• Journal of information and communication convergence engineering
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• v.18 no.4
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• pp.230-238
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• 2020

This study aims to determine whether student participation on Twitter affects academic performance. The key goals of the training course were to acquire social networking knowledge and skills and to learn how to share information, be productive in discussions, and create an interest-based community. The initial sample comprised 286 students from Jordan universities, 68.4% of whom agreed to participate in the study. Undergraduate students accounted for 73.9%, and graduate students accounted for 26.1%. Only 14.3% of the students chose the Twitter-based learning model. This is a mixed-methods study that integrates quantitative and qualitative approaches. The undergraduate students were found to tweet more and have more likes, while graduate students had more followers and were following more accounts. Moreover, 21% of the participants were the most active. Spearman's correlation analysis revealed a connection between participation in social media and student performance. Therefore, the results of this study may help educational professionals and education managers.

• Journal of the Korea Society of Computer and Information
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• v.20 no.4
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• pp.131-138
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• 2015

One of the most conspicuous characteristics of a business model that pursues expanding customer relationship is that it tries to lock in customers by encouraging them to repeat purchase in the long-term with the help of "Follow" function in Social Networking Service (SNS), which enables producers to automatically register the customers as potentially important ones and to offer them customized marketing services. In the value chain of the agriculture sector, producers of agricultural products can use SNS functions to provide loyal customers with valuable information and experiences such as the real-time information of their farm and products, hidden stories about the whole process from seeding to harvesting, and the storage and cooking methods of their products. These activities help the producers invoke customers' desire to live in the farm and to grow the products themselves. They also raise the accessibility of the producers' websites as customers are able to share a variety of news and knowledge such as the release of new products. This means that the producers's websites are now functioning to enable the producers to perform sales and promotion related activities. It is a big leap from the traditional e-commerce business model where sales and promotion of a product were separated and could be connected only through outside links. This two-way, viral characteristics of marketing services using SNS facilitate customers to share product information and their purchase experience with each other, which leads to more effective and efficient communication within the customer community.

• The Research Journal of the Costume Culture
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• v.25 no.6
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• pp.928-942
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• 2017

Social media has become an integral part of consumers' daily lives. Individuals connect with one another on social networking sites to like, share, and post information and experiences. As social media become popular among millennials, a growing number of fashion retailers use social media networks in the context of online commerce transactions. Accordingly, an increased number of fashion retailers has been using social media as an advertising tool and a retail channel. Despite the popularity of social media among millennials, empirical findings are limited to reveal factors associated with young consumers' intentions to use social commerce in fashion shopping. This study sought to examine factors affecting millennials' intentions to use social commerce in fashion shopping by adopting the technology acceptance model. A total of 524 college students completed an online survey in the U.S. The results of structural equation model confirmed that perceived ease of use, usefulness, and enjoyment had a positive impact on millennials' attitudes and intentions toward fashion shopping in social commerce. While both perceived ease of use and usefulness positively influenced enjoyment, usefulness had a stronger impact than ease of use. Compared to usefulness, enjoyment had much stronger impact on attitudes. Further structural model analysis revealed a direct, positive influence of perceived usefulness of social commerce on perceived enjoyment of social commerce, which has not been explored in prior studies. These findings provide theoretical and managerial implications.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.237-247
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• 2017

The Effects of Social Capital on Occupational Aspiration in University Students This study aims to understand the impact of social capital (parent-child relationship, human network, and SNS use) on the occupational aspiration level in university students based on Coleman's Social Capital Concept. To achieve this, statistical significance test was conducted through correlation analysis and hierarchical multiple regression analysis. The major study findings are as follows. As a result of correlation analysis, it was found that Other variables, except for parent's occupational of social capital had a positive effect on vocational aspiration. Also. as a result of hierarchical multiple regression analysis, it was found that parent-child relationship, human network obtained from social activities, Social Networking Service use and usefulness of information - social capital factors - had a statistically significant impact on occupational aspiration. Such findings suggest that the process of possessing and acquiring social capital among university students served as an important achievement-oriented value in terms of social mobility.

• The Journal of Korean Institute of Information Technology
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• v.17 no.9
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• pp.123-131
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• 2019

Social network service users actively express and share their feelings about social issues and content of interest through postings. As a result, the sharing of emotions among individuals and community members in social network is spreading rapidly. Therefore, resulting in active research of emotion analysis on posting of users. However, There is insufficient research on emotion analysis for postings containing various emotions. In this paper, we propose a method that analyzes the emotions of an Instagram posts using hashtags and images. This method extracts representative emotion from user posts containing multiple emotions with 66.4% accuracy and 81.7% recall, which improves the emotion classification performance compared to the previous method.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.305-315
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• 2021

This article aims to explore the contribution of social media value to a company's financial performance in a digital environment economy since the awareness of companies and investors in the use of social media opens up new mechanisms for disseminating information. Quantitative method is used in this study with Multivariate Analysis of Variance as the analysis tool. The data used is secondary data gathered from Indonesia Stock Exchange (IDX) using 308 companies as samples. In the multivariate test, four kinds of multivariate significance tests were carried out, namely Pillai Trace, Wilk Lambda, Hotelling's Trace, and Roy's Largest Root. It was found that social media value has a small contribution in the difference of the level of profitability and the value of the company in Indonesia, but it doesn't have a contribution to the difference of the level of liquidity. The contribution was an implication of online Word of Mouth (WOM) motives which are interrelated with signal theory and as additional information for investors in relation to single-person decision theory. This study provides an insight into the importance of social media management considering that the world of digital economy will continue to develop, so companies in Indonesia need to take advantage of these opportunities.

• Cartoon and Animation Studies
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• s.40
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• pp.423-442
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• 2015

In a digital environment that is keep in change content from smart phones to tablet PC are a social network service is holding deep place in our lives. Social networking applications has building a network and communication with others than other application, it means that Social networking applications are sharing not only personal purpose in that trend of variety and competition of these social networks can be expected to trend and be developed thru analysis of user certification. this study of social network service application is proposed to developing of application thru analyze the two-effective application which is high ranked in google store. the theoretical foundation was set based on the seven elements of the social network service of the information structures designed by Jean Smith. This study proceeded analysis is for the functional elements of Facebook and Instagram, and the advantages and disadvantages through survey research. As a result of the empirical analysis to user of Instagram and face book of communication, identity, satisfaction for the group are equally. Instagram is about the presence, reputation, and Facebook has had a high level of satisfaction for each sharing and relationship. Facebook got high satisfaction from sharing features, but user feel of discomfort in the randomly showing advertising content. Instagram is not showing off advertise on common page of content, it is good point to be complementary to facebook. And, Instagram hashtag is good for convenience, but satisfaction is high with Facebook. in order to increase the satisfaction of Instagram, it is necessary to consider the main advantage of the communication and the functional aspects of the share from facebook.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.10a
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• pp.196-198
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• 2016

Online social networking sites such as MySpace, Facebook, Twitter are becoming very preeminent, and the quantities of their users are escalating very quickly. Due to the significant escalation of security vulnerabilities in social networks, user's confidentiality, authenticity, and privacy have been affected too. In this paper, a short study of online social network attacks is presented in order to identify the problems and impact of the attacks on World Wide Web (WWW).

• Journal of Digital Contents Society
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• v.11 no.4
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• pp.571-578
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• 2010

Recently, many social networking services using mobile devices are spread. Also, many studies based on location and time are increasing. However, existing studies have been difficult to resolve queries by place, time, and events. In the paper, we propose time and space modeling method for social services. We propose Human Activity Graph and Quad Relation Factors through time, place, event, and social activity of users, and we design the database scheme for data collect and analysis.

• Research in Community and Public Health Nursing
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• v.30 no.3
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• pp.271-280
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• 2019

Purpose: This study evaluates the efficacy of a Self-Care Reinforcement Program (SCRP) based on the Selection Optimization Compensation (SOC) model, in socially vulnerable elderly women with metabolic syndrome. Methods: This study adopts a pretest-posttest nonequivalent control group design. The participants were 64 socially vulnerable elderly Korean women with metabolic syndrome (experimental group: 31, control group: 33). Participants' body composition analysis, nutrient intake, risk factors of metabolic syndrome, depressive symptoms, and social network were measured. Data were analyzed with an independent t-test; statistical significance levels were set at p<.05. The SCRP, including metabolic syndrome education, nutritional education, exercise, and social network, was performed three times a week for 8 weeks. Results: There were statistically significant differences between the experimental and control groups in terms of systolic blood pressure, diastolic pressure, fasting blood sugar, triglycerides, sodium intake, depressive symptoms, and social networks. Conclusion: The SCRP is effective and can be recommended as a community health nursing intervention for socially vulnerable elderly women with metabolic syndrome.