• 경영정보학연구
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• 제8권1호
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• pp.101-123
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• 2006

본 연구의 주요목적은 쇼핑몰사이트를 전문쇼핑몰과 종합쇼핑몰로 구분하고 각 쇼핑몰에서의 고객만족과 신뢰이후 고객애호도 형성프로세스를 규명하는 것이다. 기존 연구를 통해 연구모형과 그에 따른 연구가설을 수립하고 구조방정식 모형을 통해 관련된 가설을 검정하였다. 종합인터넷쇼핑몰과 전문인터넷쇼핑몰에서의 경로분석 결과의 차이를 분석하고 그에 따른 실무적 시사점을 모색했다. 인터넷 쇼핑몰의 형태에 관계없이 만족과 신뢰 형성이후 태도와 관계몰입을 통해서 고객애호도로 이어지는 관계마케팅적인 연결프로세스 관리가 매우 중요함을 알 수 있었다. 세부적으로는 고객 만족과 고객충성 및 고객만족과 태도의 프로세스 형성에 있어서 전문쇼핑사이트가 종합쇼핑사이트보다 고객애호도 형성프로세스에 보다 장기간의 노력과 투자가 요구됨을 확인할 수 있었다.

• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.303-322
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• 2001

This paper proposes 2 problems of Internet Marketing. Firstly, nowadays many people are aware of Web Service and the services that are available in cyberspace. However they are not fully aware of the concepts and range of Web Services. Secondly, most of the research of Internet Marketing focuses on the service quality of cyber shopping using SERVQUAL in relationship to service quality of shopping malls. Therefore they have a lot of limitations because they do not understand all the media characteristics of Internet. Basically the Internet has service parts and also has characteristics of new advertising. But many research papers do not consider these respects. The purpose of this paper is to study of the effects of Web Service Quality on Internet Commerce Transactions. To accomplish the purpose of this paper effectively, theoretical background of web services was reviewed briefly. We defined Web Services and categorized them. We found that the components of Web Service Quality are Information Providing Service Quality and Advertising Service Quality. Factor analysis is conducted according to the dimensions of each component. We conducted Path analysis how these components affect buyers'attitude and buyers'attitude affect revisit intentions and buyer intentions. The results show that strategies of cycler brand construction are better than strategies of selling to web surfers. The strategies of cyber brand construction are related to buying in that customers increase their visits to the entrepreneur's Web site and this increases the loyalty to that site therefore this is related to buying habits.

• 한국환경복원기술학회지
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• 제5권4호
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• pp.39-50
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• 2002

The purpose of this study was to evaluate site-based environmental education(EE) programs. For the evaluation, an evaluation chart was developed. The chart was consisted of twenty evaluation items in the following six categories : 'goals & objectives', 'instructional planning', 'instruction', 'learning outcomes & evaluation', 'features of program', and 'program operation'. One hundred sixty five site-based EE programs, funded by the Korean Ministry of Environment in 2000, were evaluated. After the evaluation, the programs were also categorized and analyzed according to regions, organizations, and amount of funds. The results indicated that awareness, participation, and attitude were addressed in the purpose of the programs, while knowledge and skills were not. The diversity of activities and teaching strategies of the programs were insufficient. Cultural aspects, fairness, originality, and accuracy were also insufficiently addressed. Assessment and evaluation of such programs were needed to be considered to a larger degree. From the analysis of programs according to categories, Choongbuk province in the regional aspect and schools in the organizational aspect got higher scores than others. Overall, the more funding the program received, the higher score it got in evaluation. Some improvements and strategies for activating site-based EE were recommended based on the result of the evaluation.

• 임상간호연구
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• 제28권3호
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• pp.260-269
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• 2022

Purpose: The purpose of this study was to identify the factors affecting clinical nurses' attitude toward reporting child abuse. Methods: The participants in this study were 200 clinical nurses. Data were collected as structured self-report questionnaires through the online portal site for nurses from November 24 to December 7, 2021. The questionnaires included general characteristics, knowledge of child abuse reporting, perception of child abuse, moral sensitivity, and attitude toward reporting child abuse. The SPSS/WIN 25.0 program was used for data analysis which included descriptive analysis, t-test, ANOVA, Scheffé test, Pearson correlation coefficients, and multiple linear regression. Results: As knowledge of child abuse reporting, perception of child abuse and moral sensitivity were increased, the attitude toward reporting child abuse was significantly increased. Multiple regression analysis showed that knowledge of child abuse reporting (β=.32) and perception of child abuse (β=.21) were significant influencing factors of attitude toward reporting child abuse. Conclusion: These findings implied that knowledge of child abuse reporting and perception of child abuse would be related to attitudes toward reporting child abuse among clinical nurses. Therefore, it is necessary to develop education programs and public policies to improve the knowledge and perception of child abuse reporting among clinical nurses so that attitudes toward reporting child abuse can be improved.

• 임상간호연구
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• 제28권1호
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• pp.13-22
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• 2022

Purpose: Extravasation of diagnostic and therapeutic materials might occur when the intravascular solution leaks into the surrounding tissues. Injury associated with extravasation depends on various factors. It may range from mild skin reaction to severe necrosis. However, the incidence rate for extravasation is largely unknown because of the limited reporting in Korea. Therefore, this study was conducted to identify the incidence of extravasation and nurses' attitude and knowledge of extravasation for providing high-quality nursing care. Methods: Three acute care hospitals were surveyed to estimate the occurrence of extravasation. Knowledge and attitude toward extravasation were investigated from 793 nurses working in six hospitals. Results: The incidence rate of extravasation was 0.5%. Extravasation commonly occurred in elderly patients aged 66 or older (59.9%) and internal medicine (48.2%), and it happened 13.73±20.68 days after hospitalization on average. It mostly occurred in the forearm site (52.9%) and was mainly caused by parenteral nutrition (33.6%). The mean scores of nurses' knowledge and attitude were 14.63±2.86 and 28.91±36.00, respectively. There was a significant negative correlation between the subjects' knowledge and attitude (r=-.11, p=.002). Conclusion: It is necessary to have a reporting system that can accurately monitor the occurrence of extravasation for patient safety management. In addition, it is necessary to develop a protocol that can be applied to clinical practice and a nurse education program.

• 대한지역사회영양학회지
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• 제2권2호
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• pp.246-255
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• 1997

This study was designed to find out opinions about free congregate site meals that the program served to improve nutritional status of low socio-economic elderly. This study was conducted in Sungnam-shi. The purpose of this study provided the baseline data to extend the meal service program in this area. Five hundred samples were selcted by the propotion of population in three districts(Sujung-gu, Jungwon-gu, Bundang-gu). The result were as follows. 72.8$\%$of subjects were women and 27.2$\%$of subjects were extended family type. Seventy$\%$ of respondant were not aware of the free meal service for elderly. Major channels of information about free meal service were mass media(33.8$\%$)and advertisement material from city (24.3$\%$). The rate of recognition and channels of information about free meal service were different according to demographic characteristics of subjects. Sixty-eight of subjects pointed that the meal service program was highly necessary in these areas and the necessity of the program was not significantly different by socio-economic variables. The group who know about free meal service had a positive attitude toward supporting the meal service program. Women preferred labor volunteers(46.8$\%$)at meal service center and men preferred donations. According to levels of education each group preferred different types of surpport for free congregate site meals for elderly. (Korean J Community Nutrition 2(2) : 246~255, 1997)

• 한국농촌건축학회논문집
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• 제16권4호
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• pp.9-15
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• 2014

Pungsu acts as a strong guideline for selecting a location of the village having a certain geographical condition. The attitude of choosing an auspicious site regarding the shape of mountains and water stream, is widely accepted by the intelligent class of Josen period. Therefore, the theory is one of the main factor influenced on the traditional village and house in Korea. Regarding the fact that a real effect of pungsu on the formation of traditional village and house, Study with a view of Pungsu theory could be a good method for deeply understanding the traditional architecture in Korea. In this context, the study analyzes the site and space lay out of an upper class house of vice minister Lee(Lee, Jung Ryul, 1868~1950) in Oeam historic village with Pungsu theory. The house is composed of Anchae(house for the women) and Sanrangchae(house for the men and receiving guests) and Hangrangchae(servants' quarters). Through the study, It finds out that the house is carefully selected and planned considering surrounding physical environment so called Jusan(back hill), Ansan(front hill), Choengyong(blue dragon) and Beckho(white tiger) of Pungsu theory.

• Asian Pacific Journal of Cancer Prevention
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• 제13권9호
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• pp.4321-4326
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• 2012

The current study aimed at exploring the knowledge and beliefs of men aged forty years and over towards prostate cancer screening and early detection in three Arab countries. The field work was conducted in three countries; Saudi Arabia, Egypt and Jordan, during the period February through December 2011. Our target population were men aged 40 years and over. It was a population-based cross sectional study comprising 400 subjects at each site. In addition to socio-demographic data, history of the present and past medical illness, practice history of prostatic cancer examination, family history of cancer prostate; participants were inquired about their knowledge and attitude towards prostate cancer and screening behavior using two different likert scales. The percentage of participants who practiced regular prostate check up ranged from 8-30%. They had poor knowledge and fair attitude towards prostate cancer screening behavior, where the mean total knowledge score was $10.25{\pm}2.5$, $10.76{\pm}3.39$ and $11.24{\pm}3.39$ whereas the mean total attitude score was $18.3{\pm}4.08$, $20.68{\pm}6.4$ and $17.96{\pm}5.3$ for Saudi Arabia, Egypt and Jordan respectively. The respondents identified the physicians as the main sources of this information (62.4%), though they were not the main motives for regular checkup. Knowledge was the only significant predictor for participants' attitude in the multiple regression models. Participants' attitudes depends mainly on level of knowledge and quantity of information provided to the patients and their families. Such attitudes should rely on a solid background of proper information and motivation from physicians to enhance and empower behaviors towards prostate cancer screening practices.

• 한국융합학회논문지
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• 제9권12호
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• pp.345-354
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• 2018

본 연구의 목적은 체육전공 대학생들을 대상으로 SNS상의 스포츠브랜드의 광고속성, 광고태도, 브랜드이미지 및 구매의도 간의 구조적 관계를 실증적으로 규명하는데 있다. 이러한 목적을 수행하기 위해 편의표본추출법을 통해 얻어진 유효표본 250부를 최종 분석 자료로 이용하였다. 광고속성 중 오락성, 정보성, 그리고 신뢰성은 SNS 이용자의 스포츠브랜드 광고태도에 긍정적인 영향을, 불편성은 광고태도에 부정적인 영향을 미치는 것으로 나타났다. 광고속성에 의해 형성된 광고 태도는 스포츠브랜드의 이미지와 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 브랜드이미지는 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구의 결과는 SNS를 이용하여 스포츠브랜드를 홍보하는 회사들의 표적집단 가운데 하나인 체육전공 대학생들을 중심으로 스포츠브랜드의 SNS 광고효과를 극대화하고 SNS 광고를 통해 체육전공 대학생 소비자의 직접적인 구매행동을 끌어내는데 필요한 주요 요인이 무엇인지에 대해 규명했다는 점에서 그 의의가 있다고 볼 수 있다.

• 한국생활과학회지
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• 제16권5호
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• pp.957-967
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• 2007

The purposes of this study were to find the sub-factors of consumer consciousness toward well-being and to identify the variables influencing their well-being oriented consumer behaviors in the area of dietary life of married women. 579 married women were surveyed by internet portal site azoomma.com. The collected data were treated with the SPSS Windows 12.0 program and analyzed in terms of frequency, percentage, mean, standard deviation, oneway ANOVA, factor analysis, and multiple regression analysis. The findings were summarized as follow: 1. Consumer consciousness toward well-being has four sub-factors; pro-environmental attitude, personal and family health, means of business, and consciousness regarding others. 2. In the multiple regression analysis, concerns of information, price level, consciousness of personal and family health, health status, educational level explained the purchasing behavior about 25.7%. On the other hand, health status, pro-environmental attitude, consciousness of personal and family health, consciousness regarding others, and concerns of information explanined the using behaviors about 17.0%. Pro-environmental attitude, health status, consciousness of personal and family health, consciousness regarding others, and status of employment were effective variables, and explained the disposal behavior about 19.5%.