• Title/Summary/Keyword: Social Trend

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A Study on the Social Commerce in Smartphone Environment (스마트폰 환경에서 소셜커머스 사용에 대한 연구)

  • Ahn, Hyunchul;Lee, Hyoung-Yong
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.145-158
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    • 2015
  • Currently, Social Commerces have increasingly gained popularity with the growth of Social Network Services (SNS). As the applications of smartphones are being applied in widespread areas, social commerces in the smartphone environment have entered a new chapter. The applications of social commerces on smartphones are widely used, which has increased the market share of social commerces exponentially. Thus, we tried to find out factors which may affect the user acceptance of social commerces in the smartphone environment. We develop a research model to examine how social commerces in the smartphone environment are accepted by users based on the academic factors-switch costs, trend-seeking tendency, richness in media. The theoretical model is validated through an survey of social commerce users in the smartphone environment from the undergraduates and the graduates in Seoul, Korea. The structural equation analysis is conducted based on the partial least square (PLS) approach. The results reveal that the switch cost will have positive mediating influences to the intention to use social commerce in the smartphone environment. We also find that the perceived usefulness of the smartphone is affected by the media richness. The results also suggest that the trend-seeking tendency has no influences to the users of social commerces in the smartphone environment. Also, theoretical and practical implications are discussed. The findings are believed to increase our understanding an interesting mobile phenomenon, as well as making contributions.

The Influence of Sustainability and Social Responsibility on Fashion Trends

  • Kim, Eun-Deok
    • International Journal of Costume and Fashion
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    • v.10 no.2
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    • pp.61-71
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    • 2010
  • The purpose of this study was first, to examine the causes for the recent acceleration in the increase of textile/apparel waste and the current practices for reducing waste in the global textile and apparel industry; and second, to explore the influence of sustainability and social responsibility on fashion trends. Extensive literature on sustainable apparel and sustainable and socially responsible practices by global textile and apparel firms was reviewed in conducting this research. First, an accelerated fashion diffosion speed due to fast fashion was focused on as a cause for the increase in textile/apparel waste whereas mass customization was focused on as a potential solution for reducing waste. Then, the influence of the social trend toward sustainability and social responsibility on fashion trends was discussed, particularly the trends toward green products and recycled fashion, the trend against using real for or leather, and minimum-fabric-waste fashion in design and product development. This study furthers consumers' understanding of sustainability and social responsibility related to fashion trends and hopefully increases their consciousness in becoming socially responsible consumers. This study will also contribute to better decision-making in apparel and textile firms to produce sustainable fashion products.

Discovering Customer Service Cool Trends in e-Commerce: Using Social Network Analysis with NodeXL (e-커머스 기업의 고객서비스 쿨트랜드 발견: 사회네트워크분석 NodeXL 활용)

  • Lee, Chang-Gyun;Sung, Min-June;Lee, Yun-Bae
    • Information Systems Review
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    • v.13 no.1
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    • pp.75-96
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    • 2011
  • This research uses coolhunting to predict the future trend of e-Commerce industry. Coolhunting is a method to take Cool Trends which are the future trend through social network analysis for discovering the trendsetter and its collective intelligence. Coolhunting is generally carried out by social network analysis while this research uses NodeXL of social network analysis tools. We designed industrial network research model for relation among e-Commerce corporation, product, the types of customer service and customer service employee to discover the Cool Trends of e-Commerce industry. According to the result of this research, e-Commerce industrial network was being changed from chaos to collective intelligence form. As a analysis result for network influences, we found that Cool Trends of e-Commerce industry invigorate social commerce industry through the collective intelligence focusing intelligence VIP, Excellence, grade of Administrating for women customers(trendsetter) and it promotes semantic consumption from customers and purchasing power will be concentrated on cosmetic, beauty, perfume product categories in social commerce. We propose the strategic direction for e-Commerce corporation and hope that domestic e-Commerce corporation continues to grow and high-quality services are provided for customers.

An Analysis on the Research Trends of Social Psychological Aspects of Clothing (복식사회.심리학분야의 연구경향 분석 I)

  • 이인자
    • Journal of the Korean Society of Costume
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    • v.30
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    • pp.19-40
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    • 1996
  • The purpose of this study is to make and analyse established studies of clothing pay-chology and marketing, showing the disciplin-ary trends problems and the outlook of social psychological Aspects of clothing. To achieve the purpose 621 articles have been used. -519 for master's and doctor's de-gree and 102 reported in journals -no social psychological Aspects of clothing for the past two decades(1974-1994) in Korea. All of these annual data were classified into making five years a unit. In the statistical analy-sis 'frequency' and 'percentage' were applied. To verify the degree of significance x2-test were used. 1. The trend of the study on the fields of clothing psychology consumer behavior and marketing over the period between 1974 and 1994 showed the continual trend of increase since the 1974 that the article on the field of clothing the continual trend of increase since the 1974 that the article on the field of cloth-ing psychology was first reported. 2. The domain that has the greatest pro-portion in the field of clothing psychology is concerned with the individual psychological factor and the study concerning interpersonal perception and development the measurement tool showed the tendency to continue to in-creas.

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The Factors. affecting Longevity and its Changing Trend in Korea (한국의 장수동향과 그의 상관요인에 관한 분석)

  • 조유향
    • Korean Journal of Health Education and Promotion
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    • v.6 no.1
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    • pp.34-47
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    • 1989
  • The changing trend of longevity from 1955 through 1985 and its interprovincal variation were studied with longevity rate as indicator. In order to detect the affecting factors of longevity rate, eleven urbanalizational, geographic-environmental, demographic and social-economic variables were employed to carry out multiple stepwise regression analysis. The data used for this study were from Population Census Reports 1955-1985 published by EPB and Year book of Public Health and Social Statistics 1986 published by Ministry of Health and Social Affairs and other reference. Subsequent to that longevity rate decreased during 1950's it has increased continuously by the yeat of 1980's. This trend was especially remarkable in the south area and the GIRI mountain area in Korea. The stepwise regression analysis shows that the longevity rates were significantly associated with the independent variables, and the dependent variables explained at the level of 93.7percent-99.9 percent. Longevity is a reflection of the demographic and socio-economic, environmental and health resourses factor etc., longevity problems cannot be dealt with in isolation. The possible research and services which could be provided by government will be discuss.

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Problem and Policy of Social Enterprises (사회적 기업 현황과 발전 과제)

  • Park, Keun-Soo
    • The Journal of Information Technology
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    • v.10 no.2
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    • pp.65-80
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    • 2007
  • The development of social enterprise is rapidly emerging trend in Europe. Social enterprises are businesses with a social purpose working. There is no single legal model for social enterprise. There are many social enterprises operating in a wide range of industries from farmers markets and recycling companies to transport providers and childcare. Common characteristics of Social enterprise are Enterprise Orientation, Social aims, Social ownership.

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Revisiting Social Discount Rates for Public Investment

  • SONG, JOONHYUK
    • KDI Journal of Economic Policy
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    • v.39 no.2
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    • pp.75-98
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    • 2017
  • This paper aims to estimate the social discount rate (SDR) rather than dig into its theoretical foundation. As SDRs can be derived by investigating both the rate of return on investment and the social time preference rate, we estimate the marginal productivity of both private and public capital and the time preference rate based on the Euler equation. In order to provide a single representative SDR, the weighted averages of the marginal productivity and time preference rate, whose weights are determined by the flow of funds data reflecting the social demand of funds, are presented. Based on the empirical results, we argue that the marginal productivity of private capital stands in the middle of the 3% range while that of public capital varies from 4.5% to 8.6%, with the time preference rate showing a decreasing trend from 3.2% in the early 2000s to 1.2% by around 2030. The single representative SDR or the weighted SDR is estimated to be approximately 3.0~4.5% and expected to continue its downward trend for the foreseeable future.

A Social Network Analysis on the Research Trend of Korean Medicine (한의학 연구동향에 대한 사회연결망분석)

  • Kwon, Ki-Seok;Yi, Junhyeok;Lee, Juyeon;Chae, Sungwook;Han, Dong Seong
    • Journal of Korea Technology Innovation Society
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    • v.17 no.2
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    • pp.334-354
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    • 2014
  • This study aims to analyze the research trend of Korean medicine based on social network analysis. To do this, a dataset has been collected from KCI (Korea Citation Index) database. According to the results, we have identify the longitudinal trend of the number of papers, journals, organizations and key words in this field. Moreover, based on the nodes' centrality of co-author network, we have found a core journal (i.e. Korean Journal of Oriental Physiology and Pathology), a hub institution (i.e. Kyunghee university) and two main key words (i.e. anti-oxidation and acupuncture) in the research network. In conclusion, integrating field experts' tacit knowledge in Korean medicine studies with the results of the explicit social network analysis on the research trend, we put forward further policy implications with regard to R&D strategies in this field.

Analysis of Social Media Contents about Broadcast Media through Topic Modeling (토픽 모델링을 이용한 방송미디어 관련 소셜 미디어 콘텐츠 분석)

  • Park, Sangun
    • Journal of Information Technology Services
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    • v.15 no.2
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    • pp.81-92
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    • 2016
  • Numerous people share their TV experience with other viewers on social media such as personal blogs and Twitter. It means that broadcast media, especially TV, affects the responses on social media. Moreover, the responses affect broadcast media ratings back. Social TV tried to use the relationship in marketing activities such as advertisement by analyzing the TV related social behavior. However, most of them used just the quantities of social media responses. This study analyzes the subjects of the responses on social media about specific TV dramas through topic modeling, and the relationship between the changes of popular topics and viewer ratings of the drama over specified periods. Five representative Korean dramas of 2014 were selected and Blog contents including viewer ratings about the dramas were collected from naver.com which is the representative portal in South Korea. The proposed analysis framework consists of three steps which are Blogs crawling, topic modeling, and topic trend analysis. We found some implications from the results of the topic trend analysis. Firstly, there were specific topics on dramas in social media. Secondly, the topics had some meaningful relationships with viewer ratings. Lastly, there were differences between the topics of dramas with higher viewer ratings and those with lower viewer ratings.