• Journal of Information Technology Applications and Management
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• v.30 no.4
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• pp.65-76
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• 2023

On social media, companies create brand experiences while customers actively seek, consume, and generate brand-related content. Customer engagement plays a vital role in the marketing performance of social media-driven brands. This study explores the positive relationship between brand authenticity, aligning brand identity with image, and self-brand connection, aligning brand identity with consumers' self-concepts, on customer engagement and its subsequent impact on brand loyalty. The study surveyed 243 consumers engaged with brand-related social media content, validating hypotheses using structural equation modeling. Results confirmed that brand authenticity and self-brand connection positively affect customer engagement, which, in turn, boosts brand loyalty. These findings highlight the importance of companies enhancing brand authenticity and self-brand connection to drive customer engagement, with theoretical and practical implications provided.

• Journal of Families and Better Life
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• v.32 no.6
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• pp.109-123
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• 2014

The purpose of this study was to identify the effects of emotional connection with parents, social support, and isolation on unmarried mothers' child-rearing efficacy. The subjects of this study were 194 unmarried mothers. Data were analyzed by frequency, percentage, Cronbach's ${\alpha}$, and Pearson's correlation using the SPSS 12.0 program. The test of the theoretical model was performed with an analysis of the correlational matrix in the AMOS 7.0 package for path analysis. The results of this study were as follows: First, the number of adult unmarried mothers was higher than that of teen mothers. Most unmarried mothers had a in low monthly income-, were unemployed, and received economic assistance from the government or social welfare institutions as a major source of their income. Their decision to have a child were for the following reason: the desire to have a child, fear of having an abortion, belief that abortion is a crime, and uncertainty about which decision to make, etc. Second, the women's emotional connection with their parents had a direct effect on social support. Social support had a direct effect on isolation:,- however, it did not have a direct effect on parenting efficacy. Third, the women's emotional connection with their parents had a direct effect on isolation. Isolation had a direct effect on parenting efficacy. Fourth, social support mediated by the women's emotional connection with their parents had an indirect effect on isolation and child-rearing efficacy. Isolation mediated the women's emotional connection with their parents and had an indirect effect on child-rearing efficacy.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.261-268
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• 2024

This study focused on social connection apps and support among various measures to prevent 'killing and abandonment of infants', which has recently become a social issue. The research method attempted to show the necessity of a social-linked app by analyzing the contents of 12 cases with peculiarities in the infant murder process in the judgment after 2021. Infanticide mothers were found to be economically and socially vulnerable, and they killed infants to continue their lives. Focusing on the mind of human respect rather than the judicial meaning of punishing crime, the development of social connection apps and support services that allow both mothers and infants to be healthy and socially protected were proposed. The first is a great transformation of economic support and awareness for pregnancy, childbirth, and parenting. Second, it is necessary to develop a confidentiality counseling and information app that can comprehensively support medical directions and social welfare in consideration of the health status of the fetus and women and the socio-economic situation. Third, it is proposed to promote the use of the Internet such as joint childcare facilities of social communities, child protection institutions, and adoption systems. The government should investigate the reasons for not being able to register birth, the root causes of killing and abandonment of infants, and come up with practical plans and policies for them.

• Management & Information Systems Review
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• v.30 no.3
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• pp.153-167
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• 2011

This study conducts to examine the effect of purchase intention on social shopping by connection density and centrality which is a structural characteristic of social network. Furthermore, this study suggests and analyses the difference of social shopping purchase intention between online community which focuses on a group and SNS(social network service) which focuses on an individual. To examine these reason, this study proposes hypotheses that reflects structural characteristic then analyses them. The result of analysis shows that the purchase intention on social shopping seems to be high when the density of connection is high and the purchase intention seems to be high when the centrality is high as well. Moreover, there is difference in the purchase intention on social shopping between online community and SNS and it is found that both cases where the connection density is high in the online community and the connection centrality is high in SNS have significant impact on the purchase intention. Based on these results, this study provides an implication on the importance on network structure in social network and social shopping and to increase the purchase intention of social shopping, this study suggests the implication on the importance and direction which understands the structure of social network type.

• Fashion, Industry and Education
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• v.15 no.1
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• pp.1-11
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• 2017

The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands' SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand's BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers' existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.

• International Journal of Advanced Culture Technology
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• v.7 no.2
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• pp.103-112
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• 2019

Online self-disclosure was hypothesized as a mediating variable, explaining the relationship between Facebook access motivation (relationship expansion, curiosity about others' life, maintenance of social connection, social pressure from others, habitual use, impression management, searching for information, and content sharing) and Facebook addiction. Data came from 407 high school students in the Busan, and Gyeongnam provinces. Structural analysis was used to specify the relations among measured construct. Facebook access motivation of curiosity about others' life, Facebook access motivation of maintenance of social connection, Facebook access motivation of social pressure from others, Facebook access motivation of habitual use, and Facebook access motivation of impression management were significant predictors of Facebook addiction. Online self-disclosure mediates between Facebook access motivation of curiosity about others' life, Facebook access motivation of social pressure from others, Facebook access motivation of searching for information & Facebook access motivation of content sharing and Facebook addiction. Viewing online self-disclosure as a mediator has important implications for social media addiction counseling practice.

• Asia pacific journal of information systems
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• v.33 no.3
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• pp.573-602
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• 2023

The smartphone is a necessary communication and productivity tool. Unlike other neutral, utilitarian technologies, smartphones are also a social display of wealth, i.e., of conspicuous consumption. Behavior around necessity and conspicuous goods are normally separate research tracks, and we can find no studies for technology products that exhibit both traits. We therefore propose a four-factor model that explains conspicuous consumption of "necessary" smartphones: dependency, social influence, the need for social connection, and convenience, in the United States, Mexico, and the Philippines. This paper provides confirmatory support for extant literature of the four constructs; it demonstrates the viability of the survey instrument across countries; and it shows similar effects among country models. Our structural model results imply the borderless nature of smartphone conspicuous consumption.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.1
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• pp.24-38
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• 2018

Since a social networking service (SNS) isconsidered as an effective means to communicate and interact with customers, companies are trying to utilize SNS effectively. There is a lack of theory relating to the attributes of SNS. This study aims to investigate the attributes of SNS to classify SNS. Based on the social network theory, and previous studies on internet, blog, homepage, communication attributes, this study proposes the seven attributes to classify SNS: interaction, communication, entertainment, information, sharing, intimacy and connection. A pre-test, a pilot test and a main test are conducted. In the main test, 239 SNS users are participated. Through a factor analysis this study verifies the seven attributes of SNS. An analysis of variance with multiple comparisons of $Scheff{\acute{e}}$ method identifies that three attributes, interaction, communication and connection, are found to play significant roles to differentiate SNS. Looking at the overall mean values of the SNS by attribute, interaction, sharing, entertainment, intimacy and communication were relatively high in Facebook. Facebook showed higher values in attributes of interaction, sharing, entertainment, intimacy and communication. Twitter shows the relatively high scores for information and connection. Regarding interaction, Facebook shows higher scores than Twitter and Cyworld. For connection, Cyworld showed a significantly lower score than Twitter and Facebook. Cyworld was separated from the others in the light of communication. Cyworld is relatively weak in communication as it is limited to the message exchanges. The results will help in identifying major attributes for each SNS and classifying SNS.

• Journal of Agricultural Extension & Community Development
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• v.29 no.1
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• pp.1-18
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• 2022

The government is in the process of pursuing various resident-driven rural development projects for rural development. Accordingly, the government is promoting various software projects to enhance social capital in order to effectively involve residents in rural development projects. However, residents' participation in rural development projects is still passive, while passive residents' involvement creates various problems such as conflicts among residents in the process of project implementation and poor operation after project implementation. This study is intended to be a basis for inducing voluntary community participation in rural development projects by disclosing the intention of residents to participate in the community's internal solidarity with social capital and connection with external communities. According to the analysis of 195 rural residents, three groups were divided according to the level of social capital awareness. While individualist groups with low integration and social capital were 25.1%, they were more integrated, but the average family-oriented group was 42.5%, and social-development groups with high integration and linked social capital were 32.3%. This study is meaningful in that it revealed that the social capital of the resident community is an important factor in both the internal solidarity (integrity) and the external community connection (connectivity) in the rural area development project.

• The Korean Journal of Health Service Management
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• v.1 no.1
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• pp.59-74
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• 2007

Considering the characteristics of the Korean family which maintain a close connection with their patients from the moment of their falling sick to hospitalization to discharge, the family is the most important environmental factor of the social supporting system, and is the important object of the client as well as activity system. The medical social work intends to meet the practical needs of aged chronic patients, providing them and their family with a professional human service. The end of this study is to find out the hardships of both the aged chronic patients and their family as well as their needs for the social welfare service, and to search out the way of comprehensive social work service. The summary of the analysis of the survey is as follows: 1. The needs of aged chronic patients are divided into those of the solution of the problems of falling ill, social welfare program and discharge. Those needs arc affected by the various factors of the types of hospitals, the patients' age, the kinds of insurance, and the supporting systems, etc. Accordingly, the assessment of the needs of the patients are asked to be done comprehensively in accordance with the kinds of diseases and social environments. 2. The importance of the family to the aged chronic patients is evident. The family plays a decisive role in the patients' hospitalization and discharge, the family being an important supporting system and making it necessary to take an approach to client system. The family has difficulty in getting connection of community resources, in adapting to social life after the patient's discharge, and in paying the treatment. The family suffers the secondary hardships more than the burden of the treatment expenses. 3. For this reason various interventions are needed to reduce the stress caused by supporting and nursing patients. Thus the social welfare service for the aged chronic patients and their family needs the following prepositions: 1. It is the characteristics of the aged chronic patients that they need continuous care and that the strengths of the patients and their family cannot be too much emphasized, and that comprehensive assessment based on the connection 'with the community and the mutual interchange 'with the environment, is much emphasized. 2. The family of the aged chronic patient is a resources system as well as a client one. 3. Another characteristic of the aged chronic patients is that with the resources connection in mind, it needs an active intervention of social workers in the community. With these prepositions considered, the development of practical social work service for the aged chronic patients is thought urgently needed.