• International Journal of Computer Science & Network Security
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• 제24권2호
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• pp.189-195
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• 2024

The issue "Exploring Social Media and Other Crucial Success Elements of Attitude towards Politics and Intention for Voting in Pakistan" is a huge study embracing more issues. The politics of Pakistan is basically the politics of semantic groups. Pakistan is a multilingual state more than six languages. There are 245 religious parties in Pakistan, as elaborated by the Daily Times research. The use of social media sites in Pakistan peaked to its maximum after announcement of election schedule by the Election Commission of Pakistan in March 22, 2013. Most of the political parties used it for the recent elections in Pakistan to promote their agenda and attract country's 80 million registered electors. This study was aiming to investigate the role of social media and other critical variables in the attitude towards politics and intention for voting.

• 한국콘텐츠학회논문지
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• 제22권6호
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• pp.145-159
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• 2022

본 연구는 정치인의 유튜브 정보서비스 질과 정치인 이미지 및 신뢰와 유권자의 사회·정치 참여의도의 구조적 관계를 실증 분석하는 것이 목적이다. 이를 살펴보기 위해 유권자 306명을 대상으로 온라인 설문조사로 표집했으며 분석한 결과는 다음과 같다. 먼저, 정치인 유튜브 정보서비스의 질 요인들은 정치인의 이미지에 긍정적 영향을 미치는 것으로 나타났고. 그중 적시성, 신뢰성은 정치인의 신뢰에 긍정적 영향을 미쳤으나 유희성은 영향을 미치지 않았다. 유튜브를 통한 정치인 이미지와 신뢰 모두 유권자의 사회·정치 참여의도에 긍정적인 영향을 미치는 것으로 나타났다. 간접효과를 살펴본 결과, 정치인 이미지는 정보서비스의 질과 사회·정치 참여의도에 간접효과를 나타냈으며, 정치인 신뢰는 적시성·신뢰성에서만 사회·정치 참여의도에 간접효과가 있는 것으로 나타났다. 본 연구는 정치인의 이미지와 신뢰가 시민들의 사회 및 정치참여에 호소하는 주요 변인이라는 사실이 유튜브에서도 적용된다는 것을 밝혀낸 의의가 있다.

• Asia pacific journal of information systems
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• 제26권1호
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• pp.22-40
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• 2016

Political activities through social networking service (SNS) are common in the political communication environment. The main aim of this study is to present logical and empirical evidence on the effects of politicians' SNS activities. To achieve this goal, this research analyzed the relationship between the SNS activities of politicians and the political efficacy and political participation of citizens through a survey of 644 people. The results of the survey analysis showed that politicians' SNS activities have a positive effect on both the internal and external efficacies of citizens and that these efficacies positively influence political participation. This finding means that the SNS activities of politicians promote political participation by increasing the political efficacy of citizens and states. The results also suggest that SNS, with its characteristics of communication and interaction, plays a crucial role as a political communication medium. Therefore, with SNS, a variety of information sources on politics can be offered, suggestions from citizens can be embraced, and such suggestions can be revealed to politicians as a means of promoting political efficacy and participation.

• 한국치위생학회지
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• 제20권6호
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• pp.925-936
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• 2020

Objectives: This study proposes a hypothetical model for job stress, job satisfaction, organizational commitment, and turnover intention through social exchange relations (LMX, TMX) and political skills (LPS) for dental hygienists working in dental clinics hygienists. Methods: A self-administrated questionnaire was administered from April 1 to May 12, 2020, with 171 dental clinic hygienists participating in Seoul, Busan and Gyeongnam. The data were analyzed using SPSS and AMOS statistical analysis programs. Results: First, in the hypotheses testing, a total of 7 of 18 hypotheses were supported. Second, the relatonship between leader-member exchange (LMX) or team-member exchange (TMX) and turnover intention, a full mediating effect of job stress or job satisfaction or organizational commitment on that exchange was found. However, the leader's political skills on the path to turnover intention were not statistically significant. Conclusions: It is considered that education to enhance job skills, support for leisure activities, and time to communicate opinions with each other should be provided to create an organizational culture that satisfies all members, thereby lowering the intention to turnover.

• 디지털융복합연구
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• 제11권3호
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• pp.127-138
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• 2013

소셜네트워크 시대가 도래하였다. 소셜미디어는 자신의 생각이나 의견, 경험 등을 서로 공유하고 참여하기 위해 개방된 미디어를 뜻한다. 이러한 소셜미디어는 기존의 미디어를 대체할만큼 위협적이며, 새로운 소통도구로서도 각광을 받고 있다. 글로벌 시대에서는 국가이미지가 국가의 새로운 경쟁력의 원천으로 인식되고 있다. 이에 본 연구에서는 소셜미디어의 활용수준이 국가이미지에 어떠한 영향을 미치는가를 분석하고자 하며, 소셜미디어의 활용수준을 활용량과 활용범위로 나누어서 분석을 하였다. 또한 국가이미지를 구성하는 요소들이 구매의도에 어떠한 영향을 주는지 분석을 하였다. 분석결과, 활용량은 국가이미지, 국민이미지, 정치이미지에 영향을 미치고 활용범위는 경제이미지, 국민이미지, 정치이미지에 유의한 영향을 미치는 것으로 나타났다.

• 통상정보연구
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• 제14권1호
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• pp.23-46
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• 2012

한국의 대 베트남 교역 확대도 한국의 투자 증가에 기인하며 특히 한국으로부터 수입은 대부분 중간재로서 베트남의 수출과 고용에 크게 기여하고 있다. 최근 양국 정상은 2015년까지 교역액 200억 달러를 달성하기 위해 노력하기로 합의하기도 하였다(kotra.or.kr). 이처럼 한국과 베트남의 투자 및 교역의 증가는 계속되고 있는 상황에서 베트남에서 생산되는 제품이 한국 국내 시장에 계속 증가하여 베트남 제품에 대한 한국 소비자들의 인식 또한 점차 개선되고 있다고 볼 수 있다. 본 연구는 한국 소비자가 베트남 제품을 구매할 때, 베트남에 대한 국가 이미지 또는 베트남 제품에 대한 이미지가 베트남 제품을 구매할 때 어떠한 영향을 미칠 것인가에 대해 실증적으로 연구하고자 한다. 분석결과 베트남 정치적 이미지에 따른 베트남산 원산지 효과는 부정적으로 나타났다. 이는 베트남이 개방을 하였다하더라고 공산주의 체제를 유지하고 있기 때문이기도 하다. 그리고 또한 사회적 이미지가 원산지 효과에 미치는 영향도 부정적 효과를 가지고 있다. 그러나 문화적 이미지, 경제적 이미지, 국제적 이미지에 따른 베트남 원산지 효과는 유의하게 나타났다. 그리고 이와 같은 원산지 효과가 베트남 제품의 재구매 의도에도 유의하게 나타났음을 알 수 있다.

• 한국컴퓨터정보학회논문지
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• 제23권1호
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• pp.131-137
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• 2018

This study conducted empirical analysis on the influence of perception of organization politics of social welfare facility employee to job attitude, and based on the analysis result, it aims to suggest theoretic and political implications. For this, the study conducted survey targeting social workers working at social welfare facilities in Gwangju. 350 copies of survey were distributed,. 197 copies were retrieved and 176 copies were used in analysis after excluding 21 copies with insincere reponses. The collected data was processed through SPSS 20.0 for reliability analysis, frequency analysis, T-test, and hierarchical regression analysis. The study results are as below. This study analyzed the job exhaustion, turn over intention and causal relationship as the result variables and perception of organization politics of social workers, and analyzed the leader trust as mediating effect among the previous researches related to perception of organization politics. As for the analysis result, the perception of organization politics of social workers improve job exhaustion and turn over intention, and leader trust was confirmed to have mediating effect on relationship among the variables.

• 아태비즈니스연구
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• 제11권2호
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• pp.61-79
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• 2020

Purpose - This article empirically investigated the effects of the socio-political factor of censorship preconditioning, and organizational support, mediating performance expectancy of public sector officials' behavioural intention to utilise social media in a post-communist country, Mongolia. Design/methodology/approach - This study collected 212 survey data from public sector organisations in Mongolia. Using the Partial Least Squire (PLS) method, this study analyzed the proposal model grounded on the UTAUT model. Findings - There are still communist footprints in the form of censorship, which remained as a negative precondition factor, and this has an indirect negative influence, and organisational support mediates to enhance performance expectancy. Effort expectancy and social influence factors have direct positive influence on the use of social media systems in the government domain of Mongolia Research implications or Originality - This study empirically investigated the model of public employees' intention to examine the post-communist countries' cultural, social, economic, and political systems, government organisational environment of the former communist sphere. The cultural factors, censorship and organisational support, to the existing IT adoption UTAUT model were also identified to test the situation of a post-communist country, Mongolia. This study contributes to the new theoretical involvement with social media by testing a new social media-based third-party intercommunication channel, including intent to use in the public service for post-communist countries. This study practically provides the guidelines to promote social media usage for public sector in the post-communist situation.

• 유통과학연구
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• 제22권4호
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• pp.37-46
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• 2024

Purpose: Social media influencers (SMIs) have become significant sources of information influencing their followers' purchase intentions; few studies have been published on the effect of the number of followers and package tour prices on followers' purchase intention within the Vietnam travel industry utilizing naïve theories. This study examined the relationship between the number of followers and purchase intention and tested the moderating role of package tour price. Research Design, data and methodology: A 2 (number of followers: high vs. medium) × 2 (package tour price: high vs. low) between-subjects factorial design was used. 395 Vietnamese students (114 men, 281 women; M_age = 19.99, SD_age = 1.25) from Thuongmai University participated in the study. ANOVA and PROCESS MARCO were used to test hypotheses. Results: Findings indicate that participants show a higher purchase intention for SMIs with a higher number of followers than those with a medium one. When the package tour price is high, participants with a medium number of followers show a greater purchase intention than those with a high one. Conclusion: This recommendsthat tourism managers collaborate with SMIs with a high number of followers when the package tour price is low and with SMIs with medium ones when the package tour price is high.

• 아태비즈니스연구
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• 제12권1호
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• pp.41-56
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• 2021

Purpose - This empirical study examined the influence of post-communist countries sociol-political factor of freedom of expression preconditioning, and trust in agency, mediating performance expectancy of social media users representing the citizens' behavioural intention to utilize social media in a post-communist country, the case of Mongolia. Design/methodology/approach - This research collected 403 valid survey data from citizens those who use social media in Mongolia. The study used Partial Least Squire (PLS) analysis with the research conceptual model founded on the UTAUT model. Findings - The study shown that citizens in post-communist, they strongly willing freedom of expression, which driving as a positive precondition factor, and this has an indirect positive influence, and trust in agency mediates to enhance performance expectancy. Social influence, and effort expectancy factors have direct positive influence on the intention to use of social media systems in the public sector domain of Mongolia. Research implications or Originality - This research proposed a new model to test citizens' intention to use social media as a communication tool to engage with public organizations in the pre-adoption stage of post-communist countries. Theoretically, this research builds up to the unique theoretical contribution with social media by examining a new social media-based third-party intercommunication medium, incorporating intent to utilize for citizens with government in post-communist countries. Practically, this article lays out the directions to aid social media usage for government sector with concerning citizens intentions in the post-communist situation.