• 가정과삶의질연구
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• 제24권2호
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• pp.165-175
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• 2006

The purpose of this study was to examine the effects of ego?identity and rare teacher's emotional support on the value of sexuality of institutionalized adolescents. The subjects were 102 middle school adolescents in Daegu and Cyeongsangbuk Province, Korea. Ego-identity of the institutional youth, perceived emotional support of care teacher and sexual values reported by the institutionalized adolescents. The data were analyzed with an AMOS 5.5 Program by comparative fit index and a SPSS Win program 12.0 using cronbach's $\alpha$, simple regression, hierarchical multiple regression and path analysis. The findings showed that both the degree of ego-identity and perceived emotional support of care teacher exerted a significant effect on the sexual values of institutional youth. Furthermore, it is important to note that the care teacher's emotional support influenced sexual values of the youth, and was mediated by the ego-identity of the institutional youth.

• Asia Marketing Journal
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• 제12권3호
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• pp.99-116
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• 2010

국내 아웃도어 시장에서 브랜드들 간의 경쟁이 점점 더 심화되고 있다. 이러한 상황에서 브랜드간의 차별화된 이미지와 아이덴티티의 확립은 매우 중요하다. 본 사례는 국내 토종브랜드인 블랙야크의 브랜드아이덴티티 강화전략과정과 그 성과에 대해 고찰하고자 한다. 블랙야크는 정통 등산아웃도어 이미지를 유지하면서 다양한 사회공헌활동을 전개함으로써 대중성을 높이는 전략을 실행하고 있다. 사회공헌활동이나 대의명분 마케팅을 통한 브랜드 강화전략은 매우 효과적인 것으로 분석된다.

• 한국컴퓨터정보학회논문지
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• 제22권9호
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• pp.163-170
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• 2017

The purpose of this study is to find the differences in fair trade practice behavior, according to socio-demographic variables and to analyze the effects of psycho-social variables on fair trade practice behavior. This study includes the psycho-social variables as materialism, altruism, ethical identity, and perceived consumer effectiveness. The results of this study are as follows. First, the mean score of consumers' fair trade practice behavior was 4.12 on a 7-point scale, which means that respondents performed fair trade practice behavior at the middle level. Second, in terms of socio-demographic variables, there was a significant difference only in an age. Third, fair trade practice behavior had positive correlations with each of altruism, ethical identity, and perceived consumer effectiveness. Finally, regression analyses showed that altruism, ethical identity, and perceived consumer effectiveness had positive effects on fair trade practice behavior, whereas materialism had a negative effect on fair trade practice behavior.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.59-77
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• 2009

Microblog services are such new communication channels with some considerable potential to improve information sharing. The idea of sharing short messages using multiple access points seems to be appealing to people worldwide. Through the lens of flow and social identity, we explored factors that influence information sharing behaviors in microblog services. With an empirical study, we examined enjoyment and concentration(flow) and self-presentation(social identity) in microblog services like twitter can contribute to the user behaviors. Our aim was to gain insight into ways of creating an environment that facilitating voluntary sharing of information. Our findings suggested that enjoyment, concentration, and selfpresentation were crucial determinants of information sharing behaviors in microblog services. This study has important implications for academic researchers and practitioners who seek to understand why microblog service users share their information with other members in microblog services.

• 비교문화연구
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• 제25권
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• pp.337-362
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• 2011

This study focused on difference of the nation's concept between Ko un's Baekdusan and Lee uk's Gohyangsaramdul, Pungungi. These works are epics restructure nation's history. A epic's story provides framework of recognition to social members. An individual and community accept their story and then stories construct pesonal identity and community's identity. So we can say a epic configurates national identity by story nation history and nation territory. The nation's concept is understood steadfast and very pure as like a blood relationship in Korea. This is aspects of Korean nationalism. But the Nation is modern, social and historical concept. That is different from ethnic identity. This way throws open the door to analyze nation identity. Ko un's Baekdusan narrates permanence and sacralization of the nation for emphasizing the unification of North Korea and South Korea. Baekdusan expresses the social desire of Korea in the 1980s. In comparison, Lee uk's Gohyangsaramdul representate ambivalent attitude. One is a position as a settler and the other is a new master of Yanbian Korean Autonomous Prefecture. So Gohyangsaramdul narrates and remembers their motherland Chosun. But Pungungi exclude recognition of Chosun as motherland. This work's narration focuses on association with struggle of classes and anti-Japanese Movement during the Japanese colonial period. Because these events are able to unity Korean and Chines. Three works deal with same history and same background, but those show defferent recognition about the Nation. Because each society has different social desire and expect different future. The present desire and future prospect construct nation identity.

• 의학교육논단
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• 제23권2호
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• pp.75-79
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• 2021

In modern society, doctors are a representative example of professionals-that is, doctors are members of an occupation with high barriers to entry. For doctors, long-term education, training, and licensing are factors that make it difficult to enter medical practice. These external characteristics, which have mainly arisen in the modern era, play an important part in the professional identity of doctors. Nonetheless, the core of the doctor's identity is the identity of the healer. In today's Korean society, the universal identity of doctors as healers results from a combination of the special historical identity of professionals with high entry barriers. Korean society currently demands a high level of ethical awareness from doctors. These demands are partly derived from the nature of the practice of medical care, but they also reflect demands for strong social responsibility as professionals. It is difficult to cultivate professional ethics simply by imposing legitimate virtues, presenting an ideal model, or emphasizing moral education that is not fully realistic. A deep-rooted sense of professional ethics stems from a clear awareness of professional identity. Education plays an important role in the formation and awareness of doctors' professional identity, and various types of content and methods can be used in education. However, since the identity of an entity is formed through the process of historical experience, it is thought that the historical process of the formation of doctors as a profession should be included as an important part of education.

• 한국사회복지학회:학술대회논문집
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• 한국사회복지학회 2003년도 추계학술대회 자료집
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• pp.1-24
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• 2003

• 한국조경학회지
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• 제30권6호
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• pp.1-16
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• 2003

This study seeks to find new strategies for the development of Tapgol Park and to identify Programs to promote this development. In addition, the study specifies the purpose and meaning of these efforts by revealing social aspects not apparent in the physical form of the site, and reading how these aspects influenced the development of Tapgol Park Because the focus of the study lies in reading cultural aspects of the site which have to be understood within the context of their social circumstances, the study drew materials from mass media such as newspapers and literary magazines, which best reflect these social aspects. Interpreting the over 100 you history of Tapgol Park in a cultural context, the study found a meaningful suggestion that such a small urban place located in a city forms a cultural identity in the course of communicating with its surrounding social situations. The change in the identity of Tapgol Park has been sensitive to changing social circumstances rather than the physical structure of the space. The original function of Tapgol Park as a traditional city park has gradually changed towards strengthening social functions, much like the character of an urban plaza. In the process of change the park developed a unique culture. This park culture, however, came not from the original design but from its close interactions with social circumstances changing over time. At the same time, the change in identity seen in Tapgol Park has not been fresh formed. It can be said that the inertia came into light with the potential powers under the place over the long history having been combined into the then social circumstances. In early 2002, the park re-opened, refurbished as one of the relics of the March 1st Movement. Investigating how cultural inertias that have been developing in various forms to date will change and be maintained in this new paradigm is an important assignment for researchers.

• 한국노년학
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• 제29권2호
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• pp.669-682
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• 2009

본 연구는 노인생활시설 사회복지사들의 직무 및 조직특성과 직무만족도의 관계에 있어서 전문직업적 정체성의 매개효과를 보고자 하였다. 연구를 위해 대구시 전체 노인생활시설 24개소에 근무하는 사회복지사 180명을 대상으로 자료를 수집하였다. 매개효과 검증을 위한 통계적 분석은 위계적 회귀분석 (Window SPSS 12.0)을 이용하였다. 연구 결과, 직무 및 조직특성, 전문직업적 정체성, 직무만족에 대한 대상자들의 인식은 직무만족(3.28±.63)이 가장 높았으며 전문직업적 정체성(3.23±.50), 직무특성(3.17±.49), 조직특성(3.17±.58)의 순으로 나타났다. 그리고 직무특성(β=.699, p<.001)과 조직특성(β=.871, p<.001)은 직무만족에 유의적인 영향을 미치는 변수로 확인되었다. 뿐만 아니라 전문직업적 정체성을 매개변수로 사용한 경우 직무만족에 대한 직무특성(β=.543, p<.001)과 조직특성(β=.773, p<.001)의 영향력이 감소되어 전문직업적 정체성의 부분적 매개효과를 확인할 수 있었다.

• 유통과학연구
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• 제11권6호
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• pp.41-50
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• 2013

Purpose - Inducing consumers' behavioral intent to use an outlet shopping center is a critical issue for managers since it can be used as a guide for developing marketing strategies. Low prices could lead to a growth in retail purchases, but there might also be a positive relationship between prices and customer perceptions of product quality. The extent to which consumers use price as a predictor of quality may differ according to the availability of important alternative cues such as brand, store name, and identity salience triggered by the store. Consumers can obtain non-economic benefits from marketing exchanges that go beyond basic economic achievement. We argue that identity salience can play a crucial mediating role when consumers, acting as exchange partners, seek to obtain social benefits. This study shows that identity salience could mediate the relationship between identity salience-inducing factors such as multi-finality, prestige and role performance, and consumers' behavioral intent to use an outlet shopping center. Research design, data and methodology - The survey was conducted on college students enrolled in marketing classes. A total of 200 questionnaires were distributed, of which only 194 were returned. After five incomplete questionnaires were excluded, a final sample of 189 was used for empirical analysis. Using a covariance structural analysis in Amos17, we confirmed the fit of the research model and estimated its parameters by using the maximum likelihood method. Results - The results of the hypotheses testing are as follows. First, both identity salience and economic benefits have positive effects on the behavioral intent to use an outlet shopping center. Second, role performance, prestige, and multi-finality have positive effects on identity salience. Finally, the additive analysis of the direct effects of identity salience-inducing factors shows that the role performance, prestige, and multi-finality factors have no direct effects on the behavioral intent to use an outlet shopping center, suggesting that identity salience plays a positive mediating role. Conclusions - This study informs marketers that not only price but shoppers' identity salience directly affects their intent to visit an outlet shopping center. To strengthen shoppers' identity salience, marketers should find ways to help shoppers fulfill their multiple social roles, realize their multiple goals, and achieve prestige. In other words, outlet shopping centers must improve their personal service environment in order to enhance their employees' service quality and assist the execution of multi-finality by minimizing the perceived costs (e.g., travel time, effort) associated with shopping trips, thus making it easier for consumers to combine visits to multiple stores in outlet shopping centers and buy the items required for their consumption goals. Outlet shopping centers must also offer assortments with both breadth and depth in order to help consumers play the social roles their social networks have given them.