• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.475-480
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• 2021

With the rapid development of mobile, cloud computing technology and social network services, we are in the flood of huge data and realize that these large-scale data contain very precious value and important information. Big data, however, have both latent useful value and critical risks, so, nowadays, a lot of researches and applications for big data has been executed actively in order to extract useful information from big data efficiently and make the most of the potential information effectively. At this moment, the data analysis technique that can extract precious information from big data efficiently is the most important step in big data computing process. In this study, we investigate various data analysis techniques that can extract the most useful information in big data computing process efficiently, compare pros and cons of those techniques, and propose proper data analysis method that can help us to find out the best solution of the big data analysis in the peculiar situation.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.275-282
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• 2020

Social interest on high-quality specialty coffee is increased due to customers' growing experience upon coffee and recent change of coffee culture, which is taking one step further from putting emphasis on not just price and quality but also psychological satisfaction. As a culture of drinking coffee and giving much value on its taste and flavor, a number of customers increasingly demand coffee which is probable to suit one's taste. Likewise, the number of specialty coffee shops is increasing with growing qualities of their coffee. Therefore, the purpose of this study is to analyze the main attributes of specialty coffee and to build a marketing system for specialty coffee shops. The text mining on domestic web portal sites by online big-data analysis is used to extract components of properties of specialty coffee and analyze the degree of how the elements affect the properties. According to the result of the study, words related to coffee taste, coffee beans and baristas were found to play a central role in the properties of specialty coffee.

• Informatization Policy
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• v.30 no.4
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• pp.89-112
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• 2023

Traffic safety policies have been established and carried out every five years according to the Traffic Safety Act. In addition to policies that are planned and carried out in the long run, there are also policies established to prevent the recurrence of various social issues and accidents. Citizens' participation in administrative affairs has recently seized the spotlight, and has become an efficient means of realizing administrative democracy. Based on big data analysis, this study aims to present how the "Kim Min-sik Case," which recently brought to the fore a social issue of strengthening laws on child school zones, has realized administrative democracy and contributed to legislation due to the emergence of the online platform called "national petition." Policy changes according to the cycle of issues are divided according to time series classification and what contents are devised in each section through text mining analysis. In this regard, the results of this study are expected to provide useful theoretical and practical implications for researchers and policymakers by presenting policy implications that it is important to prepare practical and realistic alternatives in solving policy problems.

• Journal of Internet Computing and Services
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• v.18 no.4
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• pp.121-131
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• 2017

With emergence of Internet, social media, and mobile service, the consumers have actively presented their opinions and sentiment, and then it is spreading out real time as well. The user-generated text data on the Internet and social media is not only the communication text among the users but also the valuable resource to be analyzed for knowing the users' intent and sentiment. In special, economic participants have strongly asked that the social big data and its' analytics supports to recognize and forecast the economic trend in future. In this regard, the governments and the businesses are trying to apply the social big data into making the social and economic solutions. Therefore, this study aims to reveal the capability of social big data analysis for the economic use. The research proposed a social big data analysis model and an online consumer sentiment index. To test the model and index, the researchers developed an economic survey ontology, defined a sentiment dictionary for sentiment analysis, conducted classification and sentiment analysis, and calculated the online consumer sentiment index. In addition, the online consumer sentiment index was compared and validated with the composite consumer survey index of the Bank of Korea.

• Fashion & Textile Research Journal
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• v.23 no.6
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• pp.799-809
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• 2021

This study aimed to grasp the perceptions and trends in fashion platforms and fashion smart factories using big data analysis. As a research method, big data analysis, fashion platform, and smart factory were identified through literature and prior studies, and text mining analysis and network analysis were performed after collecting text from the web environment between April 2019 and April 2021. After data purification with Textom, the words of fashion platform (1,0591 pieces) and fashion smart factory (9750 pieces) were used for analysis. Key words were derived, the frequency of appearance was calculated, and the results were visualized in word cloud and N-gram. The top 70 words by frequency of appearance were used to generate a matrix, structural equivalence analysis was performed, and the results were displayed using network visualization and dendrograms. The collected data revealed that smart factory had high social issues, but consumer interest and academic research were insufficient, and the amount and frequency of related words on the fashion platform were both high. As a result of structural equalization analysis, it was found that fashion platforms with strong connectivity between clusters are creating new competitiveness with service platforms that add sharing, manufacturing, and curation functions, and fashion smart factories can expect future value to grow together, according to digital technology innovation and platforms. This study can serve as a foundation for future research topics related to fashion platforms and smart factories.

• The Journal of Information Systems
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• v.25 no.4
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• pp.121-139
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• 2016

Purpose In this study, we propose the special purposed R package named ""new_Noun()" to process nonstandard texts appeared in various social networks. As the Big data is getting interested, R - analysis tool and open source software is also getting more attention in many fields. Design/methodology/approach With more than 9,000 R packages, R provides a user-friendly functions of a variety of data mining, social network analysis and simulation functions such as statistical analysis, classification, prediction, clustering and association analysis. Especially, "KoNLP" - natural language processing package for Korean language - has reduced the time and effort of many researchers. However, as the social data increases, the informal expressions of Hangeul (Korean character) such as emoticons, informal terms and symbols make the difficulties increase in natural language processing. Findings In this study, to solve the these difficulties, special algorithms that upgrade existing open source natural language processing package have been researched. By utilizing the "KoNLP" package and analyzing the main functions in noun extracting command, we developed a new integrated noun processing package "new_Noun()" function to extract nouns which improves more than 29.1% compared with existing package.

• Journal of Nutrition and Health
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• v.56 no.3
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• pp.330-347
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• 2023

Purpose: This study identified words closely associated with the keyword "dietary supplement" (DS) using big data in Korean social media and investigated consumer perceptions and trends related to DSs before (2019) and after the coronavirus disease 2019 (COVID-19) pandemic (2021). Methods: A total of 37,313 keywords were found for the 2019 period, and 35,336 keywords were found for the 2021 period using blogs and cafes on Daum and Naver. Results were derived by text mining, semantic networking, network visualization analysis, and sentiment analysis. Results: The DS-related keywords that frequently appeared before and after COVID-19 were "recommend", "vitamin", "health", "children", "multiple", and "lactobacillus". "Calcium", "lutein", "skin", and "immunity" also had high frequency-inverse document frequency (TF-IDF) values. These keywords imply a keen interest in DSs among Korean consumers. Big data results also reflected social phenomena related to DSs; for example, "baby" and "pregnant woman" had lower TD-IDF values after the pandemic, suggesting lower marriage and birth rates but higher values for "joint", indicating reduced physical activity. A network centered on vitamins and health care was produced by semantic network analysis in 2019. In 2021, values were highest for deficiency and need, indicating that individuals were searching for DSs after the COVID-19 pandemic due to a lack an awareness of the need for adequate nutrient intake. Before the pandemic, DSs and vitamins were associated with healthcare and life cycle-related topics, such as pregnancy, but after the COVID-19 pandemic, consumer interests changed to disease prevention and treatment. Conclusion: This study provides meaningful clues regarding consumer perceptions and trends related to DSs before and after the COVID-19 pandemic and fundamental data on the effect of the pandemic on consumer interest in dietary supplements.

• The Journal of Bigdata
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• v.1 no.1
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• pp.1-7
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• 2016

Social media such as twitter has been popular by the diffusion of internet, and thanks to the radical improvement of computational ability of computers big data analysis became possible. This research is regarding about smart watch which is receiving attention as post-smartphone technology. Among various types of smart watch, this research focuses on the recently released Samsung Galaxy Gear S2. The main purpose of the research is to analyze customer's actual twitter data that was produced before and after the release of the smart watch to the market. Through the analysis, this research provides practical marketing strategy guideline, and also the analysis framework used in this research can be a research framework for other area and product researches.

• The Journal of Society for e-Business Studies
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• v.24 no.3
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• pp.163-182
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• 2019

Analyzing the frequency and correlation of the news keywords in the modern society that are becoming complicated according to the time flow is a very important research to discuss the response and solution to issues. This paper analyzed the relationship between the flow of social keyword and major issues through the analysis of news big data for 10 years (2009~2018). In this study, political issues, education and social culture, gender conflicts and social problems were presented as major issues. And, to study the change and flow of issues, it analyzed the change of the issue by dividing it into five years. Through this, the changes and countermeasures of social issues were studied. As a result, the keywords (economy, police) that are closely related to the people's life were analyzed as keywords that are very important in our society regardless of the flow of time. In addition, keyword such as 'safety' have decreased in increasing rate compared to frequency in recent years. Through this, it can be inferred that it is necessary to improve the awareness of safety in our society.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.5
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• pp.37-48
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• 2022

With development of Digital Technology, social issues are communicated through digital-based platform such as SNS and form public opinion. This study attempted to analyze big data from Twitter, a world-renowned social network service, and find out the public opinion. After collecting Twitter data based on 14 keywords for 1 year in 2021, analyzed the term-frequency and relationship among keyword documents with pearson correlation coefficient using Data-mining Technology. Furthermore, the 6 main topics that on the center of information security field in 2021 were derived through topic modeling using the LDA(Latent Dirichlet Allocation) technique. These results are expected to be used as basic data especially finding key agenda when establishing strategies for the next step related industries or establishing government policies.