• 한국정보시스템학회지:정보시스템연구
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• 제29권3호
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• pp.77-101
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• 2020

Purpose Internet only bank is one of the promising untact businesses which are rising in COVID-19 pandemic. Kakaobank and Kbank have been offering banking services since 2017 in Korea and WeBank and MYbank in China opened the services since 2015. It is necessary to examining determinants of customer loyalty beyond intention to use. The purpose of the present study is to analyze factors influencing customer loyalty and their determinants. A research model integrating the relationships among customer loyalty, service satisfaction, trust, and social influence, and their determinants was proposed. Design/methodology/approach Structural equation modelling for validating the research model was employed. 235 valid data were collected from users of Internet only bank in China. Nine latent variables grouped from 38 indicators were reliable and valid and nine hypotheses were tested by using SmartPLS. Findings All nine hypotheses were supported at significant levels of 0.001 and 0.01. Trust, service satisfaction, and social influence had influenced on customer loyalty. Trust not only affected customer loyalty directly, but also had influence on it indirectly through service satisfaction. Empathy and convenience are determinants of trust. Perceived expertise and dispositions believing acquaints had a positive influence on social influence, whereas users' anxiety for technology or change had a negative influence on social influence. Implications for academics and practitioners were suggested.

• 복식문화연구
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• 제31권4호
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• pp.489-503
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• 2023

This study utilized the unified theory of acceptance and use of technology 2 (UTAUT2) to examine usage intentions associated with virtual fitting services. Six independent variables were examined: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit. The study collected responses from 445 participants who had utilized virtual fitting services. Regarding factors related to usage intentions associated with these services, performance expectancy and social influence were found to significantly influence the usage intentions associated with photo-based virtual fitting services. Furthermore, performance expectancy, social influence, and habit significantly influenced the usage intention of avatar-based virtual fitting services. This suggests that higher levels of performance expectancy and social influence positively impact the usage intentions associated with both types of virtual fitting services, while habit influences only avatar-based virtual fitting services. Moreover, the findings confirm that effort expectancy, facilitating conditions, and hedonic motivation from UTAUT2 do not significantly influence usage intentions associated with virtual fitting services. By analyzing factors influencing potential customers' virtual fitting service usage intentions, this study can suggest effective strategies to increase usage intentions for companies providing virtual fitting services. Additionally, these findings can be utilized in the formulation of virtual fitting service marketing strategies.

• 아동학회지
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• 제37권2호
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• pp.157-168
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• 2016

Objective: This study examined the facotrs influencing the relationship of adolescents with non-custodial parent. Specifically, this study focused on the comparative influence of the family function as a factor controlling other factors such as socio-demographic characteristics, beliefs about parental divorce, and social support. Methods: Data were collected from 322 adolescents from divorced families using a structured questionnaire. SPSS 22.0, descriptive statistical analysis, correlation analysis, and hierarchical multiple regression were performed to analyze the data. Results and Conclusion: The results revealed that beliefs about parental divorce, social support, and family function affected the relationship with non-custodial parent. After controlling the influence of other factors, family function was found to have a significant influence on the relationship with non-custodial parents. Based on the results, practical suggestions were provided to enhance the relationship between adolescents and non-custodial parents.

• 한국정보시스템학회지:정보시스템연구
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• 제31권3호
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• pp.153-176
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• 2022

Purpose This study aims to identify and empirically prove the factors and influence relationships that affect the intention to continue using the video conferencing solution. Design/methodology/approach This study designed a research model by integrating self-efficacy, facilitation condition, event-related fear, and social influencing factors based on the post-acceptance model of IT continuance that explained the relationship between disconfirmation, post-usage usefulness, satisfaction, and continuance intention. Findings As a result of empirical analysis, in this study, it was confirmed that positive disconfirmation and post-usage usefulness had a positive effect on satisfaction, and satisfaction had a positive effect on continuance intention. In addition, we confirmed that self-efficacy and social influence had a positive effect on continuance intention, but event-related fear and facilitating condition had no significant effect.

• Journal of information and communication convergence engineering
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• 제10권2호
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• pp.135-140
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• 2012

Massive numbers of users of social networks share various types of information such as opinions, news, and ideas in real time. As a new form of social network, Twitter is a particularly useful information source. Studying influence can help us better understand the role of social networks. The popularity of social networks like Twitter is primarily measured by the number of followers. The number of followers in Twitter and the number of users exposed to news media are important factors in measuring influence. We chose Twitter and the New York Times as representative media to analyze the influence and present an empirical analysis of these datasets. When the correlation between the number of followers in Twitter and the number of users exposed to the New York Times is computed, the result is moderately high. The correlation between the number of users exposed to the New York Times and the number of sections including the users on it, was found to be very high. We measure the normalized influence score using our proposed expression based on the two correlation coefficients.

• 한국의류학회지
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• 제38권3호
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• pp.355-371
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• 2014

The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

• 한국콘텐츠학회논문지
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• 제12권6호
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• pp.265-279
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• 2012

본 연구에서는 노인의 자살 생각에 영향을 미치는 생태체계요인에 관해서 알아보고 특히 중증 만성 질환자를 돌보는 노인의 자살생각에 영향을 미치는 생태체계요인에 대해서 분석하였다. 생태체계요인은 개인적 체계, 가족적 체계, 사회적 체계를 선정하여 인구사회학적특성과 함께 투입하여 자살생각에 미치는 영향을 살펴보았다. 연구대상은 경기도에 거주하고 있는 55세 이상의 중증 만성질환자를 돌보는 노인 274명을 대상으로 하였다. 자료 분석은 SPSS 18.0 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도분석, t-test 및 분산분석, seheffe test와 위계적회기 분석을 하였고 연구결과는 다음과 같다. 첫째, 개인적 체계가 자살생각에 미치는 영향을 측정하기 위해서 개인적 특성 및 부양부담감 을 독립변수로 선정하여 자살생각에 미치는 영향을 분석한 결과 두 변수 모두 유의하였으며, 둘째, 가족적 체계는 가족적 특성과 가족적 지지로서 간병기간이 길수록, 가족의 지지가 적을수록 자살생각에 미치는 영향이 컸다. 셋째, 사회적 체계 면에서는 사회적 지지와 사회활동참여도를 독립변수로 적용한 결과 사회적 지지의 모든 요인이 자살생각에 부(-)적 영향을 주었으나 사회활동 참여도의 영향력은 없는 것으로 분석되었다.

• 한국IT서비스학회지
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• 제11권2호
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• pp.319-337
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• 2012

To stress the importance of privacy in social networking, I presented an analysis on how information control and information management vulnerability influence trust and privacy concerns in social networking, and how trust and privacy concerns influence the sustainable usage intention of social network services. I also analyzed the factors affecting privacy concerns to present the method to alleviate social network users' concerns about privacy. Information collection control, information processing control and information management vulnerability were chosen and analyzed as the factors affecting privacy concerns. The results showed that information collection control and information management vulnerability significantly affected trust and privacy concerns; and information processing control did not significantly affect privacy concerns. The relationship between trust and privacy concerns, and sustainable usage intention was statistically significant; and the relationship between trust and expansion of communication channels was also statistically significant.

• 복식문화연구
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• 제23권3호
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• pp.384-399
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• 2015

The purpose of this study is to empirically investigate consumers' clothes shopping orientation factors and perceived risk factors affecting the purchase intention for fashion products in social commerce. For this study, questionnaires were given to 500 adults in their 20s~30s who had experience of using social commerce related to general products or services. To analyze the results of this study, we conducted descriptive analysis, factor analysis, reliability analysis, a chi-square independence test, and hierarchical regression analysis using SPSS 18.0. The results were as follows. First, social commerce users'clothes shopping orientations were classified into the pursuit of pleasure, brand, fashion innovation, trend, and utility, and the perceived risks were classified into the risks related to products, consumer service, loss of purchase opportunity, confidence in the web site, economy, and security. Second, clothes shopping orientation factors and perceived risk factors had a somewhat significant influence on the purchase intention for fashion products. Third, there was a significant difference between sexes regarding the influences of the clothes shopping orientation factors and perceived risk factors for the purchase intention of fashion products. Finally, this study aims to provide useful information for fashion companies to enable them to establish specific strategies that can influence consumers'purchase behaviors through social commerce.

• 지역사회간호학회지
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• 제22권1호
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• pp.1-10
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• 2011

Purpose:The present study was to apply the Attitudes-Social influence-Efficacy (ASE) model in order to identify factors associated with the assertive behavior of non-smoking college students when they are exposed to secondhand smokes in Korea. Methods: Data were collected from non-smoking college students (N=1,656, 76.6% female) at two universities in Seoul and Gyeonggi-do. The main outcome measure was the assertive behavior. ASE factors such as attitudes toward being assertive, social influences, and self-efficacy as well as socio-demographic, health-related, and smoking-related factors were self-administrated. Results: The mean of the assertive behavior (range 1~5 points) was 2.23;37.6% was not at all assertive, while 4.3% was always assertive. Higher assertiveness was significantly correlated with a higher level of positive attitude, social influence and self-efficacy (p<.05 for all). Stepwise multiple regression analyses showed that the social influence was the strongest factor associated with the assertive behavior (${\beta}=0.430$, p<.001, $R^2$=.246), followed by self-efficacy, motive to assertiveness, having any family member who had diseases, and male gender. These factors explained the assertive behavior by 39.7%. Conclusion: The ASE model may explain the assertive behavior of non-smoking college students under secondhand smoke exposure. Social influence and self-efficacy were significant factors associated with their assertive behavior.