• Asia pacific journal of information systems
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• v.16 no.4
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• pp.103-119
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• 2006

One of the most important reasons for using online game is intrinsic motivation which relates the drive to perform a behavior for perceptions of pleasure and satisfaction from the behavior itself. Therefore, most studies for using online game have been based on theories for intrinsic motivation such as flow. However, such theories have some limitations for explaining social aspects of online games such as Massively Multiplayer Online Role Game (MMORPG), which provides a society for game players by using a virtual space for playing games so called 'persistent world'. Adaptive structuration theory (AST) is one of trying to capture the change of using IT due to social interactions between users and system. In order to explain online game players' behavior considering social interaction, we suggest a research model based on AST. Our model aims to investigate the relationship between appropriation which is determined by faithfulness of appropriation (FOA) and consensus on appropriation (COA) and performance which is represented by the relationship among perceived winning, flow, and intention of reuse. An empirical test of our model for 125 MMORPG users which is analyzed by Partial Least Square method shows very satisfactory and interesting results. While hypotheses suggested in our model are supported, the influence of COA on game performance is shown to be stronger than that of FOA.

• Journal of Information Technology Services
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• v.6 no.1
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• pp.83-99
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• 2007

The purpose of this research is to identify the determinants of loyalty in online games. This study developed a research model to analyze the factors explaining the loyalty level from gamers, employing social identification, flow, and positive anticipated emotion as major research variables, and collected 1308 survey responses from gamers. Within the context of arguing that the exploration of age range issues with respect to online games is important, this research also examines the age differences in path coefficients. To this end, the structural model was tested with the data from entire data sample (i.e., the age of 10s, 20s, and 30s pooled together) and each of the subsamples (i.e., teens taken separately, twenties taken separately, and thirties taken separately). Properties of the causal paths, including standardized path coefficients, the significance of difference, in the hypothesized model, are also presented, so that we can investigate the relative influences of different dominants, demonstrating how teens, twenties, and thirties differ in their decision-making processes regarding the flow, social identification and loyalty from online games.

• Journal of Fashion Business
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• v.22 no.6
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• pp.14-24
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• 2018

In this age of information, companies are losing grip of their image. Perhaps this explains the reason why corporate social responsibility (CSR) has become somewhat of a buzzword among established fashion industry leaders-companies seem determined to show stakeholders that they have values, are responsible, and they are driven by more by values than the prospects of financial gain. This study assessed the effect of CSR have in the fashion industry on the corporate image, product preference, and purchase intention in China. Three hundred native residents in China participated in an online survey from 1-12th Jan 2017. The results were as follows: (1) CSR consists of five components; economic responsibility, ethical responsibility, environmental protection, consumer protection, and philanthropic responsibility. (2) Both economic and ethical responsibilities have significant positive effects on corporate image, while perceived CSR does not have significant effect on product preference or purchase intention. (3) Consumers' product preference and perceptions regarding corporate image influence their intention on making a purchase. These findings might operationally assist Korean fashion corporations to identify and address the critical aspects of CSR management which will improve their image as good corporate citizens and foster favorable attitudes toward fashion products from China. Further results and direction of future research were discussed.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.3
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• pp.41-48
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• 2019

The purpose of this study is to investigate the environmental factors relating to children's outdoor play and to assess how the residential neighborhood is suitable for play in the perception of parents. Based on a citywide survey of 500 parents of elementary school students in grades 1-4 in Seoul, this empirical study shows that children's outdoor play environments in residential neighborhoods of Seoul have been observed to be overall unsuitable for play activity. Three physical environmental factors (spatial availability, neighborhood attractiveness, and street difficulties) and three social environmental factors (fear of crime, social interactions, and psychological comfort) are related to children's play activity. Five factors, with the exception of the psychological comfort factor, impact the suitability of children's outdoor play environment. Specifically, it is the physical environment, rather than the social environment, that was deemed unsuitable in spite of its impacts. These findings help us understand the current conditions of neighborhood play environments associated with children's play activity. It is necessary to improve parents' perceptions of the play environment and children's play activities by improving the physical environment.

• International Journal of Knowledge Content Development & Technology
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• v.12 no.4
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• pp.41-65
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• 2022

This study would understand the overall perception of our society about public libraries, analyzing the texts related to public libraries, utilizing the semantic connection network & sentiment analysis. For this purpose, this study collected data from the last five years with keywords, 'Library' and 'Lifelong Learning Center' from January 1, 2016 through November 30, 2020 through the blogs and cafés of major domestic portal sites. With the collected data, text mining, centrality of keywords, network structure, structural equipotentiality, and sensitivity analyses were conducted. As a result of the analysis, First, 'reading' and 'book' were identified as representative keywords that form the social perception of public libraries. Second, it turned out that there were keywords related to the use of the library and the untact service due to the recent spread of COVID-19. Third, in seeking a plan for the development of public libraries through the keywords drawn to have positive meanings, it is necessary to create continuous services that can form a new image of the library, breaking away from the existing fixed role and image of the library and increase the convenience of use. Fourth, facilities and facilities for library services were recognized from a neutral point of view. Fifth, the spread of infectious diseases, social distancing, and temporary closure and closure of libraries are negatively related to public libraries, and awareness of librarians has been identified as negative keywords.

• Journal of Food Hygiene and Safety
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• v.30 no.4
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• pp.329-342
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• 2015

The purpose of this study was to investigate consumers' perceptions of sodium saccharin in social media. Data was collected from Naver blogs and Naver web communities (Korean representative portal web-site), and media reports including comment sections on a Yonhap news website (Korean largest news agency). The results from Naver blogs and Naver web communities showed that it was primarily mentioned 'sodium saccharin-no added' products, properties of sodium saccharin, and methods of reducing sodium saccharin in food. When media reported the expansion of food categories permitted to use sodium saccharin, search volume for sodium saccharin has increased in both PC and mobile search engines. Also, it was mainly commented about distrust of government, criticism of food product price, and distrust of food companies below the news on the news site. The label of sodium saccharin-no added products in market emphasized "no added-sodium saccharin". These results suggest that consumers are interested in sodium saccharin and especially when media reported the expansion of food categories permitted to use it. Consumers were able to search various information on sodium saccharin except safety or acceptable daily intake through social media. Therefore media or competent authority should report item on sodium saccharin with information including safety or acceptable daily intake based on scientific background and reference or experts' interview for consumers to get reliable information.

• Korean Journal of Environment and Ecology
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• v.23 no.6
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• pp.603-612
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• 2009

This study was conducted to provide information which will be useful for establishing and implementing effective management policy for Baekdudaegan Trail and user satisfaction by investigating the characteristics of trail use and users' perceptions of the environmental impacts on the trail. For this purpose, a questionnaire survey was employed in Baekdudaegan trail by three topological types. With this classification, the characteristics of the way the trails used and users' perceptions of the impacts were analysed in terms of ecological, physical and social environments. The result showed that the Baekdudaegan trail was used mainly for mountaineering rather vacation or travel, and found no differences in the characteristics of the trail use by the types. Ecological environment showed no significant relation with user satisfaction, however changes in physical environmental factors such as a trail width functioned as a negative component to decrease use experience. In addition, the satisfaction of the users had little to do with social environment, when the level of using the trail was relatively low. To present, the levels of impacts on ecological, physical and social environments and the users' satisfaction level regarding the Baekdudaegan trail appear to be positive. However, the increase of use level is expected in the future, and therefore systematic managerial measures need to be implemented to monitor the changes of the trails and interactions of the environmental impacts.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.81-93
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• 2013

The study attempted to explain the differences among the willingness of companies to accept the self-regulation. The study exemplified the $CO_2$ emissions record labelling program, as a self-regulation program which is considered as a concrete action for corporate social responsibility and substantiality management movement. The study investigated how companies respond to the request from a government to accept the program, which may be potentially contributed to both higher social and financial performance. It is hypothesized that first the company may decide whether the acceptance decision is strategic or non-strategic issues. when considered as non-strategic, the decision will be made on the basis of short term expected returns and costs comparison. It is hypothesized that when considered as strategic, the decision will be strongly influenced by the type of corporate perceptions toward environmental regulations, which has been accumulated by past experiences. Also, the study investigated the good management theory and the slack resources theory which differently predict the direction between social performances and financial performances. The results identified the significant relationships among most variables and supported the slack resources theory. Further, the ethical perception positively influenced the willingness to accept the self-regulation.

• Korean Journal of Social Welfare
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• v.39
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• pp.180-209
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• 1999

As a pioneering study on wife rape, this study focuses on identifying the prevalence, the correlates of the individual social class and domestic violence background, and the perception of wife rape. This study uses the data based on the survey 224 married men and women who reside in Daegu, Korea. The result of this study shows that about 42.4% married men have experienced any type of wife rape. The most prevalent wife rape is force only wife rape(36.4%). Battering rape(12.1%) and sadistic rape(10.4%) are also found as significant coercive sexual issue among Korean couples. Monthly income and child abuse experience are found as significant predictors for the wife rape of married men. In addition, wife's religious enthusiasm is also negatively correlated with wife rape propensity, although the effect is not strong. The living standards is found as a strong correlate of women's propensity of being raped from their husbands. Thus, our practical attention should be given to those who have financial difficulties in low economic status, and to those who have significant child abuse experience, in order to prevent wife rape. Overall, married men and married women show pretty negative perceptions of wife rape, however, some of them are still positive of it. It is interesting that married men show a very defensive attitude against the proposal of establishing legal punishment for the people who commit wife rape. According to the gender, there is a considerable difference between men and women in terms of both the degree of acceptance of, and the demand for legal punishment of wife rape. It is problematic that the married women with a greater experience of being raped by husbands show far greater tolerance of wife rape than those with a less experience of it. These findings give us significant practical implications for social work intervention.

• Korean Journal of Family Social Work
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• no.54
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• pp.155-185
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• 2016

The purpose of this study was to determine types, causes and instructional methods of challenging behaviors perceived by mothers of young children with and without disabilities. Then it was also to determine influencing factors of mothers' socio-demographic variables and mothers' perceptions of types and causes of young children's challenging behaviors on using instructional methods perceived by the mothers. The subjects were 176 mothers of young children aged from two to six including 100 mothers of young children without disabilities and 76 mothers of young children with disabilities in Seoul and Gyeonggi Province. Results showed that first, there were significant differences in areas on internalized challenging behaviors and avoidance of social activities for the types of challenging behaviors. Second, on the cause of challenging behaviors, areas on children's behaviors and nature had significant differences between the groups. Third, on instructional method of challenging behaviors, there were significant differences on areas of establishing supportive environment and social and emotional strategies. Lastly, for the mothers of young children without disabilities, mothers' educational background and children's nature area as cause of challenging behaviors significantly affected instructional methods. For the mothers of young children with disabilities, family's income and others area as cause of challenging behaviors affected instructional methods. Developing practical application strategies were suggested based on the results. Research limitations and further research suggestions were also discussed.