• Title/Summary/Keyword: Social Networking Community

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Online Brand Community and Its Outcomes

  • Ha, Yongsoo
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.107-116
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    • 2018
  • The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

Adolescent Perceptions of Social Media in a Pacific Rim Community

  • Holmes, Robyn M.;Liden, Sharon;Shin, Lisa
    • Child Studies in Asia-Pacific Contexts
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    • v.3 no.2
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    • pp.81-103
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    • 2013
  • This study explored social media use among 50 adolescents attending a public high school in a non-Western community. Adolescents participated in focus group interviews and completed a written self-report survey. Findings revealed that these teenagers use electronic communication forms such as phone texting and social networking sites to connect with friends and family. They show a preference for Facebook, YouTube, and Instagram, do not engage in risky Internet behavior, and acknowledge both positive and negative aspects of electronic communication forms. In addition, their selection of electronic communication forms is dependent upon several factors that include the strength of the relationship and type of discourse exchange. For example, they reserve phone texting and cell use, which are more private communication mediums for family and friends. Electronic communication did not replace face-to-face interactions; rather it complemented and extended those interactions. Findings support existing literature on adolescent social media use and those shared with other collectivist cultural groups.

Youth Social Networking Service (SNS) Behavior in Indonesian Culinary Activity

  • SAVILLE, Ramadhona;SATRIA, Hardika Widi;HAHIDUMARDJO, Harsono;ANSORI, Mukhlas
    • Journal of Distribution Science
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    • v.18 no.4
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    • pp.87-96
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    • 2020
  • Purpose: In this paper, we provide an illustration of Indonesian youth Social Networking Service (SNS) behavior and its relation to their culinary activity. Specifically, their behavior of culinary activity preferences and also the factors affecting their action of spending their money. Data and methodology: We gathered primary data from stratified random questionnaire survey (406 youth). The gathered data was analyzed using text data mining and statistics using R statistical computing language. Results: 1) We found out why our respondents are interested in following the accounts of SNS food influencers: i.e. visually attracted to the posts, as their reference to find places to dine out, as their reference to try new food menu and to get nostalgic feeling about the food. 2) The respondents decide to actually go to the recommended culinary places because of several factors, specifically, its description (visual and text), location, word of mouth (WoM), the experience of being to that place and price. 3) Important factors affecting culinary spent are income, number of following food influencer account, SNS usage time and their interest when looking at WoM. Conclusions: SNS behavior influences Indonesian youth culinary activity preferences and spent.

Exploratory Study on the Relationships among Social Use of the Internet, Personality, and Well-Being (인터넷의 사회적 사용, 성격 및 안녕감 관계에 대한 탐색적 접근)

  • Lee, Gyu-Dong;Kwon, Soon-Jae
    • The Journal of Information Systems
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    • v.18 no.4
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    • pp.87-103
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    • 2009
  • Although the Internet has been a important communication tool in modem societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. From the uses and gratification perspective, the current research reveals that individuals with high extraversion are inclined to maintain social networking sites and those with high openness participate in web communities. The findings indicate that individuals' social use of the internet may reflect their personality. This study, also, reveals that controlling the big five personality dimensions, the amount of self-disclosure through ones' social networking site is positively related with subjective happiness. This finding suggests that like confession behaviors in religious or curing facilities, people can use the Internet as a therapeutic or a preventative method for promoting their well-being. Theoretical contributions and practical implications are discussed.

Relationship between experiential activity and ego-resilience, sense of community, and school life adjustment of middle school students (중학생의 체험활동과 자아탄력성, 공동체의식, 학교생활적응간의 관련성)

  • Moon, Jae-Woo;Park, Jae-San
    • The Journal of Korean Society for School & Community Health Education
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    • v.14 no.2
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    • pp.29-45
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    • 2013
  • Objectives: The purpose of this study was to identify relationships between experiential activity, ego-resilience, sense of community, and school life adjustment of middle school students and to provide the basic data that can contribute to the activation of experiential activities. Methods: 2,351 middle school students of panel survey conducted by National Youth Policy Institute were used in the final analysis. The structural equation model(SEM) was carried out to analyze structural relationships between experiential activity and ego-resilience, sense of community, and school life adjustment of the youth. IBM SPSS Statistics 20.0 and IBM SPSS AMOS 20.0. were used for the analysis of all data. Results: Experiential activities had a statistically significant positive effect on ego-resilience(p<0.001), school life adjustment(p<0.05), and the sense of community (p<0.001). Especially experiential activities acted on ego-resiliency, a sense of community, school life adjustment as an important parameter. Sense of community also showed to be an important mediating role between ego-resiliency and school life adjustment. Conclusions: In order to maximize the effectiveness of experiential activities, it is necessary to build the community networking enough to take full advantage of community resources and develop various experiential activities to meet the needs of youth and social change.

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The Effect of Social Networks and Information Literacy Competency on Job Competency of Community Health Practitioners (보건진료소장의 사회적 관계망, 정보활용역량이 직무역량에 미치는 영향)

  • Ryu, Si-Ok;Son, Yedong;Ahn, Okhee
    • Journal of muscle and joint health
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    • v.28 no.2
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    • pp.140-151
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    • 2021
  • Purpose: This descriptive research study aimed to investigate the effect of social networks and information literacy competency on the job competency of community health practitioners. Methods: The participants of this study were 170 community health practitioners working in the southern and northern regions of J, Korea. Data collection was carried out from March 6, 2018, to April 17, 2018, using a structured self-report questionnaire. Data were analyzed using the SPSS / WIN 23.0 statistical program. Results: Information literacy competency showed 45.5% explanatory power for job competency. However, there was no significant relationship between social networks and job competency. Conclusion: It is helpful to establish a systematic education system for job training and to expand educational opportunities using varied methods like online or mobile-based teaching to increase the job competency of community health practitioners.

Community Resource Development Strategies for Facilitating North Korean Refugees' Resettlement in Local Areas : The Case of Busan Metropolitan City (북한이탈주민의 지방정착지원을 위한 지역사회 자원동원전략 : 부산지역의 사례를 중심으로)

  • Lee, Ki-Young;Yoon, Kyung-Ae
    • Korean Journal of Social Welfare
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    • v.55
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    • pp.103-130
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    • 2003
  • This study examined resettlement and adaptation condition of North Korean(NK) refugees resettling in local areas and compared the results of the examination to the life conditions for those who are living in Seoul and its vicinities. As the result indicates, the first cohort is currently inferior to their counterpart in labor market activities, life satisfaction, and quantity and quality of resettlement assistance implemented by private voluntary agencies. The reason of selecting Busan as a specific case for this study is that: 1) Busan is the largest city in the number of NK refugees residence except for Seoul, 2) Busan has a couple of community welfare centers which are involved in the work of NK refugee resettlement as well as the reason that Busan provides convenience of conducting a survey to the researcher. The most significant contribution of this study to social work research and practice is that it applied the existing theoretical and practical approach of community resources development and networking of social supports to the field of NK refugee resettlement assistance. Based on the research findings, this study suggests that the roles and functions of Community Associations of NK Refugee Assistance should be more activating and that a community welfare center should a take critical role in organizing and activating the Community Associations. This paper also suggests specific ways of enhancing the role of community welfare centers in NK refugee assistance.

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The Strategies for the Development of the Security Industry Utilzing Social Network Services (경호경비산업의 발전을 위한 사회연결망서비스 활용전략)

  • Kim, Doo-Han;Kim, Eun-Jung
    • Korean Security Journal
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    • no.46
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    • pp.7-30
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    • 2016
  • This study found the strategies for activating the security industry to utilize social network services based on the platform business model. This research was utilized for in-depth interview and IPA analysis. And use it was to check the contents and strategic improvement projects that can actually materialize and direction of the strategy. First, run a priority need area is a private center of community policing related portal development and operation, universal social networking service(SNS) utilizing expanded, professional training, IT-based security content management and operation of IT infrastructure security guards and security professionals up educational content development, online security guards and security professionals-up refresher training program development. Second, the area over the inventory capabilities increase the effectiveness of the security guards was constructed open-type comprehensive public information system. Third, the area needed to be reviewed are the individual security industry experts workers operating information channels, dedicated customer service and expanding the event of a private security guard & security service providers up. Fourth, the effectiveness of the insufficient area are discuss system improvements, the sharing of community policing closed Cameras for proposals for the expanded utilization of social networking services, private development organizations Social Network Service(SNS).

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Influence Assessment Model of a Person within Heterogeneous Networks Based on Networked Community

  • Kim, Tae-Geon;Yoon, Soungwoong;Lee, Sang-Hoon
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.10
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    • pp.181-188
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    • 2018
  • In this paper, we tried to investigate whether the influence of 'I' in a heterogeneous network of physical network and virtual network can be quantitatively measurable. To do this, we used Networked Community(NC) methodology to devise a concrete model of influence assessment in heterogeneous network. In order to test the model, we conducted an experiment with Donald J. Trump and his surroundings to evaluate the effectiveness of this influence assessment model. Experimentation included the measurement of impacts on the physical and virtual networks, and the impact on the networked community. Using Trump's case, we found that analyzing only one of the two networks can not accurately analyze the impact on others.

Impact of Social Networks in Educational Media

  • Al-Said, Khaleel M.;Al Said, Nidal;Hattab, Ezz
    • Journal of information and communication convergence engineering
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    • v.18 no.4
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    • pp.230-238
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    • 2020
  • This study aims to determine whether student participation on Twitter affects academic performance. The key goals of the training course were to acquire social networking knowledge and skills and to learn how to share information, be productive in discussions, and create an interest-based community. The initial sample comprised 286 students from Jordan universities, 68.4% of whom agreed to participate in the study. Undergraduate students accounted for 73.9%, and graduate students accounted for 26.1%. Only 14.3% of the students chose the Twitter-based learning model. This is a mixed-methods study that integrates quantitative and qualitative approaches. The undergraduate students were found to tweet more and have more likes, while graduate students had more followers and were following more accounts. Moreover, 21% of the participants were the most active. Spearman's correlation analysis revealed a connection between participation in social media and student performance. Therefore, the results of this study may help educational professionals and education managers.