• The Journal of Asian Finance, Economics and Business
• /
• 제9권10호
• /
• pp.137-145
• /
• 2022

This study aims to test the information content of sustainability reports issued by the most significant telecommunications companies operating in the Kingdom of Saudi Arabia (Stc, Zain, and Mobily), and their compatibility with the national sustainability standards issued by the Ministry of Commerce in the Kingdom of Saudi Arabia in light of the Kingdom's vision 2030, and its impact on the stock exchange indices of these companies. The event study methodology was used to study the impact of publishing sustainability reports on stock prices and the trading volume of these companies' shares in the Saudi stock market during the period from (October 2020 to March 2021). The results indicate a significant impact of the information contained in the sustainability reports on stock prices and trading volume in the stock market, and the importance of directing the company's management towards more disclosure of information about sustainability in its environmental, social, and economic aspects instead of focusing only on information related to the financial performance and economic activity of the company. This encourages the listed companies to disclose the sustainability of the financial reports and standardize the form in which these disclosures are prepared.

• 한국조리학회지
• /
• 제22권4호
• /
• pp.114-127
• /
• 2016

본 연구에서는 소셜커머스를 이용하는 외식소비자들을 대상으로 재이용의도에 영향을 미치는 요인으로 지각된 위험과 상품구매 시 가격을 고려하는 정도인 가격의식성을 제시하여 영향관계를 검증해 보고자 한다. 이러한 검증결과를 통해 외식소비자들의 소셜커머스에 대한 행동의도를 파악하여 외식소셜커머스 관련 업체들의 마케팅전략 수립 시 활용할 수 있는 유용한 실무적 시사점을 제공하는데 본 연구의 목적을 두고자 한다. 연구의 공간적 범위와 조사대상은 소셜커머스에서 외식상품을 구매한 경험이 있는 전국의 20세 이상 남녀 내국인 거주자로 하였으며, 표본추출을 위한 소셜커머스 업체는 연간 방문자 수 기준으로 2014년 쇼핑 앱 순위에서 1위를 차지한 쿠팡으로 선정하였다. 조사대상자 중에서 쿠팡을 이용해 외식상품을 구매한 경험이 있는 지를 사전질문을 통해 파악한 후 경험이 있다고 응답한 사람을 대상으로 설문조사를 실시하였다. 연구결과, 정보위험과 개인보안위험, 심리적 위험, 시간손실위험은 재이용의도에 부정적인 영향이 있는 것으로 나타났으나 사회적 위험과 재무적 위험은 아무런 영향을 미치지 않는 것으로 나타났다. 가격의식성은 재이용의도에 긍정적인 영향을 미치는 것으로 나타났다. 외식소비자들의 지속적인 소셜커머스 이용에 영향을 미치는 요인으로 지각된 위험과 가격의식성의 중요성을 규명하였다.

• 패션비즈니스
• /
• 제21권1호
• /
• pp.124-133
• /
• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• 한국전자거래학회지
• /
• 제6권3호
• /
• pp.81-99
• /
• 2001

The world is now meeting the era of e-commerce by development of information technology and the fast increase of use of internet. So, Korean government prepared "the colligation plan for electronic commerce activating" and WTO decides to prolong no custom on e-commerce till November 2001 when the fourth WTO Ministerial Conference holds a meeting. OECD discussed the construction of intellectual property rights of the global dimension at the Global Forum on January 2001 and reached to research the social influence of B-to-B e-commerce and to pursue the acceleration of e-commerce. UNCITRAL(United Nations Commission on International Trade Law) enacted UNCITRAL Model Law on Electronic Commerce in order to activate e-commerce, and Bolero.net serves electronic Bill of Lading to facilitate cyber trading. The purpose of this paper is to present the direction of confrontation to the these internal and external changes of business environment to Korean enterprises. Off-line enterprises should move fast to e-commerce on the condition that the existing trading at the original markets runs parallel with e-commerce. n needed, off-line enterprises should consider M&A with existing on-line firms. Also, off-line firms make use of Bolero system so that they can carry through paperless trade which means the achievement of efficiency in trading, On-line enterprises should advertise in the form of banner by combination of push and pull styles. B-to-B e-commerce firms should not depend on only the commissions, but they should create characteristic earnings by their peculiar services.

• 유통과학연구
• /
• 제21권12호
• /
• pp.103-111
• /
• 2023

Purpose: This study explores the impact of live commerce on consumer purchase intention in the Chinese market. Live commerce, a novel marketing strategy that fuses e-commerce with live streaming, has gained significant popularity in China. The study aims to pinpoint main ways that live commerce increases customers' propensity to make purchases. Research design, data, and methodology: The PRISMA technique was adhered to in the systematic cycle of finding, screening, and selecting publications. Predefined keywords like "live commerce," "live-stream shopping," "consumer purchase intention," and "China" produced a large number of possibly pertinent research in the first search. Results: This study has delved into the profound effects of live commerce on consumer purchase intention, with a specific focus on the dynamic Chinese market. This study has identified four primary outcomes that support the revolutionary potential of live commerce: increased product engagement, significant social influences, dynamic pricing tactics, and the establishment of trust and credibility. Conclusions: Finally, the study provides live commerce practitioners with valuable insights, advising them on maximizing these impacts to increase consumer buy intention. In summary, this study offers helpful information to companies and marketers who want to take advantage of live commerce as a powerful tool for connecting with Chinese customers and increasing sales.

• 한국IT서비스학회지
• /
• 제20권4호
• /
• pp.1-21
• /
• 2021

At a time when the e-commerce market is experiencing accelerated growth, with advancements in information and communications technology (ICT), the problems of distribution of counterfeit products and consumer confusion caused by non-face-to-face purchases have increased. Hence, amid intensifying competition, it has become important for e-commerce companies deliver product information more efficiently, provide differentiated services, and secure credibility for consumers by reducing consumer damage from buying counterfeit products. However, even though consumer confusion and the inadvertent purchase of counterfeit products are intensifying in such a market scenario, there are no services that aim to solve such problems. This study examines the conventional e-commerce industry in South Korea through a political, economic, social, and technological (PEST) analysis, based on in-depth interviews with consumers, to derive the pain and gain points of the industry. As a result, the inherent problems of the e-commerce industry were revealed. Through a service value network perspective, services aimed at resolving such issues were derived, and the e-commerce business ecosystem needed to solve this problem was deduced. The findings revealed that the artificial intelligence-based service support platform has become a major driving force within the e-commerce innovation ecosystem by enabling a new way to create and secure value using ICT. This entails a new exchange mechanism and transaction architecture and a new organizational structure that breaks the barriers between industries.

• 한국정보시스템학회지:정보시스템연구
• /
• 제30권2호
• /
• pp.165-188
• /
• 2021

Purpose This study was conducted to identify the multidimensional role of institutional mechanisms in the linear relationship of satisfaction, trust and repurchase intention, which are used as an important concept in the research of e-commerce. To this end, a research model was proposed by combining concepts which are the concept of perceived effectiveness of institutional mechanisms for overall e-commerce environment(e.g., PEEIM) and the concep of perceived effectiveness of institutional structures(e.g., PEIS) of a specific marketplace based on the social cognitive theory. Design/methodology/approach This study was conducted by dividing the data into two groups to identify institutional mechanisms and trust-building relationships according to the institutional contexts inherent in e-commerce. The institutional contexts were set up for the top two online companies and the bottom two online companies according to the results of the open market brand assessment from 2018 to 2019 in South Korea. Findings The result of this study found that PEIS had a direct impact on trust in both high and low groups respectively whereas PEEIM presented different paradoxical results in high and low groups. In the relationship between the satisfaction and the trust in the vendor of the high group, PEEIM showed negative moderating effects but in the relationship between the trust and the repurchase intention of the low group PEEIM showed positive moderating effects.

• Journal of Information Technology Applications and Management
• /
• 제24권1호
• /
• pp.129-141
• /
• 2017

Cambodia retail industry starts to entry SNS market. The online market of Cambodia is very unique. Facebook users of Cambodia are purchasing products, without electronic payment and delivery system. Therefore, this study focused on the immature online environment, proved the influencing factors of purchase intention on SNS. And also this study proved that the influencing factors on purchase intention are different, depending on whether or not a purchase experience exists. As results of analyzing with full data, price reduction, convenience, and customer service had significant impacts on purchase intention. The experienced group has significant effects of price reduction and customer service on purchase intention, while the inexperienced group has significant effects of convenience and customer service on purchase intention. This study provides marketing and strategic implications for companies seeking to enter the online market of Cambodia.

• 디지털융복합연구
• /
• 제16권6호
• /
• pp.427-436
• /
• 2018

본 연구는 뷰티 소셜커머스 이용자 530명 중 미용성형시술 쿠폰 구매 경험이 있는 244명을 대상으로 설문조사를 하여 미용성형시술 인식이 만족도 및 재구매에 미치는 영향을 분석하였다. 미용성형 시술 쿠폰 구매 경험은 46.0%로 낮았고 구매하지 않는 이유는 정보부족, 업체에 대한 불신이었고 이용 고객의 불만족 이유는 기대효과이었으며 20대가 정보성에 낮은 만족도를 나타냈다. 미용성형시술 이용 요인 중 편리성, 정보성이 만족도, 재구매에 정(+)의 영향을 미치는 것으로 나타났으며(p<0.001) 편리성을 중요한 요인으로 인식하였다. 따라서 소셜커머스 업체 및 미용 의료기관의 고객 응대 서비스 및 사이트 이용 방법, 객관적인 정보 제공 등 방면의 개선이 필요할 것으로 사료된다.

• 한국시뮬레이션학회논문지
• /
• 제22권3호
• /
• pp.25-33
• /
• 2013

본 연구는 최근 온라인 쇼핑몰에서 급성장하고 있는 소셜커머스의 물류시스템을 개선하는 것을 목적으로 하고 있다. 개선하고자하는 물류시스템은 공동배송 시스템으로 동일 지역에서 구매하는 고객에게 묶음 배송 개념을 제안하며, 배송비 및 배송기간에 따른 조건별 혜택을 제시한다. 본 시스템으로 인해 소비자는 배송비 절감이라는 이익을 누릴 수 있게 되며, 소셜커머스 업체는 온라인 최저가 실현을 통해 고객증가와 함께 매출이 증가하는 효과를 가져 올 수 있을 것이다. 시뮬레이션 모델은 기존의 배송시스템과 개선된 시스템 모형으로 나뉘며, 시뮬레이션을 위한 입력 자료는 실제 소셜커머스에서 판매가 이루어진 결과자료를 토대로 하였다. 시뮬레이션을 위해 7가지의 시나리오를 구성하였으며, 시뮬레이션의 평가는 총주문건수, 완료주문건수, 상품매출액, 배송횟수, 배송비, 조기배송율, 오배송건수의 증감으로 실시한다. 시뮬레이션 결과 개선되는 물류시스템에서 총주문건수, 완료주문건수, 상품매출액이 증가하였으며, 배송횟수 및 전체적인 배송비는 줄어드는 것을 알 수 있었다.