• Asia Marketing Journal
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• v.11 no.4
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• pp.49-67
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• 2010

Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll's four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll's dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If CSR construct is composed of multiple dimensions, a message related to one of dimensions changes beliefs or evaluations about other dimensions that are not mentioned in the message. This phenomenon is called as "spillover effect". According to Ahluwalia, Unnava, and Burnkrant, negative information spills over to attributes that are associated with the target attributes but not mentioned in the message. Like this, this preponderant effect of negative information over positive information has been termed the "negativity effect". In this paper, authors try to prove the spillover effect and negativity effect among Schwartz and Carroll's three dimensions(economic, legal, and ethical responsibility) of CSR. The results of this study show that messages related to legal and ethical responsibility cause spillover effect and influence consumers' evaluation to other dimensions. Moreover, when negativity effect is added on spillover effect, spillover effect is more increased. It means that negative messages related to legal and ethical responsibility is more harmful to corporate image than negative message related to economic responsibility. The results of this study will help companies to manage corporate image using CSR messages as marketing communication tools. Companies should manage messages related to legal and ethical responsibility for more efficiently managing corporate image. Specially, because negative messages related to legal and ethical responsibility are more harmful to corporate image, companies must take care not to spread out negative message related to legal and ethical responsibility. Finally, we discuss the implications of the findings and limitations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.5066-5075
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• 2012

The purpose of this study was to offer a foundation of developing the more qualitative and individual nursing-intervention strategy for allowing married female immigrants and their children of multi-cultural families to possibly grow and develop as a Korean without discrimination and prejudice in Korean society. Period of data collection in this study was from April 2010 to May 2011. Subjects of this study are totally 13 married female immigrants of multi-cultural families who have preschool children of dwelling in T city. Data analysis is qualitative research that applied Spradley(1990)'s culture-descriptive method. The results were as follows : The common elements, which are shown in married female immigrants, children, and family members of multi-cultural families, were indicated to "social prejudice", "exclusive family atmosphere", "economic difficulty", "coexistent different culture".

• Journal of the Computational Structural Engineering Institute of Korea
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• v.19 no.3 s.73
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• pp.283-293
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• 2006

Recently, various types of structural systems for skyscrapers are studied as the height and size of the building structures rapidly increase due to social and economical needs. The mega frame system among them, which is the structural system developed recently, is known as a suitable structural system for skyscrapers because this structural system has sufficient stiffness against the lateral forces by combination of mega members which consist of many columns and girders. Since the mega frame structure has significant numbers of elements and nodes, it takes tremendous times and computer memories to analyze and design the structures. Therefore, the exclusive structural analysis program for mega frame system is developed to reduce the efforts and time required for the analysis and design of mega frame structure. To this end, an efficient modelling technique using the characteristics of mega frame structures and an efficient analytical model, which uses a few DOFs selected by the user using the matrix condensation method, are developed in this study. Static and dynamic analyses are conducted using an example structure. The effectiveness and accuracy of the developed program we verified by the comparison between the results of the proposed method and the conventional method.

• The Journal of Fisheries Business Administration
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• v.32 no.1
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• pp.99-123
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• 2001

The relatively recent emphasis on a total allowable catch(TAC) system is placing new demands on fisheries management. Korean fisheries law has provided recently for implementation of the TAC based on fishery management system, in order to conserve and manage fisheries resources rationally in its exclusive economic zone(EEZ). In 1998, the TAC system was first applied to Korean fisheries. This TAC system is currently undergoing a second trial period, having been put under the system for 20012002 and continuous trial basis until the complete settlement of EEZ system agreement among three countries, Korea, China and Japan. The TAC system implementation needs are sophisticated information collection, analysis and modeling that will continue to increase and require the high management resources. In addition, data on social and economic impacts on TAC system is sometimes inadequate. The implementation of the TAC system provides a unique opportunity to examine the limits of management information and resources, and to solve the problems in Korean fisheries management system, These limits and problems are complicated by an inadequate biologically and economically information and insufficient management resources. Government and fisheries cooperatives must be cooperated in the management process in order to minimize its conflicts and maximize commitment to sustain fishery development. Recognition of the ineffectiveness and its potential consequences leads to the adoption of the cooperative-based co-management approach in implementation of TAC system. In 1998, the TAC system was first applied to Korean fisheries, where traditional fishery management has consisted mainly of technical measures and input controls. The QMS of TAC system has been implemented in the form of cooperative-based co-management framework. This QMS framework was chosen to overcome many difficulties and limits that a competitive TAC system would impose on Korean traditional fisheries management. The implementation of the QMS of TAC system provides a unique opportunity to examine the limits of management information and resources, and to solve the problems in Korean fisheries management system.

• Korean Journal of Construction Engineering and Management
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• v.13 no.3
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• pp.131-142
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• 2012

Since CM for Fee has been introduced in domestic market of construction industry, Construction Management(CM) has been familiar with one of the established delivery systems in Korea. However, CM(CM for Fee) construction market has been stagnant consistently due to recent economic recessions. The fundamental causes of the current depression of CM construction market are highly related to the social/environmental factors(such as owner's negative perception about CM services, exclusive formation of the CM markets, unfeasible fee and limitations on technology developments in CM services) and the shortage of institutions associated with CM. Accordingly, fundamental improvements on the CM environment are required. This study suggests the feasible methods for improvement on CM system based on fundamental analysis of problems related to the environmental factors by conducting a delphi technique with professional personnels on various positions in CM markets.

• Journal of the Korean Professional Engineers Association
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• v.13 no.4
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• pp.31-47
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• 1980

Since medium and small manufacturing enterprises have , played a very important role not only in national economy but also in political and social relationships all of the countries in the world have paid favorable policies and programmes for protecting and promoting this sector. In Korea main ingredients of promoting policy for this sector consist of (1) encouragement to modernize facilities and rationalize operation (2) special priority in bank loan (3) promotion of industrial cooperatives (4) prevention of infringement by large industries. However, substantial investigation for problems incurred in medium industries has revealed that unless medium industries improve and raise their technological and managerial skillfulness for themselves all other measures are useless to solve the problems. This realization has induced all of the countries to render extension services on both of technology and management to assist and support their own effort for rationalization. Also in Korea during past 20 years many technical and managerial research institutes have rendered free consultancy services to medium industries by the support of government subsidy. Among them the joint extension services project performed by the Medium Industry Bank and UNDP during 1967 and 1975 might he listed as model case because of its broad and integrated activities and participation of foreign experts. We think many precepts should be :learned from the study of this project. Korean economy is expected to develop rapidly throughout coming'80 in spite of many obstacles, tut there is an apprehension that gap in of every facet between medium and large enterprises might he deepened and enlarged. To prevent the actualization of so-called dual structure of national economy and to promote stabilized medium industries with high added value productivity which are shown in well developed countries, consultancy assistance ana extension services should be strengthened much more than ever. Fortunately in 1978 legislation of "Medium and small industry promotion act" has paved the way for the systematic achivement of consultancy and extension services which shall be integrated by the government overall program. Under new framework thoughtfull accomplishment should be undertaken considering precious precepts obtained from past experience and failure. Special attention should be given to the technical liaison officer scheme, exclusive participation of only professional institutes, strict qualification and training for consultants for the future succsseful implementation.

• Journal of Navigation and Port Research
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• v.29 no.10 s.106
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• pp.915-920
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• 2005

This paper is aimed to survey threats of employment in Korean shipping industry, review the importance and speciality of women power, and diagnose its sexual discrimination and the actual condition of that. Therefore, this survey research will provide substantial data concerning issues in the employment and the significance of women power in the shipping firms, and give solutions for problems in managing women resource in the shipping companies. In conclusion, this study is able to identify the fact that threats of female employment are social costumes and prejudice, the speciality of work in shipping firms, and the shortage of occupations for women. This result of survey shows that the exclusive recognition about female employment in unique shipping industry should be revised as soon as possible.

• The Journal of Korean Society for School & Community Health Education
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• v.11 no.1
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• pp.67-78
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• 2010

Background & Objectives: Current trend is that funding agencies require investigators to share their data with others. However, there is limited guidance how to access and utilize the shared data. We sought to determine what common data sharing practices in U.S.A. are, what data-related to adolescent health are freely available, and how we deal with the large dataset adopting the complex study design. Methods: The study included only research data-related to adolescent health which was collected in USA and unlimitedly accessible through the internet. Only the raw data, not aggregated, was considered for the study. Major keywords for web search were "adolescent", "children", "health", and "school". Results: Current approaches for public health data sharing lacked of common standards and varied largely due to the data's complex nature, large size, local expertise and internal procedures. Some common data sharing practices are unlimited access, formal screened access, restricted access, and informal exclusive access. The Inter-University Consortium for Political and Social Research and the Center for Disease Control and Prevention were the best data depository. "Data on the net" was search engine for the website providing data freely available. Six datasets related to adolescent health freely available were identified. The importance and methods of incorporating complex research design into analysis was discussed. Conclusion: There have been various attempts to standardize process for open access and open data using the information technology concept. However, it may not be easy for researchers to adapt themselves to this high technology. Therefore, guidance provided by this study may help researchers enhance the accessibility to and the utilization of the open source data.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.2
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• pp.1-14
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• 1998

The purpose of this study is to find out how the urban landscape of Korea, especially Seoul, changed during the last half century since 1945. The modernization of Korea, which had begun in 1960's after the chaotic period caused by Korean War, influenced the rapid growth of cities and the radical changes of its structures. But the Western-minded planning theories based on rationalism and positivism was directly applied in developing our traditional cities and consequently the modern urban landscape including urban pattern, architectural style, and commercial and residential landscape revealed disharmony, discrepancy and inconsistency in skylines, streetscape and so on. The findings are summarized as follows. 1. Because the urban structure and pattern changed in undesirable manner in terms of land use and traffic circulation, cities as a whole resulted in exclusive and heterogeneous landscape, and citizens lost their identity and felt alienated. 2. Because the architectural forms of important and monumental buildings which influenced the character of streetscape were not so successful in inventing contemporary Korean Style in true sense, we still have difficulty in creating the urban landscape of originality and legibility. 3. Because from the beginning of this era almost all highrise buildings were designed by modernism-oriented western architects, the commercial landscape of central cities did not evoke a sense of place, and after the introduction of postmodernism this tendency is ore striking even in everyday ordinary streetscape. 4. The newly formed residential landscape which was mainly composed of highly dense and highrise apartment, not only evolved very overwhelming and ugly visual impact but also exposed many social problems in living condition, neighboring and face-to-face contact. In conclusion, in ordr to define the 'Koreanness' of our urban landscape, we have to struggle to combine traditional architectural heritage and native townscape with Western shape, thought and theory, no matter how difficult it may be.

• Korean journal of communication and information
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• v.50
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• pp.5-28
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• 2010

The theoretical scope of the public sphere has been dramatically expanded as a result of new academic inquiries into the nature of the political and the public in contemporary societies. While appreciating the value of the concept of the public sphere for understanding democratic roles of the media, scholars began to raise questions on Habermasians' exclusive focus on news and public affairs programs, arguing that various entertainment programs also can invoke political deliberation. Terms like affective public sphere, emotional public sphere, aesthetic public sphere, expressive public sphere were used to capture this new conception. To comprehend the theoretical and practical implications of the conceptual expansion of the public sphere for media studies, this study attempted to provide a typology of media-public sphere relationships. By using public-private and rational-emotional axes as two criteria for classification, we created four prototypes of the public sphere (i.e., political public sphere, populism, difference pluralism, and intimacy/privacy) and discussed the characteristics of each type. After setting out media communication as a form of meta-public sphere that mediates and coordinates the four different types of the public sphere, we presented public service broadcasting as an exemplar meta-public sphere in the contemporary society of multiple social antagonisms and differences.