• 제목/요약/키워드: Smart Car Consumer

검색결과 5건 처리시간 0.023초

스마트 카 기술에 대한 소비자 지각의 품질특성이 고객만족에 미치는 영향 (The Effect on Consumer Satisfaction through the Quality Characteristics of Consumer Perception for Smart Car Technology)

  • 백인선;장석주
    • 품질경영학회지
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    • 제44권3호
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    • pp.661-676
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    • 2016
  • Purpose: This study proposes to derive the quality characteristics recognized by the consumer for the smart car. The study contributes to the policy of the country automotive industry. This study confirms the impact on the customer satisfaction from the quality attribute. This study provides the information necessary for the establishment and management strategies of the Korean auto industry. Methods: This study was conducted adequate theoretical research on the subject first. Kano presents a model for the kind of smart car technology. Set the operational definitions for measuring and developing the questionnaire. Subjected to statistical analysis using the collected data, and carry out analysis Kano. It interprets the results of the study on the basis of the data obtained through the analysis. Results: Directly related to safety smart car technology improves customer satisfaction. Conclusion: The quality characteristics are required for user-centric Smart car.

지능형 자동차에 대한 소비자의 인식 유형 연구 (Consumers' Perception of Intelligent Vehicle)

  • 김기범;이혜정;이정우
    • 한국콘텐츠학회논문지
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    • 제18권12호
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    • pp.405-420
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    • 2018
  • 지능형 자동차 시장은 초기단계로 소비자들을 위한 관련 기술 및 서비스가 지속적으로 개발되고 있어 잠재 소비자들의 특성을 이해하는 것이 필요하다. 본 연구는 주관성연구방법론을 적용하여 지능형 자동차 잠재 소비자들의 유형을 파악하고 이해하는데 그 목적이 있다. 지능형 자동차의 핵심기술, 기술수용 및 개인 소비가치, 법제도와 정책 및 사회적 인식을 준거의 틀로 하여 총 36개의 Q표본을 구성하였다. 이 후 39명의 P표본을 선정하여 데이터를 수집한 뒤 Q분류와 심층인터뷰를 진행하였다. 분석결과, 지능형 자동차에 대한 잠재 소비자의 유형을 총 4개로 도출하였다. 첫 번째 유형은 지능형 자동차의 자동차 기능을 중요시하는 그룹으로 스마트 자동차(Smart Car) 소비자라고 하였다. 두 번째 유형은 지능형 자동차의 합리적인 경제성을 중요하게 인식하는 그룹으로 합리적(Reasonable) 소비자라 하였다. 세 번째 유형은 지능형 자동차의 안전성을 중요시하는 그룹으로 안전한 자동차(Safety Car) 소비자라 하였다. 네 번째 유형은 지능형 자동차의 IT기능을 중요하게 생각하는 그룹으로 스마트 디바이스(Smart Device) 소비자라 하였다. 응답자들은 공통적으로 지능형 자동차 운전자의 부상을 감소시키는 기능이 지능형 자동차 구매의 핵심 요소라고 대답하였다. 분석결과를 기반으로 초기단계인 지능형 자동차 시장에 대한 시사점을 도출하였다.

The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost

  • Ahn, Yeon S.
    • 한국컴퓨터정보학회논문지
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    • 제21권9호
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    • pp.113-119
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    • 2016
  • In this paper, a research model is proved empirically which includes factors related on the purchase intention of smart car as high innovative product in advance of commercialization. As one of relating to consumer's expectation benefit factors, individual attribute factor includes product knowledge, individual innovativeness, and sociality. Consumer's expectation benefit factor includes perceived ease-of-use, usefulness, and enjoyment. As of switching cost variables, there are financial, uncertainty, relational and psychological switching costs factors. Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer's expectation benefit factor. This result presents some implications for making the new smart car's detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.

Smart Services and Internet of Things

  • Sung-Byung Yang;Kyung Young Lee;Sunghun Chung
    • Asia pacific journal of information systems
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    • 제29권3호
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    • pp.407-413
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    • 2019
  • This editorial on 'Smart Services and Internet of Things (IoT)' focuses on the topics related to the applications of IoT to consumer products and services, which have become 'smarter' thanks to IoT. This special issue explores, in different ways, the phenomena of smart services and the role of IoT in business innovation across different contexts such as product-service system, car auction, tourism industry, communicating platform, online travel agency, self-service retail, and bike sharing. We hope that this special issue will provide a significant step forward in enabling researchers and practitioners to understand smart services and IoT.

플러그인 하이브리드 전기자동차의 스마트 충전에 관한 연구 (Study on the Smart Charging for Plug-in Hybrid Electric Vehicle)

  • 노철우;김민수
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2008년도 추계학술대회 논문집
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    • pp.349-352
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    • 2008
  • The most concerning issue in these days is the energy crisis by increasing threat of global warming and depletion of natural resources. In the situations, the Plug-in Hybrid Electric Vehicle (PHEV) is drawing attention from many countries for the next generation's car which has higher fuel efficiency and lower environmental impact. This paper presents simulation results about the limit capacity of central power-grid which doesn't have enough surplus electric power for charging PHEVs. Therefore, this paper also presents a smart charging system that can charge the PHEVs with a function of distributing demands of charging. The smart charging system is an agent facility between the government and consumer, which can recommend the best time to charge the battery of PHEVs by the lowest energy cost. This function of choosing time-slots is the technical system for the government which wants to control the consumption rate of electric power for PHEVs. Finally, this paper presents the economic feasibility of PHEVs from the two kinds of price system, midnight electric price and home electric price.

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