• 유통과학연구
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• 제13권1호
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• pp.47-55
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusion - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• 보건교육건강증진학회지
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• 제30권5호
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• pp.177-188
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• 2013

Objectives: The purpose of this study was to evaluate the feeling of distance of social work practitioners for people living with HIV/AIDS(PLWHA) and to identify related factors. Methods: A total of 409 data were collected as convenience sampling from social welfare service providers. Independent variables were socio-demographic data, AIDS related knowledge, authoritarian personality, prejudice for minority(handicapped, women, foreigner, old aged), cultural competency. Data were analyzed by t-test, ANOVA, multiple regression analysis were conducted. Results: Multiple regression model was developed by integrating the significant variables from univariate analysis. Significant factors of physical distance were social prejudice against handicapped, knowledge about AIDS and critical awareness/knowledge about other culture. And significant factors of social distance were social prejudice against handicapped, knowledge about AIDS, authoritarian personality, critical awareness/knowledge about other culture. At last, we found that social prejudice against handicapped was the biggest factor for physical distance and authoritarian personality was the biggest factor for social distance of social work practitioners. Conclusions: The area of social services for PLWHA have to be expanded. Physical and social distance of professionals to provide services to PLWHA and factors affecting it is necessary to continue research. In addition, on the basis of these findings, specific training programs is need to be developed.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.83-94
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• 2022

The aim of this research is to examine the structural linkages between social responsibility, social capital, competitive advantages, and agricultural enterprise performance in China. This research focused on the role of social capital and competitive advantages in mediating the relationship between CSR and corporate performance. 492 employees from agricultural firms in Xinjiang, China, took part in the study. Confirmatory factor analysis and exploratory factor analysis were used to assess the measurement scales' reliability and validity. The associations between these four variables were investigated using structural equation modeling, and the mediating impact was tested using the Bootstrap method. Corporate social responsibility, social capital, and competitive advantage are all positively related to business performance, according to the findings. According to the results of the mediating effect test social capital and competitive advantage partially mediated the relationship between corporate social responsibility and business success. Unlike earlier research, this study focused on the impact of social responsibility on agricultural enterprise performance in impoverished rural areas. The findings of this study, in particular, benefit agricultural company management by revealing the role of social capital and competitive advantage in mediating the relationship between corporate social responsibility and business performance.

• 한국사회복지학
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• 제65권3호
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• pp.239-263
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• 2013

본 연구는 정신장애인과 사례관리자간의 '실천관계(Working Relationship)'를 측정하는 한국형 실천관계 척도 정신장애인 용의 개발 및 타당화를 위해 진행되었다. 척도개발을 위해 첫째, 문헌연구와 정신장애인을 대상으로 3회의 포커스면접을 통해 실천관계척도의 예비문항을 구성하였다. 둘째, 정신장애인과 정신보건사회복지전공 사회복지학과 교수 2인 및 1급 정신보건사회복지사인 실무자 2인의 검토를 통해 최종 예비문항을 선정하였다. 셋째, 최종 선정된 예비문항을 569명의 정신장애인 대상의 실증조사연구를 통해 척도의 신뢰도와 타당도를 검증하였다. 수집된 자료를 무선 분할하여 먼저 탐색적 요인분석(exploratory factor analysis)을 실시한 결과, 3개의 요인구조를 확인하였다. 요인 1은 사례관리자의 전문적 실천과 관련된 '전문가 기여', 요인 2는 '부정적인 실천관계', 요인 3은 사례관리자와 정신장애인간의 친밀감을 나타내는 '정서적 유대'로 나타났다. 나머지 표본을 가지고 확인적 요인분석(confirmatory factor analysis)을 실시한 결과 모델의 적합도는 우수한 것으로 나타났다. 이러한 연구결과를 바탕으로 최종 33문항의 한국형 실천관계 척도 정신장애인 용을 개발 제시하였으며, 본 연구의 사회복지적 함의를 논하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.399-407
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• 2020

The paper examines social entrepreneurial intention through outcome expectations. The proposed model incorporates outcome expectations from social cognitive career theory and theory of planned behaviors. The study also introduces a scale for outcome expectations in social entrepreneurship, including solving social problems, innovation, family tradition of social involvement, meaning in life, prestige and social recognition, competitive and favorite job and wealth. A survey of 279 students was conducted through face-to-face structured interviews. The confirm factor analysis and technique of structural equation modeling were used to explore relationships among latent constructs. Research results show that the outcomes impact only through three determinants of theory of planned behavior and do not have significant impact to social entrepreneurial intention. It suggests that outcome expectations may be a flexible factor. Individual outcome expectations can shift to motivations when facing favorable conditions such as family support, government support, etc. The findings suggest that the ability to predict social entrepreneurial intention of attitude toward behavior, subjective norms, and perceived behavioral control. The proposed model in this study contributes importantly to the emerging literature on entrepreneurial intention, particularly to social entrepreneurial intention. This study is also the first quantitative study to measure the impact of outcome expectations on social entrepreneurial intention.

• 한국사회복지학
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• 제64권1호
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• pp.177-197
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• 2012

본 연구는 사회복지조직의 혁신적 측정을 위한 조직혁신성 척도 개발을 목적으로 하였다. 척도개발을 위해 먼저 문헌분석과 전문가 조사로 조직혁신성 측정을 위한 37개의 예비문항을 도출하였다. 다음으로 이들 예비 문항에 대한 사회복지현장실무자 178명 대상의 1차 설문조사자료로 실행한 탐색적 요인분석에서는 7요인(리더십 혁신, 팀워크 혁신, 업무 혁신, 프로그램개발 혁신, 환경관리 혁신, 프로그램기술 혁신, 아이디어 혁신), 31문항을 추출하였다. 이들 7요인 구조의 적절성은 2차로 실시한 사회복지현장실무자 409명 대상의 설문조사자료에 대한 확인적 요인분석을 통해 검증되었다. 또 조직혁신성 척도의 7개 하위 요인 모두는 조직혁신문화 변인과의 상관관계분석에서 정(+)의 유의한 관계로 나타나 조직혁신성 척도의 준거타당성이 확인되어 추후 연구에서 사회복지조직의 혁신적 측정에 유용한 도구로 활용되어질 수 있음을 보여주었다.

• 한국융합학회논문지
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• 제12권12호
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• pp.245-255
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• 2021

본 연구는 위챗 소셜미디어 플랫폼의 사회적, 오락적 요인이 이용자의 몰입과 중독에 어떤 영향을 주는지에 대한 실증 연구이다. 연구자들은 소셜미디어 위챗 이용자들의 중독이 늘어나고 있음에도 불구하고, 기존 소셜미디어 연구가 서비스 품질과 만족도 등에 그치고 있어 이용자의 몰입, 중독에 관한 연구가 필요할 것으로 보았다. 따라서 연구자들은 실증분석을 통하여 위챗 사용의 중독에 이르는 경로를 사회적 요인(사교성, 지불성)과 오락적 요인(오락성, 생활 관련성)으로 설정하고 위챗 이용자 체험이 사용 의도와 만족에 어떻게 영향을 미치는지 고찰하고 이용자의 위챗 몰입과 중독으로 이어지는 경로를 확인하고자 하였다. 연구결과 위챗의 사교성 등 기능적 요인이 인지된 용이성 및 유용성에 영향을 주고, 이에 대한 사용과 만족이후 몰입과 중독에 영향을 주는 것으로 검정되었다. 본 연구의 결과는 향후 소셜미디어의 중독적 사용관련 연구에 새로운 이론적 기반이 될 것으로 기대하고 있다.

• 복식문화연구
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• 제23권6호
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• pp.1061-1081
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• 2015

Recently, there has been an increase in wellbeing marketing, which focuses on increasing consumer life satisfaction or consumers' sense of subjective wellbeing. Numerous studies have been conducted to identify which aspects contribute to consumer life satisfaction. In order to provide additional insights into consumer life satisfaction, this study aimed to identify the relationships among social psychological variables (consciousness of social face, social interaction anxiety, and career anxiety), shopping confidence, and life satisfaction. Shopping confidence in this study relates to confidence for clothing/accessories. It was hypothesized that social psychological variables influence life satisfaction not only directly but also indirectly through shopping confidence. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred eighty six questionnaires were used in the statistical analysis. Factor analysis of consciousness of social face revealed two factors, 'desire to gain face' and 'fear of losing face'. Factor analysis of social interaction anxiety, shopping confidence, and life satisfaction revealed that these variables were uni-dimensional. Test of the hypothesized path showed that all social psychological variables influenced life satisfaction indirectly through shopping confidence, whereas 'fear of losing face' of consciousness of social face and career anxiety influenced life satisfaction directly. The results give marketers some understanding of their consumers' life satisfaction in relation to consciousness of social face, social interaction anxiety, career anxiety, and shopping confidence.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.39-50
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• 2020

The current number of international students is gradually increasing in the world due to their passion for study or exchange students programs related to be affiliated with their universities. Many international students have great hope for their successful life of studying abroad. The factors that play a key role in successful study abroad can be seen as life satisfaction in host country and career commitment. Therefore, this study suggested the way to improve students' life satisfaction and career commitment among Chinese international students in Korea. It focused on social identification as a core factor in improving international student life satisfaction and career commitment. In addition, it also focused on social support as a factor to increase social identification. According to the results of empirical analysis, it was verified that perceived social support improves social identification among international students. In addition, social identification improves their life satisfaction and career commitment. Therefore, the mediating effect of social identification was found to be significant in the relationship between perceived social support and life satisfaction and career commitment. This study was verified that if international students perceive social support, they can experience social identification. This process can eventually lead to life satisfaction and career commitment. Based on these results, it emphasized that the role and importance of social identification. Finally, the practical implications and future research directions were discussed.

• 농촌지도와개발
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• 제27권3호
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• pp.145-158
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• 2020

Self-esteem and social supports are important variable influencing adjustment to college life. The study aims to identify the factors influencing college students' adjustment moderating effects on social supports. Data were collected from 265 usable questionnaires among college students in Pyeongtek University. Results of a factor analysis yielded three dimensions of self-esteem which were talent/attitude and capacity/pride. And results of factor analysis also yielded three dimensions of social supports which were family, friends, and professor supports. Hierarchical regression analysis revealed that capacity/pride and all of social support factors affected significantly for adjustment to college life. And female and attitude for students' major had a positive affect on adjustment to college life. It was suggested that self-esteem, social supports, and aptitude for students' major should be considered in college management policy.