• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.1-13
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• 2014

The purposes of the study were to explore differences in preference for clothing images according to wearing situations and clothing product involvement. A questionnaire was developed by the researcher and was collected by 101 men and 100 women aged between 40 and 59. Data were analyzed by factor analysis, repeated measure ANOVA, t-test adjusted by Bonferroni, paired sample t-test, and independent sample t-test. The results of the study showed that clothing images were classified into five factors including hard cold image, modern urban image, bold unique image, and heavy luxurious image. There were significant differences in preference among clothing images according to wearing situations and clothing product involvement. While modern urbane image was most preferred, hard cold image was least preferred in both formal and informal wearing situations, and for either high or low involvement clothing products. Also, there were significant differences in clothing image preference according to wearing situations and product involvement. In formal situations, stronger preference for modern urban image and heavy luxurious image showed than in informal situations, and bold unique image and heavy luxurious image were more preferred for high involvement clothing product than for low involvement clothing product. In addition, there were significant differences in preferences for clothing images between groups according to gender and age. In both formal and informal situations, men showed stronger preferences than women for hard cold image, but women for bold unique image. For either high or low involvement clothing products, men preferred hard cold image, modern urban image and heavy luxurious image more than women, but women preferred bold unique image more than men. Lastly, for high involvement clothing product, subjects aged fifties showed stronger preferences than forties for modern urban image and heavy luxurious image, but for low involvement clothing product, modern urban image was more preferred.

• Knowledge Management Research
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• v.16 no.1
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• pp.71-93
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• 2015

With the rapid growth of the internet, electronic commerce has become accepted as one of the major purchasing channels for consumers. As more and more consumers search for and purchase products through the internet, intra-industry competition of electronic commerce has become fierce. Therefore, electronic commerce service providers pay attention to factors that prevent existing customers from leaving there services in the service failure situation. In this regard, electronic commerce service providers should make service recovery efforts for consumer recovery satisfaction after service failure. In this study, we suggest that procedural justice, interactional justice, distributive justice and authenticity have positive impacts on recovery satisfaction. In addition, we also propose that involvement plays moderating roles in the relationships between procedural justice, interactional justice, distributive justice, authenticity and recovery satisfaction. We collected empirical data for this study over a period of two weeks from subjects who had service failure recovery experiences through electronic commerce. A total of 224 complete and valid responses were obtained. We carried out data analysis using a two-step methodology with SPSS 20.0 and SmartPLS 2.0. The first step in the data analysis was to establish the internal consistency, convergent validity, discriminant validity of the constructs. In the second step, we examined the structural model. The empirical results support the proposed model and partly identify the moderating effect of involvement differences. The moderate effect results show that procedural justice, distributive justice and authenticity have different impacts on recovery satisfaction in two groups. Cognitive factor such as the procedural justice and distributive justice have stronger impacts on recovery satisfaction in the high-involvement goods than in the low-involvement goods, while emotional factor such as authenticity has a stronger impact on recovery satisfaction in the low-involvement goods than in the high-involvement goods. We expect that this result will provide researchers and managers who are interested in electronic commerce service failure recovery with useful theoretical and practical implications.

• International Journal of Advanced Culture Technology
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• v.9 no.1
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• pp.40-51
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• 2021

There is a growing interest in ethical consumption, and consumers are demanding high levels of CSR for their companies. Transparent provision of corporate information among various areas of CSR is also an important topic in the recent consumption situation. In the global fashion industry, it is also a type of radical corporate transparency and ethical management, led by several advanced startups such as Everlane. As a result, the production process is being disclosed. This study empirically analyzes the influence of this fashion product process transparency on the consumer evaluation of the company. According to a survey of 200 Korean respondents, the transparency of the presented fashion firms had a positive effect on corporate trust and purchase intention. It was confirmed that it has. On the other hand, consumer involvement, which has been discussed as an important personal attribute in the associated consumption environment, has no significant moderating effect. In other words, consumers' subjective corporate ethics involvement did not have a significant influence on their corporate transparency evaluation.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.33-51
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• 2003

The primary objectives of this study were, using data from Internet users in Korea, to determine users' preference of banner ad through two ad properties; ad presentation type (text vs. image) and ad content (product information vs. prize information) by incorporating the level of involvement into research design. Using within-group experimental design by means of subjects' web-based participation in the study, the study result showed that image-based banner ad was significantly preferred to text-based banner ad. It was found that the level of ad involvement had a significant impact on the preference of banner ads. Also it was found that image-based banner ad had a greater effect on ad preference than text-based banner ad in low involvement situation only, Finally, image-based banner ad was consistently preferred to text-based banner ad regardless of involvement level when the banner ad was product oriented. The study findings suggest that adoption decisions regarding banner ad presentation type and banner ad content should be based on the knowledge of both the level of consumer's ad involvement and the interactive effects between ad presentation and ad content.

• Journal of The Korean Association For Science Education
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• v.11 no.1
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• pp.117-126
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• 1991

The new movement in science education in America and Europe has been heavilly oriented into technological and soceital aspect of science since 1970. However, this spirit has not been well informed in Korea and not adapted in science education. This paper aimed to arouse Korean science educators attention to everyday situation as a science education context. In this paper, the discipline centered science education was briefly reviewed and problems related to the philosophy was pointed out. At the same time the researcher introduced STS context as a science education objective, and elaborated the three elements(physical situation, technological situation. and societal situation) of the context. In the paper, the advantages of the use of everyday context in science education were examined. THe advantages were analysed in terms of the nature of science, learning psychology, integrated science, and societal aspect of science education. The paper also suggested the criteria to select teaching materials from STS context. The suggested criteria were the degree of science concepts involvement, frequency of experience, strength of experience, and possibility of direct experience.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.30-39
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• 2018

This study was conducted with the aim of presenting a strategic implication for effective political campaign in the election situation which is held almost every year including the early presidential election. For this purpose, the $2{\times}2{\times}2$ triad experiment design of framing, involvement, political efficacy. The result shows that the main effect of framing and political efficacy was found, but the main effect of involvement was not shown. And also a result of two-way ANOVA, the interaction between framing and involvement was significant, but the interaction effect between framing and political efficacy was not significant. In addition, the three-way interaction effects of framing, involvement, and political efficacy were also significant. This study suggests that prospect theory is not often used to test the effects of political campaign messages and suggests new perspectives on political campaign strategies by introducing the prospect theory into election campaign message research.

• Information Systems Review
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• v.7 no.1
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• pp.195-217
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• 2005

Individual recognizes knowledge sharing as a transaction action. This transaction occurring in knowledge sharing is considered as a special and complicated transaction derived from employee's relationship rather than a economic transaction. In addition, It is important that knowledge sharing among individuals is established through a closed interrelationship with situation. In this point of view, knowledge sharing can be explained by a social exchange relationship. Therefore, there are two study's purpose as follows. First, The study draws factors affecting to knowledge sharing in the view of social exchange theory. The study reviews factors that are presented at previous social exchange theories and affecting to knowledge sharing focused on organization contingency traits, relationship traits, and individuals traits among individuals in an organization. Second, even though trust and organization involvement is resulted in above affecting factors, most previous studies are mainly examined as the same level to other factors affecting to knowledge sharing. Thus, this paper focused that the above factors affect to trust and organization involvement that affect to knowledge sharing intention. That is, this study presents that when affecting factors mediate trust and involvement, there is a knowledge sharing intention for creating organization knowledge. For the study, 160 government employees are administered for the survey so that the research model and hypothesis are developed. Empirical study shows that in public organizations knowledge sharing affects to relationship traits factors and individuals traits affects trust and organization involvement. Also, it is examined that trust and organization involvement affecting to knowledge sharing intention in such a sequence.

• Korean Management Science Review
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• v.25 no.2
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• pp.1-12
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• 2008

In the ultimatum game two players have to divide a certain amount of money between them. One player is the allocator and proposes a division of the money. The other is the recipient and can either accept or reject the proposed division. If the recipient accepts, the money is divided as proposed. If the recipient rejects, however, both players receive nothing. Purchase decisions could be classified on two basic factors (or dimensions) : involvement and think/feel in the FCB grid model. In this study we studied the influences of the two factors in purchase decisions on the choice of strategy (or propensity to fairness) in the ultimatum game. The empirical study showed that a decision maker chooses rational strategy more frequently when he (or she) is thinkful (or cognitive) in high involvement level.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.18 no.35
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• pp.61-70
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• 1995

The objective of this study is In develope on productivity improvement program, which named PPM(Participative Productivity Management). This program consists of 3 stages which are Goal setting and sharing. Productivity measurement and evaluation, and Gain sharing. Each concepts of NGT(Nominal Group Technique), Objectives matrix method and Gain sharing was applied to form this frame. This program rewards members of an organization for their contributions to improve business results. It also fits perfectly with today's participative management philosophies. Furthermore, the company and its employees could be partners a win-win situation, and one more barrier to a high-involvement culture should be eliminated.

• Proceedings of the KIEE Conference
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• 2006.07a
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• pp.60-61
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• 2006

An unwanted trip of backup distance relays often lead to a blackout. This paper presents investigation report on involvement of backup distance relays in the past blackouts and sensitivity-factor based algorithm to make a distinction between a fault and overload caused by line tripping. A preliminary idea to prevent deterioration of the situation due to unwanted trip of distance relays by utilizing the proposed algorithm is presented.