• Title/Summary/Keyword: Slective attributes

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Exploring the Selective Properties of buyer of Taekwon gymnastics for competition (대회용 태권체조 구매자의 선택속성 탐색)

  • Cho, Hee-Joo;Kim, Il-Gwang
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.355-363
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    • 2021
  • The purpose of this research is to explore the selection attributes that the director of a taekwondo gym places importance on when purchasing a work of taekwon gymnastics for the competition. We conducted in-depth interviews with 6 participants using qualitative case study techniques, and analyzed data using Creswell's (2015) spiral analysis method. The data analysis results show music, trainees, characteristics of the work, criteria for evaluating the competition, producer competence, and price factors. As a result of the research, music should be produced around diverse and differentiated genres and music preferred by the trainees, and the appropriate theme should be selected considering the expressiveness and level of the trainees. The work should be considered creative works that harmonize the movement ratio of Taekwondo movements and dance, and the length of the work should be adjusted according to the purpose of the buyer, and the construction of the work should be based on the regulations of the competition. The manufacturer should ensure smooth communication with the buyer, including coaching ability and experience at the convention site. Prices will be affordable and affordable, and prices will need to be calculated based on special prices or mentoring periods for a small number of buyers.