• 한국산림과학회지
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• 제107권4호
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• pp.446-455
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• 2018

일자리의 양과 질, 사회적 가치의 측면에서 산림일자리가 얼마나 양질인가를 평가하기 위한 3대 기준과 11개 지표를 개발하였다. 기준 및 지표의 중요도와 가중치는 산림일자리위원회, 학계 등 일자리 관련 전문가 50명을 대상으로 실시한 설문을 통해 설정하였다. 설문에 응답한 35명의 전문가들은 '일자리 창출 잠재력'을 가장 중요한 기준으로 선택하였으며, '일자리 질'이 '사회공헌도'보다 상대적으로 높은 중요도를 갖는 것으로 인식하였다. 지표의 가중치는 일자리 창출 잠재력의 '정책적 의지'가 가장 높게 나타났고, 일자리 질의 '고용 안전성'을 다음으로 높게 인식하였다. 반면 일자리 질의 '임금 수준'은 가장 낮은 가중치를 나타내었다. 개발된 기준과 지표는 신규 산림일자리는 물론 기존의 산림일자리에 대한 양질의 일자리 평가 수단으로써 활용이 가능하다.

• 정보관리학회지
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• 제34권2호
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• pp.181-214
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• 2017

본 연구에서는 도서관의 사회적 가치를 평가할 수 있는 평가지표를 개발하고자 하였으며, 이를 위해 1차적으로 도서관의 가치에 대해 연구한 60여 개의 국내 외 논문들을 총체적으로 분석하여 예비 평가지표를 도출하였다. 도출한 예비 평가지표를 토대로 11명의 전문가를 선정하여 3차에 걸친 델파이조사를 실시하여 최종평가지표를 개발하였다. 최종평가지표는 공공도서관의 사회적 가치를 크게 지역 사회개발, 지역 사회의 연계, 지역 주민의 삶의 질 향상, 지역 주민의 평등화, 지역 사회에 필요한 정보제공서비스 등의 5가지 평가영역과, 13개 평가항목, 64개 평가지표로 구성된다. 향후에는 이를 기반으로 공공도서관의 사회적 가치를 측정하는 연구가 수행되어야 할 것으로 보인다.

• 아태비즈니스연구
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• 제14권1호
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• pp.195-214
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• 2023

Purpose - This study aims to investigate the factors (experience value, social capital, cultural capital) affecting users' engagement in UGC platform, and to examine their effect on relationship commitment. The study further attempted to confirm the moderating effect of the need for self-expression. Design/methodology/approach - Data was collected from 230 UGC users through a survey, and the study performed a structural equation model analysis to validate the conceptual model which contains five research hypotheses. Findings - The study found that only service value, one of experiential values, has a significant positive (+) effect on customer engagement and that social capital and cultural capital also have a significant positive (+) effect on customer engagement In addition, customer engagement in the UGC platform was found to have a significant positive (+) effect on the relationship commitment. However, the need for self-expression did not moderate the relationship between customer engagement and relationship commitment. Research implications or Originality - Marketing strategies that can strengthen UGC users' engagement factors can lead up to follow-up research, which finds ways to improve not only users' engagement but also sustained relationship with the UGC platforms.

• STI Policy Review
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• 제4권2호
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• pp.136-158
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• 2013

This study identifies the structural determinants of the social acceptance of genetically modified (GM) foods across European countries. Toward this end, we suggest an integrated theoretical model to explain the social acceptance of GM foods by including both perception factors (perceived benefit, perceived risk, feelings, trust, and knowledge) and value factors (ethical concerns, science optimism, religiosity, and ideology). This model is then tested by analyzing survey data collected from 18,634 Europeans in 32 countries. The results indicate that first, not only perception factors but also value factors significantly contribute to explaining the acceptance of GM foods. Second, perceived benefits, perceived risk, feelings, and ethical concerns tend to be the four biggest determinants for acceptance. Third, this two-factor model could be generalized even with variation across countries. Finally, ethical concerns and scientific optimism play a moderating role between predictors and outcomes in the acceptance of GM foods.

• 유통과학연구
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• 제13권9호
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• pp.59-70
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• 2015

Purpose - This study aims to suggest strategies for Korean enterprises advancing into the Vietnam bakery market by analyzing the effects of perceived values on brand preference and purchase intention among Korean and Vietnamese consumers. Research design, data, and methodology - The perceived value model designed includes functional (price, quality), emotional, and social values. The survey collected data from 500 consumers in Seoul (Korea) and HoChiMinh (Vietnam). The SPSS 18.0 package was used for analysis. Results - First, among Vietnamese consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, social value, and the functional value of price. However, from an ethnocentric trend and brand image origin, emotional value had a negative effect on global brand preference. In contrast, among Korean consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, the functional value of price, and the social value. However, emotional value had no effect on global brand preference. Second, for both Korean and Vietnamese consumers, perceived value had a significant positive effect on purchase intention. Third, unlike the Korean consumer, for the Vietnamese consumer, global brand preference had a significant effect on purchase intention. Conclusions - The study implies the following. First, the Vietnamese bakery market has a high proportion of middle-aged customers in their 40s (64%). In terms of monthly income, there was a large proportion (40%) of high-income earners (over $325). Therefore, bakery consumption can be seen as concentrated among middle-aged and high-income consumers. Based on this, bakery strategies should include efforts to increase purchase prices as well as ways to attract local consumers (large cities). Second, unlike Korean consumers, among Vietnamese consumers, the resistance to a global brand based on emotional value (the ethnocentric tendency and brand image origin) can be seen as relatively low. Thus, in the case of the Vietnam bakery market, to increase a global brand's preference, the company should develop a differentiated strategy so that Vietnamese consumers can recognize it better, focusing on product quality, good service quality, and price in the local environment and on social value for social development. Third, in the case of the Vietnamese customer, we found that social value exerts the greatest influence on purchase intention. Therefore, a brand that engenders an image of building the local Vietnamese community can achieve a higher social value and influence purchase intention. In addition, although Vietnamese consumers have ethnocentric tendencies in terms of products, we found that if it is a preferred global brand then there are intentions to purchase. Fourth, in the case of Vietnam, if the preference for global brands is formed, consumer awareness may be connected to purchase intention. Therefore, global brands operating in Vietnam should pay attention to how to improve consumer preferences for global brands in order to increase purchase intention.

• 유통과학연구
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• 제11권10호
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• pp.93-105
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• 2013

Purpose - This empirical analysis determines the structured causal relations between perceived value, customer satisfaction, and repurchase intention among users of traditional markets. The results of this analysis would help merchants and market operators indevisingan appropriate strategy to successfully manage traditional markets. Research design, data, methodology - The perceived value model of traditional markets includes functional value (price), functional value (quality), emotional value, and social value. In this study, the perceived value of traditional markets is considered as an independent variable, while customer satisfaction and repurchase intention are shown as the dependent variables, where customer satisfaction is also considered as the mediating variable. The study aims to ascertain the extent of influence of the perceived value of traditional markets on customer satisfaction and repurchase intention. We use regression analysis to verify the effects. The measurement items were already deemed as reliable and valid in the previous study, but for this purpose, we made some modifications. We distributed questionnaires to 300 consumers on a national scale, and finally used 241 consumer responses among these as a sample. We analyzed the data using the SPSS 21.0 statistical program. Results - We obtained the following results. First, the order of perceived value dimensions of traditional markets that positively impact customer satisfaction is functional value (price), social value, emotional value, and functional value (quality). Second, the perceived value sometimes directly affects repurchase intention; its effect is typically strong with customer satisfaction as a parameter. The order of perceived value dimensions that positively impact repurchase intention is social value, functional value (price), emotional value, and functional value (quality). Third, the perceived value significantly influences repurchase intention, with customer satisfaction as the mediating variable. Conclusions - We should recognize the importance of perceived value in retail distribution markets, such as traditional markets. Moreover, we need to develop strategies to improve the perceived value. The practical implications of the study are as follows. First, with regards to functional value (quality; price) dimensions, we should have an appropriate assortment of high quality products that are reasonably priced. In addition, customers are satisfied with the friendly service, discounts, and other benefits provided by the merchants. Second, in terms of emotional value dimension, we need to develop differentiated events that provide fun and emotional experience to the customers. Third, in the context of social values dimension, we should strive to positively influence society to enhance social image through activities such as social services and contribution to community development. On the basis of these results, we present the implications, limitations, and future directions for the research. One of the policy implications of the study is that merchants of traditional markets must actively select customers and develop customer value. However, this study is limited in the fact that the population used for data collection is not fully representative, as the survey only covered some specific areas. Moreover, future studies could also benefit with additional research using moderating variables.

• 한국주거학회논문집
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• 제7권2호
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• pp.1-7
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• 1996

This study was designed to examine the effects of housing values on housing satisfaction model. The empirical model of this study was based on the Goulart(1982). Data were collected through questionnaire survey, and the sample consisted of 285 households in Kimhae. Housing values were grouped into four clusters : the health and convenience value, the personal and social value, the location value, and the economic value. The major findings were that 1) the concordance between values and the actual housing conditions contributes significantly to the prediction of housing astisfaction, and 2) the control variables including sociodemographic and economic characteristics and housing values themselves did not directly influence on housing satisfaction.

• 한국콘텐츠학회논문지
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• 제16권4호
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• pp.195-203
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• 2016

본 연구에서는 커피 전문점 고객들의 구매 의사 결정 메커니즘에 대해 살펴보고자 한다. 고객들의 재구매 의도를 형성하는 주요 선행 요인으로 고객 만족, 인지된 가치, 브랜드 이미지를 고려하였다. 인지된 가치는 다차원 접근법을 바탕으로 실용적 가치, 유희적 가치, 사회적 가치로 구분하여, 각 가치 요인들이 고객들의 구매 의사 결정에 미치는 영향을 살펴보았다. 제안한 연구 모형은 커피 전문점을 자주 방문한 232명의 대학생들을 대상으로 분석하였으며, LISREL을 이용하여 구조방정식 모형을 검증하였다. 연구 분석 결과, 제안한 연구 모형은 재구매 의도 분산의 67%, 고객 만족 분산의 73%를 설명하였다. 고객 만족과 브랜드 이미지는 재구매 의도 형성에 핵심적인 역할을 담당하였다. 그리고 실용적 가치와 유희적 가치는 재구매 의도에 유의한 영향을 미쳤지만, 사회적 가치는 재구매 의도에 부정적인 영향을 미쳤다.

• 한국산학기술학회논문지
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• 제18권3호
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• pp.391-399
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• 2017

본 연구는 아동의 사회적 위축과 또래소외 간의 관계를 종단적으로 검증해보기 위해 수행되었다. 본 연구는 한국아동 청소년패널의 초등학교 1학년 연령집단을 대상으로 2010년부터 2015년까지 조사한 자료를 활용하였고, 2차년도부터 5차년도까지 참여한 총 2,110명의 아동의 자료가 분석되었다. 아동의 사회적 위축의 변화와 또래소외의 경향을 알아보기 위해 평균과 표준편차를 산출하였다. 또한 2차년도부터 4차년도까지 측정한 아동의 사회적 위축과 3차년도와 5차년도에 측정한 또래소외 간의 관련성을 알아보기 위해 잠재성장모형을 적용하였다. 첫째, 아동의 사회적 위축의 변화를 알아본 결과, 아동의 사회적 위축은 시간이 흐름에 따라 선형적으로 변화하는 것으로 나타났으며, 아동의 사회적 위축의 초기치는 개인마다 차이가 있고, 변화율에서도 개인차가 있는 것으로 나타났다. 둘째, 아동의 사회적 위축의 초기치와 변화율은 3학년에 측정한 또래소외에는 유의한 영향을 미치는 것으로 나타났다. 하지만 아동의 사회적 위축의 초기치와 변화율은 5학년에 측정한 또래소외에는 유의한 영향을 미치지 않는 것으로 나타났다. 이러한 결과는 아동의 사회적 위축과 또래소외를 예방하거나 중재하기 위한 교육이나 지원이 필요함을 제시한다.

• 유통과학연구
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• 제12권12호
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• pp.107-118
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• 2014

Purpose - Due to the recent slowdown of growth in global luxury brands, which have been an engine of our domestic fashion market growth, there is an increasing need to develop a global market for domestic high-priced fashion brands. In spite of the large scale of trade between Korea and China with respect to fashion products, current trade concentrates on middle- and low-priced products rather than high-priced products. Diversification of the trade between Korea and China in terms of the price levels of trade products is needed. An understanding of Chinese consumption values and purchase intentions for luxury fashion brands will be very helpful for the establishment of strategies with the aim of increasing the level of trade with regard to high-priced fashion products. Therefore, the study aimed to identify the differences in the clothing consumption values of South Korean and Chinese women in their 20s, especially with reference to how those values affect their preference and purchase intention for luxury fashion brands. Research design, data, methodology - The study was implemented through a descriptive survey method using a self-administered questionnaire. The sample consisted of 283 Korean and 306 Chinese women in their 20s, residing in Seoul, Beijing, Guangzhou, and Shanghai. Data were collected from March 3 to 15, 2014. A total of 589 completed responses were analyzed. Data were analyzed by factor analysis, t-test, and multiple regression analysis. Results - Fivefactors for clothing consumption values were formulated: conspicuous/social value, fashionability value, personality expression value, hedonic value, and practical value. There were significant differences between Korean and Chinese consumers in clothing consumption values (except social value), preference, and purchase intention for luxury fashion brands. With regard to clothing consumption values, Chinese women attached more importance to fashionability value, personality expression value, hedonic value, and practical value than South Korean women. In addition, Chinese women's preference and purchase intention for luxury fashion brands were higher than South Korean women's. Second, in the case of South Korean women, social value, practical value, and fashionability value had positive effects on preferences for luxury fashion brands, while attractive/personality expression value and hedonic value had no influence. In contrast, in the case of Chinese women, social value and fashionability value had positive effects on preference for the luxury fashion brands. Third, in the case of South Korean women, social value and practical value had positive effects on purchase intentions for luxury fashion brands. In contrast, in the case of Chinese women, social value, personality expression value, and fashionability value had positive effects on purchase intention for luxury fashion brands. Conclusions - Considering the findings of the study, it is clear that differentiated marketing strategies are needed for luxury fashion brand markets in Korea and China. The results of the study could provide useful information that will help increase the effectiveness of luxury fashion brand marketing strategies in Korea and China.