• 한국콘텐츠학회논문지
• /
• 제17권11호
• /
• pp.525-532
• /
• 2017

본 연구는 모바일 간편결제서비스의 품질(시스템품질, 서비스품질)이 신뢰(인지적 신뢰, 감정적 신뢰)형성에 어떤 영향을 미치며, 신뢰가 만족도에 어떤 영향을 미치는지를 파악하고자 하였다. 또한 신뢰가 만족도에 영향을 주는 과정에서 성별의 조절효과를 살펴보았다. 분석을 위해 설문조사를 실시하였으며, SmartPLS를 이용해 188개의 데이터를 분석하였다. 연구결과 시스템품질은 인지적 신뢰에 영향을 미치며, 서비스품질은 인지적 신뢰와 감정적 신뢰에 영향을 미쳤으며, 인지적 신뢰와 감정적 신뢰 모두 만족도에 영향을 미치는 것으로 나타났다. 그리고 남성은 인지적 신뢰가 만족도에 미치는 영향이 더 강하게 나타났으며, 여성은 감정적 신뢰가 만족도에 미치는 영향이 더 강하게 나타났다.

• 동아시아경상학회지
• /
• 제12권1호
• /
• pp.13-22
• /
• 2024

Purpose: The purpose of this study is to investigate impact of smart city awareness on citizen satisfaction and to measure various factors influencing smart city competitiveness that were rarely addressed in previous studies. For the impacts on the competitiveness of smart cities, this study explored the effects of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth. Research design, data and methodology: To collect data, this study employed an online survey conducted by a reputable research organization. Data analysis involved the use of factor analysis, ANOVA, and regression analysis. Results: This study identified key aspects important for enhancing citizen satisfaction. Furthermore, this research unveiled the significant impacts of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth on the competitiveness of smart cities. Conclusions: The results yield valuable managerial and policy implications. The study suggests that enhancing citizen satisfaction through improved awareness of the smart city is crucial for effective city marketing management. Additionally, the results highlight special aspects necessary to improve smart city competitiveness, including the implementation of promotional policies supported by the government, promoting global competitiveness for domestic companies, and fostering citizen participation for effective city marketing management.

• International journal of advanced smart convergence
• /
• 제8권4호
• /
• pp.169-178
• /
• 2019

Due to the characteristics of an ad hoc network without a control center, self-organization, and flexible topology, the trust evaluation of the nodes in the network is extremely difficult. Based on the analysis of ad hoc networks and the blockchain technology, a blockchain-based node-level trust evaluation model is proposed. The concepts of the node trust degree of the HASH list on the blockchain and the perfect reward and punishment mechanism are adopted to construct the node trust evaluation model of the ad hoc network. According to the needs of different applications the network security level can be dynamically adjusted through changes in the trust threshold. The simulation experiments demonstrate that ad-hoc on-demand distance vector(AODV) Routing protocol based on this model of multicast-AODV(MAODV) routing protocol shows a significant improvement in security compared with the traditional AODV and on-demand multipath distance vector(AOMDV) routing protocols.

• Asia pacific journal of information systems
• /
• 제31권3호
• /
• pp.277-295
• /
• 2021

This paper examines the features that make a YouTube channel attractive to users. Considering that drawing users' attention is challenging on this platform, where voluminous amounts of videos are available, it is crucial to identify the factors that make users intend to subscribe to a YouTube channel. In this study, we used an online survey to collect data from 1125 respondents and an SEM model using Smart PLS 3.2.8 to analyze it. The results show that integrity and familiarity with a YouTube channel are positively correlated with trust in its creator, which leads to subscribing to the YouTube channel; value and accuracy also positively affect intention to subscribe to a YouTube channel via trust in content. This study enriches the field of research about trust in the creator and trust in content.

• 한국정보시스템학회지:정보시스템연구
• /
• 제21권2호
• /
• pp.73-96
• /
• 2012

With emergence of smart technologies(e.g., smartphones), Location-Based Services(LBS) are expected to provide more enhanced values utilizing consumers' personal information than other smart services. However, in contrast to existing smartphone applications, LBS could raised severe consumer's privacy concerns because of rapidly changing information sensitive to consumers. In this context, the purpose of this study is to explore relationships among privacy concerns reduction, trust and intention to use LBS by examining the effect of precedence factors(social presence, reputation, mobile literacy, ability of information control) of privacy concern reduction. In addition, the study investigates the role of personal innovation as a moderating effect between privacy concern reduction and intention to use LBS. The results showed that the proposed precedence factors of privacy concerns with a exception of Mobile Literacy had a positive impact on privacy concerns reduction that then positively affected trust and intention to use LBS. In addition, the relationship between trust and intention to use LBS was significantly supported. Finally, personal innovation as a moderating effect significantly influenced the relationship between privacy concern reduction and intention to use LBS. This study is expected to be a reference for a subsequent study about the spread of LBS application of smartphone. Also, the finding of this study is meaningful for helping service direction to firms providing LBS.

• 유통과학연구
• /
• 제17권7호
• /
• pp.27-38
• /
• 2019

Purpose - This study analyzes effects of word of mouth intention of restaurant product via SNS on trust of products, purchase intention, and word of mouth intention targeting restaurant customers. Research design, data, and methodology - Targeting restaurant customers, 500 surveys were distributed in restaurants located in Seoul (where restaurants are clustered, such as Myeongdong, Dongdaemoon Station Shopping Center, and Sadangdong) between July 1st, 2016 and July 30th, 2016. Among those, 490 were collected, and 478 were used for analysis excluding those with no answer or insincere answers. Results - SNS word of mouth information characteristics had significant effects on trust of restaurant product in the order of vividness, neutrality, and timing. Trust on restaurant product has significant effect on perceived risks (-) and perceived benefits (+) by SNS. While perceived benefits of restaurant product on SNS has effect on purchase intention, perceived risks of restaurant product on SNS does not affect purchase intention. Perceived benefits of restaurant product on SNS has significant effect on word of mouth intention, whereas perceived risks of restaurant product on SNS does not have significant effect on word of mouth intention. Conclusions - As marketing through SNS can bring about a huge reduction effect in terms of marking cost, it can be utilized as an effective promotion by not only large restaurant corporations, but also small restaurants.

• 스마트미디어저널
• /
• 제12권2호
• /
• pp.15-26
• /
• 2023

전 세계적인 COVID-19 팬데믹으로 인해 업무처리 방식이 원격으로 전환됨에 따라 기업의 외부에서 내부 중요리소스에 접근하는 빈도가 기하급수적으로 증가하였고 기업은 각종 보안 위협에 쉽게 노출되었다. 이러한 접근 보안 문제를 해결하기 위해 ZTA(Zero Trust Architecture) 솔루션이 주목받고 있다. ZTA는 사전에 설정한 정책에 따라 접근에 대한 인증과 허가를 엄격하게 관리하며 외부 유저는 물론 내부 유저도 신뢰하지 않는다는 원칙을 기반으로 동작한다. 본 논문에서는 ZTA의 정의를 포함해 주요 연구 동향을 분석하였고 각 기업별로 상이한 ZTA 솔루션을 정리하였다.

• 경영과학
• /
• 제30권3호
• /
• pp.33-54
• /
• 2013

The purpose of this study is to examine the relationships between Product Quality (Popularity, Playfulness) and Information Quality (Informativeness, Reliability), System Quality (Ease of Use, Security), Trust and Continuance Intention in Smart Phone Application Market. To identify these affecting relationships, the secondary data or past studies were collected and theoretically arranged. I made the theoretical proposed model to explain the relationships between the constructs, identify the operational definitions and 13 Hypotheses were established, there was executed the survey of 250 customers of Smart Phone Application Market. Using the collected data, previous performances to confirm the construct validity and internal consistency by Cronbach's a was executed and Partial Least Square Analysis to confirm the hypotheses in proposed model was conducted using the Smart-PLS Software. As the result of test that make the relations of used variables clear, we can get the conclusion as followings; First, Product Popularity has the positive effect on Informativeness, except reliability of Information. Second, it was significantly tested the effect on the Ease of use and Security by Product Playfulness. Third, Informativeness and Ease of Use, Security of App Store have the significantly positive effects on the Users' Trust directly. From the empirical test, I suggest the strategic advices in App Store Companies. To increase the Users' Continuance Intention or Loyalty, it would be developed that a variety of methods and ways to raise the Product Popularity and Playfulness, Informativeness, Ease of Use and Security of App Store. It is necessary for sticking the Users to raise the positive trust building and Continuance Intention.

• 정보처리학회논문지D
• /
• 제17D권6호
• /
• pp.471-480
• /
• 2010

본 연구의 목적은 폭발적으로 성장하고 있는 스마트폰의 사용자 수용에 영향을 미치는 결정요인들을 탐색하는 것이다. 그리고 사용자 수용변수와 각 변수들 간의 영향 정도를 실증연구 방법론을 통해 분석하는 것이다. 연구의 주요 내용을 살펴보면, 본 연구는 DeLone & McLean(2003)의 개선된 IS 성공모델을 기저모델로 선정하여, 독립변수군을 시스템 품질군과 서비스 품질군으로 정의하였다. 그리고 정보기술 및 신규 서비스 수용에 관한 선행연구를 통해 신뢰와 인지적 몰입이라는 매개변수군과 사용자 만족도 및 실제사용이라는 종속변수군을 제시하여 연구모델을 완성하였다. 연구모델의 타당성 및 연구가설의 실증적 검증을 위해서는 200명의 스마트폰 사용자를 대상으로 서베이 조사 방식의 통계적 분석을 실시하였다. 분석 결과, 독립변수인 보안성과 매개변수인 신뢰 간의 가설을 제외한 모든 연구가설이 유의수준 범위에서 채택되어 연구가설의 타당성이 검증되었다.

• Asian Journal for Public Opinion Research
• /
• 제12권2호
• /
• pp.102-121
• /
• 2024

Trust is essential for tax compliance. Various tax management issues might diminish taxpayer trust. As a result, as a measure of transparency in the services of the Indonesia's Directorate General of Taxes (DGT), a method for filing various taxpayer complaints is necessary. Whistleblowing is a service given by the DGT that accepts taxpayer issues and complaints. It may be accessed on the DGT's official website. This strategy was intended to increase compliance by instilling trust among taxpayers. This study aims to show how whistleblowing affects tax compliance by utilizing trust as a mediating variable. The study relied on 400 questionnaires issued directly to East Java I DGT Region taxpayers. SEM-PLS with the Smart-PLS tool was utilized for data analysis. According to the study's findings, whistleblowing positively impacts tax compliance, and trust partially mediates the effect of whistleblowing on tax compliance. The outcomes of this study provide empirical proof for the Slippery Slope Framework's contention that building trust is an essential technique for increasing taxpayer compliance.