• Title/Summary/Keyword: Social Networking Analysis

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Analysis of Women's Concern about Pregnancy and Child Birth in the Internet Community (온라인 커뮤니티 웹사이트에 나타난 임신과 출산에 대한 여성들의 관심사)

  • Park, Sun Hwa;Woo, Min Soo;June, Kyung Ja;Yu, Jung ok
    • Perspectives in Nursing Science
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    • v.17 no.1
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    • pp.49-60
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    • 2020
  • Purpose: The purpose of this study is to describe women's concern for pregnancy and child birth in the internet community. Methods: One representative in the internet community was selected and questions regarding pregnancy and child birth were collected for 2 weeks in October 2019. A total of 8,005 questions were analyzed by frequency and proportion after categorizing theme into pregnancy, delivery, and postpartum care. Results: The most frequent questions were on preparedness for pregnancy (26.2%), followed by questions on infertility (23.3%), and on postpartum care (20.2%). Among the questions on preparedness for pregnancy, the most frequent questions were related to the follicle and ovulation. More than half of the questions on infertility (68.3%) were about diagnosis and treatment. Questions on abortion included symptoms, abortion procedure, post abortion care, and the support system. Among the questions on delivery, the most were about the delivery method (67.2%). Finally, questions on postpartum care were related to the physical changes/symptoms, daily life after delivery, postpartum care support, etc. Conclusion: As these results reflect women's need for information and support, it is suggested that more specific and targeted nursing practices for pregnancy and child birth should be developed.

The Impact of Chinese Cultural Dispositions on the SNS eWOM Behavior (중국소비자의 문화성향이 SNSs 구전행동에 미치는 영향)

  • Lee, Youkyung
    • International Area Studies Review
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    • v.15 no.3
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    • pp.493-511
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    • 2011
  • This study investigate the impacts of Chinese consumers' cultural dispositions on the WOM behaviors in SNS. Specifically, cultural dispositions in the individual-level, collectivism and uncertainty avoidance, were examined as potential predictors of eWOM behaviors in SNSs. Hypotheses are tested with a sample of 164 university students in Shanghai, China. The results of the structural equation analysis reveal that chinese consumers' collectivism in the individual-level positively affects the opinion seeking behavior. And chinese consumers' uncertainty avoidance in the individual-level positively affects the opinion seeking behavior and negatively affects the opinion giving behavior. Lastly, the opinion giving behavior positively affects the pass along behavior. Theoretical and managerial implications for Internet marketers in China were presented and discussed.

A Convergence Study on the Structural Relationship between Sport Brand's Advertisement Attributes, Ad Attitudes, Brand Images, and Purchase Intentions on Social Networking Site(SNS) (SNS상의 스포츠브랜드 광고속성, 광고태도, 브랜드이미지, 구매의도 간의 구조적 관계에 대한 융합적 연구)

  • Kim, SeYun;Noh, YongKoo;Lee, Kyongmin
    • Journal of the Korea Convergence Society
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    • v.9 no.12
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    • pp.345-354
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    • 2018
  • The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.

Fraud Detection in E-Commerce

  • Alqethami, Sara;Almutanni, Badriah;AlGhamdi, Manal
    • International Journal of Computer Science & Network Security
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    • v.21 no.6
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    • pp.312-318
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    • 2021
  • Lack of knowledge and digital skills is a threat to the information security of the state and society, so the formation and development of organizational culture of information security is extremely important to manage this threat. The purpose of the article is to assess the state of information security of the state and society. The research methodology is based on a quantitative statistical analysis of the information security culture according to the EU-27 2019. The theoretical basis of the study is the theory of defense motivation (PMT), which involves predicting the individual negative consequences of certain events and the desire to minimize them, which determines the motive for protection. The results show the passive behavior of EU citizens in ensuring information security, which is confirmed by the low level of participation in trainings for the development of digital skills and mastery of basic or above basic overall digital skills 56% of the EU population with a deviation of 16%. High risks to information security in the context of damage to information assets, including software and databases, have been identified. Passive behavior of the population also involves the use of standard identification procedures when using the Internet (login, password, SMS). At the same time, 69% of EU citizens are aware of methods of tracking Internet activity and access control capabilities (denial of permission to use personal data, access to geographical location, profile or content on social networking sites or shared online storage, site security checks). Phishing and illegal acquisition of personal data are the biggest threats to EU citizens. It have been identified problems related to information security: restrictions on the purchase of products, Internet banking, provision of personal information, communication, etc. The practical value of this research is the possibility of applying the results in the development of programs of education, training and public awareness of security issues.

A Study on Stock Trend Determination in Stock Trend Prediction

  • Lim, Chungsoo
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.35-44
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    • 2020
  • In this study, we analyze how stock trend determination affects trend prediction accuracy. In stock markets, successful investment requires accurate stock price trend prediction. Therefore, a volume of research has been conducted to improve the trend prediction accuracy. For example, information extracted from SNS (social networking service) and news articles by text mining algorithms is used to enhance the prediction accuracy. Moreover, various machine learning algorithms have been utilized. However, stock trend determination has not been properly analyzed, and conventionally used methods have been employed repeatedly. For this reason, we formulate the trend determination as a moving average-based procedure and analyze its impact on stock trend prediction accuracy. The analysis reveals that trend determination makes prediction accuracy vary as much as 47% and that prediction accuracy is proportional to and inversely proportional to reference window size and target window size, respectively.

Campus Entrepreneurial Ecosystems and Regional Culture: A Comparison of Seoul National University and KAIST in Korea (캠퍼스 창업생태계와 지역문화: 서울대와 카이스트 비교를 중심으로)

  • Chun, Youyoung;Koo, Yangmi
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.3
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    • pp.320-338
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    • 2022
  • This article examines how and why entrepreneurship differs by region concerning the history of Korea's entrepreneurial ecosystems (EEs). Through a qualitative analysis of 19 interviews, this article compares the history and components of Seoul National University and KAIST (Korea Advanced Institute of Science and Technology) EEs. First, these ecosystems emerged around 1996 and are currently experiencing the second startup boom, with various supporting organizations and actors involved. Second, these ecosystems revealed differences concerning material, social and cultural attributes. Third, differences in the networking of the two ecosystems are due to different regional cultures, which allow individuals to interpret entrepreneurial opportunities. In other words, the maintenance and development of EEs are cultural in essence and display regional variation.

Patient-Centered Doctor's Competency Framework in Korea (한국의 환자중심 의사 역량 연구)

  • Jeon, Woo-Taek;Jung, Hanna;Kim, Young-Jon;Kim, Chanwoong;Yune, Sojung;Lee, Geon Ho;Im, Sunju;Lee, Sun-Woo
    • Korean Medical Education Review
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    • v.24 no.2
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    • pp.79-92
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    • 2022
  • With increasing demands for medical care by society, the medical system, and general citizens and rapid changes in doctor's awareness, the competencies required of doctors are also changing. The goal of this study was to develop a doctor's competency framework from the patient's perspective, and to make it the basis for the development of milestones and entrustable professional activities for each period of medical student education and resident training. To this end, a big data analysis using topic modeling was performed on domestic and international research papers (2011-2020), domestic newspaper articles (2016-2020), and domestic social networking service data (2016-2020) related to doctor's competencies. Delphi surveys were conducted twice with 28 medical education experts. In addition, a survey was conducted on doctor's competencies among 1,000 citizens, 407 nurses, 237 medical students, 361 majors, and 200 specialists. Through the above process, six core competencies, 16 sub-competencies, and 47 competencies were derived as subject-oriented doctor's competencies. The core competencies were: (1) competency related to disease and health as an expert; (2) competency related to patients as a communicator; (3) competency related to colleagues as a collaborator; (4) competency related to society as a health care leader (5) competency related to oneself as a professional, and (6) competency related to academics as a scholar who contributes to the development of medicine.

AIoT-based High-risk Industrial Safety Management System of Artificial Intelligence (AIoT 기반 고위험 산업안전관리시스템 인공지능 연구)

  • Yeo, Seong-koo;Park, Dea-woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.168-170
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    • 2022
  • The government enacted and promulgated the 'Severe Accident Punishment Act' in January 2021, and is enforcing the law for workplaces with 50 or more full-time workers. However, the number of industrial accident accidents in 2021 increased by 10.7% compared to the same period of the previous year, and chemical gas Safety accidents due to leaks and explosions also occur frequently. Therefore, in high-risk industrial sites, comprehensive Safety measures are urgently needed. In this study, BLE Mesh networking in industrial sites with poor communication environment apply technology. The complex sensor AIoT device recognizes a dangerous situation as a gas sensing value, voice, and motion value, and transmits it to the server. The server monitors the risk situation in real time through information value analysis and judgment through artificial intelligence LSTM algorithm and CNN algorithm for AIoT transmission information. Through this study, through the development of AIoT devices capable of gas sensing, voice and motion recognition, and AI-applied safety management systems, It will contribute to the expansion of the social safety net by expanding its application.

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Relationship between Result of Sentiment Analysis and User Satisfaction -The case of Korean Meteorological Administration- (감성분석 결과와 사용자 만족도와의 관계 -기상청 사례를 중심으로-)

  • Kim, In-Gyum;Kim, Hye-Min;Lim, Byunghwan;Lee, Ki-Kwang
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.393-402
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    • 2016
  • To compensate for limited the satisfaction survey currently conducted by Korea Metrological Administration (KMA), a sentiment analysis via a social networking service (SNS) can be utilized. From 2011 to 2014, with the sentiment analysis, Twitter who had commented 'KMA' had collected, then, using $Na{\ddot{i}}ve$ Bayes classification, we were classified into three sentiments: positive, negative, and neutral sentiments. An additional dictionary was made with morphemes appeared only in the positive, negative, and neutral sentiments of basic $Na{\ddot{i}}ve$ Bayes classification, thus the accuracy of sentiment analysis was improved. As a result, when sentiments were classified with a basic $Na{\ddot{i}}ve$ Bayes classification, the training data were reproduced about 75% accuracy rate. Whereas, when classifying with the additional dictionary, it showed 97% accuracy rate. When using the additional dictionary, sentiments of verification data was classified with about 75% accuracy rate. Lower classification accuracy rate would be improved by not only a qualified dictionary that has increased amount of training data, including diverse keywords related to weather, but continuous update of the dictionary. Meanwhile, contrary to the sentiment analysis based on dictionary definition of individual vocabulary, if sentiments are classified into meaning of sentence, increased rate of negative sentiment and change in satisfaction could be explained. Therefore, the sentiment analysis via SNS would be considered as useful tool for complementing surveys in the future.

Mapping Categories of Heterogeneous Sources Using Text Analytics (텍스트 분석을 통한 이종 매체 카테고리 다중 매핑 방법론)

  • Kim, Dasom;Kim, Namgyu
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.193-215
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    • 2016
  • In recent years, the proliferation of diverse social networking services has led users to use many mediums simultaneously depending on their individual purpose and taste. Besides, while collecting information about particular themes, they usually employ various mediums such as social networking services, Internet news, and blogs. However, in terms of management, each document circulated through diverse mediums is placed in different categories on the basis of each source's policy and standards, hindering any attempt to conduct research on a specific category across different kinds of sources. For example, documents containing content on "Application for a foreign travel" can be classified into "Information Technology," "Travel," or "Life and Culture" according to the peculiar standard of each source. Likewise, with different viewpoints of definition and levels of specification for each source, similar categories can be named and structured differently in accordance with each source. To overcome these limitations, this study proposes a plan for conducting category mapping between different sources with various mediums while maintaining the existing category system of the medium as it is. Specifically, by re-classifying individual documents from the viewpoint of diverse sources and storing the result of such a classification as extra attributes, this study proposes a logical layer by which users can search for a specific document from multiple heterogeneous sources with different category names as if they belong to the same source. Besides, by collecting 6,000 articles of news from two Internet news portals, experiments were conducted to compare accuracy among sources, supervised learning and semi-supervised learning, and homogeneous and heterogeneous learning data. It is particularly interesting that in some categories, classifying accuracy of semi-supervised learning using heterogeneous learning data proved to be higher than that of supervised learning and semi-supervised learning, which used homogeneous learning data. This study has the following significances. First, it proposes a logical plan for establishing a system to integrate and manage all the heterogeneous mediums in different classifying systems while maintaining the existing physical classifying system as it is. This study's results particularly exhibit very different classifying accuracies in accordance with the heterogeneity of learning data; this is expected to spur further studies for enhancing the performance of the proposed methodology through the analysis of characteristics by category. In addition, with an increasing demand for search, collection, and analysis of documents from diverse mediums, the scope of the Internet search is not restricted to one medium. However, since each medium has a different categorical structure and name, it is actually very difficult to search for a specific category insofar as encompassing heterogeneous mediums. The proposed methodology is also significant for presenting a plan that enquires into all the documents regarding the standards of the relevant sites' categorical classification when the users select the desired site, while maintaining the existing site's characteristics and structure as it is. This study's proposed methodology needs to be further complemented in the following aspects. First, though only an indirect comparison and evaluation was made on the performance of this proposed methodology, future studies would need to conduct more direct tests on its accuracy. That is, after re-classifying documents of the object source on the basis of the categorical system of the existing source, the extent to which the classification was accurate needs to be verified through evaluation by actual users. In addition, the accuracy in classification needs to be increased by making the methodology more sophisticated. Furthermore, an understanding is required that the characteristics of some categories that showed a rather higher classifying accuracy of heterogeneous semi-supervised learning than that of supervised learning might assist in obtaining heterogeneous documents from diverse mediums and seeking plans that enhance the accuracy of document classification through its usage.