• Journal of Contemporary Eastern Asia
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• v.12 no.2
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• pp.49-59
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• 2013

Social media such as Twitter and Facebook have become popular. In the age of social media, many people have become more active online. For example, about half of all global active Internet users are on Facebook (Perry 2012). Personal branding is a very important strategy to build on an individual's strengths, and this kind of branding is expected to contribute to self-actualization. Therefore, the presence of mentors who advise users to discover their own strong points for self-actualization is necessary. In this paper, we propose a personal branding support service, Mentors, which connects mentors and mentees. The core concept is: "Everyone has the face of both a mentor and mentee." The key function is sharing stages of self-analysis in human life design: Determining value, creating a mission, and forming a strategy. From this function, a good match between a mentor and mentee can be found. The program aims to improve human life by understanding the client's strengths and using social media effectively. Future work includes launching Mentors and evaluating its service.

• Journal of Family Resource Management and Policy Review
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• v.12 no.1
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• pp.127-139
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• 2008

The main purpose of this study was to examine the impact of increasing morale on social support and discrimination. The relationship between discrimination and social support and their influences on the morale of the elderly was investigated, with the goal of raising morale in the elderly. The data were collected from a sample of 574 elderly people in Daejeon Metro-City. Factors positively influencing the morale of the elderly were identified a shaving a partner, a high educational background, financial status, good health status, the presence of an informal support from friends and neighbors, and less feeling of discrimination. Based on these findings, implications for social welfare policy and future research are discussed.

• Asia Marketing Journal
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• v.19 no.2
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• pp.25-43
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• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• Korean Medical Education Review
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• v.17 no.3
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• pp.140-147
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• 2015

Medical education can provide students with an opportunity to encounter marginalized communities and motivate them to become involved with the needs of disadvantaged people. The College of Medicine of The Catholic University of Korea includes a social service program in the medical humanities and social sciences curriculum. The course has lectures on social welfare, human rights, and social service, as well as four days of social service in 'Flower Village,' which is a Catholic social welfare institution. This study analyzes the satisfaction, feedback, and reflection papers of students who completed the social service program and provides an educational model for the medical humanities and social sciences. Students' satisfaction with the program was scored at 4.23 out of 5. A qualitative study of students' reflection papers derived 7 key phrases, among which 'nature and practice of social service,' 'holistic understanding of humans,' 'empathy and communication,' and 'social responsibility' are identified as goals of this program and 'happiness,' 'respect for human life,' and 'compassion' are good indicators of students' compassionate participation. Encounters with marginalized communities within the medical curriculum allows students to serve people with social difficulties and work for the improvement of their living conditions. Students learn to approach social needs with concern and empathy and seek ways to contribute to those communities.

• Journal of the Korean housing association
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• v.25 no.6
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• pp.27-37
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• 2014

The purpose of this study was to identify the perception on social mix of managers and residents in the mixed housing complexes for sale and rental apartment. For the research purpose, concept and background of social mix, relevant policies, preceding research trend of social mix were organized through the literature analysis. In addition, observation study was executed to examine physical aspects of three selected sites as research subjects. Also, current state and awareness for social mix were conducted by using in-depth interview with 6 managers and 30 residents in selected areas with semi-structured questionnaires from June 3 to 7, 2013. The results of the study are as following: In the aspect of management, managers said that the biggest issue of mix-housing complex was dualization of management subject such as delegate of residents and tenants. Therefore, legislation which is suitable for unique features of mix-housing complex is required. To decrease disharmony between condominium and rental apartment, controlling the distribution ratio between condominium and rental apartment can be a good way. Accommodating middle class in mixed-housing complex is considered to reduce the social gap. Socially, multilateral and continuous effort through government, industry and academic area is required to inspire positive awareness on social mix among residents in mixed housing complex.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.1
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• pp.269-278
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• 2020

The study aims to verify the relationship between leaders' personality traits in leader - member exchange (LMX), and job performance. Hierarchical Regression Analysis was used to examines (a) how leaders' personality traits and LMX affect the influence of social capital on job performance and organizational citizenship behavior; (b) how perceived organization support (POS) can moderate the influences of LMX on social capital, in turn impacting job performance and OCB. Responses are employees in the service industry in Thailand, which consisted of 236 independent samples in 77 groups. Each group included at least one leader and 1-5 followers. The results show that there is a significant relationship between leader's personality traits, LMX and social capital. Leader with the higher level of conscientious, and agreeableness can always create good relations with their followers. The level of LMX are also related to social capital and both of these influence OCB and job performance. The moderating effect of perceived organizational support is also significant that POS can amplify the influence of LMX on social capital. Finally, the research findings show that perceived organizational support is one of the moderating factors in LMX exchanges. Followers perceived organizational support can amplify the influence of LMX on social capital.

• Korean Journal of Culture and Social Issue
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• v.12 no.5_spc
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• pp.29-43
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• 2006

With longevity (75 years plus and still increasing) now commonly achievable, the new challenge for individuals and society is less concerned with adding more years to life, though that remains important, and more with adding life to years. To explore the quality of long life more fully, a concept broader than healthy ageing or active ageing is needed. For this purpose, the present article describes a framework of Positive Ageing, also known as Successful Ageing, which views the quality of long life as comprising good health, physical and cognitive functional independence, and meaningful engagement with life. Narrowly defined, it refers to old people ageing well in all these aspects. More broadly defined, it refers to ageing well from midlife on. The framework also identifiesvariables that may affect the process of ageing positively. These variables include the social-cognitive styles of control, humour and future-time perspective on the one hand, and on the other hand, resources based on finance, social network and lifestyle.

• Journal of Distribution Science
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• v.17 no.3
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• pp.85-95
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• 2019

Purpose - The existing marketing studies using Social Network Analysis have assumed that network structure variables are time-invariant. However, a node's network position can fluctuate considerably over time and the node's network structure can be changed dynamically. Hence, if such a dynamic structural network characteristics are not specified for virtual goods purchase model, estimated parameters can be biased. In this paper, by comparing a time-invariant network structure specification model(base model) and time-varying network specification model(proposed model), the authors intend to prove whether the proposed model is superior to the base model. In addition, the authors also intend to investigate whether coefficients of network structure variables are random over time. Research design, data, and methodology - The data of this study are obtained from a Korean social network provider. The authors construct a monthly panel data by calculating the raw data. To fit the panel data, the authors derive random effects panel tobit model and multi-level mixed effects model. Results - First, the proposed model is better than that of the base model in terms of performance. Second, except for constraint, multi-level mixed effects models with random coefficient of every network structure variable(in-degree, out-degree, in-closeness centrality, out-closeness centrality, clustering coefficient) perform better than not random coefficient specification model. Conclusion - The size and importance of virtual goods market has been dramatically increasing. Notwithstanding such a strategic importance of virtual goods, there is little research on social influential factors which impact the intention of virtual good purchase. Even studies which investigated social influence factors have assumed that social network structure variables are time-invariant. However, the authors show that network structure variables are time-variant and coefficients of network structure variables are random over time. Thus, virtual goods purchase model with dynamic network structure variables performs better than that with static network structure model. Hence, if marketing practitioners intend to use social influences to sell virtual goods in social media, they had better consider time-varying social influences of network members. In addition, this study can be also differentiated from other related researches using survey data in that this study deals with actual field data.

• Korean Journal of Culture and Social Issue
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• v.12 no.4
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• pp.55-75
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• 2006

Most previous research on impression formation has been examined the effects of various informations exclusively within a category, either social category or individual characteristic. The present research examined and compared the priming effects of social category information (we and other) versus personality information (warm and cold) on impression formation. In Study 1, participants primed subliminally with combinations of social category and personality information (we/warm, we/cold, other/warm, and other/cold) were asked to rate faceial pictures on the good-bad and likable-dislikable dimensions. The analysis revealed only the significant main effects of social category information but not any effects of personality information on both the impression dimensions. In Study 2 in which participants were primed with either social category or personality information exclusively, priming of social category information influenced the judgments of likable-dislikable dimension and that of personality information influenced the judgments of good-bad dimension. These results suggest that personality information influences impression in general even though its impacts may be overwritten by social categorical information. The findings were discussed with its implication of everyday's impression formation and the cultural psychological perspectives.

• Journal of The Korea Institute of Healthcare Architecture
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• v.20 no.4
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• pp.39-48
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• 2014

Purpose : Balanced meal service is very important for the elderly to maintain good physical health. Good food and comfortable dining environment is also important for the elderly to prevent emotional depression. The purpose of this study is to investigate current problems of dining space in Korean elderly welfare facility. De-institutionalizing dining environment of elderly welfare facility will bring more meaningful social interactions among elderly users. Methods : Through literature research and case studies of welfare centers in the US and Japan, Elderly Dining Space Checklist was developed. Dining spaces of 11 welfare facilities in Seoul was analyzed by this checklist. It was administered by interior designers as well as facility staffs to achieve more credible results. Questionnaire for the elderly users of those dining space also prosecuted to broaden knowledge for creating improved environment. Results : Dining spaces of elderly welfare centers are lack of privacy and furnitures are not comfortable enough for the general users as well as wheelchair users. Elderly dining space users are seeking more private and comfortable spaces for the social communications. Implications : Dining environment for the elderly in Korea should develop more de-institutionalized design concepts.