• Knowledge Management Research
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• v.10 no.4
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• pp.133-150
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• 2009

The purpose of this study is to examine the effects of social capital on industrial relations and firm performance, and to find out social capital is the antecedent factor of industrial relations. To serve the purpose of this study, we conducted the extensive survey on department managers and labor delegates of 110 Korean manufacturing firms. From the result, we identified that the industrial relations are more cooperative as the level of social capital increases, and the firm which has good relations between labor and management shows high performance. In addition, two factors of social capital (Trust/Participation) directly affect to the firm performance.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2001.06a
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• pp.5-46
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• 2001

The community sense in the community is the important objectives and methods of Community Development. Community Development has been done effectively through improving the community sense in the community. It is necessary to find out what should lead th community sense in the community. It is community organizations that ate making the community sense in the community, and the community organization is more active by social capital. And the community organization is improving social capital. Therefore the relationship between community organization and social capital is very significant, and the more social capital is high by community organization, the more the community sense in the community is high. Therefore if the community organization is more active, the community sense and social capital in the community are more high. It needs to investigate what variables to affect the community organizations more active. The variables affecting the community organization are community subsystems that are administrative, economic, education, culture, family and religious in the community level. It needs to study in detail how the subsystems are affecting the community organizations.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.61-74
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• 2012

This studies aims to examine the factors that affect continuous usage reliability of social commerce users that has been really active recently based on using EDT (Expectation Disconfirmation Theory) and extended ECM (Expected confirmation Model). With a statistical analysis, this paper suggests a conceptual model, based on the empirical evidence from this study. The result reveal that perceived usage easiness has a positive effect on meeting the expected confirmation and satisfaction. As perceived quality, social influence and price appeared to reflect a positive effect on fulfilling expected confirmation. This implies that users consider perceived usage easiness, perceived quality, social influence and price important in using social commerce persistently and that as their expected confirmation fulfillment and satisfaction increase that leads to further rise in their future intended continuous usage.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.25-36
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• 2011

This paper examines user's loyalty to social network sites (SNS) from switching costs (SC) incurred by both technology and social factors. We propose a research model specifying that the perceived values of resources of the factors affect the SC and the SC determine user's loyalty. Empirical results show that technology variables of ease of use and privacy controllability, and social variables such as network size, usefulness of SNS activities, and awareness of network status have significant effect on SC. In particular, ease of use is negatively associated with SC. Since it is shown that in overall the impact of social factors is stronger than that of technology factors, we can interpret that technological superiority itself does not lead to the success of SNS. Contributions of this paper are: 1) application of SC in SNS research from the resource based perspective, which can be used for developing strategies of sustainable SNS, and 2) provision of different perspective toward the variable of ease of use, which has been considered an important factor of technology acceptance.

• Journal of Information Technology Applications and Management
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• v.18 no.1
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• pp.41-53
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• 2011

The rapid development and widespread application of Internet has provided a platform for people to participate and discuss social hotspot events. In the meantime, social events may be spread throughout the Internet more quickly and widely than they did ever before, and possibly lead to serious social problems due to opinion violence or seditious rumour. This paper analyzed the Internet spread of social events, and presented a five-stage model to describe the evolution process of that spread. Furthermore, the improved IBF algorithm was applied to extract a pruned connected graph aiming to find the key nodes and the shortest spread path for the control of that spread. After analyzing the different factors that may cause the netizens' attention, this paper concluded BBS type, the visit quantity and the opinion leader are key factors which affect the Internet spread. Based on those researches, a life-cycle emergency management methodology and the related strategies were proposed for the achievement of healthy spreading environment on Internet.

• Journal of the Korea Society of Computer and Information
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• v.23 no.1
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• pp.123-129
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• 2018

The purpose of this paper is to investigate the influence of utilitarian, hedonic and social motivations on continuance intention to use cloud services. To do this, this study built a research model and examined how ease of use, usefulness, enjoyment, social influence affect the continuance usage intention of cloud services. The survey method was used for this paper, and data from a total of 82 university students were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, enjoyment has a direct effect on the continuance usage intention of cloud services. Second, social influence has a direct effect on the continuance usage intention. Further, it will provide meaning suggestion point of the importance of not only utilitarian motivation but also hedonic and social motivations in establishing the use policy of cloud services.

• International journal of advanced smart convergence
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• v.8 no.2
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• pp.1-7
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• 2019

Drones will evolve from military to personal or social purposes. How can people socially interact with a drone that is familiar to them? This study explored the social proximity of human drone interaction with safety glass wall between participants and drone. The experiment results showed that drone's altitude, size and gender factor did not significantly affect social proxemics as to what extent participants got closer to hovering drones by the limitation of the distance from the safety wall. However, it shows a tendency that participants more closely approached an eye-level drone compared with an overhead drone, and females tended to approach more closely males. This study consequently demonstrated that most participants are nearly ready to allow a near field operation of social drone under safe conditions.

• Journal of Agricultural Extension & Community Development
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• v.26 no.3
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• pp.127-141
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• 2019

Self-esteem and social supports are important variable influencing adjustment to college life. This study aims to identify the factors influencing adjustment to college life. Data were collected from 265 usable questionnaires among college students in Pyeongtek University. Results of a factor analysis yielded three dimensions of self-esteem which were talent/attitude and capacity/pride. And results of factor analysis also yielded three dimensions of social supports which were family, friends, and professor supports. Hierarchical regression analysis revealed that capacity/pride and all of social support factors affected significantly for adjustment to college life. And female and aptitude for students' major had a positive affect on adjustment to college life. It was suggested that self-esteem, social supports, and aptitude for students' major should be considered in college management policy.

• International Journal of Contents
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• v.17 no.4
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• pp.35-45
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• 2021

In this study, we analyzed the factors that affect public awareness campaigns on social media platforms and developed an integrated model for measuring the persuasiveness of environmental social media campaigns. A survey questionnaire was created and distributed on Facebook with the goal of reaching individuals in their 20s and 40s in Vietnam, and 395 valid replies were gathered. The findings showed that the STOPS was reconfirmed as a suitable theoretical framework for analyzing the public's behaviour intention to conduct information related to the issue of fine dust, especially on social media. Furthermore, it also showed that social media efficacy has a moderating effect on the relationship between public's situational recognition and informational behaviour intention. This suggested that through social media platforms, personal characteristics play a vital part in developing effective environmental campaigns. Implications for both theory and practice were discussed.

• Asia Marketing Journal
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• v.25 no.3
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• pp.160-172
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• 2023

This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions affect gift-sharing behavior. Findings show self-expression motives in content posting drive sharing, while social interaction motives do not. Gifts perceived as experiential and expensive are more likely to be shared. Recipient-centric gifts positively influence gift sharing, while giver-centric gifts hinder sharing. Attitude towards the gift predicts sharing, while appreciation does not. The study enhances understanding of gift sharing on social media and offers marketing insights for leveraging this behavior.