• 제목/요약/키워드: Social TV

검색결과 469건 처리시간 0.024초

남성 소비자의 외모에 대한 사회문화적 태도와 의복 및 화장품 구매행동 연구 - 2030대와 4050대의 비교분석을 중심으로 - (A Study on Sociocultural Attitudes toward Appearance and Clothing and Cosmetics Purchasing Behaviors of Male Consumers - Focused on Comparative Analysis between 20s~30s and 40s~50s -)

  • 이미숙
    • 한국의류산업학회지
    • /
    • 제20권4호
    • /
    • pp.389-399
    • /
    • 2018
  • The purpose of this study was to investigate the differences of sociocultural attitudes toward appearance, clothing and cosmetics purchasing behaviors according to male consumer's age group. The research method was survey and subjects were 656 male consumers. The results were as follows. First, three factors (appearance importance awareness, appearance internalization, and slimness importance awareness) were emerged on sociocultural attitudes toward appearance. Young age group showed higher level of appearance importance awareness and internalization than middle age group. Second, there were many differences on clothing purchasing behaviors by age variable. Young age group more importantly considered psycho-social purchasing motives, aesthetic selection criteria, and the internet as information source and purchasing place than middle age group. Whereas middle age group more importantly considered practical purchasing motives, practical selection criteria, and store display & salesman as information sources, and fashion outlet as purchasing place than young age group. Third, there were also many differences on cosmetics purchasing behaviors by age variable. Young age group used more and various cosmetics, and they more importantly considered skin improvement as purchasing motive, skin suitability and price as selection criteria, the internet as information source and purchasing place than middle age group. On the other hand, middle age group generally used fundamental cosmetics, and they more importantly considered skin protection as purchasing motive, quality as selection criterion, TV and store display & salesman as information sources, and discount store and cosmetics speciality store as purchasing places than young age group.

지역사회서비스 네트워크 모형 개발을 위한 실태조사 - 농촌건강장수마을을 대상으로 - (A Study on the Actual Condition of Community-Oriented Services, Focusing on Senior Well-Being Villages)

  • 윤성인;박공주;윤순덕
    • 한국지역사회생활과학회지
    • /
    • 제17권4호
    • /
    • pp.67-80
    • /
    • 2006
  • This study conducted research on the actual state of community-oriented services for elderly rural inhabitants and their desire related to them to develop a local community service network model suitable to the characteristics of rural longevity villages. The research was conducted on 906 elderly people over 65 living in 20 rural longevity villages through questionnaires assessing filming and economy, economic activity, health care, learning and leisure activities as well as asking their wants and needs relative to local community services. As a result, it was found rural elderly people showed a high desire for local community services such as health, transportation and economy activity. In addition, they were mainly cultivating farm products as their economic activity and showed a high demand in the future as well. Most were found to take a walk in the healthcare field and showed a high demand for health examinations, health education, health consulting, hot spring bathing and basking in the woods. Respecting learning, social and leisure activities, they were mostly found to watch TV and do house chores, and showed a high desire for village environment repair, traditional farm music, visiting and tourism. With the above results, it is expected that the desire of rural elderly for such services can be satisfied, and the development of a local community service network model suitable to the characteristic of a local community is recommended.

  • PDF

가상공간에서의 권력형성과정에 대한 사례 연구 (An Case-Study on the Constructing Process of Power in Cyberspace)

  • 이오현
    • 한국언론정보학보
    • /
    • 제23권
    • /
    • pp.79-112
    • /
    • 2003
  • 본 논문은 가상공간에서 권력이 어떻게 형성되고 작동되는지 그리고 권력의 형성에 기여하는 주요 요인들은 무엇인지 밝히기 위해 <보고 또 보고> 시청자 게시판을 분석하였다. 연구결과, 인터넷 게시판은 참여자들이 다양한 담론들을 제기하고 끊임없이 상호 경쟁하는 공간이었다. 그러나 이 과정 속에서 특정의 담론을 생산하는 참여자들이 양적으로 지배적인 위치를 점하면서 타 담론들을 배제하(려 하)고 이에 대해 타 담론들을 생산하는 참여자들은 저항도 했지만 지배적 담론의 계속되는 공격 속에 게시판에 참여를 꺼리는 경향을 보였다. 게시판의 후반부로 갈수록 이러한 경향들이 더욱 강화되었고 지배적인 담론을 포함한 편지들이 게시판에서 점점 더 압도적인 비중을 차지하였다. <보고 또 보고> 시청자 게시판에서 지배적인 담론은 유교적 가부장적 담론이었는데, 이는 물리적 사회공간에서의 참여자들의 경험과 지배문화, 드라마의 저자성, 그리고 게시판의 팬덤적 성격 등에 주로 기인하는 것으로 나타났다.

  • PDF

한.중.일 중학생의 정신건강에 영향을 미치는 요인 (The Factors Influencing the Mental Health of Middle School Students in Korea, China and Japan)

  • 최은희;남은우;이규식;진기남
    • 보건교육건강증진학회지
    • /
    • 제27권4호
    • /
    • pp.39-49
    • /
    • 2010
  • Objectives: This study analyzed the factors that influence the mental health of adolescents in Korea, China, and Japan. Methods: The survey was conducted in each country between November 2008 and January 2009. The respondents were 1,390 Korean, Chinese, and Japanese students aged between 14 years and 16. The mental health was measured by the School Mental Health Scale of Ochanomizu University (2004), which is composed of six scales: physical symptoms, eating disorders, depression, interpersonal relationship, powerlessness, and impulsiveness. Results: The relationship with family and friends are strongly associated with mental health. As for Korean and Chinese female students experienced mental illness more than male. Regarding Korean students, the time to use TV computer game is related to relationship and impulsiveness. The mobile phone use more than three hours is related to depression and relationship for Japanese, and the number of family member less than three, is associated with powerlessness for Chinese. Conclusion: Regular and effective health education is required in order to improve students lifestyles and family and peer relationships. This study also offers the fundamental information for health promotion programs for Korean, Chinese and Japanese students.

흙 놀이를 통한 유아자폐증치료과정 연구 (Research of Education Program for Autistic Children the Clay)

  • 김성민
    • 한국콘텐츠학회논문지
    • /
    • 제9권3호
    • /
    • pp.91-98
    • /
    • 2009
  • 복잡하고 빠르게 돌아가는 현대사회의 사회적 대상관계의 특징은 개인주의 팽배와 획일적 인간 관계속의 주체성 상실 등을 들 수 있다. 이러한 구조상의 무관심속에 아동들은 혼자서 텔레비전을 보거나 컴퓨터에 빠져 지내는 경우가 늘어나고 있다. 또한 어머니들의 과보호, 불규칙적인 양육태도, 정서적 외상 및 유전적 영향으로 인해 아동기 정신 발달 장애 빈도가 높아지고 있는 추세이다. 이러한 추세에 발맞추어서 미술치료에 대한 연구와 사례들이 많이 발표되고 있으며 미술치료의 중요성이 대두되고 있다. 이에 본 연구에서는 가장 인간과 밀접한 관계가 있는 자연 매체인 점토를 통한 치료가 발달 장애(자폐아)를 가지고 있는 아동에게 미치는 영향과 효과에 대하여 고찰해보고 또한 점토치료가 이러한 장애를 가진 아동들의 사회적 대상관계와 정화작용의 발전에 미치는 영향에 대해 제시하며 이를 바탕으로 생기는 시너지 (Synergy Effect) 효과와 이러한 효과를 극대화 시킬 수 있는 교육 프로그램 개발 연구에 대해서 제시하려한다.

영상디자인 교과과정 연구 (A Proposal for the curriculum of Filmic MediaStudy Concentrated on New Media)

  • 김종덕
    • 디자인학연구
    • /
    • 제9권
    • /
    • pp.301-320
    • /
    • 1994
  • 영상은 현대 사회에 있어서 가장 영향력 있는 매체의 하나로써 그것의 경제적, 문화적 , 사회적 영향력은 확대 일로에 있다. 영화, 비디오, TV등 기존매체의 급격한 양적 팽창과 첨단 하드웨어의 개발에 의한 뉴 미디어의 발달, 멀티미디어시장의 확대로 영상문화는 어느새 현대 사회, 문화 전반에 걸쳐 총체적 의미를 갖게 되었다. 그러나 급격히 발달하는 하드웨어를 뒷받침해 줄 수 있는 소프트웨어의 개발이 이루어질 시간적 여건이 충분치 않은 상태에서 국내 영상산업은 외국영상물의 무분별한 이식과 복제 속에서 성장 함으로 해서, 제자리를 찾지 못하고 있을 뿐 아니라 사회, 문화 전반에 미치는 강력한 영향력으로 인해 역기능만이 부각되고 있는 실정이다. 창의적이고 독창적인 영상 물 제작을 위해서는 전문적, 체계적 교육과정과 시설투자가 시급하여 아울러 현재의 영상문화와 영상교육에 대한 비판과 새로운 인식이 필요하다고 보겠다. 이를 위해 영상디자인 분야의 국내 및 국외 교육 기관 간의 교과과정 상의 차이점과 시설, 장비 등을 비교하고 그를 통하여 미래지향적 영상교육을 위한 교과과정을 도출하였다.

  • PDF

패션 제품 광고 모델이 여대생의 구매의도, 자존심 및 신체 만족에 미치는 효과 (The Effects of the Models in Ads on Buying Intention, Self-Esteem and Body Satisfaction of College Women)

  • 정명선
    • 복식문화연구
    • /
    • 제14권3호
    • /
    • pp.514-527
    • /
    • 2006
  • It can be said that the ultimate goal of advertising is creating consumers' buying intention and buying behavior toward advertised goods. But literature suggests that ads have both intended and unintended consequences, and one of the unintended consequences is that the idealized images of physical attractiveness found in advertising have negative impact on girls' and womens' self-perceptions. Thus, this study, using social comparison theory as a framework, was designed to investigate the influences of the images of models in ads portrayed in TV and fashion magazines on the purchasing intention, self-esteem and body satisfaction of college women. Using an experimental stimulus, a moving picture representing thin and attractive models in the context of advertising fashion goods, two conditions were manipulated and the subjects were placed into one of two groups randomly, the experiment group and the control group. The experiment group only was exposed to the ads portraying highly attractive models. Data were collected from two groups using same questionnaire. The data were analyzed using t-test, two-way ANOVA, and descriptive statistics. The findings were as follows: 1. The thin and attractive image of models in ads on buying intention had significant positive influence on buying intention(p<.05). 2. The thin and attractive image of models in ads had significant negative influences on self-esteem(p<.05). 3. The thin and attractive image of models in ads had significant negative influence on body satisfaction(p<.05). 4. The ideal body internalization had significant negative influences on body satisfaction(p<.05), but interaction effect of model's image and ideal body internalization on body satisfaction was not significant.

  • PDF

영상매체의 고혈압관련 기사 내용 분석 (An Analysis on the Contents Related to Hypertension In the Television Broadcast)

  • 고일선;이태화;김의숙;이선미;이정자
    • 한국보건간호학회지
    • /
    • 제18권1호
    • /
    • pp.90-102
    • /
    • 2004
  • The purpose of the study was to analyze the current status of hypertension related information on the mass-media. Data were collected on the hypertension related reports in three major broadcasting centers, KBS1$\cdot$2, MBC, SBS, for 2 years, 1999-2001. Sample of the study was 134 reports. The results were as follows: 1. There were differences in frequencies by broadcasting center and programs. KBS and 9PM News were highest in proportions, $62.6\%\;and\;37.3\%$ respectively. 2. In regard to reporting time, $90\%$ were reported in the afternoon. and $62.5\%$ of those reports were in 9 PM, followed by 8PM. & 7PM. and 6AM. 3. In regard to area of the report, $35.8\%$ belonged to social section, followed by $26.1\%$ science. $15.7\%$ international. and $11.2\%$ life and health. 4. In terms of monthly distribution, December, November, and August had higher proportion of reports than other months as well as fall and winter. 5. There were higher proportion of reports containing 'treatment and management' with 'complication management' targeted to 'patients' than 'prevention' targeted to 'general population' in terms of content of the report. In summary, MBC and SBS were more focused on 'treatment and management' with KBS more focused on 'prevention'. There were more 'prevention' related reports in summer, and 'complication management' reports in the morning with 'treatment and management' reports in the afternoon.

  • PDF

노인주택 면적 계획을 위한 예비노인층 및 노인층의 선호주거특성과 공간사용특성 (The Characteristics of Housing Preference and Spatial Usage of the Elderly to Plan the Floor Space of the Elderly Housing)

  • 이윤재;이현수
    • 한국주거학회논문집
    • /
    • 제19권6호
    • /
    • pp.115-125
    • /
    • 2008
  • The purpose of the study is to investigate the characteristics of the elderly housing preference and spatial usage to plan floor space of the elderly housing by the respondents of the ages 50 to 79. Based on the result of the study, it is suggested that the elderly housing should be located in regards to social environmental factors rather than natural environmental ones. There are differences in preference for the space planning of housing units such as the number of rooms and bathrooms, and floor space depending on income level, so the housing should be differently planned to accept the difference of preference. On the other hand, there is not notable difference in furniture preference for each space. In the characteristics of spatial usage according to behaviors, high-income respondents demonstrate the characteristics of spatial usage in accordance with a western lifestyle. Thus, behaviors such as sleeping, watching TV, resting, reading, conversation, and receiving guests, occur using such things as beds, sofas, and dinning tables. On the other hand low-income respondents show a mixed western and traditional lifestyle. Thus many behaviors are done on the floor of bedroom and livingroom in addition to using furniture such as a sofa and chairs. Therefore, the way of spatial usage has to be reflected in the floor space planning. At least floor space of the provided rooms should be planned to accommodate the behavior of the elderly even though all of the rooms preferred can not be provided.

교육 시설기준 변화에 따른 학교건축물의 에너지원 변화에 관한 연구 (A study on the Energy resource in School Buildings with the Changes of Educational Facilities Standard)

  • 김태우;이강국;홍원화
    • KIEAE Journal
    • /
    • 제10권6호
    • /
    • pp.73-80
    • /
    • 2010
  • Since the Korean War, Korea has experienced modernization. The population increase by baby booming has asked for more space for educational facilities. In such a situation, the purpose of educational facilities was to accommodate continuously increasing students, rather than seeking for quantitative demands. In addition, in accordance with social changes, educational shifts were required. After the revision of the seventh national curriculum in education in 1997, the school buildings became varied. The design of buildings in accordance with educational curriculum has been improved, but still lack of forming comfortable environment and considering energy efficiency in school buildings. For the improvement of educational environments, educational media such as TV and computers have been provided, and energy systems, including heating and cooling systems, has been continuously increased. As a result, it appeared that energy use in school buildings and facilities has been steadily increased and that the structure of energy consumption has been also changed, especially with regard to electricity use. Living in the 21st century, human beings face global environmental issues, such as global warming, geographical climate changes, and ozone destruction that are the consequences of fossil energy use. Therefore, even in industrial areas, considering a counterplan for low energy use is being paid attention. Starting with Kyoto Protocol in 1992, people try to decrease carbon dioxide and to develop alternative energies (i.e. natural energy); for example, solar energy, wind force, terrestrial heat, and water power. Advanced countries already set up a criterion for $CO_2$ decrease ranging from office buildings to residential houses and also propose alternatives for the $CO_2$ decrease. However, there is no such a plan for low energy use and $CO_2$ decrease in school facilities, and any research on the actual conditions was not accomplished. Thus, this study examines energy demand in classrooms that take up a large portion of energy demand in school building structure.