• Title/Summary/Keyword: Social Communication

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A Social Learning as Study Platform using Social Media (소셜 미디어를 학습플랫폼으로 활용한 소셜 러닝)

  • Cho, Byung-Ho
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.5 no.4
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    • pp.180-185
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    • 2012
  • Social Learning is a new study model of future knowledge information society. In different existing study, it concentrate on relationship with others and design to connect studying with social effect as a study platform using social media such as Blog, SNS, UCC, Microblog. In my paper, social learning characteristics are described to understand social learning, that is 3 keyword such as context, connectivity, collaboration. Also we investigate social media characteristics and social media how to be used social learning. Also social learning system building method using facebook is presented.

A Study on the Role of Network Characteristic in Social Commerce Context: Emphasis with the Moderating Effect of Transactive Memory Capability

  • Kairat, Dana;Choi, Do Young
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.3
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    • pp.109-117
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    • 2021
  • Although previous studies on social commerce have provided much insight, more studies in the perspective of social network are needed because social commerce happens within online communities or virtual groups, where buyers connect and interact with each other by sharing information. So, the purpose of this study is to investigate how transactive memory as network characteristic can affect social commerce behavior through social support and relationship quality. We verified the relational effect among social support, relationship quality, and social commerce intention in the Korean market context. Moreover, we found transactive memory capability also played an essential role in the field of social commerce. Specifically, we found consumer's transactive memory capability plays a significant moderating role in the relation between social support and relationship quality.

The Study of Function about Real Life in Children with Cerebral Palsy (뇌성마비아동의 실제생활에서의 기능에 관한 연구)

  • Ko, You-Jeong;Oh, Myung-Hwa
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.11
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    • pp.1763-1770
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    • 2013
  • The purpose of this study was to investigate the correlation amongst the social function, communication function, activities of daily living and gross motor function beyond existing research on physical function and functional capacity in cerebral palsy. 43 children with cerebral palsy participated in this study and significant correlations were found among social function, communication function, activities of daily living and gross motor function. The greatest significant correlations were found between social function and activities of daily living. Significant higher correlations were found between items of social function and communication, but were lower between social function and gross motor function. The results showed that we consider the social aspects of function of children with cerebral palsy in the area of rehabilitation in order to focus on the problem in real life.

The Influence of Communication and Social Support on the Organizational immersion of Small and Medium Cosmetic Brand Shop (중소화장품 브랜드샵 종사자의 의사소통과 사회적 지원이 조직몰입에 미치는영향)

  • Lee, Byung-Hyo;Yi, Seon-Gyu
    • Journal of Convergence for Information Technology
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    • v.7 no.3
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    • pp.117-125
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    • 2017
  • This study empirically analyzed the influence of communication and social support on the organizational immersion of salespeople in cosmetic brand shops in Seoul. Communication and social support were set as independent variables as factors affecting organizational immersion. Communication variables were subordinate variables such as formal communication, communication with supervisor, and communication with colleagues. Sub-variables of social support factors were set as support of superiors and support of colleagues. As a result of the analysis, communication factors such as formal communication, communication with supervisor, communication with colleagues were analyzed as the significant influencing factors on the organizational immersion of workers. The support of supervisor was analyzed as the significant factors influencing the organizational immersion of workers. However, support of colleagues was analyzed as a factor that did not affect the organizational immersion of workers.

Examining the Knowledge Structure in the Communication Field: Author Cocitation Analysis for the Editorial Board of the Journal of Communication, 2008 and 2011 (Journal of Communication의 편집위원회에 대한 저자동시인용분석을 이용한 언론학 분야의 지적구조와 사회적 배경 분석: 2008년과 2011년 비교)

  • Kim, Hyun-Jung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.23 no.2
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    • pp.109-132
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    • 2012
  • This study examines the social network of scholars in the field of communication by using author cocitation data. A matrix containing the number of cocited documents between pairs of authors is created for social network analysis of scholars who are on the editorial board of Journal of Communication, and the networked map of the scholars is used to visualize the knowledge structure of the field by identifying groups of authors who are more central than others. In addition, the study compares the previous analysis performed in 2008 and the current analysis on the editorial board of the journal, which increased from 146 to 254 scholars in numbers. Author cocitation data was collected using Social Science Citation Index (SSCI) through the Web of Science database, and UCInet was used to create and visualize the author cocitation network and to analyze the correlation between the cocitation network and the factors that may have affected the structure of the cocitation network.

Design of Social Learning Platform for Collaborative Study (협력학습을 위한 소셜러닝 플랫폼의 설계)

  • Cho, Byung-Ho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.5
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    • pp.189-194
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    • 2013
  • Social learning is a new study model of future knowledge information society. In different existing study, it lay stress on individual activity and collaborative study with others. It is useful to apply social media services to build social learning platform for collaborative study. In my paper, after existing social media services and social platforms are investigated and analyzed, an effective social learning platform applyng social media services is presented. Also differences and superiority compared to other social platforms is presented through new social learning platform architecture and screen design.

The Effects of Hispanics' Social TV Participation on Ethnic Identifications

  • Natascha Ginelia, Perez-Rios;Eunice (Eun-Sil), Kim
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.243-253
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    • 2023
  • Social television encompasses the social media aspect of television viewing. This study attempts to investigate how social television influences Hispanic and national ethnic identification as well as social presence. Based on the theoretical framework of Tajfel and Turner's Social Identity Theory (SIT), this study focuses on the potential influence of social television on Hispanics' ethnic identifications and social presence. With a sample of 100 Hispanic students, we conducted a lab experiment to measure the effects of exposure to ethnic and non-ethnic related Twitter feeds on Hispanic and national ethnic identification along with social presence. Findings reveal that there was no significant difference between those exposed to the ethnic-identity related Twitter feed compared to those exposed to the non-ethnic identity related Twitter feed, followed by the control group not exposed to the Twitter feed at all. Implications were discussed.

Changes in Children with Autism Spectrum Disorder after Theraplay Application

  • Chang, Yoonyoung;Kim, Bongseog;Youn, Miwon
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.32 no.3
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    • pp.112-117
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    • 2021
  • Objectives: This study identified changes in social communication and interaction among children with autism spectrum disorder (ASD) through Theraplay. Methods: This study included 20 children who were diagnosed with ASD by a child and adolescent psychiatrist and were recommended to undergo Theraplay in 2012-2017. The Marschak interaction method was used to identify and analyze the interactions between parents and their children. The Korean version of the Social Communication Questionnaire (K-SCQ) was used to evaluate symptoms of ASD. The Wilcoxon signed-rank test was used to compare the differences before and after Theraplay. Results: Upon comparing the differences in total K-SCQ scores, there were statistically significant changes (z=-3.269, p=0.001) in children with ASD. Changes were also confirmed in each category, namely social interaction, communication, and limited and repetitive behavior patterns (p=0.011, p=0.025, p=0.039, respectively). Conclusion: This study found that Theraplay may cause significant changes in social communication in children with ASD. Further studies are needed to establish the effectiveness of Theraplay in children with ASD.

Relations between Reputation and Social Media Marketing Communication in Cryptocurrency Markets: Visual Analytics using Tableau

  • Park, Sejung;Park, Han Woo
    • International Journal of Contents
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    • v.17 no.1
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    • pp.1-10
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    • 2021
  • Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

The Effect of Social Viewing of Live Commerce on Viewing Satisfaction - Focusing on the Mediation Effect of Social Presence - (라이브 커머스의 사회적 시청이 시청 만족도에 미치는 영향 - 사회적 실재감의 매개 효과를 중심으로 -)

  • Zhao, Meng;You, Kyung Han
    • Journal of Korea Multimedia Society
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    • v.25 no.8
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    • pp.1188-1202
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    • 2022
  • This study aims to investigate what communication phenomenon social viewing is associated with, and how satisfaction with using live commerce affects, taking into account that live commerce is a form of content consumption based on social viewing. In particular, social viewing is classified in this study as message production and sharing activities that influence users' satisfaction with live commerce viewing, as well as how two-dimensional social viewing behaviors are associated with users' perception of social presence. Then, the impact of these factors on improving viewing satisfaction is determined. It is also designed to investigate the moderating effect of social presence and viewing satisfaction as a function of the size of users' social networks by taking into account how social viewing affects the degree of social exchange among users. The findings of the analysis are as follows. First, social viewing behaviors. i.e., sharing and production behavior were identified as strong factors that have a direct impact on social presence and viewing satisfaction. Second, social presence plays a moderating role in the relationship between social viewing behavior and viewing satisfaction. Third, the impact of sharing behavior on social presence and viewing satisfaction was greater than the that of production behavior. Fourth, network size (number of followers and followings) had no direct effect on social reality or viewing satisfaction, but it had a moderating effect on the relationship between production behavior and social presence. Based on the findings, the implications and recommendations were discussed.