• 산업경영시스템학회지
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• 제41권1호
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• pp.24-38
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• 2018

Since a social networking service (SNS) isconsidered as an effective means to communicate and interact with customers, companies are trying to utilize SNS effectively. There is a lack of theory relating to the attributes of SNS. This study aims to investigate the attributes of SNS to classify SNS. Based on the social network theory, and previous studies on internet, blog, homepage, communication attributes, this study proposes the seven attributes to classify SNS: interaction, communication, entertainment, information, sharing, intimacy and connection. A pre-test, a pilot test and a main test are conducted. In the main test, 239 SNS users are participated. Through a factor analysis this study verifies the seven attributes of SNS. An analysis of variance with multiple comparisons of $Scheff{\acute{e}}$ method identifies that three attributes, interaction, communication and connection, are found to play significant roles to differentiate SNS. Looking at the overall mean values of the SNS by attribute, interaction, sharing, entertainment, intimacy and communication were relatively high in Facebook. Facebook showed higher values in attributes of interaction, sharing, entertainment, intimacy and communication. Twitter shows the relatively high scores for information and connection. Regarding interaction, Facebook shows higher scores than Twitter and Cyworld. For connection, Cyworld showed a significantly lower score than Twitter and Facebook. Cyworld was separated from the others in the light of communication. Cyworld is relatively weak in communication as it is limited to the message exchanges. The results will help in identifying major attributes for each SNS and classifying SNS.

• 한국보육지원학회지
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• 제18권3호
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• pp.19-36
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• 2022

Objective: This study aimed to analyze the changes and predictive factors of mothers' parenting competencies during their children's second to third grades in primary school. Methods: We used the data from the Panel study of Korean Parental Educational Involvement. We classified 373 mothers into three groups, 'reduced' parenting competency, 'maintained' parenting competency, and 'increased' parenting competency, and conducted one-way variance analysis and multinomial logistic regression analysis. Results: First, the mothers' parenting competency decreased between their children's 2nd year and 3rd year in primary school. Second, the 'reduced', 'maintained', and 'increased' groups differed from each other in the degree of change in self-system competency, level of understanding of school life, number of counseling sessions with homeroom teachers, and social networking. Third, the degree of change in self-system competency and social networking predicted the increase in mothers' parenting competency. The degree of change in self-system competency and the level of understanding of school life predicted the maintenance of mothers' parenting competency. Conclusion/Implications: This study, for the first time, has revealed the change in mothers' parenting competency and its predictive factors after the second year in primary school. How to support the growth of mothers' parenting competency was also discussed.

• Journal of Information Processing Systems
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• 제13권4호
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• pp.987-999
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• 2017

Extraction of influential people from their respective domains has attained the attention of scholastic community during current epoch. This study introduces an innovative interaction strength metric for retrieval of the most influential users in the online social network. The interactive strength is measured by three factors, namely re-tweet strength, commencing intensity and mentioning density. In this article, we design a novel algorithm called IPRank that considers the communications from perspectives of followers and followees in order to mine and rank the most influential people based on proposed interaction strength metric. We conducted extensive experiments to evaluate the strength and rank of each user in the micro-blog network. The comparative analysis validates that IPRank discovered high ranked people in terms of interaction strength. While the prior algorithm placed some low influenced people at high rank. The proposed model uncovers influential people due to inclusion of a novel interaction strength metric that improves results significantly in contrast with prior algorithm.

• Fashion, Industry and Education
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• 제15권1호
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• pp.1-11
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• 2017

The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands' SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand's BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers' existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.

• Fashion, Industry and Education
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• 제15권1호
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• pp.12-28
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• 2017

In the era of social media, marketers have struggled to understand and serve participants' diverse and multifaceted needs in a novel form of online brand community in the social-networking sites such as Facebook. Thus, this study identifies different groups of participants affiliated with Facebook brand pages based on their needs for brand connection. The need-based segments are validated by comparing results across foodservice and consumer goods. Results of cluster analysis reveal three distinct segments (i.e., residents, lurkers, and peepers) based on participants' functional, experiential, and incentive needs. Results of multivariate analysis of variance illustrate significant differences in relational tendencies for a brand of interest among these three groups. The three groups are profiled based on participants' engagement level. Findings of this study are expected to help marketers better understand the needs of diverse participants in their SNS-embedded brand community so they can develop tailored communication strategies for targeted groups.

• 한국IT서비스학회지
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• 제11권4호
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• pp.309-333
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• 2012

Recently, emergence of smart-phones and Social Networking Service(SNS) would offer the market environment changes and the opportunities for new business. For the case analysis comprehensive survey were implemented. And those data were analyzed along the research framework. The late-comer firms offered differential services, maintained creative and opened corporate culture, shoed learning capabilities which means absorption and organization of external knowledge, innovative efforts to control the insurgents than early-mover firms. When we analyze these phenomena along the developmental stages of late-comer, we can perceive that the stage of late-comers firms were moving from the "tracing the path" stage to "jumping the path" stage which means the creating capabilities were more or less enhanced and the firms become more stable in terms of business operation. In business model, early-mover firms showed clear definition for each business element, especially the revenue structure, while late-mover firms seemed unstable or unclear revenue structure.

• 아태비즈니스연구
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• 제11권1호
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• pp.93-114
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• 2020

Purpose -The purpose of this study is to analyze how the accreditation system affect the selection of business strategies in social enterprises, which create social value rather than maximize profits. Design/methodology/approach - This study collected survey data from 40 accredited and 53 non-accredited social enterprises. This research employs a Fuzzy-set/qualitative comparative analysis to compare the combinations of factors that affect a social enterprise's performance Findings - The results show that for accredited enterprises organizational capabilities are significantly more important than networking capabilities, whereas for non-accredited enterprises internal communication, governance capacities and networking competencies are most important capabilities to improving their social performance. And also The accreditation systems for social enterprises would entice social enterprise away from business strategies based on with local society, which is differentiated with commonly accepted social enterprise model. Research implications or Originality - This research suggests that the accreditation system for social enterprises should be redesigned for enticing social enterprises in Korea to be more localized to meet local needs in terms of positive changes of local society.

• 한국언론정보학보
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• 제32권
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• pp.295-332
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• 2006

이 연구는 인물 뉴스를 현장에서 직접 제작하고 있는 국내 일간지 게이트키퍼들이 어떤 요인과 경로 그리고 관행을 갖고 인물 뉴스를 생산하는지 알아 보고자 했다. 특히 게이트키퍼와 사회적 엘리트간의 연결 고리인 지연, 학연, 혈연 등 이른바 '연줄망'이 인물 뉴스 결정과정에 실제로 영향을 미치는지에 주목했다. 이를 위해 일간 신문 사람면 담당 게이트 키퍼와 심층 인터뷰를 실시했으며, 동시에 내용분석을 했다. 분석결과 인물 뉴스 게이트키퍼들은 사회적 상류층이나 엘리트들을 지지하고 있었으며, 엘리트와 함께 경제적 교환행위에 참여하거나 정치사회적 영향력 확대를 통해서 사회자본을 공유했다. 이 과정에서 관계를 중시하는 사적 연줄망이 인물 뉴스 결정의 한 요인이 되고 있음을 확인했다. 실제 보도 내용을 분석한 결과에서도 인물 뉴스는 주로 고위 관리, 기업체 대표, 의사, 법조인, 교수, 문화 예술인, 언론인 등 남성 상류층이 편향적으로 많이 보도됐다. 또 이들 엘리트계층을 소개하는 뉴스 내용도 사회적으로 의미 있거나 공익 성격이 짙은 '공적 뉴스'보다는 개인 알리기나 PR 뉴스와 같은 '사적 뉴스'가 월등히 많다는 사실도 보여줬다.

• 디지털융복합연구
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• 제19권4호
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• pp.57-71
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• 2021

세계 경제가 글로벌화 됨에 따라 개인이나 국가의 경쟁력 제고를 위한 인재 양성 요구가 높아지고 있다. 해외 유학은 양질의 교육에 접근하고 현지 시장, 국제 시장을 더 가까이에서 접할 수 있는 교육 방법 중 하나로 여겨지고 있다. 이러한 사회적 분위기에서 본 연구는 유학생들을 대상으로 글로벌 역량과 예술적 역량 요인들을 정의하고, 이 역량들이 창업의도에 미치는 영향과 영향관계에서의 네트워킹 행동의 매개효과, 사회적 지지의 조절 효과에 대해 규명하고자 하였다. 본 연구의 분석 결과는 다음과 같다. 첫번째, 지식, 기술, 태도 등 글로벌 역량의 3가지 하위요인들은 네트워킹 행동에 정(+)의 영향을 미친다. 두번째, 표현, 창조성, 미디어 등 예술적 역량의 3가지 하위요인도 네트워킹 행동에 정(+)의 영향을 미치고 있었다. 세번째, 네트워킹 행동은 창업 의도에 정(+)의 영향을 미치는 것으로 나타났다. 네번째, 사회적 지지는 네트워킹 행동과 창업 의도 사이에서 조절효과를 가지는 것으로 나타났다. 다섯번째, 네트워킹 행동은 글로벌 역량과 창업 의도 사이에서 대한 매개효과가 있었다. 본 연구는 새로운 교육 환경과 사회문화 환경에 적응하고 있는 유학생들을 대상으로 연구함으로써 유학생들의 네트워킹 행동이 창업의도에 긍정적인 역할을 한다는 점을 검증한 데 의의가 있다고 할 수 있다.

• 한국융합학회논문지
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• 제10권8호
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• pp.205-215
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• 2019

본 연구는 Social Networking Sites(SNS)의 사용유형과 우울감의 관계에서 지각된 사회지지와 부정적 사회비교의 매개효과가 성별에 따라 차이가 있는지를 살펴보았다. 이를 위해 483명의 성인들을 대상으로 수집된 자료를 이용하여 다집단 구조방정식 분석을 실시하였고, 부트스트랩 분석으로 매개효과를 살펴보았다. 연구 결과로는 남녀 모두 SNS를 통해 집단소속감을 느끼며 높은 집단소속감은 높은 사회지지와 낮은 우울감으로 연결되었고, 높은 부정적 사회비교는 높은 우울감으로 연결되었다. 그러나 남성의 경우 집단소속감과 부정적 사회비교 간의 유의미한 관계는 나타나지 않은 반면 여성의 경우 집단소속감이 높을수록 부정적 사회비교 역시 높았고 이는 우울감에 유의미한 영향을 미쳤다. 따라서 SNS의 사용은 온라인 환경에서의 집단소속감을 가질 수 있는 긍정적인 효과가 있으나, 성별에 따른 집단 내에서의 소속감은 부정적 사회비교에 서로 다른 영향을 주었고 이에 따라 우울감이 달라질 수 있음을 시사하였다.