• 제목/요약/키워드: Social Engagement

검색결과 390건 처리시간 0.022초

A case study on the corporate social responsibility in Patagonia 'Worn wear' (파타고니아 '원 웨어 (Worn wear)' 의 기업의 사회적 책임(CSR) 사례 연구)

  • Park, So-Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • 제22권1호
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    • pp.61-71
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    • 2020
  • This study looks at 'Corporate Social Responsibility' which is required for the fashion industry and brands in modern times. The American fashion brand known for its corporate social responsibility activities, 'Patagonia' is the case study for this research. The purpose of this study is to make suggestions to eco-friendly, outdoor and casual apparel fashion brands that want to introduce corporate social responsibility programs by considering the case of Patagonia's "Worn Wear" campaign. The method of this study was to review corporate social responsibility, previous studies on Patagonia, and literature, such as domestic and foreign media, Patagonia's official homepage, specialty publications, and media. The study concerning corporate social responsibility is focused on Patagonia's "Worn Wear". Worn Wear is Patagonia's system that repurchases and repairs products from Patagonia's own consumers. The study found that the well known corporate social responsibility led to increased sales. Patagonia's social responsibility activities are thought to be part of the brand identity that goes beyond marketing. In the Worn Ware case, repurchasing products from consumers and reselling them or reprocessing them resulted in increased sales, increased consumer engagement, and higher brand attention. The suggestion for a fashion company or brand in a category similar to Patagonia that is looking to engage in corporate social responsibilbty is to adopt and continue a campaign that 'consists of a successful marketing image, connecting memories and new experiences, separated shopping channels while diversifying the creation of distribution and contact channels'.

The Case Study on Smart Citizens Party (스마트시민정당 사례분석에 관한 연구)

  • Jung, Jin-Taek
    • Journal of Digital Convergence
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    • 제9권1호
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    • pp.137-151
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    • 2011
  • The purpose of this paper is to analyze and compare the existing smart citizens party systems and develop a prospective model. As a result of conducting this research, it is recommended that the prospective system consists of an social computing, citizen participation module, and an interface module. This result suggests important starting point to develop a resonable and reliable implementation model for smart citizens party platform.

THE NEED OF DISTANCE LEARNING FOR ASTRONOMY DEVELOPMENT IN INDONESIA

  • YAMANI, AVIVAH;MALASAN, HAKIM L.
    • Publications of The Korean Astronomical Society
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    • 제30권2호
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    • pp.715-718
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    • 2015
  • Astronomy is a popular topic for the public in term of astronomical phenomenon such as occultations, solar and lunar eclipses or meteor showers. In term of education, astronomy also is popular as one of the world Science Olympiads. Social media, as the new trend in communicating and connecting people, plays a significant role in increasing the size of the astronomy community. Beyond IYA 2009, more and more astronomy activities have been done in many places in Indonesia. New astronomy communities have been formed in several cities and public engagement is also high in social media especially on Facebook and Twitter. In this paper, we will discuss the lesson learned from astronomy outreach achievements in Indonesia and the need for citizen science projects as a distance learning tool for the public as part of astronomy development in Indonesia. We argue and propose that this project will be also important up to a regional scope.

Visual Dynamics Model for 3D Text Visualization

  • Lim, Sooyeon
    • International Journal of Contents
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    • 제14권4호
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    • pp.86-91
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    • 2018
  • Text has evolved along with the history of art as a means of communicating human intentions and emotions. In addition, text visualization artworks have been combined with the social form and contents of new media to produce social messages and related meanings. Recently, in text visualization artworks combined with digital media, communication forms with viewers are changing instantly and interactively, and viewers are actively participating in creating artworks by direct engagement. Interactive text visualization with additional viewer's interaction, generates external dynamics from text shapes and internal dynamics from embedded meanings of text. The purpose of this study is to propose a visual dynamics model to express the dynamics of text and to implement a text visualization system based on the model. It uses the deconstruction of the imaged text to create an interactive text visualization system that reacts to the gestures of the viewer in real time. Visual Transformation synchronized with the intentions of the viewer prevent the text from remaining in the interpretation of language symbols and extend the various meanings of the text. The visualized text in various forms shows visual dynamics that interpret the meaning according to the cultural background of the viewer.

Content Analysis of the Facebook Pages of Selected Academic Libraries in Vietnam

  • Chi, Duong Thi Phuong
    • Journal of Information Science Theory and Practice
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    • 제9권1호
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    • pp.79-89
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    • 2021
  • This study explores Facebook use in Vietnamese academic libraries by analysing libraries' posts on their Facebook pages and library users' interaction with those posts. A total of 260 posts on four academic libraries' Facebook pages were examined using the content analysis method. The findings reveal that Facebook was mainly used to encourage reading and to transmit announcements. Most of the academic libraries published one post a week. The photo was the most frequent media type of libraries' posts and gained a higher level of interaction than other posts. According to the research results, the user engagement was low, and the user interaction with libraries' posts generally was in the form of reaction. The findings can help better understand Facebook use in Vietnamese academic libraries and may assist libraries in creating a plan for using Facebook more effectively.

Design and Evaluation of a Social Networking Site (SNS) Supported Collaborative Learning Environment for Vocabulary Learning

  • YANG, Wanping;PAN, Yingying
    • Educational Technology International
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    • 제23권1호
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    • pp.41-66
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    • 2022
  • Vocabulary learning plays an important role in language learning. This study explored a new paradigm based on social networking site (SNS) supported collaborative learning for vocabulary learning. SNS supported collaborative learning (SSCL) can effectively promote learners' engagement, interest and motivation by providing a more communicative and interactive environment. However, vocabulary learning studies on SSCL mainly focused on the effectiveness and influencing factors, lacking specific instructional strategies. Therefore, this study aims to develop instructional strategies that guide instructors to create an SSCL environment for facilitating vocabulary learning. The final instructional strategies are composed of three stages according to the course process, consisting of 8 general strategies and 21 specific guidelines. The content validity was ensured by four experts in the field of educational technology. The instructional strategies were then applied in an actual classroom with 16 students. The positive responses from the instructor and learners indicated that SSCL can be reasonably incorporated into the current curriculum to provide effective learning opportunities and to promote learners' vocabulary learning.

Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

  • Yooncheong CHO
    • Korean Journal of Artificial Intelligence
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    • 제11권2호
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    • pp.29-38
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    • 2023
  • The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

Korean Social Workers' Struggles to Be Empathic with Their Battered Women Clients (가정폭력피해여성들과 일하는 한국 사회복지사들의 감정이입 갈등에 관한 연구)

  • Chong, Hye-suk
    • Korean Journal of Social Welfare Studies
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    • 제37호
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    • pp.145-170
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    • 2008
  • This qualitative study explores social workers' phenomenological experiences with battered women, including their struggles and needs for building and maintaining an empathic identification with their battered women clients. Twelve interviews were conducted with social workers who have provided services in the domestic violence field over the last two years. They identified their clients prejudices and unfamiliarity with counseling and social work profession in Korea as related to battered women clients' initial resistance to social workers' empathic engagement. The nature of victimization between intimate partners (i.e., emotional bounds, continuing risks of victimization) requires workers' enormous energy to maintain their need for an empathic identification with their clients. Social workers emphasized the importance of clinical supervision and supportive networks that enable them to maintain their professional energy and commitment as an empathic helper.

From a Developmentalist Welfare State to a Social Investment State: A Case Study of Japan (발전주의 복지국가에서 사회투자국가로: 일본 사례를 중심으로)

  • Kwon, Soon-mee
    • 한국사회정책
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    • 제25권1호
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    • pp.231-257
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    • 2018
  • Japan has generally been considered as the developmentalist welfare state. However, Japan has recently been transformed into a social investment state. Although it still has a developmentalist characteristics with its institutional path dependence, the new social and economic challenges derived from the new social risks such as low birth rates and aging population forced Japan to adopt a new welfare state strategy. The paradigm shift in terms of welfare state strategy was launched by the Third Way positioning of the Democratic party government and succeed to the Second Stage of Abenomics under the Third Abe Cabinet. This paper argues that the welfare state paradigm shift towards a social investment state in Japan is not limited to the Japan's Plan for Dynamic Engagement of All Citizens for a virtuous cycle of growth and distribution, but expands its scope to include the work-family balance policies such as labor market activation for women and public caring for children.

A Comparative Study on Online Civic Journalism Practice and Civic Influence in the U.S. and Korea - Focus on News about the 'Oil Price' (온라인 시민저널리즘 양상과 시민 영향력에 관한 한.미 간 비교 연구 - '유가' 관련 보도를 중심으로)

  • Yang, Min-Je;Kim, Min-Ha
    • Korean journal of communication and information
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    • 제45권
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    • pp.463-495
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    • 2009
  • Korea has started to pay attention to civic journalism in recent years while it initially emerged in the United State since late 1980s. Furthermore, albeit some discernable limitations, the Internet has played an important role in fertilizing civic journalism as indicated by the emergence of online news media and the increasing number of civic journalists engaged in the online activities. Whereas there are some patterns of civic journalism practice and the civic influence commonly observed in both countries, there are significant factors that distinguish th1e case of Korea from that of the U.S. The purpose of this study is to compare the two countries in terms of the patterns of civic journalism practice and civic influence. This goal has been achieved by analyzing ‘CNN iReport’ in the U.S. and ‘Ohmynews’ in Korea, both of which are prime civic journalism websites. Those websites have been compared in light of four standards of civic journalism: first, the degree of post-objectivism; second, the search for effective resolutions of social problems; third, civic engagement in the news making process to enhance bottom-up agenda setting; and finally, citizens’ interaction with the news. The results reveal that the American civic journalism website is more likely to shed light on deviating from the principle of objectivity and seeking alternatives and resolutions of social problems. Moreover, it effectively utilizes civic engagement in the news Abstracts 551 making process as indicated by the higher numbers of civic journalists and civic news resources. Also, readers’ interaction with the news was found to be more active in the iReport website than in the Ohmynews.

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