• 산업경영시스템학회지
• /
• 제29권4호
• /
• pp.65-74
• /
• 2006

This research tried to grasp present condition of domestic corporation's society contribution activity and grope desirable direction of society contribution activity hereafter. As analysis result, establishment of the responsible department or human power in charge for society contribution activity is insufficient, and depend on contribution activity of simple donation than to administer program directly, result of contribution activity is not linked with corporation's purpose or result and practical use of network with similar organization for society contribution was proved by low. Desirable direction of domestic corporation society contribution activity is as following hereafter based on analysis result. First, corporation must put in good order inside system with an establishment of the responsible department for society contribution, security of human power in charge and introducing education program for training specialist. Second, corporation must select specific field with capacity that corporation is holding and improve result of society contribution activity as concentrated investment. Third, corporation must construct network with various similar groups and organizations including NPO/NGO and heighten consummativeness of society contribution activity through mutual interchange and cooperation.

• 품질경영학회지
• /
• 제46권4호
• /
• pp.1015-1028
• /
• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• 수산경영론집
• /
• 제45권1호
• /
• pp.49-61
• /
• 2014

This study investigates the effects of the purpose of fishery firms' social contributions on consumers' purchase intention as a mediator or their fishery firms' brand evaluation. We surveyed 300 consumers in order to empirically test the suggested relationship. The purpose of fishery firms' social contributions was divided into social contribution activities and public interest marketing strategies. Fishery firms' brand evaluation was divided into three aspects including brand awareness, brand image, and brand loyalty. The results showed that the purpose of fishery firms' social contributions significantly affect consumers' purchase intention, brand loyalty as well as brand image except brand awareness. Fishery firms' brand evaluation significantly affect consumers' purchase intention. This study suggests that social contribution activities and public interest marketing strategies are essential for the positive brand evaluation of fishery firms.

• 문화기술의 융합
• /
• 제5권1호
• /
• pp.319-325
• /
• 2019

사회공헌활동의 중요성이 대두되고 사회적인 인식의 전환으로 많은 대학과 기관에서 사회봉사 활동이 이뤄지고 있다. 자원봉사 포털 사이트는 성능이 우수하고 접근성이 좋지만 개인정보로 인해 특정 조직 구성원의 봉사실적을 종합적으로 관리할 수 없다. 조직의 사회봉사 담당자들은 대부분 사회봉사활동 관리 프로그램이 없이 수작업으로 구성원들의 사회봉사 활동을 관리하고 있다. 본 연구에서는 기존의 사회봉사 관리 포털 사이트의 특징을 분석하고, 사회공헌 관리 시스템에 대한 설문조사를 토대로 대학이나 기관이 구성원들의 사회봉사 활동을 체계적으로 지원하고 관리할 수 있도록 사회공헌 관리 시스템의 모델로서 프로토타입을 설계하고 개발하였다.

• 경영과정보연구
• /
• 제33권5호
• /
• pp.131-153
• /
• 2014

본 연구는 사회적기업의 사회공헌 활동에 대한 소비자의 공감에 영향을 미치는 요인을 사회적기업에 대한 기업 측면과 제품 측면으로 접근해보았다. 기업측면의 경우 소비자의 친숙성과 진정성 지각에 어떤 영향을 미치는지 확인해 보았다. 연구결과 사회공헌활동 공성성은 친숙성과 진정성에 모두 정의 영향을 미치는 것으로 나타났다(가설 1, 가설 2). 사회공헌활동 호혜성의 경우 친숙성에 정의 영향을 미치는 것(가설 3)으로 나타났으나 진정성에는 통계적으로 유의하지 않은 것으로 나타났다(가설 4). 제품측면에 대한 친숙성과 진정성과의 관계를 살펴보면, 매력성과 친숙성(가설 5), 독특성과 진정성(가설 8)이 정의 영향을 미치는 것으로 나타났다. 반면에 매력성과 진정성(가설 6), 독특성과 친숙성(가설7)은 통계적으로 유의하지 않은 것으로 나타났다. 마지막으로 친숙성과 진정성 그리고 공감과의 관계를 살펴보면 다음과 같다. 먼저 친숙성의 경우 진정성(가설 9)에 정의 영향을 미치는 것을 알 수 있었으며, 소비자 공감(가설 10)의 경우 통계적으로 유의하지 않은 것으로 나타났다. 그리고 진정성의 경우 소비자 공감(가설 11)에 정의 영향을 미치고 있는 것으로 나타났다. 사회적기업에 대한 제품 및 서비스에 대해 소비자구매를 촉진하고 공감을 높여 지속적이고 안정적으로 관계를 이어갈 수 있는 통합적 방안을 제시하는 것이 무엇보다 중요하다고 본다. 본 연구는 사회적기업의 사회공헌활동의 역할을 통한 소비자의 공감을 끌어낼 수 있는 사회적기업의 마케팅 전략에 대한 실무적 시사점을 제공한다.

• 한국인터넷방송통신학회논문지
• /
• 제16권4호
• /
• pp.171-179
• /
• 2016

본 연구의 목적은 민관협력의 중요성이 등장함에 따라 재난관리에 민관협력을 도입하기 위한 방안모색이다. 이를 위해 현행 재난관리 민관협력의 문제점과 이에 대한 개선방안을 관련 전문가들의 의견을 수렴하여 정리했다. 재난안전분야에서 기업의 사회공헌활동 참여를 독려하기 위해서는 첫째, 정부와 기업 간 협력 네트워크 확보, 둘째, 민간기업의 사회공헌활동 참여 확대를 지원하는 콘텐츠 발굴, 셋째, 민간기업의 사회공헌 활동참여를 유도 및 민관협력을 지원하는 활용기금 확보, 넷째, 기업의 사회공헌에 대한 국민의식 제고 방안 지속 추진, 다섯째, 사회공헌활동 참여기업 브랜드 가치제고와 인센티브 강화이다. 본 연구는 재난안전분야에 기업의 참여를 독려하는 방안으로 관련 정책 및 지원제도를 운영하는 데에 기여할 수 있다. 향후 연구는 환경변화에 따른 기업이 재난관리에 참여할 수 있는 방안을 설문지 등을 통하여 연구 할 수 있을 것이다.

• 대한간호학회지
• /
• 제16권2호
• /
• pp.63-69
• /
• 1986

The main purpose of this study was to find out variables relevant to self-care activities of physically disabled person. The subjects of this analysis were 1277 person which is between 15~64 years, the data came from the 1985 National Interview Survey on Disabled Person in Korea. For this analysis, Breakdown, Oneway and Discriminant Analysis were used. The finding of the analysis can be summarized as follows: First, the mean of self care activities was 2.57 (SD: 0.69, range: 1-3). The relevance for the self-care activities by several variables is as follows. 1. The relevance for the self-care activities by socioeconomic status is significant at age, education level, occupation of household members variables. Especially, in the case of high age, low education level, the self-care activities are shown low score. 2. The relevance by impairment characteristics is shown high significance at all input variables. When disabled person have double impairment. paralysis, late occurance age, and is due to diseases the self-care activities score is lowered. 3. The relevance by health care services variables. is not shown significant at all input variables. Second, the relevance for social activities by sev-eral variables was conducted by discriminant analysis. The relative importance of social activities discriminant function is 0.344 of eigenvalue. The-canonical correlation between the social activities discriminant function and 9 dummy variables is 0.51, total variance of dummy variables for social activities is shown 26 persent. The self-care activities variable represents the highest contribution of its associated variable to the function (canonical coefficient: -.56). The occurance age, the occupation of household members, the education level variables are shown comparatively high contribution to the function. To sum up, this analysis suggests that the self-care activities variable is the highest contributed to the social activities. In relation to self-care concept, this finding will be useful in rehabilitation nursing care.

• 유통과학연구
• /
• 제12권7호
• /
• pp.23-35
• /
• 2014

Purpose - This study aims to explore the effects of social responsibility activities and business ethics practices on corporate trust and loyalty in the context of a large retail distribution business. Research design, data, and methodology - The data collected was analyzed using PASW Statistics 18.0. In order to verify the demographic characteristics, frequency analysis was conducted on the data. Results - The results of the study were as follows. First, social responsibility activities had a significant effect on corporate trust. Second, both corporate social responsibility activities and business ethics practices had significant effects on loyalty. Third, corporate trust had a significant effect on loyalty. Fourth, corporate social responsibility activities and consumer protection activities had a partial mediation effect, while environmental protection activities and social contribution activities had complete mediation effects. Conclusions - This study clarified and explained the factors of corporate social responsibility activities and business ethics practices that customers value, and analyzed the influence of these factors on corporate trust and loyalty.

• 지식경영연구
• /
• 제16권1호
• /
• pp.55-69
• /
• 2015

Employees' knowledge contribution is one of the critical activities that maximize internal capability of the firm and facilitate organizational innovation by sharing scattered internal knowledge. This study integrates antecedents of knowledge contribution based on the theory of planned behavior(TPB). Utilizing TPB as a theoretical framework, expected reciprocity, subjective norm, and self-efficacy's direct effects on knowledge contribution were assessed. Additionally, interaction effects among expected reciprocity, subjective norm, and self-efficacy were explored. As the results of analysis, all the antecedents significantly influenced knowledge contribution. Interestingly, when the knowledge source's self-efficacy was high, the influence of expected reciprocity on knowledge contribution was decreased. Similarly, when the knowledge source's subjective norm for knowledge contribution was high, expected reciprocity's effect was weakened. This implies that when facilitating knowledge contribution, interaction effects among antecedents of knowledge contribution, as well as their direct effects, should be considered.

• 한국의상디자인학회지
• /
• 제20권1호
• /
• pp.17-28
• /
• 2018

This study reviewed corporate social responsibility activities of fashion companies and discussed strategies of social enterprises. The research was conducted on 6 Korean fashion companies with sales over KRW 1 trillion as of the end of the term in 2015. Corporate social responsibility activities of each company were investigated from economic, social and environmental viewpoints. The results of this study were as follows: First, each company promoted win-win growth, co-existence management, transparent management and ethics management through economic activities. They pursued win-win growth and co-existence management, which aimed to respect and grow with their partners. Also, they ensured transparent management and ethics management to show their moral management. Second, each company conducted various social contribution programs as part of their social activities. Through the programs, they made donations, supported welfare and culture, and practiced voluntary work, local activities, training and equal opportunities. Third, as for environmental activities, each company tried to protect nature through various activities such as donation to environmental organizations, environmental cleanup activities, environmental management from production to disposal, reuse, eco-friendly system, environmental volunteering, etc. Articles on fashion companies' social responsibility activities have an influence on boosting their attitude and image towards businesses.