• Title/Summary/Keyword: Small-business

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Comparison of Collaborative Cooperation between Large and Small-Medium Enterprises and its Implications (국내 대기업 상생협력 사례비교 및 시사점 도출)

  • Song, Hyuck-Jun;Kwon, Sewon
    • The Journal of Small Business Innovation
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    • v.21 no.1
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    • pp.27-42
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    • 2018
  • As global competition has become more intense in recent years, collaborative cooperation and shared growth between large and small enterprises for enhancing competitiveness of enterprises have become an important social concern. In the long run, collaborative cooperation between large and small enterprises is becoming more important not only in terms of enhancing corporate competitiveness but also in terms of CSR and CSV. In fact, many large companies are strengthening collaborative cooperation. This study compares and analyzes collaborative cooperation cases of major Chaebol companies including Samsung Electronics, and derive implications for collaborative cooperation plan of large companies.

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A Study on the Effect of Limited Edition Marketing in Small Brands (소규모 브랜드에서 한정판 마케팅 효과에 관한 연구)

  • Baek, Hyun-Woo;Cho, Han-Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.361-368
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    • 2022
  • According to the lack of specific research on small business, this study analyzed the effects of a limited edition marketing strategy in a small business, whereas many previous studies focused only on large businesses. The test was performed by releasing and selling a limited edition (LE) product of a small brand with annual sales of about $10,000, for a limited time (one week), alongside social network advertising on Instagram. As this strategy resulted in a 10 times increase in sales from the previous year, the author concluded that a limited edition marketing campaign can significantly improve brand awareness and increase sales in a small independent business as well as larger businesses.

Analysis of Disaster Reduction Effect of Industrial Disaster Prevention Financial Support Project: Focusing on Small Business Sites (산업재해 예방 재정지원 사업의 재해 감소 효과 분석: 소규모 사업장을 중심으로)

  • Choi, Hun;Park, Manhee
    • The Journal of the Korea Contents Association
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    • v.19 no.4
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    • pp.54-62
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    • 2019
  • With regard to industrial accidents, large corporations and public institutions are continuously reducing disasters through systematic management. However, industrial accidents continue to increase in small-scale workplaces. In order to ensure the safety of workers, the government supports the purchasing of industrial accident prevention equitments through financial support projects for small business. However, despite the financial support, the effectiveness of the project is hardly verified. In this study, we analyze the policy effectiveness of the financial support program for industrial accident prevention in a small-scale workplace using the difference-in-difference method. To achieve research purposes, we used the data on the occurrence of industrial accidents, the status of workplaces by year and the data on the status of workplace benefiting from financial support program for the past 10 years. This study is significant in that it analyzed the net effect of financial support programs for disaster reduction in the small business site.

The Role of Small and Medium Enterprises in Achieving Economic Goals of the Vision of Saudi Arabia 2030

  • Mohammed Ali Mohamed Ahmed, ALI;Ahmed Saied Rahama, ABDALLAH;SalimAhmed Mohamed, AlSHEHRI
    • The Journal of Asian Finance, Economics and Business
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    • v.10 no.2
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    • pp.301-311
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    • 2023
  • This research aims to identify the role that small and medium enterprises (SMEs) can play in achieving the economic goals of the vision of Saudi Arabia 2030. The study relied on descriptive analysis, designing a standard model, and analyzing it using the Eviews9 program. The study also adopted the questionnaire as a tool for data collection. The study area covered Alkharj and Hawtat Bani Tamim governorates. The sample size of the study was 142 participants. The study's results confirmed the existence of a significant impact of changes in independent variables (X1, X2, X3, X4), which are (GDP, non-oil exports, number of employees, and public revenues), respectively. The dependent variable (Y) represents the number of small and medium-sized businesses in the Kingdom of Saudi Arabia. Additionally, it was found that 61.3% of small and medium-sized enterprises in the governorates of Al-Kharj and Hawtat Bani Tamim operate in the commercial sector. Most study participants concur that SMEs significantly lowered the unemployment rate and helped boost the GDP rate in the Kingdom of Saudi Arabia. The obstacles and difficulties facing the establishment of these enterprises were financial problems, marketing problems, and corporate monopoly. Furthermore, most of the small and medium l enterprises faced financing problems.

Evaluation of and Improvement Strategies for Government Support Programs on Industrial Health in Small Workplaces (소규모 사업장 산업보건 분야 정부 지원사업 평가와 개선 방향)

  • Mijin Park;Seoyoung Choi;Hyejin Lee
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.34 no.2
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    • pp.139-147
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    • 2024
  • Objective: The introduction of government support programs for small businesses in 1993 aimed to enhance awareness and capabilities in industrial health management among small business proprietors, marking a continuous expansion over the past three decades. Despite this growth, there has been a conspicuous absence of comprehensive evaluations regarding the efficacy of these initiatives. In response, this study endeavors to conduct a thorough policy evaluation. Method: Through a meticulous approach, we conducted an analysis of in-depth interviews with eight individuals possessing expertise in the administration of government support programs for small businesses. These interviews were sourced from personnel affiliated with government ministries and public agencies. Results: In the analysis, it was found that small-scale business government support programs operate primarily based on quantity rather than receiving support from business owners regarding their necessity or utility. Consequently, these programs have failed to yield substantial effects on altering the perception of business owners or improving the working environment within the businesses. Conclusion: This study assumes significance in its capacity to discern intricate procedural challenges in program implementation, which often elude quantitative scrutiny. Furthermore, it provides pivotal insights for enhancing government support programs.

The Planning and Operation of Strategy in Small Business with Using ICT (ICT 활용을 통한 소규모 자영업자의 전략 수립 및 운영)

  • Kim, Do-Goan;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.182-184
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    • 2015
  • From the process of business start-up preparation to its operation, the recent ICT environments have much potential to be used. In this point, this study is to introduce ICT environments which can be used in business and to suggest the road map for using ICT environments according to the processes from business star-up and operations.

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Strategy and Start business with a small Capital of Foodservice Management (외식경영 소자본 창업과 전략)

  • 정오화
    • Journal of the Korean Professional Engineers Association
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    • v.33 no.3
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    • pp.42-47
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    • 2000
  • To be successful in foodservice management, you need to have an aptitude for the business. And most of all, service-oriented mind and understanding customers current and future needs are essential. In starting business with a small capital, you need to check on feasibility and profitability of the business item you chose in the first place. Also, other important factors are: How much you'll invest for the business; main target group in the locality and their income level; who are responsible for main menu, sub-menu and final taste. Generally speaking, differentiated menu and unique interior are one of the basic management strategies. The key to success in foodservice management is your unique service for customers .

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A Search for the Initiation and the Performances of the Small Capital Ventures: The Beauty Salon Business (소자본 창업과 성과에 대한 탐색적 연구 -미용 산업을 중심(中心)으로-)

  • Park, Il-Soon;Min, Sung-Ky
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.4 no.3
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    • pp.23-38
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    • 2009
  • The paper tried to search the characteristics and performances of the new business openers in the area of the beauty salon business. Most of the business owners are women and university graduates. They are mostly active and positive. The search found that the location is one of the most important subject in the small service business. They also tend to calculate the revenues and expenses everyday. They pay lots of attention for the financial performance. They were not much confident with their capital raising. The lowest point was in the area of governmental support. The size and equity capital followed next. The regression analysis showed that continuous marketing activity is important for the performance of the venture.

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A Scrutiny of the Essence of Business Incubators in the Distribution Sector

  • ERESIA-EKE, Chukuakadibia;IWU, Chux Gervase;JAIYEOLA, Afeez Olalekan;MUSIKAVANHU, Tichaona Buzy
    • Journal of Distribution Science
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    • v.17 no.6
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    • pp.5-13
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    • 2019
  • Purpose - The potential for small businesses in the distribution sector to contribute to socio-economic development remains largely inert due to a litany of challenges that they face. Incubators have emerged as the 'silver bullet' for most of the problems but the extent to which they are effectively helping small business overcome their challenges remains debatable. This study seeks to determine the core reasons why respondents enrolled in an incubator, the essence of the incubator and the extent to which the incubator performance is satisfactory. Research design, data, and methodology - A positivist philosophical approach was adopted for the study. This quantitative study used a survey method to collect data from incubatees in a cross-sectional manner. The data were subsequently analysed to generate necessary insights. Results - Results reveal that the gender composition of incubatees is severely skewed in favour of males. Also, most incubatees enrolled in the incubators with a hope that it would ease their pathway to big businesses, financiers and business registration institutions, and it is not. Conclusion - Incubators are mostly inward-looking and are adept at offering training interventions. To improve the effectiveness of incubators, it is necessary to invest efforts in attracting more females and building networks with key external stakeholders that could possibly assist the incubatees establish and grow their businesses.