• Title/Summary/Keyword: Social Identity

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The Study on the Impact of Identity of College Students on the Participation of the Voluntary Social Activity -Focusing on Self-Esteem, Morality and Social Welfare Ideology- (대학생의 의식구조가 자원봉사활동에 미치는 영향)

  • Lee, Hea-Sook
    • The Journal of Korean Academic Society of Nursing Education
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    • v.9 no.2
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    • pp.276-287
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    • 2003
  • The purpose of this study is to examine the impact of social voluntary activity on the identity of women's college students. universities are functionally constituted by teaching, researching and social service. Data for analysis are collected 439 students at K women's college in other to examine research questions, t-test and regression test. The results of this analysis are as follows : First, There was any gap in self-esteem, morality and social welfare ideology between the college students who had ever experienced social voluntary activity and who had not. Second, The personal characteristics did not give an impact, but their satisfaction was under the influence of institutional support for supervision and altitude of themselves for social service, which were part of the institution characteristics. Third, The social service effectiveness was not affected by the personal characteristics, except influenced by the instituitional characteristits such as degree of compensation an influence on self-esteem. also social welfare and morality were not affected. Fourth, There was any gap in self-esteem, morality and social welfare ideology between the impact of service satisfaction on service effectiveness.

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Rasch Rating Scale Modeling of the Disability Identity Scale (장애 정체감 척도의 Rasch 모형 적용)

  • Lee, Ick-Seop;Hong, Se-Hee;Shin, Eun-Kyoung
    • Korean Journal of Social Welfare
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    • v.59 no.4
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    • pp.273-296
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    • 2007
  • In this Study, to reconstruct the disability identity scale(Lee and Shin, 2006)), Rasch rating scale model was applied to the four sub-dimensions of the Disability Identity Scale in a sample of spinal cord injuries(N=397). The Disability Identity Scale was verified by explorative factor analysis and confirmatory factor analysis. However, factor analytic procedures can't evaluate item-fit indices, item difficulty, and appropriate scale category. A number of limitations posed by confirmatory factor analytic procedures can be averted with the use of Rasch rating scale model which is in the item response theory(IRT). So in this study, Rasch model was applied to the Disability Identity Scale. Results revealed that (A) 20 items were selected from Rasch model, (B) the difficulty level of the Disability Identity Scale was the average level, (C) 4-point rating scale was appropriate for the Disability Identity Scale. Finally, we could suggest that the sub-dimensions concepts of the disability identity became clearer and items were to the good fitting.

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The Relationships among Occupational Identity, Occupation Satisfaction Job Commitment of Care Workers in Care Hospitals - Focusing on moderating effects of personal characteristics.

  • Park, Hwieseo
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.9
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    • pp.179-185
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    • 2017
  • The purpose of this study was to investigate the relationships between occupational identity, occupation satisfaction, and self-efficacy of care workers in care hospitals and to draw implications for improving the quality of care services. In order to accomplish the purpose of this study, the occupational identity of care workers in care hospitals as an independent variable, occupation satisfaction as a dependent variable of occupational identity, and self-efficacy as a moderating variable were selected. The causal relationships between occupational identity and occupation satisfaction and the moderating effect of self-efficacy were analyzed. As a result of the analysis, the occupational identity of care workers in care hospitals showed significant effects on occupation satisfaction and job commitment. Also, the effects of occupational identity on occupation satisfaction and job commitment differ depending on self-efficacy, which means that moderating effects of self-efficacy are significant. Based on this analytical results, the theoretical and policy implications of this study were suggested, and the directions and limitations of this study were suggested.

The Impact of Brand Authenticity and Self-Brand Connection on Customer Engagement and Loyalty in Social Media (브랜드 진정성과 자아-브랜드 연결성이 소셜 미디어에서의 고객 인게이지먼트와 충성도에 미치는 영향)

  • Yoonjae Lee
    • Journal of Information Technology Applications and Management
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    • v.30 no.4
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    • pp.65-76
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    • 2023
  • On social media, companies create brand experiences while customers actively seek, consume, and generate brand-related content. Customer engagement plays a vital role in the marketing performance of social media-driven brands. This study explores the positive relationship between brand authenticity, aligning brand identity with image, and self-brand connection, aligning brand identity with consumers' self-concepts, on customer engagement and its subsequent impact on brand loyalty. The study surveyed 243 consumers engaged with brand-related social media content, validating hypotheses using structural equation modeling. Results confirmed that brand authenticity and self-brand connection positively affect customer engagement, which, in turn, boosts brand loyalty. These findings highlight the importance of companies enhancing brand authenticity and self-brand connection to drive customer engagement, with theoretical and practical implications provided.

Predictors of Acculturation Types among Marriage Migrant Women (결혼이주여성의 문화적응유형과 영향요인)

  • Lee, Jiyeon;Chung, Grace H.;Yoo, Joan P.
    • Journal of Families and Better Life
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    • v.32 no.3
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    • pp.1-15
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    • 2014
  • This study aimed to identify predictors of acculturation types among marriage migrant women at the individual and dominant society levels. To accomplish this goal, we recruited marriage migrant women from China and Vietnam, classified their acculturation types according to their scores on acculturation attitudes, and performed multinomial logistic regression on acculturation types by entering marriage migrant women's individual and dominant society level factors as covariates based on previous research. The results showed that most of the participants were classified under integration(N=376), followed by assimilation(N=66), separation(N=60) and marginalization(N=48). Lower household income, lower sense of mastery, weaker ethnic identity and lower social support predicted assimilation as compared to integration. Less education, higher household income, weaker ethnic identity, lower family satisfaction and lower social support predicted separation as compared to integration. Finally, as compared to integration, marginalization was predicted by lower sense of mastery, lower ethnic identity and lower social support. This study expands the current scholarship on acculturation by examining acculturation as an indicator of the psychosocial adaptation of immigrants and by identifying factors that predict specific acculturation types among marriage migrant women.

Professionalism identity and related factors of dental hygienists (치과위생사의 전문직업적 정체성과 관련 요인)

  • Park, Jung-Eun;Kim, Seol-Ak;Park, Yong-Duk
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.4
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    • pp.609-615
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    • 2016
  • Objectives: The purpose of the study was to investigate the professionalism identity and related factors in dental hygienists. Methods: A self-reported questionnaire was completed by 347 dental hyfienists from March 5 to May 31, 2015. Except incomplete 39 answers, data were analyzed by frequency analysis, ANOVA, Pearson's correlation coefficient, and multiple regression analysis using SPSS 22.0. The questionnaire comprised 25 items including professionalism scale by Hall, Snizek, and Anderson by Likert 5 point scale. Results: Professionalism scale revealed self-regulation($3.65{\pm}0.58$), service conviction($3.64{\pm}0.62$), skills and training($3.21{\pm}0.70$), sense of professional vocation($3.20{\pm}0.65$), and thought about professional group($3.08{\pm}0.78$). The professionalism identity by general characteristics showed significant differences and there were positive correlations in main factors. The identity level was influenced by internal factors rather than economic compensation. Conclusions: There were positive correlation in main factors. The identity level was influenced by internal factors.

Building CSR through Organizational Acts of Compassion (조직 내 컴페션 행동을 통한 기업의 사회적 책임)

  • Moon, Taewon
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.87-94
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    • 2019
  • Our study builds up a theoretical model to explain how individual compassion in organizations affects the macro concept of corporate social responsibility (CSR). A theoretical framework conceptualizes whereby individual compassions in work organizations responding to others' suffering generate positive or negative organizational identity, which impact their CSR activities. That is, we proposes that authentic compassion will develop positive organizational identity and then leads to proactive CSR, while pseudo compassion will trigger negative organizational identity and in turn results in reactive CSR. This study aims to explain the antecedents of firms' CSR in terms of individual compassion in organizations, interacted with the dynamics of organizational identity.

Wear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry

  • Jung, Edward;La, Suna
    • Asia Marketing Journal
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    • v.22 no.2
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    • pp.19-57
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    • 2020
  • A rapidly shifting, hyper-sensitive modern fashion industry, coupled with an increasingly developing global environmental concern, has seen to an ever-imperative role for corporate social responsibility (CSR) to play in the successful operation of fashion companies. This study primarily investigates effective measures for successful CSR implementation in both corporate and consumer domains, looking at Patagonia, an exemplar company with an environmental mission, to understand the central contributions of active consumer engagement to the success of CSR initiatives. We explore consumer admiration as a concept necessary to elevate CSR practices from image maintenance to genuine engagement and advocacy, and how such admiration could be cultivated on the consumer-side, investigating perceived CSR authenticity and corporate self-sacrifice as primary determinants. Specifically, we speculate the asymmetric role of consumers' moral identity, revealing that moral identity symbolization positively interacts with both determinants while negatively moderating the relationship of these intentions and consumer admiration. We derive our analysis from diverse international and Korean data, concluding with theoretical and managerial implications for domestic and international companies in pursuit of environmental CSR campaigns that bridge consumer and company, as well as limitations and future research directions.

Social Media Uses: ethical factors and the effects for teenagers (소셜 미디어 이용: 청소년 대상 윤리적 요인과 그 영향)

  • Lee, Hyun-Suk
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.477-487
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    • 2017
  • This study is for empirical analyzing the ethical contents in using social media, such as what kind of ethical responsibility do the teenage users have, how do they recognize the ethical concept in producing or sharing the information and how these ethical factors affect their behavior of social media uses. After survey with the structured questionnaire, statistical analyses with available 227 cases are processed. As a result, there are 4 ethical factors in using social media which as included 'privacy', 'copyright', 'fullness', 'accuracy', 'truth-telling', 'fairness', 'relief of harmful effect', 'credibility', 'objectivity', 'impartiality', included 'moderation', 'respect', 'autonomy', 'control', 'care of mischief', included 'interactivity', 'multiplicity', 'anonymity', 'divergence', 'social community', included 'transparency', 'openness'. All these ethical factors are positive correlated to the level of social media users' opinion expression, opinion support, information leading, information searching. Especially, is the most effective factor to social media users' behavior.