• Title/Summary/Keyword: Smart athleisure fashion

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A Study on the Development of Smart Athleisure Fashion Design for Night Riding (야간 라이딩을 위한 스마트 애슬레져 패션디자인 개발 연구)

  • Park, Se-Eun;Kim, Youn-Hee
    • Journal of the Korea Convergence Society
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    • v.11 no.8
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    • pp.115-122
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    • 2020
  • The purpose of this study is to develop the fabric electronics-based safety protection smart athleisure fashion for night riding. Based on the characteristic analysis of products being used during night riding, the fabric LED Display and fabric type capacitive touch sensor to emphasize human friendliness were designed in detachable form through an intuitive interface to develop the smart athleisure fashion of prototype. This is meaningful in that it proposed smart Athleisure fashion products differentiated from existing products, considering the functional aspects based on fabric electronics that emphasized human friendliness and the design aspects of the customized system that can diversify design through exchange and compatibility with other Athleisure products due to detachable form. Follow-up study will focus on the improvement of textile sensor fit for the physical properties of a textile with reinforced wearability and flexibility by using Fabric Electronics and proposed customized smart fashion based on it.

Development of Smart Athleisure Fashion for Dumbbell Economy -Focused on the Analysis of Upper and Lower body muscle strength by angle- (덤벨 이코노미 현상을 반영한 스마트 애슬레저 패션 개발 -상·하체의 각도별 근력운동을 중심으로-)

  • Kim, Ga-Yeon;Kim, Youn-Hee
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.165-176
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    • 2021
  • Recently, interest in home training and changes in lifestyle are expanding the market in the healthcare field, and high value-added fashion products reflecting the dumbbell economy phenomenon are being released. This study had the following objectives: to investigate the possibility of developing a fashion item that can be applied to the dumbbell economy phenomenon; to develop the UI/UX of a smartphone application for beginners who wish to work out their upper and lower bodies regardless of time and space; and to create a wearable customized smart athleisure fashion device. First, the study identified factors related to exercise methods, breathing techniques, and range of exercises for beginners by investigating the postures of workouts of the upper and lower bodies by angles. Based on the results, the study collected empirical data through a user needs analysis from muscle strengthening exercise experts to verify the significance of the study and use as fundamental data. Second, the study developed the UI/UX of a smartphone application with three different contents: counting, suggesting exercise postures, and providing exercise calendars. Further, the study analyzed necessary user-centered concepts and characteristics in terms of design and technology and developed a wearable customized smart athleisure fashion device based on the results.

The Structural Relationship among Selection Attributes, Consumption Value Brand Attitude, Fun, Brand Loyalty and Quality of Life in Athleisure

  • Byun, Kyung-Won;Kim, Moo-Young
    • International journal of advanced smart convergence
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    • v.10 no.2
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    • pp.138-144
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    • 2021
  • The purpose of this study is to analyze the relationship among selection attributes, consumption value brand attitude, fun, brand loyalty and quality of life. The subjects of the empirical study were selected by the Korea Fashion Industry Research Institute using the convention sampling method and the quota sampling method for 241 consumers who have purchased brands classified as "athleisure" within the past year For each variable constructed to verify reliability and validity of the measurement model, reliability tests using Cronbach' alpha were performed using IBM SPSS Win Ver. 23.0. To verify the unidimensionality of the measurements, we conducted a confirmatory factor analysis using AMOS 22.0 and a structural equation model to determine the structural relationship between variables. As a result of the study, First, both intrinsic and extrinsic attributes, which are sub-factors of selection attributes, have been shown to have a significant effect on consumption value. Second, consumption value has been shown to have a significant impact on brand attitude and fun. Third, brand attitudes have been shown to have a significant impact on brand loyalty. Finally, fun has been shown to have a significant impact on quality of life.