• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.3
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• pp.293-304
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• 2014

This study investigated the effect of consumers' shopping value in social commerce on consumers' fashion shopping satisfaction and future behavioral intention. Respondents were limited to consumers aged 20 to 39 who had recently purchased fashion products through social commerce over the last month. The final analysis used 318 samples. Descriptive statistics, Cronbach's alpha, confirmatory factor analysis, and structural equation model were conducted. The results are as follows. First, hedonic and utilitarian shopping value significantly influenced consumers' fashion shopping satisfaction in social commerce. Hedonic shopping value was more strongly related to fashion shopping satisfaction. Second, fashion shopping satisfaction in social commerce had an effect on behavioral intention and SNS word-of-mouth. Behavioral intention consisted of repurchase intention and recommend intention. SNS word-of-mouth intention represented word-of-mouth intention using SNS such as Facebook and Twitter. When consumers were satisfied with their shopping experience, they were willing to have re-patronage intentions and SNS word-of-mouth intention. The results suggested that social commerce should try to raise consumers' fashion shopping satisfaction in social commerce and offer a pleasant experience. Also, social commerce should try to be connected to SNS such as Facebook and Twitter to increase word-of-mouth intention.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.17-27
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• 2022

The purpose of this study is to identify the effects of change of social relations due to COVID-19 on life satisfaction and to examine mediating effect of leisure satisfaction in the relationship between change of social relations due to COVID-19 and life satisfaction of older people. This study utilized 2021 Social Survey data and 7,203 older persons aged over 65 years were analyzed. Multiple regression analyses were used for the analyses and significance of mediating effect was tested using bootstrapping methods. Study findings showed that change of social relations due to COVID-19 had a significant effect on life satisfaction of older people. That is, those who experienced increasing distance from neighbors and friends reported lower level of life satisfaction. Also, leisure satisfaction partially mediated the effects of change of social relations due to COVID-19 on life satisfaction. Results of this study suggest that various interventions are needed to prevent a decrease of quality of life of older people in times during which social distancing can be necessary like COVID-19 pandemic.

• Journal of the Korean Dietetic Association
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• v.19 no.2
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• pp.159-172
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• 2013

Food is an essential component of good health and a high quality of life. This is especially true for the elderly, where health and quality of life can vary due to eating issues. This study attempts to measure the satisfaction with food-related life in the elderly of South Korea, while examining differences in social support, depression, isolation, and life satisfaction based on the level of satisfaction with food-related life. Data collection was conducted using one-on-one surveys from December 2011 to January 2012. A total of 390 elderly (aged 65 and over) who live in Korea participated in this study. The results showed that the satisfaction with food-related life was high (3.52 out of 5). The elderly who had company during a meal or a meal preparer showed a higher satisfaction with their food-related life. Social support was high (5.32 out of 7) and the feelings of isolation were low (3.85 out of 5). The average satisfaction with life was 4.42 out of 7, indicating a fair satisfaction with life, while the average depression score was relatively low (8.77 out of 26). In general, the elderly with a higher satisfaction with food-related life had a higher social support and overall satisfaction with their life. On the other hand, the elderly with a lower satisfaction with food-related life generally reported higher levels of depression and isolation. A positive correlation was observed between satisfaction with food-related life, social support, and satisfaction of life, while a negative correlation was found between satisfaction with food-related life, isolation, and depression. The results of this study indicate that managing the satisfaction with food-related life is an important component of mental health in the elderly.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.137-152
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• 2012

As social media such as facebook and twitter is widespread, social commerce appears as a new way of e-commerce. Social commerce is a subset of electronic commerce that involves using social media that supports social interaction and user contributions. From the understanding of social commerce and literature review, we deduced the research model that relationship, collectivism, convenience, usefulness, low price, reputation, and rapidness have influence on satisfaction and repurchase intention. As a result of data analysis, relationship, convenience, usefulness, low price, and rapidness had influence on satisfaction and repurchase intention. And collectivism had influence on relationship. But reputation did not have influence on satisfaction. The focus of this study is on the effect of relationship and collectivism on satisfaction and repurchase, because relationship and collectivism is the major feature of social commerce. Succinctly speaking, collectivism affects relationship among users, in turn, relationship affects satisfaction and repurchase intention. This study gives a contribution to business. Business related with social commerce has to make a business strategy for managing relationship and consider collectivism tendency for selecting target customer.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.163-177
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• 2012

The purposes of this study were to investigate female adolescents' attitude toward the social instrumentality of appearance and to examine the effects of the attitude toward the social instrumentality of appearance on female adolescents' body satisfaction and appearance management behaviors. The subjects for this study were 435 female middle school and high school students in Daejeon and Chungnam province. The research method was a survey and the measuring instruments were a self-administrated questionnaire with 4 parts (social instrumentality of appearance, body satisfaction, appearance management behaviors, and subjects' demographics attributions). The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, t-test, using SPSS statistical program. The results were as follows. Three dimensions (the utility of interpersonal relationship, sexual partnership and social achievement) were emerged on social instrumentality of appearance, and female adolescents were divided into 2 groups(unreceptive group and receptive group) by social instrumentality of appearance. Social instrumentality of appearance had significant effects on female adolescents' body satisfaction and appearance management behaviors. The group who had receptive attitude toward the social instrumentality of appearance was showed the lower body satisfaction and more positive attitude to perform appearance management behaviors including clothing and accessories management, fitness, skin and hair care, and plastic surgery than unreceptive group.

• Journal of Distribution Science
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• v.14 no.10
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• pp.165-178
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• 2016

Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

• The Korean Journal of Franchise Management
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• v.9 no.4
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• pp.21-31
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• 2018

Purpose - Recently, the franchise business has made remarkable progress, but many conflicts have occurred. From this perspective, this paper explains how to improve the long - term relationship between franchisor and franchisee by integrating the relationship between franchisor of franchise business and franchisee. This study aims to identify the franchisee's economic and social satisfaction and to examine their influences on calculative and affective commitment, and loyalty. At the end of this paper, theoretical and managerial implication were suggested. Research design, data, and methodology - The data were collected from owners and store managers in franchisees located in Seoul, Korea. The trained researchers contacted owners and managers of the franchise stores. The questionaires were distributed to owners and managers consented to respond. The collected questionnaires were used for the final analysis of 324 copies(243 store owners and 81 store managers), except for 26 copies of the untrustworthy response out of 350 copies. The data were analyzed with SPSS, 21.0 and SmartPls 3.0 Result - The results of the study are as follows. First, economic satisfaction effects both calculative and affective commitment, but social satisfaction does not. Second, both calculative and affective commitment have positive effects on loyalty. Third, economic satisfaction has a positive impact on loyalty, but social satisfaction does not. Conclusions - The implications of this study are following as: From the theoretical perspective, this study analyze the satisfaction and commitment of the franchisee from the multidimensional perspective by analyzing the effects of the franchisee on two dimensions of economic and social satisfaction and on calculative and affective commitment. That is, this study explains the trade-off between economica and social satisfaction, and between calculative and affective commitment. From the managerial perspective, the results of this study suggest that the economic satisfaction of the franchise headquarters felt by franchisees should be prioritized over social satisfaction. Especially at the early stage of the contract, economic satisfaction should be given priority over social satisfaction. However, since affective and calculative commitment have a significant effect on loyalty, social satisfaction factors should not be excluded by focusing on only economic ones. In other words, the franchisors should not only think of franchisees as a source of sales and profits, but should respect franchisees and maintain loyal relationships with friends.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.371-379
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• 2015

The degree of adolescents' life satisfaction is very low and the formation of social relationship through SNS is getting important to adolescents. This study aimed to examine if bridging social capital and bonding social capital through SNS and political-social participation affect the life satisfaction of adolescents. Using 2012 Adolescents Social Media Usage Survey of National Youth Policy Institute, this study analyzed 4708 data by Multiple Regression. The results showed that the life satisfaction of male adolescents was higher than that of female adolescents. And the higher the level of bridging social capital and bonding social capital through SNS and political-social participation was, the higher the level of adolescents' life satisfaction. On the basis of the results, practical suggestions to increase the life satisfaction of adolescents were discussed.

• Korean Journal of Human Ecology
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• v.18 no.5
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• pp.995-1008
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• 2009

This study investigated the causal relationships among the elderly, looking at social participation, depression, self-reported health, and life satisfaction. It was especially focused on the mediating effects of depression and self-reported health on the relationship between social participation and life satisfaction. From the 2006 Korean Longitudinal Study of Aging, data for 4,155 elderly over age 65 was analyzed with structural equations modeling with Amos 7.0 and sobel test. Major findings were as follows. First, social participation of the elderly has a negative influence on depression and a positive influence on self-reported health and life satisfaction. Second, self-reported health has a partial mediating effect on the relationship between social participation and life satisfaction. Third, the direct effect of depression on life satisfaction was not statistically significant, while the direct effect of social participation was significant. Therefore, depression was not proved as a significant mediator. This study tested the effects of social participation on depression, self-reported health, and life satisfaction empirically and confirmed the partial mediating model, in which social participation improves the elderly's self-reported health, which in turn improves the elderly's life satisfaction. These results suggest the importance of an integrated approach for the healthy and successful aging and the diverse types of social participation in an elderly person's quality of life.

• Journal of Convergence for Information Technology
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• v.12 no.2
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• pp.72-80
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• 2022

In this study, we investigated the effects of health satisfaction and family relationship satisfaction on depression among low-income middle-aged men who are expected to have great economic difficulties. The mediating effect was analyzed to see what kind of change in the depressive state according to the social acquaintance satisfaction. Frequency analysis and regression analysis were performed using SPSS statistics program using data from the 15th Korea Welfare Panel for middle-aged adults aged 50 to 64 years. As a result of analyzing the mediating effect of social acquaintance satisfaction on depression, it showed a partial mediating effect on health satisfaction and a fully mediating effect on family relationship satisfaction. The result of this study is to clearly reveal the effect of service support for improving social acquaintance satisfaction for middle-aged men on mental health such as depression, in the future effective standards can be provided for validation of the validity of social network support services for middle-aged men.