• 유통과학연구
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• 제15권9호
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• pp.17-26
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• 2017

Purpose - This study aims to present ways to secure capable employees by examining key factors of internal marketing applicable to the jewelry distribution business and analyzing the relations among organizational commitment, job satisfaction, and turnover intentions among employees who play important roles in jewelry distributors. Research Design, data, and methodology - To examine these research models, samples were collected from 210 individuals working in jewelry distribution companies. The analysis was conducted by the use of a questionnaire method among employees in jewelry distribution companies. SPSS 18.0 were utilized for data analysis. Results - Among internal marketing components of jewelry distribution companies, the two factors - management support and reward system - have positive (+) effect on organizational commitment and while internal communication and education/training have negative (-) effect on employees' turnover intention. Jewelry distribution company employees' job satisfaction and organizational commitment have negative (-) effect on their turnover intention. Conclusions - This is an exploratory study that aims to find out ways to prevent employee turnover in the perspective of jewelry distribution companies' organizational measure - internal marketing. The future study needs to present more sophisticated strategies of internal marketing based on in-depth analysis of specific causes that make employees at jewelry distribution companies leave the occupations.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.613-620
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• 2020

The development of mobile Internet services allows more consumers to adopt smartphones as their primary communication device. This study focused on the application of the Technology Acceptance Model (TAM) to determine the willingness of batik and textile craftsmen to use smartphones. The population of this study was batik and textile craftsmen in the Bayat, Klaten, Central Java, Indonesia. A total sample of 243 people had answered 30 questions on the questionnaire with a 5-point Likert scale. The results of data analysis using GSCA software showed that, from eight hypotheses proposed, two hypotheses had not been supported. Technical support was not significant for the ease-of-use. It is because the damage experienced can be easily resolved by a repair shop. The findings reinforce the importance of training during the implementation of new technology. This training can make the users understand how to use new technology. The findings of this study strengthen the theory of TAM. Management support further influences the usefulness. This finding supports the theory of Igbaria technology acceptance. However, social influence did not significant influence the usefulness. This was because this study was conducted when the smartphone was no longer said to be a new technology.

• 한국문헌정보학회지
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• 제11권
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• pp.43-75
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• 1984

Information science is the study how in formation is transferred and all the intermediate steps of collecting, organizing, interpreting, storing, retrieving, disseminating and trans foming information. Professional education means the transfer of knowledge, the development of cognitive abilities and the infusion of professional attitudes. Training may be defined as practice-based instruction in the development and use of professional skills. Each is affected by the confluence of social, economic and technological realities of the environment where the learning takes place. We have witnessed controversy about methods of curriculum revision and change. Should information science courses be added to the traditional library science curriculum or should the new approaches be integrated within the subject matter of each individual course? The article is based upon the assumption that education for librarianship is at a turning point. To provide this information, 25 curricula of colleges and universities were analysed to assist in the study. Also 32 information professionals were asked to assist in the study. In the experimental part of this study, curricula based on the education and training of library and information profession als were examined. The most frequently offered compulsory course 'Introduction to Information Science' exposes students to a new way of looking at library and information problems. Information retrieval, library automation, computer programming, data processing, indexing and abstraction, communication, system analysis has offered. These indicate a curriculum slowly shift from traditional librarianship to an emphasis on computerization and automation. Also from a questionnaire listing 58 events might influence library and information science education.

• 품질경영학회지
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• 제43권4호
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• pp.545-558
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• 2015

Purpose: The Purposes of this study are (1) to examine why users are communicating through MIM (2) to understand what factors impact these users' satisfaction and loyalty. Methods: We use a questionnaire survey to collect 256 data on users' perceptions of Kakaotalk. We also use a structural equation modeling method by using AMOS 18.0. Results: Company trust, communication voice, connectedness, and perceived network size are found to be statistically significant factors affecting. Also, satisfaction influence on word of mouth and intention to switch. Conclusion: This study develops a research model from the MIM context. We suggest three points of view as company characteristics, device interactivity, and social factor. We examine the determinants of users' satisfaction and loyalty. The results can offer valuable insights for future mobile services research.

• 한국주거학회논문집
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• 제24권3호
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• pp.109-119
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• 2013

Today's urban spaces require diverse functions according to segmented social changes. Urban public space needs to be a field of mutual exchange, respect of diversity, and communication. According to these needs, an identity which reaches the public should be developed and realized. Therefore, this study is to present indexes for evaluating public space as a means to improve urban identity along with developing an awareness of possible problems. For this purpose, this study found out and analysed factors of evaluation indexes for the most fundamental public spaces which form cities in order to develop directions for deciding on indexes for public space and activation of that public space. An empirical analysis was conducted with the use of a questionnaire with evaluation indexes, reliability, and validity of properties of the space to be analysed and the evaluation items were tested. Based on the results, the study compared and analysed the differences between groups with independent variables (evaluation indexes) and general characteristics through a t-test. As a result, it was discovered that easy and safe accessibility in the use of urban parks as public space was statistically significant. Such results show that accessibility is the most significant factor in the use of parks.

• Asia Marketing Journal
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• 제20권4호
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• pp.65-94
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• 2019

The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer's behavior and their decision. This study was carried out because little research was done to examine the influence of positive labeling toward brand loyalty, and also to find out the benefits that consumers can get from being labeled in positive terms. Data were collected through survey questionnaire and 151 usable responses were used. Following a series of pretests and confirmatory factor analysis helped to purify measures and verify the psychometric properties of the scale. Structural equation modeling with AMOS was used for testing of research hypotheses. The result of data analysis demonstrated the positive relationship between labeling and brand loyalty, i.e. positive labeling indirectly leads to consumers' loyalty toward a brand. Findings revealed significant relationship between involvement and emotional attachment, as well as the relationship between community engagement and choice cutback. The results gave support for the hypothesis of moderating effect of buzz on the relationship between involvement and emotional attachment, even though the hypothesis of moderating effect of distinction was rejected. Taking Apple's rivalry strategy as initial point, this study highlights the role of labeling in creating social identity. The study attempts to show the positive consequences of labeling strategy for firms that seeks ways of good competition without engaging into conflicts.

• 유통과학연구
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• 제21권7호
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• pp.117-129
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• 2023

Purpose: With the number of COVID-19 cases declining and generational differences among how people use mobile apps, including health service apps, the goal of this research is to identify and analyze the factors that affect people's attitudes when using the Halodoc health service app during the third year of the pandemic. Research design, data, and methodology: This study proposes a quantitative analysis method based on PLS-SEM modeling. This study has used a questionnaire survey to collect randomized data from 268 Halodoc users from generations Y and Z in Jakarta. Results: Both the Y and Z generations believe there is a significant usefulness factor in the attitude toward using the application. The start of the pandemic period demonstrates that the urgency of using health service applications is no longer determined by performance expectations, effort, or social panic, but rather by these applications' usability. Conclusions: Even though a health service application is no longer considered an urgent service or a priority need, attitudes, and behaviors in using it emphasize the aspect of long-term benefits. These findings supplement other considerations and understandings in application of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in explaining attitudes and intention behaviors.

• 한국콘텐츠학회논문지
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• 제19권9호
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• pp.262-270
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• 2019

본 연구는 문화와 언어의 장벽으로 인해 발달장애 발생 위험이 높은 다문화가정의 자녀를 위한 발달장애 조기선별 검사지 디자인 개발을 목적으로 한다. 일반적인 발달장애 조기 선별검사지와 달리 다문화가정을 위한 조기 선별 검사지에 대한 연구는 극히 드물며, 특히 다문화가정의 부모와 관련 사회복지사들이 현장에서 겪는 언어적, 문화적 소통의 한계점을 극복할 수 있는 시도는 전무하다. 이에 본 연구에서는 전문가 세미나를 통하여 기존의 발달장애 조기 선별검사지 현황과 개발의 필요성을 확인하고, 이해관계자를 대상으로 한 설문조사와 인터뷰를 통해 니즈를 파악한 후 인사이트와 디자인 핵심요소를 도출하였다. 이를 통해 다문화가정 부모가 선호하는 일러스트레이션 스타일과 언어권별 음성지원시스템을 포함한 발달장애 조기 선별검사지를 개발하였다. 리플릿 형식의 검사지는 지역의 다문화센터 및 장애인복지센터에서 다문화가정의 영유아 발달장애 조기 선별에 실질적으로 활용될 예정이다.

• 한국인구학
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• 제24권1호
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• pp.91-121
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• 2001

본 연구논문은 IMF 경제위기가 우리의 가족생활에 미친 영향을 살펴보았다. 경제위기가 가져온 생활수준의 변화와 경제적 고통의 내용과 함께 가족간의 접촉의 정도나 가족폭력, 가족해체 등 가족관계에 일어난 변화를 살펴보았다. 또한 친족 친지와 주고받은 경제적 도움의 정도나 소비지출행동의 변화를 통해서 완만한 사회변화 과정에서는 잘 드러나지 않았던 한국 가족의 특성 및 가족생활의 단면을 살펴 보았다. 뿐만아니라 경제위기가 장차 성별관계에 미칠 영향을 여성들의 취업동기의 강화나 역할행동의 변화라는 관점에서 검토해 보았다. 경제위기는 가족관계에 변화를 가져왔다. 전체적으로 실업이 생긴 가족들은 가족관계에 무엇인가 달라졌다고 느낀 경우가 많았고, 긍정적으로든 부정적으로든 부부 간의 접촉빈도가 높아졌다. 부부간의 폭력이나 해체의 가능성이 비교적 낮게 나타난 반면, 자녀에 대한 폭력이 이보다 직접적으로 반영되었다. 사회적 보장제도나 친구에 비해서 친족은 여전히 가장 중요한 경제적 의지의 대상으로 존재하고 인다는 사실도 확인되었다. 특히 친정이 도움의 자원으로 활용되고 있다는 점은 주목할 만하다. 이러한 사실들은 기존의 서구사회를 대상으로 한 조사결과들과 다소 다른 것들이므로, 우리사회를 해석하는 중요한 자료가 될 수 있을 것이다. 뿐만 아니라, 경제위기의 소비 변화를 통해서 우리사회에서 문화비용과, 병원비. 그리고 사교육비가 지출의 신축성을 가진 부분인 것이 드러났다. 그리고 경제위기에 직면하여 여성들의 취업에서 경제적 동기가 강화되는 측면과 함께 역할행동의 변화가능성도 일부 제시되었다.

• 한국의류산업학회지
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• 제18권5호
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• pp.595-605
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• 2016

Importance of appearance as a means of self-expression and communication is increasing in modern society even for men. And appearance has become an significant factor affecting men's quality of life. The main objectives of this study were to develop an instrument measuring appearance related quality of life(ARQoL), and examine the body factors influencing ARQoL. The ARQoL instrument was developed from in-depth interviews, focus group interviews, and literature review, and were revised through two pre-tests. The final questionnaire was administered through on-line survey with 440 men. Quota sampling was used based on age and body size. The results indicated that high ARQoL group showed significantly higher satisfaction on body factors including face, weight, shape, body proportion, hair, and overall impression than low ARQoL group. There was no significant difference in terms of satisfaction on height between two groups. Factor analysis showed that ARQoL consists of four factors - physical, economic, psychological and social factors. Overall impression was the most important body factor affecting all four factors of ARQoL and has very strong influence especially on economic ARQoL. BMI was also a significant factor affecting physical, economic and social ARQoL except psychological factor of ARQoL. Face had significant influence only on economic and psychological aspects of ARQoL.