• International Area Studies Review
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• v.15 no.3
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• pp.493-511
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• 2011

This study investigate the impacts of Chinese consumers' cultural dispositions on the WOM behaviors in SNS. Specifically, cultural dispositions in the individual-level, collectivism and uncertainty avoidance, were examined as potential predictors of eWOM behaviors in SNSs. Hypotheses are tested with a sample of 164 university students in Shanghai, China. The results of the structural equation analysis reveal that chinese consumers' collectivism in the individual-level positively affects the opinion seeking behavior. And chinese consumers' uncertainty avoidance in the individual-level positively affects the opinion seeking behavior and negatively affects the opinion giving behavior. Lastly, the opinion giving behavior positively affects the pass along behavior. Theoretical and managerial implications for Internet marketers in China were presented and discussed.

• Journal of Korean Academy of Dental Administration
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• v.11 no.1
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• pp.19-27
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• 2023

This study aimed to investigate the relationship between the experience of incivility in clinical practice and stress coping strategies among students enrolled in the Department of Dental Hygiene with clinical practice experience. The study randomly sampled subjects from a group of 150 dental hygiene students attending the Chungcheong area. Descriptive statistics, t-test, ANOVA, and Pearson's correlation analysis were conducted. The trainees experienced a level of incivility of 1.69, and their level of coping with the resulting stress was 2.58. The study found significant results in terms of gender, clinical practice, and major satisfaction when examining the incivility experienced by trainees based on general characteristics. Among these general characteristics, there were statistically significant differences in the avoidance focus among the sub-domains depending on the grade, number of practicums, and satisfaction with clinical practice. Additionally, the problem-solving focus showed significant results depending on satisfaction with the major. The incivility experienced by trainees showed a positive correlation with avoidance-oriented coping among stress coping strategies (r=.268), social support-seeking coping (r=-.045), and problem-solving-oriented coping (r=-.034) was found to have a negative correlation. If you find yourself in a situation where you encounter incivility, it is believed that developing communication skills and assertiveness training can help you respond more actively instead of passively, which is an avoidance-oriented approach. In addition, it is important to consider that schools and training organizations should collaborate to establish an official reporting system to ensure that any instances of incivility experienced by trainees are not ignored.

• Journal of Distribution Research
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• v.16 no.1
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• pp.141-177
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• 2011

I. Research Objectives: Most of the previous studies on diffusion have concentrated on efficacy of WOM communication with the use of variables at individual level (Iacobucci 1996; Midgley et al. 1992). However, there is a paucity of studies which investigated network's structural properties as antecedents of WOM from the perspective of consumers' sociocultural propensities. Against this research backbone, this study attempted to link the network's structural properties and consumer' WOM behavior on cross-national basis. The major research objective of this study was to examine the relationship between network properties and WOM by comparing Korean and Chinese consumers. Specific objectives of this research are threefold; firstly, it sought to examine whether network properties (i.e., tie strength, centrality, range) affect WOM (WOM intention and quality of WOM). Secondly, it aimed to explore the moderating effects of cutural orientation (uncertainty avoidance and individuality) on the relationship between network properties and WOM. Thirdly, it substantiates the role of innovativeness as antecedents to both network properties and WOM. II. Research Hypotheses: Based on the above research objectives, the study put forth the following research hypotheses to validate. ${\cdot}$ H 1-1 : The Strength of tie between two counterparts within network will positively influence WOM effectivenes ${\cdot}$ H 1-2 : The network centrality will positively influence the WOM effectiveness ${\cdot}$ H 1-3 : The network range will positively influence the WOM effectiveness ${\cdot}$ H 2-1 : The consumer's uncertainty avoidance tendency will moderate the relationship between network properties and WOM effectiveness ${\cdot}$ H 2-2 : The consumer's individualism tendency will moderate the relationship between network properties and WOM effectiveness ${\cdot}$ H 3-1 : The consumer's innovativeness will positively influence the social network properties ${\cdot}$ H 3-2 : The consumer's innovativeness will positively influence WOM effectiveness III. Methodology: Through a pilot study and back-translation, two versions of questionnaire were prepared, one in Korean and the other in Chinese. The chinese data were collected from the chinese students enrolled in language schools in Suwon city in Korea, while Korean data were collected from students taking classes in a major university in Seoul. A total of 277 questionnaire were used for analysis of Korean data and 212 for Chinese data. The reason why Chinese students living in Korea rather than in China were selected was based on two factors: one was to neutralize the differences (ie, retail channel availability) that may arise from living in separate countries and the second was to minimize the difference in communication venues such as internet accessibility and cell phone usability. SPSS 12.0 and AMOS 7.0 were used for analysis. IV. Results: Prior to hypothesis verification, mean differences between the two countries in terms of major constructs were performed with the following result; As for network properties (tie strength, centrality and range), Koreans showed higher scores in all three constructs. For cultural orientation traits, Koreans scored higher only on uncertainty avoidance trait than Chinese. As a result of verifying the first research objective, confirming the relationship between network properties and WOM effectiveness, on Korean side, tie strength(Beta=.116; t=1.785) and centrality (Beta=.499; t=6.776) significantly influenced on WOM intention, and similar finding was obtained for Chinese side, with tie strength (Beta=.246; t=3.544) and centrality (Beta=.247; t=3.538) being significant. However, with regard to WOM argument quality, Korean data yielded only centrality (Beta=.82; t=7.600) having a significant impact on WOM, whereas China showed both tie strength(Beat=.142; t=2.052) and centrality(Beta=.348; t=5.031) being influential. To answer for the second research objective addressing the moderating role of cultural orientation, moderated regression anaylsis was performed and the result showed that uncertainty avoidance moderated between network range and WOM intention for both Korea and China, But for Korea, the uncertainty avoidance moderated between tie strength and WOM quality, while for China it moderated between network range and WOM intention. And innovativeness moderated between tie strength and WOM intention for Korea but it moderated between network range and WOM intention for China. As a result of analysing for third research objective, we found that for Korea, innovativeness positively influenced centrality only (Beta=.546; t=10.808), while for China it influenced both tie strength (Beta=.203; t=2.998) and centrality(Beta=.518; t=8.782). But for both countries alike, the innovativeness influenced positively on WOM (WOM intention and WOM quality). V. Implications: The study yields the two practical implications. Firstly, the result suggests that companies targeting multinational customers need to identify segments which are susceptible to the positive WOM and WOM information based on individual traits such as uncertainty avoidance and individualism and based on that, develop marketing communication strategy. Secondly, the companies need to divide the market on Roger's five innovation stages and based on this information, enforce marketing strategy which utilizes social networking tools such as public media and WOM. For instance, innovator and early adopters, if provided with new product information, will be able to capitalize upon the network advantages and thus add informational value to network operations using SNS or corporate blog.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.2
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• pp.1-11
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• 2020

This study was carried out to verify how much instructor's communication skill affects the student pilot's study motivation and satisfaction. The instructor's communication styles are classified into 3 groups by pre-analysis. Three types are cooperative type, control type and professional type. Intellectual cause, performance proficiency cause, social cause and stimulation avoidance cause are extracted and analyzed for the cause of study motivation. Cooperative and control type affected all of 4 factors of student's study motivation by influence analysis. Intellectual cause affected control and cooperative type positively, especially more to cooperative type. Performance proficiency cause also had positive influence to control and cooperative type. Stimulation avoidance cause didn't appear to affect all sub-classified 4 factors of instructor's communication type. Influence analysis of student's study satisfaction from instructor's communication style showed that independent variable affected all sub factors positively. Degree of positive influence affected the control type the most, cooperative type was the 2nd, and professional type was the 3rd.

• Journal of Families and Better Life
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• v.16 no.4
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• pp.1-16
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• 1998

this study examined the correlates of adult attachment focused on internal working models of 201 housewives. Findings indicated that 68.3% of subjects were classified as secure whereas 27.5% as avoidant and 4.2% as anxious. Greater security was associated with slightly less avoidance while greater anxiousness was associated with slightly greater avoidance. That is subjects who possessed more security tended to be less avoidant while subjects who possessed more anxiousness tended to be more avoidant. The primary characteristics classifying subjects into those three attachment styles were feelings about closeness dependence and anxiousness in relationships with others. Adult attachment was related in theoretically expected ways to one's history of attachment and parenting. Secure subjects were more likely to report warm/responsive parental caregiving style than insecure styles. Insecure subjects in comparison with secure subjects perceived their mothers as cold inconsistent and ot very responsive. Anxious subjects dscribed their fathers as cold and rejecting. The secure attachment style in comparsion with insecure styles was associated with positive mental models of self and social world indicating greater self-esteem positive beliefs about self and others positive relationships with their children greater marital satisfaction and greater secure attachment to their husbands. These results suggest that internal working model offers a useful perspective on adult attachment.

• Korea Trade Review
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• v.47 no.5
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• pp.321-336
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• 2022

The purpose of this study aims to investigate how consumer awareness and purchasing behavior are affected by the type of animosity against the nation. This study classified animosity into three categories: sociocultural, economic, and war-based. Additionally, the consumer's cognition toward animosity was split into two categories-empathic concernt and personal distress-and the direction of consumption behavior was split into two categories-individual brand avoidance behavior and collective bandwagon behavior. The concept of Fear of Missing Out (FoMO) was introduced for the direction of consumption behavior, further validating the moderating impact. Structural equation modeling method was used to measure the general consumption behvior of Korean consumers' animosity. The results were analyzed using a total of 279 samples. As a result, animosity motivated by war and by economics had a substantial impact on empathic concern, while animosity motivated by socioculture had a significant impact on personal distress. Personal distress had a good impact on an individual's brand antipathy behavior, which in turn led to brand dislike and avoidance. Empathic concern also had a positive impact on the phenomena of group sympathy, which leads to identification of conduct and social conformity. Also, it was proven that the group that had a high level of FoMO reacted strongly to the phenomenon of group collective behavior.

• Korean Journal of Community Nutrition
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• v.20 no.4
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• pp.273-280
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• 2015

Objectives: The study aimed to examine whether healthy diet score was associated with stress and social support among 472 Chinese college students in Korea. Methods: The study participants were 472 (187 male, 285 female) Chinese college students in Gyeong-gi area. From April 2013 to Oct 2013, participants were asked to fill out questionnaires on healthy diet score (20 questions), stress (20 questions), and social support (20 questions). Each question was scored by a 5-point Likert scale (total scores of each questionnaire were ranged from 20 to 100). Questions on healthy diet were sub-categorized as 'Healthy food eating (HFE)', 'Healthy eating habits (HEH)', and 'Avoidance of unhealthy food (AUF)'. Reliability test was conducted with Cronbach's ${\alpha}lpha$ (${\alpha}=0.79$). Results: Healthy diet score was higher in participants who stayed longer in Korea, who spoke Korean language fluently, and who assessed his or her own health status as very good. Adjusted means of healthy diet scores were estimated after adjusting for age, gender, body mass index, duration of staying, and Korean language fluency. According to tertile categories, participants with low tertile stress but high tertile social support showed the highest score of healthy diet ($72.59{\pm}1.45$), whereas participants with high tertile of stress but low tertile of social support had the lowest score of healthy diet ($59.22{\pm}1.54$). As for the three sub-categories of healthy diet score, the score of HFE increased as the score of social support increased. Conclusions: Our findings suggested that social support system is beneficial to alleviate stress and to improve healthy diet score.

• Anxiety and mood
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• v.18 no.2
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• pp.65-71
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• 2022

Objective : This study was to examine the impact of adverse childhood experiences on social anxiety symptoms in young adults and verify the mediating effects of positive resources. Methods : Data from 1,317 young adults aged to 18 to 29 years who took part in the university-based cross-sectional survey were analyzed. All participants completed Adverse Childhood Experience (ACE) scale, Social Avoidance and Distress Scale (SAD), and Positive Resources Test (POREST). Results : In young adults, 9.3% had severe social anxiety symptoms. Based on 10 ACE categories, 32.7% of participants reported one or more adverse childhood experience, and 4.5% reported four or more different forms of adverse childhood experiences. Young adults with higher social anxiety symptoms were likely to report more adverse childhood experiences, and less positive resources. Multivariate regression analysis indicated that positive resources moderated the association between adverse childhood experiences and social anxiety symptoms. Conclusion : Based on the results, professionals need to consider early detection of adverse childhood experiences and comorbid social anxiety symptoms. In addition, various positive psychological interventions for individuals with adverse childhood experiences are needed.

• Journal of Korean Academy of Nursing
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• v.27 no.2
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• pp.389-400
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• 1997

This study examined the effects of group social support on the reduction of burden and increase in well-being of mothers of developmentally delayed children. The research used a one group pre-pose experimental design. The independent variable in the experiment was group social support. Two series of 4-weekly meetings for group social support were conducted by the researcher with the intention of developing a self-help group. The dependent variables were burden and well-being. Well-being was operationalized as physical symptoms and quality of life. Thirty mothers of developmentally delayed infants from the rehabilitation center of a medical center participated in the study. Data were collected by interviews and a self-administered questionnaire. The mean age of the subjects was 29.9 years. Changes of the dependent variables between pre and post tests were compared using the t-test. Even though there was a slight improvement in the scores for the dependent variables, they were not statistically significant. The items, "I resent my baby". "I feel angry about my interactions with my baby", "I feel guilty in my relationship with my baby" showed a significant decrease in burden score and were statistically significant. Symptoms of loneliness, constipation, anxiety, restlessness were less and feeling of happiness was greater after participation in the group social support, than on the pretest. The mothers showed emotional instability and frustrations during the group sessions but their reactions in general were positive. Emotional support, stress management and information provided were identified as the most valuable content of the sessions. However, participation was not active due to the mother's denial, delayed acceptance and /or avoidance of their infants' problems. It can be seen that group social support for the mothers with developmentally delayed children should be provided after infancy when the mothers have time to accept their children's conditions and are ready to receive support. The use of comprehensive instruments which measure burden in both families and mothers needs to be developed for future research.

• Anxiety and mood
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• v.10 no.1
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• pp.44-51
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• 2014

Objective : The amygdala has been considered to be a critical region in the pathophysiology of social anxiety disorder, but subregional connectivity pattern has not been examined yet despite lots of previous functional neuroimaging studies. Methods : Resting-state functional magnetic resonance imaging data was obtained in 19 patients with social anxiety disorder and 20 normal controls, and default mode functional connectivity with each of basolateral, centromedial and superficial areas of the amygdala was measured and compared between the two groups. Results : Differential amygdala-based networks between the two groups were distributed to all over the brain. In particular, however, a bias on the amygdala-cingulate pathway was observed in the superficial amygdala only. Connectivity strengths between the superficial amygdala and perigenual anterior cingulate cortex were correlated with scores of social interaction and avoidance. Conclusion : Our findings provide new insights into understanding of the intrinsic cognitive bias model of social anxiety disorder. An abnormality in superficial amygdala-anterior cingulate connectivity may influence on cognitive processing of socially-relevant information in social anxiety disorder.