• Title/Summary/Keyword: Social Application

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Firm Technological Innovation, CSR Initiatives, and Corporate Value (기업의 기술혁신과 사회적 책임활동이 기업가치에 미치는 영향)

  • Lamei Meng;Hae-Young Byun
    • Asia-Pacific Journal of Business
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    • v.15 no.2
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    • pp.181-205
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    • 2024
  • Purpose - This study aims to examine the direct impact of corporate social responsibility initiatives on firm technological innovation and the moderating effect on the relationship between firm technological innovation and corporate value. Design/methodology/approach - This study collected 13,298 firm-year data by selecting A-share companies listed on the China Shenzhen Stock Exchange and Shanghai Stock Exchange from 2010-2017. This study runs the multivariate regression using random effect generalized least squares (GLS) regression model. Findings - The research results of this study are as follows. First, corporate social responsibility initiatives do not increase the firm technological innovation, but rather reduce it. Second, firm technological innovation generally improves corporate value, whether it is book value or market value. Third, corporate social responsibility initiatives reduce the positive influence of firm technological innovation on corporate value. Research implications or Originality - There may be discussions on whether Chinese patent application data is a good indicator of the innovation of Chinese companies, but previous studies prove that the number of patent applications has a significant correlation with R&D expenditures or financial performance. However, there is a clear limitation in that it is not possible to confirm the result of registration after a patent application, but it is expected that such limitations can be overcome by using patent registration information or detailed citation documents in the future.

A Study on the User Participatory Design Methodology using Social Network Service for School Facilities (소셜네트워크서비스(SNS)를 활용한 학교건축의 사용자 참여디자인 방법론 연구)

  • Cho, Chang-Hee;Lee, Hwa-Ryong
    • Journal of the Korean Institute of Educational Facilities
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    • v.23 no.2
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    • pp.3-10
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    • 2016
  • The purpose of user participatory design is to project the images and demands of all the users of a school in person through their direct and active participation. Also, user participatory design is supposed to reduce the role of professionals who have led design to date and to expand the role of users and participants; thereby improving design quality in school construction. The study propose design realization methods using design camp courses and SNS based user participatory workshops. And The study propose on-offline based method and tool which are able to reflect diverse situations and purposes. Finally, the study proposed an application scenario for applying the above proposed methods efficiently in user participatory design. For the application scenario, the study proposed an SNS-based user participatory design method as the most appropriate for Korea.

Application of Differential Evolution to Dynamic Economic Dispatch Problem with Transmission Losses under Various Bidding Strategies in Electricity Markets

  • Rampriya, B.;Mahadevan, K.;Kannan, S.
    • Journal of Electrical Engineering and Technology
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    • v.7 no.5
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    • pp.681-688
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    • 2012
  • This paper presents the application of Differential Evolution (DE) algorithm to obtain a solution for Bid Based Dynamic Economic Dispatch (BBDED) problem including the transmission losses and to maximize the social profit in a deregulated power system. The IEEE-30 bus test system with six generators, two customers and two trading periods are considered under various bidding strategies in a day-ahead electricity market. By matching the bids received from supplying and distributing entities, the Independent System Operator (ISO) maximize the social profit, (with the choices available). The simulation results of DE are compared with the results of Particle swarm optimization (PSO). The results demonstrate the potential of DE algorithm and show its effectiveness to solve BBDED.

Design and Implementation of a Effective Group Manager Application (소프트웨어공학적 방법론을 고려한 소설 네트워크 서비스의 그룹 관리용 어플리케이션의 설계 및 구현)

  • Lee, Sangkon
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.6 no.2
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    • pp.119-133
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    • 2013
  • This paper is to present a new social network system that is convenient to group message system. For this system, we implement a group messaging system, chatting, position monitoring, file transfer, picture drawing and/or editing, photo management system, and we combine them as one group manager application based on smart system.

Reflecting Critical Pedagogy: Its Application to EFL Contexts and Criticism

  • Jeon, Ji-Hyun
    • English Language & Literature Teaching
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    • v.15 no.3
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    • pp.59-81
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    • 2009
  • The primary goal of this paper was to develop a critical point of view to critical pedagogy when applied to EFL contexts. Critical pedagogy is more concerned about how language can affect personal and social change of teachers and students than it is with how to teach language effectively or in ways that encourage critical thinking on the part of teacher and students. For this goal, this paper introduces the definition, emergence and major constructs of critical pedagogy in a broad way at first. Then, this paper presents how critical pedagogy has an impact on ELT, focusing on how critical pedagogy is applied in ELT contexts and why the application of critical pedagogy in EFL can be criticized, through the review of empirical studies. Reflection of Korean English teaching situation and applicational difficulties of critical pedagogy in Korean ELT are followed.

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Photovoice as a research method and a strategy for community health promotion (지역사회 건강증진 연구방법 및 전략으로서의 포토보이스)

  • Yoo, Seunghyun
    • Korean Journal of Health Education and Promotion
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    • v.32 no.1
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    • pp.77-87
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    • 2015
  • Objectives: This study aims to explain the process of photovoice, to review relevant research cases, and to discuss the issues in photovoice applications for community health promotion. Methods: Literature review is performed on photovoice manuals, systematic review literature on international photovoice research, and Korean photovoice studies. The review was based on 8 research papers and 6 practice manuals. Results: Photovoice so far has specified its orientation to participatory research. Its implementation includes photovoice training, photo taking and sharing, interviews and discussions, photo exhibit, and social action planning for policy change. SHOWeD questions and the like guide photovoice discussions while they face some challenges in application. Social action planning for policy change part of the photovoice needs attention in implementation and evaluation. Conclusions: Adherence to the participatory principles and action research orientation in photovoice requires persistent efforts. Process and impact evaluation with development of photovoice research infrastructure will enhance photovoice application.

Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

  • Yooncheong CHO
    • Korean Journal of Artificial Intelligence
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    • v.11 no.2
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    • pp.29-38
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    • 2023
  • The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

An Exploratory Study on the Application Method of Social Franchising by Franchisee's Characteristics (가맹점주 특성에 따른 Social Franchising 개념의 적용 방식에 대한 연구)

  • Kim, Hyunsoon;Park, Ju-Young
    • Journal of Distribution Research
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    • v.17 no.5
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    • pp.25-38
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    • 2012
  • In general, commercial franchisors prefer franchisees with high entrepreneurship and business capability. However, these entrepreneurial franchisees with high capability tend to depend less on franchisors. Although franchisees with less entrepreneurship and low capability need intensive care from franchisors, some of them result in business failure due to improper supports from incapable franchisors. This paper suggests several propositions regarding social franchising's role in supporting the low-income urban people on the premise that social franchising or micro-franchising provides implications for franchisor strategic orientations for franchisees with little capital. Through literature review about social franchising and micro franchising, some implications are drawn. Many social enterprises use franchising to get growth and sustainability, because franchising allow social enterprise to expand its scale and to achieve economies of scale despite of its non-commercial and social purpose. And continuous support and training undertake the most important role to achieve its social purpose. In commercial franchising, especially small business format franchising sector, franchisor have to consider not only commercial purpose but also social responsibility because of low capability and less entrepreneurship of franchisee. If franchisor pursue only own profit, this can increase the conflict and franchise system failure. So far many franchisors are concerned with own profit and external growth. But it is necessary to consider symbiotic relationship, social responsibility and sustainability more for the sake of desirable industrial growth in the future.

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Application and Utilization of Social Network Resource: Concentrated on Changes of Spatial Meaning (소셜 네트워크 리소스(Social Network Resource)의 적용과 활용 -공간적 의미의 변화를 중심으로-)

  • Lee, Byung-Min
    • Journal of the Economic Geographical Society of Korea
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    • v.16 no.1
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    • pp.50-70
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    • 2013
  • The creation of new economic paradigm shift in creative economy age have influence on the characteristics of social networks and space, it leads to the formation of new relationship in space depending on social network service development. In this paper, it gives a name to 'social network resource' the power affecting these features and to find the meaning of spatial changes in the economic geography perspectives. 'Social network resource' shows the characteristics of openness, sharing, participation and cooperation, with features of encompassing all the features of local and global characteristics in space. This features are related the meaning of 'trans-locality' and can be found in the case of 'WikiSeoul.com (http:/www.wikiseoul.com)', Seoul's social knowledge sharing web platform. In particular, physical resources, human resources, information resources, and the characteristics of the relationship as a resource features was found and these features appear in space is projected to the space of social relations, it reflects the characteristics of qualitative space regarding social network resource.

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Exploring the Application Extension of Social Marketing Based on Social Capital Theory (사회자본이론을 통한 사회마케팅의 응용확장에 관한 탐색적 연구 -시장실패와 복잡한 교환의 맥락을 중심으로-)

  • Yeo, Woon-Seung
    • Asia Marketing Journal
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    • v.7 no.2
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    • pp.23-46
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    • 2005
  • Social marketing emerged as a significant paradigm in the late 1960s when the conceptual boundaries of marketing were broadened by some scholars. Accordingly, social marketers have tended to apply traditional marketing tools, albeit within a vastly different context. After reviewing and classifying the social marketing literature into traditional and interdisciplinary approach, the author found out that both approaches disregarded the special context in which social marketing operated. In this regard, the author maintains that social marketers, operating in an environment that is characterized by intricate exchange and amplified market failure brought about by externalities, may be ill-equipped to foster change utilizing conventional marketing tools. Therefore, this paper proposes that social capital is an appropriate theory to supplement traditional notions of marketing to further enhance the field of social marketing as it takes into account market failure, intricate exchange, and behavioral and social phenomena.

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