• Title/Summary/Keyword: Social Network Visualization

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A Comparison of Starbucks between South Korea and U.S.A. through Big Data Analysis (빅데이터 분석을 통한 한국과 미국의 스타벅스 비교 분석)

  • Jo, Ara;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.8
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    • pp.195-205
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    • 2017
  • The purpose of this study was to compare the Starbucks in South Korea with Starbucks in U.S.A through the semantic network analysis of big data by collecting online data with SCTM(Smart Crawling & Text Mining) program which was developed by big data research institute at Kyungsung University, a data collecting and processing program. The data collection period was from January 1st 2014 to December 7th 2017, and packaged Netdraw along with UCINET 6.0 were utilized for data analysis and visualization. After performing CONCOR(convergence of iterated correlation) analysis and centrality analysis, this study illustrated the current characteristics of Starbucks for Korea and U.S.A reflected by the social network and the differences between Korea and U.S.A. Since the Starbucks was greatly developed, especially in Korea. this study also was supposed to provide significant and social-network oriented suggestions for Starbucks USA, Starbucks Korea and also the whole coffee industry. Also this study revealed that big data analytics can generate new insights into variables that have been extensively studied in existing hospitality literature. In addition, implications for theory and practice as well as directions for future research are discussed.

A New Communication Network Model for Chat Agents in Virtual Space

  • Kim, Jong-Woo;Ji, Seong-Hyun;Kim, Seon-Yeong;Cho, Hwan-Gue
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.2
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    • pp.287-312
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    • 2011
  • Internet chat programs and instant messaging services are becoming increasingly popular among Internet users. One of the crucial issues with Internet chat is how to manage the corresponding pairs of questions and answers in a sequence of conversations. Although many novel methodologies have been introduced to cope with this problem, most are poor in managing interruptions, organizing turn-taking, and conveying comprehension. The Internet environment is recently evolving into a 3D environment, but the problems with managing chat dialogues with the standard 2D text-based chat have remained. Therefore, we propose a more realistic communication model for chat agents in 3D virtual space in this paper. First, we propose a new method to measure the capacity of communication between chat agents and a novel visualization method to depict the hierarchical structure of chat dialogues. In addition, we are concerned with communication networks for virtual people (avatars) living in virtual worlds. In this paper we consider a microscopic aspect of a social network in a relatively short period of time. Our experiments show that our model is highly effective in a virtual chat environment, and the communication network based on our model greatly facilitates investigation of a very large and complicated communication network.

Research Trends in Journal of Fashion Business -A Social Network Analysis of Keywords in Fashion Marketing and Design Area- (키워드 네트워크 분석을 통한 「패션비즈니스」 연구 동향 -패션마케팅 및 디자인 분야를 중심으로-)

  • Lee, MiYoung;Lee, Jungmin
    • Journal of Fashion Business
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    • v.23 no.3
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    • pp.51-66
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    • 2019
  • The aim of this study is to identify research trends of "Journal of Fashion Business" by analyzing the keyword network of the paper published between 2006 and 2017. The papers selected for analysis in the study were 287 fashion design articles and 281 fashion marketing articles published between February 2006 and December 2017 and titles, volumes, publishing years, authors, keywords, and abstracts of each paper were collected for data analysis. The research was carried out through selection, collection of article data, keyword extraction and coding, keywords refinement, formation of network matrix, and analysis and visualization process. First, based on the title of the paper used in the analysis, the fashion design/aesthetics, marketing/social psychology, clothing materials, clothing composition, and other fields were classified. Research analysis used the Netminer 4 (Ver.4.3.2) program. Results indicated showed that the intellectual structure of the "Fashion Business" research paper showed key word changes over time, and the degree centrality and between centrality of the keywords.

Big Data Analysis on the Perception of Home Training According to the Implementation of COVID-19 Social Distancing

  • Hyun-Chang Keum;Kyung-Won Byun
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.211-218
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    • 2023
  • Due to the implementation of COVID-19 distancing, interest and users in 'home training' are rapidly increasing. Therefore, the purpose of this study is to identify the perception of 'home training' through big data analysis on social media channels and provide basic data to related business sector. Social media channels collected big data from various news and social content provided on Naver and Google sites. Data for three years from March 22, 2020 were collected based on the time when COVID-19 distancing was implemented in Korea. The collected data included 4,000 Naver blogs, 2,673 news, 4,000 cafes, 3,989 knowledge IN, and 953 Google channel news. These data analyzed TF and TF-IDF through text mining, and through this, semantic network analysis was conducted on 70 keywords, big data analysis programs such as Textom and Ucinet were used for social big data analysis, and NetDraw was used for visualization. As a result of text mining analysis, 'home training' was found the most frequently in relation to TF with 4,045 times. The next order is 'exercise', 'Homt', 'house', 'apparatus', 'recommendation', and 'diet'. Regarding TF-IDF, the main keywords are 'exercise', 'apparatus', 'home', 'house', 'diet', 'recommendation', and 'mat'. Based on these results, 70 keywords with high frequency were extracted, and then semantic indicators and centrality analysis were conducted. Finally, through CONCOR analysis, it was clustered into 'purchase cluster', 'equipment cluster', 'diet cluster', and 'execute method cluster'. For the results of these four clusters, basic data on the 'home training' business sector were presented based on consumers' main perception of 'home training' and analysis of the meaning network.

Knowledge Visualization and Mapping of Studies on Social Systems Theory in Social Sciences: Focused on Niklas Luhmann (사회과학 분야 사회적 체계 이론 연구의 지식 시각화와 매핑 - Niklas Luhmann을 중심으로 -)

  • Park, Seongwoo;Hong, Soram
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.1
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    • pp.253-275
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    • 2022
  • Niklas Luhmann is one of the most contentious and difficult theorist in sociology but follow-up studies on his theory gradually increase for recent 10 years. The purpose of this study is to observe how follow-up studies use the difficult concepts of Luhmann. Unlike previous studies, this study adopted a keyword rather than an article as the unit of analysis because keywords are linguistic constructs that can make concepts observable. The study analyzed co-occurrence of keywords in 139 articles retrieved from social sciences category in Web of Science DB. The key findings were following: the most important keywords were the name of Luhmann(Niklas Luhmann) and theory(social systems); keywords were grouped into 4 clusters(social systems theory, systems theory, legal system and political system, the significant of Luhmann's theory from the viewpoint of the history of social theory); topic terms were systems theory, communication, Autopoiesis, risk, legal system, functional differentiation, environment, social theory, sociological theory, structural coupling, systems and evolution. The significance of the study is following: the study gives keywords as useful access point for beginners of Luhmann's theory; the study proves that content analysis by keywords network can be applied to trend analysis of difficult theoretical researches.

A Study of Visualizing Relational Information - In Mitologia Project - (관계형 정보의 시각화에 관한 연구 - 미톨로지아 프로젝트를 중심으로 -)

  • Jang, Seok-Hyun;Hwang, Hyo-Won;Lee, Kyung-Won
    • Journal of the HCI Society of Korea
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    • v.1 no.1
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    • pp.73-80
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    • 2006
  • Mitologia is about visualizing relations of information in user-oriented method. Most information given in life has invisible relations with each other. By analyzing the common characters and relations of information, we can not only measure the importance of the information but also grasp the overall properties of the information. Especially human relations are the major concerns of social network having several visualization methodologies shown by analyzing relations of each individual in society. We applied social network theory to grasp relationships between characters in Greek mythology representing a limited society. But the current tools of social network analysis have limits that they show the information one-sided way because of the ignorance of user-oriented design. Mitologia attempts to suggest the visual structure model more effective and easy to understand in analyzing data. We extracted connections among myth characters by evaluating classes, frequencies of appearance and emotional links they have. And we raised the understanding of users with furnishing the proper interaction to the information. The initial interface offers 4 kinds of indexes helping to access character nodes easily, while zoom-in function can be used for the detailed relations. The Zoom-in is quite different from usual filtering methods. It makes the irrelative information invisible so that users can find out the characters' relation more easily and quickly. This project suggests the layout to show overall information relationships and the appropriate interactions to present detailed information at the same time.

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A Study on Multi-frequency Keyword Visualization based on Co-occurrence (다중빈도 키워드 가시화에 관한 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.103-104
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    • 2018
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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A Study on Multi-frequency Keyword Visualization based on Co-occurrence (다중빈도 키워드 가시화에 관한 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.424-425
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    • 2018
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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Keyword Visualization based on the number of occurrences (출현회수에 따른 키워드 가시화 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.484-485
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    • 2019
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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Keyword Visualization based on the Number of Occurrences (키워드 빈도수에 따른 시각화 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.565-566
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    • 2021
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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