do so, this study examined the sensibility responses on design factors for the public through a network analysis of texts displayed in social media. 'Hanbok', a formal clothing that represents Korea, was selected as the subject for the research methodology. We then collected 47,677 keywords related to Hanbok from 12,000 posts on Naver blogs from January $1^{st}$ to December $31^{st}$ 2015 and that analyzed using social matrix (a Big Data analysis software) rather than using previous survey methods. We also derived 56 key-words related to design elements and sensibility responses of Hanbok. Centrality analysis and CONCOR analysis were conducted using Ucinet6. The visualization of the network text analysis allowed the categorization of the main design factors of Hanbok with evaluation terms that mean positive, negative, and neutral sensibility responses. We also derived key evaluation factors for Hanbok as fitting, rationality, trend, and uniqueness. The evaluation terms extracted based on natural language processing technologies of atypical data have validity as a scale for evaluation and are expected to be suitable for utilization in an index for sensibility evaluation that supplements the limits of previous surveys and statistical analysis methods. The network text analysis method used in this study provides new guidelines for the use of Big Data involving sensibility evaluation methods in the field of design.

Big Data Analysis Using on Based Social Network Service Data (소셜네트워크서비스 기반 데이터를 이용한 빅데이터 분석)

  • Nam, Soo-Tai;Shin, Seong-Yoon;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.165-166
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    • 2019
  • Big data analysis is the ability to collect, store, manage and analyze data from existing database management tools. Big data refers to large scale data that is generated in a digital environment, is large in size, has a short generation cycle, and includes not only numeric data but also text and image data. Big data is data that is difficult to manage and analyze in the conventional way. It has huge size, various types, fast generation and velocity. Therefore, companies in most industries are making efforts to create value through the application of Big data. In this study, we analyzed the meaning of keyword using Social Matrix, a big data analysis tool of Daum communications. Also, the theoretical implications are presented based on the analysis results.

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Exploring the Issue Structure of Drone Crime in Newspaper Articles: Focusing on Language Network Analysis (신문 기사에서의 드론 범죄 관련 이슈구조 탐색: 언어 네트워크 분석을 중심으로)

  • Park, Hee-Young;Lee, Soo-Bum
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.20-29
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    • 2021
  • This study aims to explore the issue of drones and crime in newspaper articles. BIG KINDS, an online news archive of the Korea Press Foundation, collected 1,213 newspaper articles that met the terms of "drone" and "crime" in 11 central and 28 regional comprehensive newspapers between January 1, 1990 and May 1, 2021. Among them, we perform keyword frequency, centrality analysis, network structure construction, CONCOR analysis, and density matrix analysis on 117 key keywords. According to the analysis, the main issues were classified into eight, and the report analysis on drones and crimes in newspaper articles showed that the government's policy-making and social problems on protecting people's privacy, preventing illegal filming, securing navigation safety, social security and resolution. This study attempts to expand the field of humanities and social studies related to drones and crime, and specifically suggests the current status and counterplan against drone-related crimes as policy implications and media implications.

An Adaptive matrix-based Secure Keypad designed for Rollable and Bendable Display Environments (롤러블 및 벤더블 디스플레이 환경에 적합한 가변행렬 기반 보안 키패드)

  • Dong-Min Choi
    • Journal of Industrial Convergence
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    • v.22 no.2
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    • pp.63-71
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    • 2024
  • Conventional methods like PIN used in conventional smartphone form factor have not considered the variation in display structure or screen size. As a result, when applied to recent variable display-based smartphones, the secret information input unit may get reduced or enlarged, leading to vulnerabilities for social engineering attacks due to deformation of the display area. This study proposes a secure keypad that responds to changes in display size in rollable and bendable smart phones. Firstly, the security problems that may arise when applying classical authentication methods to new form factors were analyzed, and corresponding security requirements were derived. The proposed security keypad addresses the key input error problem that can occur when the screen size is small. The arrangement and size of keys can be deformed with the spacing suitable for input depending on the display size of rollable and bendable smartphones. The study also considered the problem of leaking input information for social engineering attacks by irregularly distributing key input coordinates. The proposed method provides better user experience and security than existing methods and can be used in smartphones of various sizes and shapes.

An Ensemble Classification of Mental Health in Malaysia related to the Covid-19 Pandemic using Social Media Sentiment Analysis

  • Nur 'Aisyah Binti Zakaria Adli;Muneer Ahmad;Norjihan Abdul Ghani;Sri Devi Ravana;Azah Anir Norman
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.18 no.2
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    • pp.370-396
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    • 2024
  • COVID-19 was declared a pandemic by the World Health Organization (WHO) on 30 January 2020. The lifestyle of people all over the world has changed since. In most cases, the pandemic has appeared to create severe mental disorders, anxieties, and depression among people. Mostly, the researchers have been conducting surveys to identify the impacts of the pandemic on the mental health of people. Despite the better quality, tailored, and more specific data that can be generated by surveys,social media offers great insights into revealing the impact of the pandemic on mental health. Since people feel connected on social media, thus, this study aims to get the people's sentiments about the pandemic related to mental issues. Word Cloud was used to visualize and identify the most frequent keywords related to COVID-19 and mental health disorders. This study employs Majority Voting Ensemble (MVE) classification and individual classifiers such as Naïve Bayes (NB), Support Vector Machine (SVM), and Logistic Regression (LR) to classify the sentiment through tweets. The tweets were classified into either positive, neutral, or negative using the Valence Aware Dictionary or sEntiment Reasoner (VADER). Confusion matrix and classification reports bestow the precision, recall, and F1-score in identifying the best algorithm for classifying the sentiments.