• Journal of Korea Game Society
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• v.13 no.6
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• pp.65-74
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• 2013

There are a number of studies about the impact of social games' social network. But because of conflicting results, the game's effect isn't ascertained. In this study, we defined that using social games makes increase the social capital with construal level theory. The survey results on construal level, social capital, game using time, etc, are used for the analysis of the correlation and interact. As a result, growing bridging social capital shows on the people who use high level of construal and more social game time use. This phenomenon did not appear in other online games, so that makes a social games' feature unique characteristic. And we discovered that high level construals is key point for defining the practical use of media.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.1
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• pp.21-31
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• 2019

This paper examines how corporate social responsibility is related to the degree of asymmetric information in the Korean financial market. Recent theory argues that there is a negative relationship between a firm's corporate social responsibility and its information asymmetry. To test this hypothesis, we use the environment, social and governance (ESG) score, published by the Korean Corporate Governance Service, to proxy a firm's management practices toward socially responsible activities. In the entire sample of the Korean firms, we find contrasting results; the ESG score shows negative relationships with the price impact measure but statistically insignificant relationships with the dispersion of analyst forecasts. However, the ESG score shows negative relationships with both measures when we exclude chaebol affiliates from the sample. These findings are robust when we examine environmental, social and corporate governance scores separately. This set of results argues for the extant theory, expecting a negative relationship between a firm's engagement in corporate social responsibility and asymmetric information. It further argues for the importance of firm characteristics in determining the influence of socially responsible activities.

• Korea journal of population studies
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• v.11 no.2
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• pp.3-10
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• 1988

This study is a replication of Clemente and Sturgis' study conducted among 600 American cities in 1972. The impact of population size, physical density, social density, and age of 56 Korean cities upon the extent of their industrial diversification was analyzed. Hypotheses concerning each independent variable were generated from the theory of the development of the division of labor proposed by Durkheim and subsequently adopted by human ecologists. Zero-order correlation analysis and regression analysis were employed to test the hypotheses. The standardized partial regression coefficients indicated that social density and age of cities exert significant positive impact upon industrial diversification. On the other hand, population size showed a significant negative impact upon industrial diversification. In addition, it was discovered that the combined influence of the independent variables account for 34.6 percent of the variation in industrial diversification. The findings of this study were compared with the results of Clemente and Sturgis' study. Some suggestions for future research are presented and discussed.

• Journal of Distribution Science
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• v.17 no.2
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• pp.5-11
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• 2019

Purpose - This paper examines how corporate social responsibility of the Korean retail industry affects the degree of asymmetric information. Recent theories predict that a firm's active engagement in socially responsible activities lowers the degree of asymmetric information of the firm. Research design, data, and methodology - This paper uses the sum of environmental and social scores (ES), published by the Korean Corporate Governance Service in order to proxy the degree of socially responsible management practices of Korean retail firms. This paper uses the ordinary least square method to investigate the above predictions. The publicly traded Korea retail firms listed in the Korean Exchange are analyzed from 2011 to 2016. To measure the degree of asymmetric information, this paper adopts the analyst dispersion and price impact measures. Results - This paper shows that the ES score has significantly positive relationships with these two measures of information asymmetry. The environmental score seems to increase the analyst dispersion measure and the social score appears to raise the price impact measure mores significantly. Conclusions - The results do not support the prior theory expecting a negative relationship between corporate social responsibility and the degree of asymmetric information. Environmental and social scores are found to affect the measures of information asymmetry differently.

• Proceedings of the Korean Society for Quality Management Conference
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• 2009.10a
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• pp.176-181
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• 2009

Social networking service (SNS), which is based on the "six degree separation" theory, has gained its popularity in recent years. SNS creates a new way for maintaining relationship and sharing information over the virtual space. As a major branch, campus SNS provides a new platform for student to study as well as build and maintain inter-personal relationships. The highly realness of personal information and relatively strong group cohesion of campus SNS has turned it into an inevitable tool in students' daily life. The rapid growth of SNS in campus is creating huge academic and commercial benefits. However, little comprehensive research reveals what are determinant factors in driving students' intention to participate in campus SNS. In this paper, we conceptualize the participation of campus SNS as a social behavior and evaluate the impact made by social factors such as subjective norms and identity, as well as the impact of perceived reality and playfulness through an extended technology acceptance model.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.2
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• pp.195-203
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• 2018

With the explosion of SNS(social network services) users, the social commerce market has emerged as a new consumer market, and will continue to grow in recent years. Despite the market environment, however, studies are lacking as to the causes of frustration that are hurting social commerce activation. This study is based on the 'Hezbollah' 2 Factor Theory and is a study of social commerce users' satisfaction and frustration factors. For this purpose, social commerce site characteristics and user characteristics were first derived from interviews and literature reviews to confirm their relationship to satisfaction and dissatisfied products. The results showed that the price discount rate, diversity, regional infrastructure, and e-commerce familiarity resulted in the impact on the definition of satisfaction, while the price discount rate, interoperability and innovation resulted in the definition of unsatisfactory goods. It also showed that satisfaction affects the definition of intended use. In particular, the price discount rate was found to be the only factor affecting the definition of unsatisfactory as well as affecting the definition of satisfaction.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.5
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• pp.2061-2083
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• 2020

Social commerce, integration of social media and e-commerce, provides potential opportunities for consumers to talk about their ideas and exchange product-related information on online shopping platforms. Given the substantial prospects related to business opportunities and consumers' perceptions, this study explores the factors driving fulfillment of the psychological contract in social commerce platforms. This research proposes, examines, and proves a theoretical model for the post-purchase behavior of the consumers, through an empirical investigation of online questionnaire-based data, gathered from 367 consumers in a cross-sectional setting. Results show that the fulfillment of psychological contract, consumer loyalty, and affective commitment fully mediate the impact of consumer trust on platform and repurchase intention. The level of commitment toward the consumer by the platform is strongly related to the degree of consumer trust, which is reciprocated through re-purchase intentions. This study offers essential theoretical implications with regards to the social exchange theory, attribution theory, and an moderating effect of the platform empathy on consumers' trust-psychological contract fulfillment relationship. Likewise, this research has significant implications for practitioners and managers.

• Journal of Distribution Science
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• v.17 no.5
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• pp.39-50
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• 2019

Purpose - The purpose of our study is to provide an understanding of the relationships among consumer attention to social comparison information (ATSCI), consumer ethnocentrism (CET), national identity (NI), and consumer purchase intention to domestic brands (PIDB). Drawing on the social comparison theory (SCT) and social identity theory (SIT), we developed a model that is empirically testable and explains consumer behavior of domestic brands and products. Research design, data, and methodology - The conceptual framework was tested with primary data collected through a survey in China. Structural equation modeling was employed to test hypotheses. Results - The results from empirical analyses indicated that the ATSCI positively influenced CET and NI, and CET and NI affect consumer PIDB. In addition, the mediating effects of CET and NI on the relationship between ATSCI and PIDB were identified. Nonetheless, little direct impact of ATSCI on PIDB was reported. Conclusions - We suggested that international marketers use given information to attract consumer attention and develop appropriate promotions, especially for Chinese young generations that would pay much attention to social comparison information in their purchase decisions. Our study originally connected one socio-psychological antecedent, ATSCI, with CET and NI and estimated the relationships among the three antecedents and their effects on PIDB in order to predict consumer behavior in China.

• Asia pacific journal of information systems
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• v.30 no.3
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• Journal of the Korean Society of Child Welfare
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• no.58
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• pp.205-229
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• 2017

The purpose of this study was to examine gender differences in the impact of exposure to peer delinquency among elementary school-age students and the mediating effects of aggression. The study utilized 458 cases (220 male students, 238 female students) of data from the 2015 Korea Welfare Panel Study (KoWePS) conducted by the Korea Institute for Health and Social Affairs (KIHASA). The theoretical frameworks used in this study included Bandura's social learning theory, Akers' social learning theory, and Sutherland's differential association theory. The findings were as follows. First, there was no statistically significant effect on peer group's delinquency experience overall, aggression, and delinquency experience by gender. Second, male students' delinquency experience of their peer group had a statistically significant effect on their delinquency, however, this was not true for female students. Third, in the case of male students, aggression was found to mediate the relationship between peer group delinquency experience and their own delinquency, but not for female students. From these findings, we suggest a practical and policy-driven intervention plan, focusing on reducing the contact frequency of delinquency experience and aggression, The purpose of this study was to examine gender differences in the impact of exposure to peer delinquency among elementary school-age students and the mediating effects of aggression. The study utilized 458 cases (220 male students, 238 female students) of data from the 2015 Korea Welfare Panel Study (KoWePS) conducted by the Korea Institute for Health and Social Affairs (KIHASA). The theoretical frameworks used in this study included Bandura's social learning theory, Akers' social learning theory, and Sutherland's differential association theory. The findings were as follows. First, there was no statistically significant effect on peer group's delinquency experience overall, aggression, and delinquency experience by gender. Second, male students'delinquency experience of their peer group had a statistically significant effect on their delinquency, however, this was not true for female students. Third, in the case of male students, aggression was found to mediate the relationship between peer group delinquency experience and their own delinquency, but not for female students. From these findings, we suggest a practical and policy-driven intervention plan, focusing on reducing the contact frequency of delinquency experience and aggression, which was found to adversely affect elementary school students' delinquency.