• 통상정보연구
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• 제15권3호
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• pp.111-133
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• 2013

최근 중소수출기업들이 해외시장개척활동 수단으로 Blog, Linked-In, Facebook 등 SNS마케팅을 도입하기 시작하였음은 물론 이를 통해 가시적인 성과를 나타내고 있다. SNS 마케팅의 활용은 수출마케팅 분야에서 더욱 활성화 될 것으로 예측되며 이에 본 연구에서는 중소기업의 수출마케팅 환경이 SNS 활용동기에 미치는 영향을 분석하고 그에 따른 SNS 마케팅 성과를 분석하는 모형을 제시하였다. 실증분석결과 마케팅비용절감, 풍부한 수출경험, SNS 마케팅 인력의 유무의 변수들이 유의미한 값을 가지는 것으로 나타나 기업의 내 외부환경이 SNS 마케팅 활용동기에 영향을 미치고 있음을 알 수 있었다. 그러나 활용동기에 따른 간접성과에서 경쟁업체의 자극, 비용저렴의 두 가지 요인만이 유의미한 값을 가지며 직접성과에서는 비용저렴의 요인만이 유의미한 값을 가지는 것으로 나타나고 있어 SNS 활용동기가 직간접성과에 영향을 미칠 것 이라는 가설이 기각되고 있다. 이는 SNS 마케팅 역시 고객과의 소통과 관계를 바탕으로 이루어지는 만큼 충분한 시간을 가지고 이를 수행해야 한다는 점에 영향을 받은 것으로 판단되며, 향후 연구에서는 다년간의 SNS 마케팅 활용경험을 가지고 있는 기업들을 대상으로 설문을 시행함과 동시에 기업들이 겪고 있는 활용상의 제약과 문제점을 세밀하게 연구할 필요성을 제시한다.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.823-832
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• 2021

In Vietnam, tax compliance has become an important goal in the tax reform strategy. In the context of technology 4.0, the application of the electronic tax system is of great significance to small- and medium-sized enterprises (SMEs). The paper explores factors influencing electronic tax compliance of SMEs in Vietnam. Data from 402 SMEs, who are business taxpayers, was selected through a researcher-designed questionnaire survey method. The results indicate that four groups of factors have significant effects on electronic tax compliance among Vietnamese SMEs. These groups include Taxpayer Awareness (TA), Perceived Ease of use (PTE), Vietnamese tax administration (VTA,) and Efficiency of Vietnamese tax policy (VTP). The factor analysis was adopted; Cronbach's alpha coefficients were calculated, exploratory factor analysis (EFA) was used. The findings found that among these four groups, the most influencing factor is taxpayer awareness. It is suggested that the Vietnamese government should pay attention to promote and support SMEs to raise full awareness of tax obligations. This could be done through various methods such as conducting workshops for updating tax policies and short courses to business taxpayers of electronic tax compliance. The study is expected to provide some important implications for policy-makers and practitioners in tax policy reform in Vietnam.

• 건설안전기술
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• 통권48호
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• pp.64-74
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• 2009

Measurement is a essential part in all kinds of industry, especially in manufacturing. But until now, measurement hasn't been located to the core of manufacturing in domestic. This improvement guide line for the multilateral problems of measuring instrument investigation of small and medium-sized enterprises. To use measuring treat it must be accustomed with the structure, the performance, the method. must be corrected periodically. The correcting-schedule is established with accuracy, stability, purpose, condition, and frequency.

• 산업융합연구
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• 제1권2호
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• pp.95-105
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• 2003

"All things possibly could be measured.", measurement is a essential part in all kinds of industry, especially in manufacturing. Korean Industrial Standard has been established and announced in September, 1961. Measurement has been emphasized. But until now, measurement hasn't been located to the core of manufacturing in domestic. So, this study suggests improvement guide line for the multilateral problems of measurement system based on the investigation of 146 small and medium-sized enterprises in April, 2002.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2002년도 추계공동학술대회 정보환경 변화에 따른 신정보기술 패러다임
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• pp.269-278
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• 2002

우리나라 기업 중에 중소기업은 전체기업 중에 90％이상을 차지하고 있으며 그곳에서 종사하고 있는 종업원수도 전체 종업원수의 80％이상을 차지하고 있다. 중소기업이 국가경제에 미치는 영향은 매우 크다. 그러나 현 중소기업의 정보화 수준과 마인드는 아직 미흡한 상태이다. 대기업의 ERP 시스템은 이미 많이 구축되어 실행되고 있는 반면 중소기업의 ERP 시스템 활용은 열악한 기업자본의 구조와 경영자의 마인드가 결여로 인해 시스템 구축이 미비한 상황이다. 따라서 본 연구의 목적은 중소기업의 ERP 시스템을 도입하고 구축하고자 하는 방향에 시사점을 주고자 한다.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2002년도 추계공동학술대회
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• pp.269-278
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• 2002

우리나라 기업 중에 중소기업은 전체기업 중에 90%이상을 차지하고 있으며 그곳에서 종사하고 있는 종업원 수도 전체 종업원수의 80%이상을 차지하고 있다. 중소기업이 국가경제에 미치는 영향은 매우 크다. 그러나 현 중소기업의 정보화 수준과 마인드는 아직 미흡한 상태이다. 대기업의 ERP 시스템은 이미 많이 구축되어 실행되고 있는 반면 중소기업의 ERP 시스템 활용은 열악한 기업자본의 구조와 경영자의 마인드가 결여로 인해 시스템 구축이 미비한 상황이다. 따라서 본 연구의 목적은 중소기업의 ERP 시스템을 도입하고 구축하고자 하는 방향에 시사점을 주고자 한다.

• 유통과학연구
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• 제12권3호
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• pp.43-53
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• 2014

Purpose - This study suggested a practical model for super supermarkets (SSMs) and small- and medium-sized stores to grow together. Super centers expanded their business. However, after the retail distribution law was revised in 2009, mutual cooperation between large and small enterprises resulted in social issues and people raised the issue of profitability. Research design, data, and methodology - This study investigated cases of regulation over distribution in Japan, France, and other countries to reveal implications and recommendations. Results - This study demonstrated how SSM and middle and small supermarkets could grow together by franchising and using cooperative society law. Franchising was a mutual growth model whereby the franchiser provided franchisees with large enterprise systems and utilities while franchisees could provide the franchiser with local information. They could thus build trust in each other to facilitate a mutual growth model. Further, the voluntary franchise system's model facilitated the mutual growth model. Conclusions - This study demonstrates that the franchise system and cooperative society could constitute an ideal model whereby large enterprises and middle and small stores could rely upon each other and grow together.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.599-611
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• 2020

The purpose of this study is to explore and empirically analyze the factors affecting the financial performance of Korean small- and medium-sized manufacturing companies, which are relatively insufficiently researched, in terms of human resource management (HRM). In particular, this study intends to examine the human resource management activities focusing on the individual influences of workers' attitudes on systems and policies as well as jobs and organizations. This study reviews previous research and discussions on the human resource management system, as well as the organization and job-related attitudes and financial performance of workers, for the formulation of two hypotheses. Among the HCCP data, the hypothesis was verified through reliability and correlation analysis and stepwise multiple regression analysis for small- and medium-sized manufacturing enterprises. The results show, firstly, that human resource systems and systems have the same effect, but there were differences in the degree of impact. Secondly, job satisfaction has a statistically significant influence on financial performance. Lastly, all worker/employee attitude determinants are statistically significant for both job satisfaction and organizational commitment. HRM, previously relatively overlooked, provided theoretical and practical implications by demonstrating the direct impact on financial performance and the impact of individual human resource management systems and policies.

• 한국산업정보학회논문지
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• 제15권5호
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• pp.287-298
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• 2010

As business needs are accelerating exponentially due to globalization and other market forces, companies regardless of its size need data which can operate flexibly and rapidly across disappearing physical and organizational borders. To meet the growing Enterprise Resource Planning [ERP] needs for small and medium sized firms, large ERP vendors have introduced new and inexpensive products to these markets. They can customize to businesses of all sizes as long as they have the need for the services and the budget to support the system. Based on the observations in this research, most ERP vendors, regardless of their size, are now focusing more on improving the implementation curve and reporting capabilities through compartmentalizing business applications along industry verticals. Also ERP systems are becoming more open thereby consultants and subject matter experts now have the opportunity to create modules based upon verticals to form a best-of-breed ERP implementation. of enterprises.

• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.197-212
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• 2012

In this paper, we report the public IT policy case results to restructure informatization level indices for small and medium sized enterprise(SME). The indices restructuring project was initiated by TIPA with the group of experts during 2011, and the newly amended indices was employed as the formal instrument to measure SME informatization level. The critical drivers to reform the indices include simplification for more accurate measurement of SME informatization level, reshaping key representative indices of smart IT to better publicize SME's interest toward advanced IT, and systematic reconfiguration of performance measures which reflect business performance enhancement effect through IT investment. Indeed, the IT performance indices are unified to incorporate the instrument for general SME informatization level survey and IT adoption subsidy's effectiveness appraisal. The procedures and details of logic illustrated in this paper provides useful insight for successful implementation of SME informatization as well as for the better policy deployment of IT subsidization for SMEs.