• 보건의료산업학회지
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• 제14권2호
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• pp.1-14
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• 2020

Objectives : The purpose of this study was to test fitness of the structured model of SNS activities for health information. Methods : A structured questionnaire were administered to 500 subjects. A structural equation model was applied to collected data. Results : The response rate was 73.9%. The respondents mostly used Facebook and KakaoStory. They spent 70 minutes per day and 21~30% of this usage was taken by health information. In the variances, those who has religion more actively exchanged information about diseases and medical institutions. The goodness-of-fit of the model was .81(GFI) and .90(CFI). The main path was bridging capital -> bonding capital -> credibility -> SNS activities for health information. The path from quality of sharing information to SNS activities was not significant. It could be explained by the restriction of digital literacy. Conclusions : SNS activities for health information were determined by credibility, currency and bonding social capital. Bridging social capital, indirectly, influenced SNS activities through bonding social capital. Thus building bonding social capital would be a critical success factor for SNS.

• International journal of advanced smart convergence
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• 제6권2호
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• pp.34-50
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• 2017

This study delved into the effects of labor union members' social media utilization for the formation of labor union social capital. Specifically, this study aimed to identify the effects of labor union-related social media use and participation on the labor union's social capital formation through quantitative and qualitative research. It set up trust, network, and participation as social capital components and as dependent variables. Network, in particular, was divided into bonding and bridging aspect. There is the correlation between labor union-related social media use and the formation of labor union social capital. As participation in the group type social media operated by a labor union becomes more active, evaluation on labor union social capital throughout trust, network, and participation is higher. Especially, the correlation between bonding network and bridging network was high. This proves that a labor union's bond enhancement does not result in the labor union's selfishness, but it can build a cooperative system with an external network.

• Journal of Information Technology Applications and Management
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• 제29권4호
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• pp.35-49
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• 2022

Knowledge sharing occurs through voluntary interactions between human actors. In this paper, from the perspective of social interaction, the effect of transactive memory capability and social capital (bridging social capital and bonding social capital) on knowledge sharing intention was analyzed, and tenure was demonstrated as a moderating factor that can strengthen their relationship. Therefore, the results of this study are summarized as follows. First, it was verified that the transactive memory capability had a significant positive effect on the knowledge sharing intention. Second, it was found that the bridging social capital and bonding social capital held by individuals had a significant positive effect on knowledge sharing intention. Social capital is understood to form an individual's voluntary motivation for knowledge sharing. Third, it was verified that the moderating effect of tenure suggested in this study was not significant. Based on the results of this study, implications and future research directions were presented.

• 한국언론정보학보
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• 제65권
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• pp.5-26
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• 2014

본 연구는 전국의 고등학생 및 대학생에 대한 대규모 조사를 통하여 소셜미디어 이용정도 및 이용동기가 교량적/결속적 사회자본 및 참여를 증진시키는 데 얼마나 기여하고 있는지 고찰했다. 특히 소셜미디어를 네트워크 성격에 따라 개방형 네트워크와 폐쇄형 네트워크 서비스로 구분해 분석한 결과, 전자는 교량적 사회자본의 강화에, 후자는 결속적 사회자본의 증진에 기여하는 것으로 나타났다. 소셜미디어이용동기는 교량적/결속적 사회자본 모두에 유의한 영향을 미쳤다. 소셜미디어를 통한 정치 사회적 참여에는 소셜미디어 유형별 이용정도와 이용동기가 모두 유의한 영향을 미쳤다. 결론적으로, 소셜미디어가 사회자본에 미치는 효과는 어떤 성격의 매체를 이용하고 그것을 어떠한 목적으로 이용하는가에 따라 결정된다고 볼 수 있다.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 추계학술대회
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• pp.255-271
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• 2005

This paper aimed to exam core factors of the relationship factors and analyze their effects on structural bonds and social bonds. And this paper analysis structural bonds and social bonds effects on relationship commitment. To accomplish this purpose, this study examined previous studies and summarized core factors of the relationship making. The result of this study are as follow: First, we examined that 6 factors-tech-shared, product characteristic, transaction specific asset, reputation, trust, communication-were relationship factors of buyer-seller industrial market. Second, it is shown that tech-shared, product characteristic, transaction specific asset factors have a positi-ve influence on the structural bonding. Third, it is shown that reputation, trust, communication factors have a positive influence on the social bonding. Fourth, it is shown that structural bonding, social bonding have a positive influence on the relationship commitment.

• 한국정보시스템학회지:정보시스템연구
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• 제25권1호
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• pp.201-223
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• 2016

Purpose As social network games (SNG) enjoy rapid growth in the market and become a major sector of the gaming industry, it is of great interest to examine the how users continuously use SNG. In SNG, the users' social interaction is the most prominent advantage of the social network, as well as the entertainment afforded by the game. This study explores the relationship between altruism, which is considered the most prominent characteristic of SNS, and the continuance usage intention, as well as the moderating role of social capital. Based on social capital theory and organizational citizenship behavior, this research model considers social bonding and bridging that are divided by social capital. Design/methodology/approach An AMOS analysis based on survey data from 223 SNG users indicated that SNG with greater altruism enhance social capital (social bonding, social bridging), which is related to the user's satisfaction and the continuance intention of SNG. Findings Social bonding is positively related to the user's satisfaction with SNG. In other words, social bridging positively affects the continuous usage intention of SNG. These findings help managers in developing and implementing altruistic relationships and social capital for continuous usage of SNG.

• 디지털산업정보학회논문지
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• 제9권3호
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• pp.155-171
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• 2013

This research paper is focused on a theoretical study of the influences the structural factors and social capital within an industrial cluster have on innovative performance, and expanding the understanding of the influence through positive analyses based on public surveys. The study adopts a concept of social capital that can formulate a social relationship, and maintains that the social capital either works as a mediator for structural factors or independently exerts strong influences on innovative performance. In the research, the social capital is divided into two categories, bonding social capital and bridging social capital, and their influences are analyzed separately. The result of the analyses shows that unlike the traditional perception based on Korea's unique culture, the influence of bridging social capital is stronger than that of bonding social capital. It is also found that the structural factors exert influence by themselves on the contrary the previous study, simultaneously they still have influence upon innovative performance through bridging social capital calculated via the elements such as secondary relationships, network activity support and organizational openness.

• 디지털융복합연구
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• 제15권11호
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• pp.523-534
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• 2017

본 연구는 소년원보호소년의 사회적 유대가 자기유능감에 미치는 영향을 파악하고, 사회적 유대와 자기유능감 간의 관계에서 자아존중감의 매개효과를 검증할 목적으로 수행되었다. 이를 위해 본 연구에서는 한국청소년정책연구원의 2015년 청소년 기업가 정신 함양 및 창업활성화 방안 연구 II의 횡단조사 자료를 토대로 소년원보호소년 총 908명을 대상으로 단계적 중다회귀분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 소년원보호소년의 사회적 유대는 자기유능감에 직접적인 영향을 미치는 것으로 나타났다. 둘째, 소년원보호소년의 사회적 유대가 자아존중감에 영향을 미치는 것으로 나타났다. 셋째, 소년원보호소년의 자아존중감은 자기유능감에 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 소년원보호소년의 사회적 유대가 자기유능감에 미치는 영향에서 자아존중감의 매개효과를 검증하였다. 이러한 결과를 바탕으로 소년원보호소년의 자기유능감 및 사회적유대와 자아존중감 증진 방안에 대한 이론적 근거를 제시하고 후속연구를 위한 함의를 제안하였다.

• 한국노년학
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• 제38권4호
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• pp.999-1013
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• 2018

본 연구는 고령친화 환경인식이 사회결속력 인식에 영향을 미치는지를 파악하고, 연령통합 인식이 고령친화 환경인식과 사회결속력 인식과의 관계를 매개하는지를 살펴보았다. 한국연구재단의 한국사회기반연구사업(SSK)에서 진행된 '2017 연령통합설문조사' 자료를 이용해서 분석하였으며, 분석에 사용된 자료는 20세에서 86세까지 성인 997명이였다. 고령친화 환경인식은 WHO에서 제시한 고령친화도시가이드라인 항목을 활용하였으며, 연령통합인식은 연령유연성과 연령다양성을 나타내는 척도로 측정하였다. 사회결속력 인식은 사회통합에 관한 측정도구로 보편적으로 사용되는 사회적 자본 척도 가운데 신뢰와 사회응집력을 묻는 문항을 사용하였다. 분석결과의 신뢰도를 높이기 위해 연령, 성별, 교육수준, 거주지역을 통제하였다. 분석결과, 고령친화 환경인식이 높을수록 대상자들의 사회결속력 인식은 높아지는 것으로 나타났고, 고령친화 환경인식은 연령통합인식에 긍정적으로 영향을 미쳐 사회결속력 인식을 높이는 것으로 분석되었다. 이러한 결과를 통해, 인구고령화로 인한 세대 간의 갈등을 완화하기 위한 고령친화 환경조성 및 연령통합인식 증진 방안을 제시하였다.

• 한국멀티미디어학회논문지
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• 제18권9호
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• pp.1118-1130
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• 2015

The current study explores a possible mechanism through which game users' integrated sociopsychological factors lead to a higher level of life satisfaction, based on desire-fulfillment theory as well as hedonic and eudaimonic approaches to happiness. Using data from a survey of 789 game users in South Korea, we tested the relationships of psychological variables (self-esteem and game and life-efficacy), social variables (bonding and bridging social capital), and demographic variables (age and gender) with life satisfaction. Results show that self-esteem and game efficacy were an important antecedent to the degree of users' life satisfaction. Both bonding and bridging social capital increased life satisfaction. The importance of perspectives as well as their implications for game users and further associated research is explored.