• Journal of Distribution Science
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• v.19 no.7
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• pp.87-100
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• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.

• Journal of Distribution Science
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• v.21 no.2
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• pp.103-110
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• 2023

Purpose: The high-end and variety of recently released items are driving the growth of the distribution industry, which is the purpose of private brand (PB) products. Because PB shortens the distribution process and lowers marketing expenses, such as those associated with various commercials, more people will buy PB while paying lower retail prices. The goal of this study is to make the case that PB can be positioned successfully by determining the influence and direction of each individual constituent concept on how product and store attributes (perceived price, image of retail store) affect the perceived value of PB and the legitimacy of retailers. Research design, data and methodology: The gathered data were examined using PLS-SEM using Smart PLS 3.0 in order to analyze the research model of this study. Internal consistency was verified to demonstrate the measurement model's dependability, and extensive validity analysis, discriminant validity, and analysis were performed to verify the validity. Conclusion: This researcher attempted to gather diverse understandings and viewpoints on PB trends in addition to understanding the existing state of PB products. It is meant to be a unique and successful plan in the PB Brands' marketing strategy. By understanding the brand's value proposition aspects, it is hoped to determine how PB influences brand attitudes based on the findings of this study.

• Smart Media Journal
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• v.2 no.3
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• pp.54-61
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• 2013

NFC is a Near Field wireless Communication technology, comes to the fore as an important technology of Mobile Payment System with supply of devices and diffusion of services. Because of the fact that the NFC retail payment services, ticketing, smart cards are able to operate in one device, it(NFC Technology) can make disclosure of personal information and security risks. Thus, the problem of security in NFC technology is essential, and the need for research on security threats are increasing. In this paper, we wil analyze for NFC's vulnerabilities and security technology.

• Informatization Policy
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• v.25 no.4
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• pp.108-120
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• 2018

With the rise of the Fourth Industrial Revolution and I-Korea 4.0, both of which pursue strategies for industrial innovation and for the solution to social problems, the real estate industry needs to change in order to make effective use of available space in smart environments. The implementation of smart spaces is a promising solution for this. The smart space is defined as a good use of space, whether it be a home, office, or retail store, within a smart environment. To enhance the use of smart spaces, efficient decision-making and well-timed and accurate interaction are required. This paper proposes a smart space based on platform which takes advantage of emerging technologies for the efficient storage, processing, analysis, and utilization of big data. The platform is composed of six layers - collection, transfer, storage, service, application, and management - and offers three service frameworks: activity-based, market-based, and policy-based. Based on these smart space services, decision-makers, consumers, clients, and social network participants can make better decisions, respond more quickly, exhibit greater innovation, and develop stronger competitive advantages.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.23-40
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• 2023

This study examines the customer value factors affecting the intention to continue using the mobile app of department stores, which are traditional offline retailers, in the retail industry that is rapidly digitalizing and becoming mobile. This study clarifies multidimensional customer value in three dimensions; functional, convenience, and social. Functional value refers to the integrated channel, and consistent customer experience provided between channels in the omnichannel retail environment, while convenience value is the convenience of saving time and effort save while customers use a mobile app. Social value refers to the improvement of social approval or social self-concept occurring due to the use of products or services related to green marketing within the mobile app of the department store. The influence of each on the dependent variable, the mobile app's continuous use intention, was analyzed by using the three dimensions of customer value as independent variables. Data was collected from customers who have a history of using the mobile app of Shinsegae Department Store in Korea, and a confirmatory analysis was conducted using Smart PLS 4.0. The analysis results showed that all three dimensions of customer value; functional value, convenience value, and social value, had a positive (+) influence on customers' intention to continue using the mobile app, and the influence of functional value had the greatest impact. As functional value appears to be the most important influencing factor due to the omnichannel retail trend by advancement of technology, it suggests that it is important for department stores, and offline retailers, to provide integrated channels. This provides insights into the direction of customer-centered strategy formulation for activating department store mobile apps and suggests basic analytical data for customized services and marketing activities that department stores can effectively meet the changing expectations and demands of customers through new mobile channels rather than existing offline channels.

• Journal of Advanced Navigation Technology
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• v.15 no.4
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• pp.585-590
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• 2011

In the past few years, M2M (Machine-to-Machine) applications have become a hot topic in the wireless industry. While M2M applications can be used for many purposes (smart homes, smart metering/electricity meter reading, fleet management, mobile workforce, automobile insurance, vending machines, etc), and in many sectors (healthcare, agriculture, commercial, industrial, retail, utility, etc.), smart metering applications or smart grids present the biggest growth potential in the M2M market today. M2M platform is the future ubiquitous network technologies which provide the integrated service with the networks and devices. The promising technologies to tackle these problems are the Semantic technologies, for interoperability, and the Agent technologies for management of complex systems. In this paper the information communication technique based on the disaster prevention system's for the M2M, concepts and its requirement technology and application are studied.

• Journal of Distribution Science
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• v.17 no.12
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• pp.55-62
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• 2019

Purpose: The number intelligent homecare products are focused on the development of technology, resulting in a lack of realistic environments or requirements for consumers. The purpose of this paper is to define the consumer and context for intelligent homecare products and to develop a usability evaluation scale. Research design, data and methodology: For this study, first, consumer and contexts related to intelligent homecare products were analyzed through literature review. Second, the primary usability evaluation factors were derived for intelligent homecare products by collecting the factors related to usability evaluation and conducting in-depth interviews with experts. Third, the second usability evaluation factors were derived through survey and statistical analysis based on the derived usability evaluation factors. Results: As a result, users of intelligent homecare products were classified as primary users and secondary consumers and six related contexts. The usability evaluation scale was established with four factors - Functionality, Error, Convenience, and Emotion - and 13 items. Conclusions: This study can be the basis for developing and distributing products that meet the consumer environment and requirements related to intelligent homecare products that will contribute to securing the competitiveness of companies and developing the technology and service value of related industries.

• International journal of advanced smart convergence
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• v.8 no.4
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• pp.1-8
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• 2019

The online retail market continues to grow, especially in China, as e-commerce has developed rapidly in recent years in many countries. Meanwhile, the development and use of new network information technology provides consumers with various contact and experience environments for online shopping. Based on the theory of media weakness, the study began to focus consumer experience on the nature of commercial transactions. The study proposed and designed an initial measure of the consumer information evaluation index, which combines previous findings with implications. Finally, the five-dimensional B2C system was established to evaluate consumers' information experience providing information display, information interaction, information support and information personalization. We researched on evaluation index system for information experience of B2C e-commerce consumers based on samples of Chinese consumers.

• The Journal of the Korea institute of electronic communication sciences
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• v.10 no.5
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• pp.607-614
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• 2015

In this paper, we propose about NFC-based mobile Easy Payment System. Already announced about kind of similar payment system by use smart phone NFC function. However this proposition system will uses an encrypted token and user indirect authentication. This feature makes through to simplify payment without other input necessary information. Also my proposition system has easy security certification process. This mean my system does not adequately to use payment of a large amount. But in retail payment will be very useful payment system.