• 한국콘텐츠학회논문지
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• 제17권3호
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• pp.238-252
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• 2017

디지털 미디어 환경에서 개인은 직면한 기부이슈에 대하여 보다 능동적으로 정보를 취득하고 선택하며 전달하며 기부이슈를 심화, 확산시키기도 한다. 이러한 미디어 이용의 변화로 기부행동연구에 다른 관점의 접근이 필요하게 되었다. 개인들은 직면한 기부 문제에 대해 더 잘 알고자하는 동기에 의해 문제와 관련된 커뮤니케이션 행동을 할 가능성이 있다. 또한 잠재적인 기부자의 인식특성과 커뮤니케이션 특성의 관계를 이해하는 것은 기부요청 전략에도 도움이 될 것이다. 따라서 본 연구는 문제해결 상황이론을 토대로 인식과 지각된 도덕적 책임감, 예기된 죄책감이 희귀난치병 어린이 문제해결을 위한 커뮤니케이션 행동에 미치는 영향을 살펴보고자 하였다. 연구 결과, 희귀난치병 어린이에 대한 문제인식이 높고, 자신과 관련되어 있다는 관여인식이 크며 문제해결에 대한 제약인식이 낮을수록 희귀난치병 어린이 문제 해결에 대해 더 잘 알고자하는 상황적 동기화가 활성화되었다. 이어 문제해결에 대한 개인적 판단기준인 준거지침과 상황적 동기화는 문제해결을 위한 커뮤니케이션 행동(정보수용, 정보선별, 정보공유, 정보전파, 정보주목, 정보추구)에 구별된 영향을 주었다. 즉, 상황적 동기화는 여섯 정보행동 모두에 정적인 영향력이 있는 반면, 준거지침은 적극적 정보행동(정보선별, 정보전파, 정보추구)에만 정적인 영향을 주었다. 또한 추가된 변인인 지각된 도덕적 책임감과 예기된 죄책감 역시 상황적 동기화에 정적인 영향을 주는 것으로 나타나 기부행위 연구 맥락에서 문제해결 상황이론의 독립변인의 확장 필요성을 제기한 본 연구를 뒷받침하였다.

• 대한가정학회지
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• 제35권6호
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• pp.143-155
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• 1997

The purpose of this study is to compare the differences of clothing behavior by the level of self-monitoring under given social situations. The result of this study is drown from the analysis of the survey, gathered from the 522 female students of universities reside in Seoul, by using the method of convenience sampling. The statistical methods used to test the data were MANOVA and chi-square test. The results of this study can be summarized s follows; first, as a result of analyzing the differences of situational self-image pursuits among situations depending individual's self-monitoring levels, it was found that the pursuits changes among situations regardless of the self-monitoring levels. Thus, this hypothesis could not be verified. Second, as a result of analyzing the changes of priority of clothing selection factors among situations depending on individual's self-monitoring levels, it was found that the priority factors changed among situations regardless of the self-monitoring levels.

• International Journal of Contents
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• 제17권4호
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• pp.35-45
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• 2021

In this study, we analyzed the factors that affect public awareness campaigns on social media platforms and developed an integrated model for measuring the persuasiveness of environmental social media campaigns. A survey questionnaire was created and distributed on Facebook with the goal of reaching individuals in their 20s and 40s in Vietnam, and 395 valid replies were gathered. The findings showed that the STOPS was reconfirmed as a suitable theoretical framework for analyzing the public's behaviour intention to conduct information related to the issue of fine dust, especially on social media. Furthermore, it also showed that social media efficacy has a moderating effect on the relationship between public's situational recognition and informational behaviour intention. This suggested that through social media platforms, personal characteristics play a vital part in developing effective environmental campaigns. Implications for both theory and practice were discussed.

• 대한가정학회지
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• 제26권3호
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• pp.243-253
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• 1988

This study is mainly concerned with providing a basis for children's prosocial behavior development. The objective of this study is to investigate the factors affecting children's prosocial behavior. The Main two factors affecting children's prosocial behavior development are home environmental and social cognitive ability, and concrete variables in these factors are as follows : 1) Home environmental factor; parental warmth, parental restrictiveness and inductive reasoning and prosocial modeling. 2) Social cognitive factor ; children's role taking ability and empathic ability and with these, several situational variables are also concerned with prosocial behavior.

• 디자인학연구
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• 제16권4호
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• pp.423-432
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• 2003

본 연구는 제품디자인에 대한 사용자의 심리적 반응프로세스을 모형화하고 있다. 제품디자인 자체의 심미성요소에는 형태, 구조, 질감 및 색채 등이 있으며 사용자는 1차 적으로 이러한 디자인요소를 평가하게 된다. 그러나 이와같은 1차적 심미성 요소는 절대적인 가치를 갖기보다는 제품이 처한 상황, 개인적 요소 및 환경적 요소에 따라 영향을 받는다. 즉, 동일한 디자인이라 할 지라도, 가격수준, 브랜드 및 마케팅 프로그램과 같은 제품의 상황적 요소, 기호, 관여도, 개성, 라이프스타일, 인구통계변수와 같은 사용자의 개인적 요소 및 문화, 하위문화, 사회계층, 준거집단 및 가족과 같은 환경적 요소에 따라 사용자의 디자인에 대한 평가는 달라지게 된다. 사용자가 디자인을 어떻게 평가하는지에 대한 이해는 사용자에게 좋은 반응을 유발할 수 있는 디자인창출의 가능성을 높이기 위해 필요하며 또한 사용자중심디자인과 디자인마케팅의 기본적인 출발점이기도 하다. 향후 연구에서는 본 연구에서 다루지 못한 다양한 세부요소들에 대한 탐색과 각 요소 및 사용자의 반응과의 구체적인 관계에 대한 연구가 이루어져야 할 것이다.

• 한국항공운항학회지
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• 제20권1호
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• pp.46-54
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• 2012

One major safety issue of surface operations is the occurrence of runway incursions. Runway incursions are the consequence of multiple operational and/or environmental factors. Human error is known to contribute to almost every runway incursion. One major contributing factor for runway incursion is crew's lack of situational awareness during airport surface operations, induced by weather considerations, by complex airport factors or by crew technique itself; it is also caused by ATC issues. Various airport factors may affect pilot situational awareness, distract the crew, or lead to crew confusion. The recommendations to avoid runway incursions are manifold; Proper Crew's CRM/TEM skills, adequate communication technique, proper knowledge of airport surface markings, lights and signs and preparation of preparation of expected taxi out/in routing. Also runway incursion risk assessment on specific airport before flight may lead to aware of risk level and contribute to prevent runway incursion.

• 아동학회지
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• 제16권2호
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• pp.97-112
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• 1995

The purpose of this study was to investigate the effect of selected internal and situational factors on children's prosocial behaviors. While child's sex and trait empathy were chosen as internal factors, state empathy and social evaluation were regarded as situational factors. The subjects were 72 bays and 72 girls chosen from 288 eleven-year-olds. This selection was based on their emplathic scores measured by the Bryant Empathy Scale (1982). Half of the 144 children belonged to the high-trait empathic group and the other half to the low-trait empathic group. Within each of the high-and the low-trait empathic groups, equal numbers of boys and girls were randomly assigned to one of the two state empathy conditions and two social evaluation conditions. The state empathy conditions were divided into the arousal condition and the disregarding condition. To control social evaluation, subjects were led to believe that the experimenter either would or would not evaluate their donation of colorful ball-point pens to handicapped children. The data was analyzed by 4-way ANOVA [sex(2)${\times}$trait empathy(2)${\times}$state empathy(2)${\times}$social evaluation(2)]. The results were that (1) children's prosocial behaviors were significantly different by sex, state empathy, and social evaluation, and (2) children's prosocial behaviors were not significantly different by their trait empathy level.

• 패션비즈니스
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• 제27권1호
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• pp.36-49
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• 2023

This study investigated effects of metaverse experience on avatar fashion item benefit sought and the impact of fashion item benefit sought on fashion item purchase behavior. An online survey was carried out in the last year targeting male and female consumers aged 15 to 39 years who had purchased avatar fashion items from 'Zepeto'. A total of 363 responses were analyzed in this study. Results are as follows. First, four factors of metaverse experience were derived: 'entertainment experience', 'escape experience', 'adventure experience', and 'relationship experience'. Four factors of avatar fashion item benefit sought were derived: 'trend/brand sought', 'situation suitability sought', 'individuality sought', and 'ideal appearance sought'. Second, all four factors of metaverse experience were found to significantly affect the benefit of trend/brand sought. It was found that entertainment, adventure, and relationship experiences, excluding escape experiences, had significant effects on situational suitability sought. In addition, it was confirmed that entertainment and adventure experiences had significant effects on individuality sought and ideal appearance, respectively. Third, it was found that the trend/brand sought had a significant effect on metaverse usage time and purchase amount and that the situational suitability sought influenced the number of avatar fashion items purchased.

• 근관절건강학회지
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• 제8권1호
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• pp.51-64
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• 2001

The purposes of this study were to examine and to predict the affecting factors on exercise participation of Rheumatoid arthritis Patients. The subjects were 161 adult out-patients who visited the hospital for rheumatic disease in H-university. Data were composed of self-reported questionnaire. The conceptual model of this study consisted of that personal characters(age, marriage, education, income), situational characters(pain intensity, fatigue, IADL, depression), behavioral characters(formerly exercise behavior, life-style), and cognitive-perceptional characters(perceived health status, perceived benefit, perceived barrier, perceived self-efficacy) affected directly to exercise participation. Logistic regression analysis was applied for testing model of this study. The results were as follows : 1. Personal characters(education), situational characters(pain intensity), behavioral characters(formerly exercise behavior, life-style), and cognitive characters(perceived barrier, perceived self-efficacy) were significant difference between current exercise participants(127subjects) and non-exercise participants(34). 2. Personal characters(income), situational characters(pain intensity), behavioral characters(life-style), and cognitive-perceptional characters(perceived barrier, perceived self-efficacy) were correlated to exercise participation. 3. Formerly exercise behavior, perceived barrier, and perceived self-efficacy were significant predictor of exercise participation. The logistic equation predicted overall 81.94% of this study subjects 161.

• 복식문화연구
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• 제25권3호
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• pp.327-339
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• 2017

A consumer is an individual entity with various motivations. This study is intended to incorporate a hierarchical structure of motivation to understand self-determined motivation for purchasing secondhand merchandise at thrift stores. A conceptual model adopted from Cadwallader et al. (2010)'s comprehensive model of motivation used in a marketing context was developed to investigate motivational process in secondhand merchandise shopping. The conceptual model includes the three levels of motivational structure-the global, contextual (environmental concern and frugality), and situational motivation. A series of the causal relationships among the three levels of self-determined motivations and buying intention to shop at thrift stores were hypothesized. A total of 219 respondents from two different northeastern state universities in the U.S. completed a self-administered survey. The results indicated that secondhand merchandise shopping is well explained in the hierarchical structure of self-determined motivation where the global motivation had a positive impact on the contextual motivations regarding environmental concern and frugality. Of the two contextual motivations, only environmental concern had a positive impact on situational motivation for shopping at thrift stores. Finally, the situational motivation positively influenced the intention to shop at thrift stores. The results of this model suggest that the hierarchical structure of self-determined motivation would be a very useful framework to understand consumer behavior for apparel shopping. Also, further research can be done to identify other contextual motivational factors to understand consumer motivation for shopping at thrift stores.