• 디자인학연구
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• 제16권2호
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• pp.151-160
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• 2003

한국은 OECD국가중 노인의 증가 속도가 가장 빠른 것으로 나타나고 있으며, 앞으로의 노인인구 증가속도와 평균수명의 연장 기간을 볼 때 미래사회는 노인사회라고 해도 과언이 아닐 것이다. 따라서 65세 이상의 노인인구를 대상으로 한국의 실버시장 규모도 급히 큰 규모로 성장할 것이다. 고령사회에 이미 들어선 선진국은 실버용품 디자인에 대한 활발한 연구가 진행되어 왔으나, 우리나라의 연구는 이들 외국에 비해 매우 미흡한 실정이다. 곧 다가올 고령사회에서의 한국 노인들이 일상생활에서 사용하고 있는 생활용품디자인 에 대한 구체적이고 종합적인 연구가 시급히 필요하다. 본 연구는 고령화사회와 실버용품에 관한 내용을 문헌연구를 기본으로 연구하였고, 설문지를 이용한 심층면접조사방법을 병행하였다. 그 결과, 우리나라의 노인들은 실버산업에 대한 인식은 매우 높은 것으로 나타났다. 그러나 실버용품 자체에 대해서는 문제점이 많다고 지적을 하였다. 디자인 측면에서 노인들의 라이프 스타일 반영한 새로운 디자인이 필요하고, 노인의 특성을 고려한 사용하기 편한 제품개발이 절실하며, 손쉽게 구입할 수 있는 시스템이 있어야 할 것이다.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.305-310
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• 2024

The purpose of this study is to implement game content within the generative artificial intelligence module Chat-GPTs, grounded in the humanistic discourse of self-reflection. This content aims to empower the dignity of the silver generation, which has been marginalized by digital technology. Simultaneously, we intend to prototype a digital psychotherapeutic tool. The development of a flexible device that adapts to the silver generation's living environment and temporal constraints is also part of our plan. However, there are still few commercially available products, and digital therapeutics developed in the form of content are virtually nonexistent. The goal is to implement game content that allows the elderly, who have been marginalized by digital technology, to find their true dignity. Simultaneously, we plan to commercialize a prototype of digital psychotherapy that can flexibly adapt to the range of living environments and time constraints of the elderly. This study has been extended based on the game content 'Daily Run' created by Hyein Kwon, an undergraduate student at Kyungil University.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.82-88
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• 2020

With the development of medical care in the 21st century and the rapid development of the 4th industry, electronic devices and household goods taking into account the physical and mental aging of the silver generation have been developed, and apps related to health and health are generally developed and operated. The apps currently used by the silver generation are a form that provides information on diseases by focusing on prevention rather than treatment, such as safety management apps for the elderly living alone and methods for preventing diseases. There are not many apps that provide information on foods that have a direct effect and nutrients in that food, and research on apps that can obtain information about individual foods is insufficient. In this paper, we propose an app that analyzes food factors and provides self-medication for health promotion of the silver generation. This app allows the silver generation to conveniently and easily obtain information such as nutrients, calories, and efficacy of food they need. In addition, this app collects/categorizes healthy food information through a textom solution-based crawling agent, and stores highly relevant words in a data resource. In addition, wide deep learning was applied to enable self-medication recommendations for food. When this technique is applied, the most appropriate healthy food is suggested to people with similar eating patterns and tastes in the same age group, and users can receive recommendations on customized healthy foods that they need before eating. This made it possible to obtain convenient healthy food information through a customized interface for the elderly through a smartphone.

• 스마트미디어저널
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• 제7권2호
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• pp.60-70
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• 2018

최근 고령 사회로의 진입으로 헬스케어 서비스의 수요가 확대되고 있다. 하지만 노후를 능동적으로 준비하는 뉴실버세대의 특성을 고려한 GUI연구는 아직 미비한 실정이다. 뉴실버세대는 일반적인 고령자들보다는 정보취득에 대한 거부감이 약하기는 하지만 40대 이하의 젊은 세대들과 정보습득능력의 차이를 보이고 있기 때문에 그들의 신체적, 심리적, 사회적 특성을 고려한 모바일 헬스케어 서비스의 GUI에 대한 연구가 시급하다. 따라서 본 연구의 목적은 미래 의료소비의 중심으로 떠오르고 있는 뉴실버세대가 모바일 헬스케어 서비스를 쉽게 사용할 수 있도록 하기 위한 GUI평가 가이드를 제안하는 데에 있다. 연구방법은 첫 번째, 문헌연구과 선행연구를 통해 뉴실버세대의 특성을 분석하여 모바일 헬스케어의현황을 파악하였고, 두 번째, 현재 모바일 헬스케어 어플리케이션의 각 분야에서 선호되는 시각구성요소를 분석하여 고령자의 특성에 맞게 모바일 GUI디자인의 사용성 평가 지표를 도출하였다. 세 번째, 도출된 평가 지표를 사용하여 휴리스틱(heuristic)방식을 통하여 57세부터 65세까지의 뉴실버세대 8명을 대상으로 사용성 평가를 진행하였다. 이 연구는 뉴실버세대 사용자의 특성에 맞춰 GUI가이드를 제안함으로써 사용성 향상에 기여하기를 기대하며 동시에 헬스케어 모바일 어플리케이션 개발에 대한 연구가 지속되어야 할 것으로 생각된다.

• Human Ecology Research
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• 제53권6호
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• pp.619-628
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• 2015

Baby boomers who have rebuilt the Korean economy over the last half a century are now transitioning into a silver generation who are over 65 years of age. New silver consumers are qualitatively and quantitatively different from the previous generation and are considered to be 'the single most consumption-leading generation.' The number of new silver consumers using department stores and traditional markets has increased. SPSS ver. 21.0 was used with the methods of frequency analysis, t-test, one-way analysis of variance (ANOVA), device master record test, and regression analysis. This research studies consumer satisfaction of new silver consumers on department stores and traditional markets among retailing. The improvement of the parking environment is the most urgent issue for traditional markets because the long-term assessments of parking areas indicate that it is necessary to provide improved convenience for consumers. Salesman satisfaction has improved and consumer satisfaction ranks salesman satisfaction high for traditional markets; however, price satisfaction is low and the distribution system should be improved to supply products at a lower price. Salesman and price satisfaction should be improved at depart stores. Traditional markets should also promote consumer satisfaction through consistent management to make consumers trust information in regards to quality control and production and distribution; in addition, department stores should increase consumer satisfaction by maintaining store systems such as product diversification and display, cleanness, and atmosphere.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.122-128
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• 2024

This study delves into the unique transformation of South Korea's elderly population, distinctively termed 'Nomad Silver'. Characterized by individuals aged 65 and above who actively seek novel experiences and embrace new activities, this demographic shift signifies a departure from traditional perceptions of the elderly. The Nomad Silver cohort, distinguished by their significant economic influence and evolving needs, necessitates a tailored approach to healthcare services. This paper underscores the importance of comprehending both the fundamental biological needs and the personalized desires of the Nomad Silver, aiming to enhance their satisfaction and overall well-being. Hospitals, in response, should innovate their services to resonate with the emotional, psychological, and social facets of this age group. Consequently, the paper proposes a four-pronged strategy for hospitals to adapt: comprehensive healthcare provision, patient-centric service development, senior health education coupled with community engagement, and establishing a generational bridge hub. Furthermore, the paper posits that catering to the Nomad Silver not only promises substantial financial gains for hospitals but also fosters new business opportunities across various sectors.

• 한국패션뷰티학회지
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• 제5권3호
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• pp.87-91
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• 2007

The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

• 디자인학연구
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• 제15권2호
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• pp.101-114
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• 2002

On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2013년도 춘계학술대회 논문집
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• pp.853-854
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• 2013

• 한국의상디자인학회지
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• 제26권2호
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• pp.57-72
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• 2024

Currently, Korea is on the verge of entering into an ultra-aged society and the associated market size is growing. In this regard, customer-centered design that understands the consumer needs of the new silver generation, which is emerging as a new consumer group, and reflects them in products is the key to the success of the high-value-added fashion industry. Therefore, this study reviewed the changes in physical, biological, social, and psychological characteristics of the new silver generation, through a review of related books and previous studies, and secured the direction for clothing product development for the new silver generation. The literature review was supplemented by group interviews to accurately identify the needs of silver consumers. In addition, the study conducted case analysis through web searches of fashion magazines, newspaper articles, brand web sites, and trend information sites to investigate the market trends of one-mile wear products that have emerged due to the COVID-19 pandemic, the characteristics of one-mile wear brands, and products for new silver women, including size specification analysis and sewing techniques that minimize skin irritation while reflecting the consumer's characteristics. Based on the results of this study, a competitive design and product development were proposed from an economic and industrial perspective that can enhance the product value and maximize the marketing effect by developing consumer-oriented one-mile comfort wear products with aesthetic, practical, functional, and economic values that satisfy the characteristics and needs of new silver women.